Search results for ""Time Inc""

Throwing stylish at-home parties is easier than it sounds. With this beautiful guidebook, anyone-even the novice host or hostess-can achieve entertaining perfection without hassle. The editors of InStyle share their expert ideas for hosting 15 unique celebrations, from dinner gatherings to baby showers to holiday affairs. Find out what invitation to send, learn shortcuts for party prep, and pick up chic decorating ideas. Readers will also find a section devoted to planning: how to set the table, which wine to serve, what barware to have on hand, and more. A resource section offers the best sources for food, confections, festive decor, and more. Look no further than this gorgeous book for inspired ideas for wowing guests with minimal effort.

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Spread the holiday spirit with this classic collection for ultimate swapping inspiration.Baked goods define the holiday season. In this keepsake book of cookies, brownies, bars, and confections, home cooks will find 120 perennial favorites ranging from Eggnog Crackle Cookies and Spiced Sorghum Snowflakes to Cherry-Lemon Candy Canes and Peppermint Brownie Bars. Easy-to-follow recipes are accompanied by gorgeous photographs, with cookie swap secrets, creative packaging suggestions, and how-to tips sprinkled throughout. Whether a seasoned baker or new to this fun tradition, every reader will discover baked creations to share with loved ones for years to come.

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A new cookbook from the brand that is the authority on the best camping experiences delivers the ultimate guide for creating wow-worthy campsite meals. As you’d expect from the experts at Coleman, The Outdoor Adventure Cookbook is both useful and beautiful. It's filled with 100 delicious campsite recipes that are easy to prepare, using some simple but innovative cooking techniques that will take your outdoor meals to the next level. It includes hearty breakfasts, portable snacks, drinks and appetizers, satisfying sandwiches and salads, hot main dishes, side dishes, and sweet desserts that use familiar ingredients and minimal tools to keep your packing list as short as possible. Since no camping trip is complete without s’mores, you’ll find those endearing flavors in S’mores French Toast Sandwiches. You'll also discover new twists on classic camp favorites with Homemade Sriracha Beef Jerky and Loaded Mac and Cheese Bowls as well as some unexpected new options, including Mexican Street Corn Salad and Grilled Brussels Sprouts Salad with Bacon and Cider Vinaigrette. There’s also plenty of essential camping information, including menu and packing guidance, expert camping tips, and equipment advice. Whether you are planning a picnic or heading into the wild, you’ll find all you need to make your next camping trip unforgettable.

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Cast-iron skillets, pots, and Dutch ovens are enjoying a surge in popularity among cookware users all across America, and no wonder: it's inexpensive, long lasting, eco-friendly, sustainable, versatile, and healthy! It's no longer just for the camper or cowboy—today, it's a staple piece of cookware in any kitchen helmed by a cook who loves good food. Focused on American regional cuisine, Lodge Cast Iron Nation packed with a diverse array of recipes—everything from appetizers to desserts and everything in-between. The book reveals the movement behind the resurgence in cast iron's popularity, showcasing exciting new flavor combinations from popular chefs and highlighting the cookware's relevance for today's cooks, who are increasingly concerned with issues of sustainability, health, and expense when it comes to their food choices. Packed with classic regional casseroles, soups and stews, new twists on old favorites, plus desserts from the icebox and the oven-this cookbook proves that cast iron isn't just for cornbread. And with in-depth information on how to use and care for cast iron plus surprising tricks and tips—direct from Lodge fans—this cookbook is a comprehensive guide to getting the most out of cast-iron cookware.

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The movie audience respects talent but revels in charisma, and is always ready to elevate a star who is as much as character off the screen as on it. Ever since he came to the attention of the American public in the 1960s, Jack Nicholson has been the whole package. But who among us really knows the man who smiles that wicked grin from behind the darkest of shades? His generation's Mr. Hollywood, a fixture next to the Los Angeles Lakers bench, is in fact a native New Yorker: the son of a showgirl, born in the city in 1937 and raised largely by his grandmother so that Jack's mum could continue her career as a hoofer. Starting out, he appeared in B movies directed by Roger Corman, then burst through in the counter-culture classic Easy Rider. Immediately, his abilities were recognized in dramas, comedies, anything - and the awards and nominations began to pile up (he's been nominated for a dozen Academy Awards and has won three). Meantime, his rascal's persona and happily loose social life provided another kind of delicious entertainment; he has, down the decades, spent as much of his career in front of still cameras (often LIFE's) as he has on the set. If you want to know Jack, and enjoy his colourful life in all its ever-blazing glory, this latest, lavishly illustrated edition in LIFE's new Icons series is the book for you. LIFE Icons celebrates the larger-than-life figures among us, and none is larger than Jack Nicholson.

