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This comprehensive and thoroughly revised text, now in its third edition, continues to present the fundamental concepts of how mathematical models of chemical processes are constructed and demonstrate their applications to the simulation of three of the very important chemical engineering systems: the chemical reactors, distillation systems and vaporizing processes.The book provides an integrated treatment of process description, mathematical modelling and dynamic simulation of realistic problems, using the robust process model approach and its simulation with efficient numerical techniques. Theoretical background materials on activity coefficient models, equation of state models, reaction kinetics, and numerical solution techniques—needed for the development and simulation of mathematical models—are also addressed in the book.The topics of discussion related to tanks, heat exchangers, chemical reactors (both continuous and batch), biochemical reactors (continuous and fed-batch), distillation columns (continuous and batch), equilibrium flash vaporizer, refinery debutanizer column, evaporator, and steam generator contain several worked-out examples and case studies to teach students how chemical processes are operated, characterized and monitored using computer programming.New to this EditionThe inclusion of following three new chapters on: Gas Absorption Liquid–Liquid Extraction Column Once-Through Steam Generator will further strengthen the text.This book is designed for senior level undergraduate and first-year postgraduate level courses in ‘Chemical Process Modelling and Simulation’. The book will also be useful for students of petrochemical engineering, biotechnology, and biochemical engineering. It can serve as a guide for research scientists and practising engineers as well.

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In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. Key Features Interesting facts to inspire students' curiosity. Real-life case studies for easy grasping of the subject. Chapter-end summary for quick recapitulation. Review questions for practice. Glossary to assist students to understand commonly used terms. Multiple Choice Questions (MCQs) for self-assessment and evaluation.

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