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Some died young. Some died old. All paid their dues with guitar in hand. This title looks at the lives of the late, great slingers of blues, rock, metal and jazz. It offers comprehensive profiles of legends like Jimi Hendrix, Kurt Cobain, George Harrison, Frank Zappa, and Bob Marley.

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TIME for Kids The BIG Book of Why: Awesome Animal Kingdom answers the why, what, when, where, who and how questions about humans and animals that kids commonly ask, but adults can rarely answer. Why do we have eyebrows? What's the difference between a crocodile and an alligator? How does aspirin know where to go in the body to take care of pain? What's the fastest a human is capable of running? Why do animals' eyes glow in the dark? Written in an upbeat manner, each answer is accompanied by either a photo or an illustration to show the reasons why. Of course, TIME For Kids goes beyond answering the question, and dips into the science or history to further explain the answer in an easy-to-follow, straightforward manner. TIME for Kids The BIG Book of Why: Awesome Animal Kingdom is a must-have book to satisfy the most curious of Kids.

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Have you ever stood in front of a full closet and proclaimed, without irony, 'I have nothing to wear'? Have you wondered if women who always manage to look chic are simply born with great taste? "The New Secrets of Style: The Complete Guide to Dressing Your Best Every Day" takes the mystery out of fashion with straight-forward, simple strategies, and gives you the best tips and tricks from the experts who have made "Instyle" magazine today's most popular style publication. "The New Secrets of Style" - revised and updated with hundreds of new photos and ideas, shows you how to develop true personal style that is always uncomplicated and figure out which looks work best for you. A clear and convenient reference of 20 fully illustrated chapters, "The New Secrets of Style" covers everything you need to know to dress well with piece-by-piece wardrobe analysis, and easy-to-read 'flattery' charts. Plus shopping secrets, no-fall shoe rules, and tailoring, storage and care tips to make your stylish life even simpler. Inspirational celebrity images, how-to Illustrations and photos of gorgeous, trend-proof clothes are presented within the fun and fact-filled-pages.

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Planet Earth is heating up, and so is the debate over why our climate is changing and what it means for the future of our energy sources, of our cities, of our children. Now "Time" explores the science of global warming in an illuminating, beautifully illustrated book that ranges from polar ice caps to equatorial rainforests. Here are the scientists who are working to measure and counter the warming trend; here are the world's most endangered habitats and creatures; here are various scenarios for the future. Separating truth from fantasy, "Time" brings a cool eye to today's hottest issue.

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"Real Simple Solutions" resolves life's little complexities - and allays the stress that accompanies them. The book is full of ideas that are smart, surprising, and easy to do - and that, perhaps best of all, cost little or no money. Readers are guaranteed timeless, rock-solid information and advice, whether it's step-by-step directions for hand-washing delicates, a soup-to-nuts list of pantry essentials, or new uses for household items. Inspired by the magazine's perennially popular Simple Solutions section, the book logically organizes ideas by activity and presents each chapter in a consistent. clear, and artful fashion. Page after page, "Real Simple Solutions" features: quick, low-cost ways to elevate the ordinary or unexpected, from dinnertime meals to bedroom decor; new uses for everyday items, such as emery boards, baking soda, and old beach towels; and, simple instructions for doing common - but often difficult tasks, like painting a room or carving a turkey.

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Divided by subject area - from animals, the human body and technology to sports, food and green issues - kids will discover the background behind the questions through the book's photos, diagrams and art as well as its clear text. Of course, "TIME For Kids" goes beyond just answering the question, and engages kids with hands-on activities at the end of each chapter that bring life to a topic or idea they just read about. For example: If in the technology chapter kids learn how an airplane flies, the 'How to' spread might include step-by-step instructions about how to fold a paper airplane or create a rotating helicopter. "TIME For Kids The Big Book of How" is a must-have book to satisfy the most curious of kids.

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If only it were as simple as popping open a bottle of Champagne. But as every hostess knows, life's myriad celebrations - whether they come in the form of a big holiday blow out or a small birthday party - require planning and effort to pull off. And in the midst of all that hors d'oeuvre making and centrepiece arranging, it can be easy to lose sight of what you're actually celebrating (whose birthday is it, anyway?). "Real Simple Celebrations" is filled with smart solutions to take the hassle out of entertaining. Each chapter is dedicated to a different occasion - such as Easter, New Year's Eve, a child's birthday party - and guides you every step of the way, from inviting the guests to cleaning up after they've gone. With its handy checklists, foolproof game plans, practical advice, and truly doable ideas, "Real Simple Celebrations" will make all your parties a lot easier to pull off. So, you can stay focused on what you're celebrating-and, more important, why.

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Created by David E. Klutho, the noted photographer who brought you 3D Sports Blast and Zoo 3D, this new book is filled with every kind of vehicle - photographed with the latest eye-popping 3D technology. You can get up close to everything on wheels, from Monster Trucks to fun miniature models, roaring motorcycles to muddied BMX bikes. With vehicles accelerating off the page, this is a must-have book for any kid who loves sweet rides.

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What is it, precisely, that makes you unique? TIME probes the science of human development in search of answers and identifies the major factors that shape your personality and thought patterns. You can learn why some people are introverts and others extroverts and why some people lack confidence while others have it in abundance. You can discover how genetics, physicality, brain function, family, cultural and social influences - including surprising factors such your dreams and what you consume-define the science of YOU.

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TIME for Kids The BIG Book of Why: Space answers the why, what, when, where, who and how questions about earth and space that kids commonly ask, but adults can rarely answer. Why don't we fall off the planet? Why is the sky blue? Why are diamonds so rare? Why is the sun so bright? Where does our solar system end? Written in an upbeat manner, each answer is accompanied by either a photo or an illustration to show the reasons why. Of course, TIME For Kids goes beyond answering the question, and dips into the science or history to further explain the answer in an easy-to-follow, straightforward manner. TIME For Kids The BIG Book of Why: Space is a must-have book to satisfy the most curious of kids.

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TIME For Kids The Book of How: All About Animals presents kids 8-12 years old with answers to the kinds of intriguing questions that appeal to their sense of curiosity. Colourful graphics, spectacular photos and clear, engaging diagrams will help answer questions such as: How does a chameleon change colors? How do sharks find prey? How do elephants communicate? And many more. TIME For Kids goes beyond just answering the question, and engages kids with hands-on activities at the end of each chapter that bring life to a topic or idea they just read about. The Book of How: All About Animals is a must-have book to satisfy the most curious of kids.

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Who wore it best? Tom Brady or Terry Bradshaw (No. 12)? John Elway or Mickey Mantle (No. 7)? How about No. 2, Derek Jeter or Secretariat? Wayne Gretzky has no peer at 99, but the list is legendary for 32; Jim Brown, Julius Erving, Magic Johnson and Sandy Koufax to name a few. Flush with Sports Illustrated's stunning photography and insights from its top writers, Any Given Number give sports fans the authoritative take on which athlete is the best of the best, No. 0 to No. 99.

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LIFE was one of the premiere sources of news about the Vietnam War and its coverage was revolutionary; Larry Burrows was the first photographer to document a war primarily in colour, because LIFE had figured out, with the new printing methods of the 1960s, how to accommodate more colour pages. The pictures are as arresting today as they were in their time. However, LIFE not only reinvented war coverage but we travelled as America did: from pro-war to "One Week's Dead." LIFE in fact led the way. Many wars have served to protect America or America's interests. Even the Civil War was about maintaining the Union. Vietnam was the first war since the Revolution that changed America profoundly - sociologically, and in how we thought about war, aggression and the feeling that America was infallible. Journalists, college students and eventually soldiers themselves started to question such things as "America's always right" and "America has never lost a war." The war at home, which LIFE covered just as vividly as the war in Southeast Asia, was waged on the campuses and at the conventions. All of that photography will be here in this 50th anniversary commemorative. This special book will include new interviews with veterans, a special photo essay on the history of the Vietnam Memorial in Washington, a pictorial report on unified Vietnam today, a revisiting of LIFE's editorial treatment of the war, an account of legendary photographers (Burrows, Robert Capa) lost during the era in Southeast Asia (including a reminiscence by Burrows' son, Russell, and daughter-in-law, LIFE's own Bobbi Baker Burrows), a report on the other photographs that made history (Eddie Adams' execution shot, Nick Ut's "Napalm Girl," including Joe McNally's revisit with the grown woman in Canada, exclusively for LIFE).

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Take a walk on the Prehistoric side with Dinosaurs 3D. Brought to you by the editors of TIME For Kids magazine, this book of stunning 3D images shows dinosaurs as you've never seen them. From plant eaters to armoured dinosaurs, the creatures seem to leap, crawl, stomp, and stampede off the pages and into your living room. The 3D photos are so eye-poppingly real; you'll think you've gone back in time! The book is packed with state-of-the art CGI artwork. No other dinosaur book comes close to delivering the impact of Dinosaurs 3D. Dinosaur lovers young and old will thrill to this marvellous 3D menagerie and the surprising and little-known facts and information about each creature and how they compare to today's animals! There are 2 pairs of glasses included in each book so you can invite a friend to come along on your adventure!

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The inquiry-based experiments cover aspects of physical, life and earth science, and dovetail with the school science curriculum. The intriguing experiments were created by the experts at Mad Science, the world's leading science enrichment provider. Probing questions to be explored include: How does oil affect plants? Which traits do you share with your family? And, can a battery turn a nail into a magnet? Clear and colourful step-by-step directions accompany each experiment so children can easily follow the procedure. Additional background information and fun facts for each experiment lets kids know how it affects them and their world, explains the science behind what they've just done, and gives concrete extensions and ways to learn more about each subject. A Science Fair chapter gives readers winning ways to present material to the public, including how to create visuals to display results, how to use and control variables, and how to tackle the scientific process.

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Pope Francis heralds a new era for the Catholic Church, and all of the pomp and circumstance-and hope-is captured in this commemorative LIFE volume, that features all of the best photography from coronation day in Rome. In addition, LIFE's editors present a visual and anecdotal history of the Vatican and of the papacy itself, a narrative with triumphs and tragedies, saints and scoundrels. The same team that created the bestselling Pope John Paul II: a Tribute, and the recent Jesus: Who Do You Say the I Am? has now brings forth this lavishly illustrated and right-up-to-date volume on Francis, the Church in our day and the Church down the centuries, beginning with St. Peter. This is the complete story, in words and pictures.

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CIOs spend more than $1.2 trillion on software and hardware each year. Partnering with the CIO looks at IT sales from the CIO’s perspective, revealing what needs to be changed and expressing their fears, concerns, warnings, and advice. Based on in-depth interviews with CIOs at major international firms and organizations such as Citigroup, First Data Corp., Priceline.com, Pitney Bowes, PricewaterhouseCoopers, Time Inc., World Wildlife Fund, Accenture, and the CIO Executive Council, among many others, Partnering with the CIO is a practical and much-needed guide to the current state of IT sales and leadership.

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Marie Bruce is a popular and prolific author and columnist, producing over 20 books, including The Witch's Almanac, which was updated and re-released every year for ten years. She has a Master of Arts degree in Creative Writing from Sheffield Hallam University. Since 1998 she has been consistently published, predominantly in the Mind, Body, Spirit genre where she remains one of the leading authors in her field. She has held long-term Core Contributor contracts with both Bauer Publishing and Time Inc. producing lead articles and features for various magazines including Prediction, It's Fate, Fate & Fortune, Witchcraft & Wicca, Soul & Spirit, Writer's Forum, Pagan Dawn and more. Marie also wrote a key-stone column on practical witchcraft for UK esoteric magazine, Spirit & Destiny, for over eight years. Since 2018 she has been with Kindred Spirit magazine, writing her self-help column Creative Counselling.

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Marie Bruce is a popular and prolific author and columnist, producing over 20 books, including The Witch's Almanac, which was updated and re-released every year for ten years. She has a Master of Arts degree in Creative Writing from Sheffield Hallam University. Since 1998 she has been consistently published, predominantly in the Mind, Body, Spirit genre where she remains one of the leading authors in her field. She has held long-term Core Contributor contracts with both Bauer Publishing and Time Inc. producing lead articles and features for various magazines including Prediction, It's Fate, Fate & Fortune, Witchcraft & Wicca, Soul & Spirit, Writer's Forum, Pagan Dawn and more. Marie also wrote a key-stone column on practical witchcraft for UK esoteric magazine, Spirit & Destiny, for over eight years. Since 2018 she has been with Kindred Spirit magazine, writing her self-help column Creative Counselling.

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Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. For a century, magazines were the authors of culture and taste, of intelligence and policy — until they were overthrown by the voices of the public themselves online. Here is a tribute to all that magazines were, from their origins in London and on Ben Franklin’s press; through their boom — enabled by new technologies — as creators of a new media aesthetic and a new mass culture; into their opulent days in advertising-supported conglomerates; and finally to their fall at the hands of the internet. This tale is told through the experience of a magazine founder, the creator of Entertainment Weekly at Time Inc., who was also TV critic at TV Guide and People and finally an executive at Condé Nast trying to shepherd its magazines into the digital age. Object Lessons is published in partnership with an essay series in The Atlantic.

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The story behind the 1940s Commission on Freedom of the Press—groundbreaking then, timelier than ever now"Bates skillfully blends biography and intellectual history to provide a sense of how the clash of ideas and the clash of personalities intersected."—Scott Stossel, American Scholar"A well-constructed, timely study, clearly relevant to current debates."—Kirkus, starred review In 1943, Time Inc. editor-in-chief Henry R. Luce sponsored the greatest collaboration of intellectuals in the twentieth century. He and University of Chicago president Robert Maynard Hutchins summoned the theologian Reinhold Niebuhr, the Pulitzer-winning poet Archibald MacLeish, and ten other preeminent thinkers to join the Commission on Freedom of the Press. They spent three years wrestling with subjects that are as pertinent as ever: partisan media and distorted news, activists who silence rather than rebut their opponents, conspiracy theories spread by shadowy groups, and the survivability of American democracy in a post-truth age. The report that emerged, A Free and Responsible Press, is a classic, but many of the commission’s sharpest insights never made it into print. Journalist and First Amendment scholar Stephen Bates reveals how these towering intellects debated some of the most vital questions of their time—and reached conclusions urgently relevant today.

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An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

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In his inimitable prose, master storyteller Peter Quinn chronicles his odyssey from the Irish Catholic precincts of the Bronx to the arena of big-league politics and corporate hardball. Cross Bronx is Peter Quinn’s one-of-a-kind account of his adventures as ad man, archivist, teacher, Wall Street messenger, court officer, political speechwriter, corporate scribe, and award-winning novelist. Like Pete Hamill, Quinn is a New Yorker through and through. His evolution from a childhood in a now-vanished Bronx, to his exploits in the halls of Albany and swish corporate offices, to then walking away from it all, is evocative and entertaining and enlightening from first page to last. Cross Bronx is bursting with witty, captivating stories. Quinn is best known for his novels (all recently reissued by Fordham University Press under its New York ReLit imprint), most notably his American Book Award–winning novel Banished Children of Eve. Colum McCann has summed up Quinn’s trilogy of historical detective novels as “generous and agile and profound.” Quinn has now seized the time and inspiration afforded by “the strange interlude of the pandemic” to give his up-close-and-personal accounts of working as a speechwriter in political backrooms and corporate boardrooms: “In a moment of upended expectations and fear-prone uncertainty, the tolling of John Donne’s bells becomes perhaps not as faint as it once seemed. Before judgment is pronounced and sentence carried out, I want my chance to speak from the dock. Let no man write my epitaph. In the end, this is the best I could do.” (from the Prologue) From 1979 to 1985 Quinn worked as chief speechwriter for New York Governors Hugh Carey and Mario Cuomo, helping craft Cuomo’s landmark speech at the 1984 Democratic Convention and his address on religion and politics at Notre Dame University. Quinn then joined Time Inc. as chief speechwriter and retired as corporate editorial director for Time Warner at the end of 2007. As eyewitness and participant, he survived elections, mega-mergers, and urban ruin. In Cross Bronx he provides his insider’s view of high-powered politics and high-stakes corporate intrigue. Incapable of writing a dull sentence, the award-winning author grabs our attention and keeps us enthralled from start to finish. Never have his skills as a storyteller been on better display than in this revealing, gripping memoir.

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“Embrace the Work, Love Your Career is for women who want to fall back in love with their work and design a career action plan grounded in confidence and clarity.” —ForbesYOU ARE DESERVING OF A CAREER YOU LOVE.Fran Hauser, best-selling author of The Myth of the Nice Girl, follows up with a workbook for women who want to get more out of their careers. Embrace the Work, Love Your Career combines accessible advice, time-tested strategies, creative prompts, and thoughtful exercises into one holistic resource.Stemming from years of experience in senior leadership at Time Inc.’s People, InStyle and Entertainment Weekly as well as AOL and Coca-Cola Enterprises, Hauser centers her career guidance around six main actions: Fall in love with your career Design your career action plan Create time and space Know your value Build your dream team Reflect and reset Each chapter starts with practical advice and includes prompts and exercises to help readers create their own personal career action plans. Palate-cleansing meditations and coloring breaks conclude each chapter, offering chances for calming reflection. Through simple, inspiring, and actionable tools, Embrace the Work, Love Your Career teaches women to be empowered to focus on the things that truly matter, set boundaries and, ultimately, realize their full potential. "Embrace the Work, Love Your Career couldn't have arrived at a better time." —PopSugar“From the author of The Myth of the Nice Girl, an instructional workbook to help you find professional satisfaction and achieve your goals.” —PeoplePRAISE FOR FRAN HAUSER:Named one of the “6 Most Powerful Women in NYC’s Tech Scene” by Refinery29"Is it possible to be both kind and a total badass? Yes—and Fran Hauser tells us how.” —goop“Fran gets into the mess—and gets specific—explaining how she has learned to handle all kinds of uncomfortable moments with authenticity and grace” —Refinery29

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Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it."—Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world."—Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work… . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty."—Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there."—Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.

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