Search results for ""Launch!""

Though his highly acclaimed Startup Camp program, bestselling author and serial entrepreneur Dale Partridge has helped thousands of people find unimaginable freedom and financial success by assisting them in launching new startup businesses. And now, in Launch Your Dream, he has distilled the essence of that course into a hyper-practical, 30-day journey for readers looking to join these other entrepreneurs in following their dreams and achieving unimaginable freedom and financial security. This invaluable and comprehensive resource will teach readers how to:• Hone their ideas• Build an audience• Construct an online presence• Master social media• Craft a beautiful brand• Create experiences that keep customers from even considering competitors• And does this in 30 days!Whether you are an experienced CEO, a budding entrepreneur, a stay-at-home mom, or a freelancer just looking to make some money on the side, Launch Your Dream provides the easy-to-follow steps necessary to finding the freedom you’ve been looking for.

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PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership Practical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders In-depth examinations of how to move forward with product development after project approval Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.

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2012 Gelett Burgess Children's Book Award Winner in Technology Category Calling all future Amelia Earharts and Chuck Yeagers—there’s more than one way to get off the ground! The Flying Machine Book will show you how to construct 35 easy-to-build and fun-to-fly contraptions that can be used indoors or out. Better still, each of these rockets, gliders, boomerangs, launchers, and helicopters can be made for little or no cost using recycled materials. Rubber bands, paper clips, straws, plastic bottles, and index cards can all be transformed into amazing, gravity-defying flyers, from Bottle Rockets to Grape Bazookas, Plastic Zippers to Maple Key Helicopters.Each project contains a materials list and detailed step-by-step instructions with photos, as well as an explanation of the science behind the flyer. Use this information to modify and improve your designs, or explain to your teacher why throwing a paper airplane is a mini science lesson.

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The Lifeboat Read & Spell Scheme. A highly-structured, multi-sensory scheme of lessons to help dyslexic children - and adults - to read, write and spell. This book contains ten lessons and each lesson is made up of eight photocopiable worksheets.

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The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. Project managers struggle to translate their hands-on, technical knowledge up to senior management. The result? Worthy projects are starved of time and resources and fail to deliver benefits, while too much investment goes into the wrong projects. To compete in the project economy, you need to close this gap. The HBR Project Management Handbook shows you how.In this comprehensive guide, project management expert Antonio Nieto-Rodriguez presents a new and simple framework that will increase any project's likelihood of success. Packed with case studies from many industries worldwide, it will teach you how to manage your organization's projects, strategic programs, and agile initiatives more effectively and push the best ones ahead to completion. Timeless yet forward-looking, this book will help you win in the project-driven world.In the HBR Project Management Handbook you'll find: Everything you need to know about project management in practical, nontechnical language A definitive taxonomy of project types, from product launches to digital transformations to megaprojects A road map for becoming an effective project leader and executive sponsor A new, simple, and universal project framework, the Project Canvas, that breaks down any project into essential building blocks that can be easily understood by all project stakeholders Original concepts and exclusive case studies from public- and private-sector organizations worldwide You'll learn: A common language for project managers and executives to run successful projects across your organization When to use agile, traditional, or hybrid methods in your projects The twelve principles of successful projects, including purpose, agility, and a focus on outcomes Techniques for selecting and advancing the best projects and managing a strategic and balanced project portfolio How today's projects will help address some of the most pressing global trends, including automation, sustainability, diversity, and crisis management Why project management needed to be reinvented and what the future holds HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

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Collins Big Cat supports every primary child on their reading journey from phonics to fluency. Top authors and illustrators have created fiction and non-fiction books that children love to read. Book banded for guided and independent reading, there are reading notes in the back, comprehensive teaching and assessment support and ebooks available. When Shinoy downloads the Chaos Crew app on his phone, a glitch in the system gives him the power to summon his TV heroes into his world. With the team on board, Shinoy can figure out why weird things are happening in Flat Hill. Is the dastardly red-eyed S.N.A.I.R., a Super Nasty Artificial Intelligent Robot, causing all the trouble or is it something else? Shinoy's Dad has found a used sat nav in the bin, so the family want to try it out. What was a joke trip to the moon becomes real when the sat nav links to Shinoy's Chaos Crew app, and the family have to dodge the moon's defence system to make it home in one piece. This exciting title is part of the Shinoy and the Chaos Crew series by Chris Callaghan. Gold/Band 9 books offer developing readers literary language and stories with distinctive characters. Ideas for reading in the back of the book provide practical support and stimulating activities.

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The Lifeboat Read & Spell Scheme. A highly-structured, multi-sensory scheme of lessons to help dyslexic children - and adults - to read, write and spell. This book contains ten lessons and each lesson is made up of eight photocopiable worksheets.

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Learn how to use your time as a student to supercharge your career To University and Beyond: Launch Your Career in High Gear delivers a step-by-step guide to using your educational years to put you in the right position to accelerate your career, optimize your time, and build valuable and rewarding relationships. You’ll learn everything you need to know about taking advantage of the once-in-a-lifetime opportunity: the first ten years of your career. Broken down into 21 accessible chapters, To University and Beyond features a wide array of practical and strategic advice on topics like: How to write the perfect resume or CV How to hack your career path to achieve what you’ve always dreamt of How to access rarely used scholarships and grants How to find selective short-term learning programs How to thrive in a virtual learning environment How to get paid to learn with options beyond traditional degree programs How to communicate and present so people get your message Perfect for high school, college, and university students who want to make the most of their time and start their career off on the right foot, To University and Beyond provides a wealth of actionable advice you can put to work today.

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For Asperkids, home is both their protected lair and their launch pad into success in a neurotypical world. Jennifer O'Toole provides parents with all the help they need in planning their home environment to encourage their Asperkid superheroes to soar.The Asperkid's Launch Pad is a visually-led guide to preparing a home environment that supports the development of children with Asperger syndrome. From a bedroom light switch that the child can easily reach, to a tucked-away safe place that he or she can retreat to when feeling overwhelmed or anxious, small changes in the home can boost the child's self-confidence, independence, comfort and life skills. Award-winning author Jennifer O'Toole gives readers a walk-through tour of the home, showing, room by room, how physical surroundings affect Asperkids and highlighting the learning opportunities in every space and object.Beautifully presented with color photographs throughout, this functional and fun book will win a place in the homes and hearts of all parents of children with Asperger syndrome.

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We all know someone who is dissatisfied with their career but feels trapped in their current trajectory. What's not always clear is how they got there or, more importantly, how we can avoid the same fate as we develop our own careers. In a competitive job market, we need concrete, field-tested advice to help us ace the interview, land the job, and launch a career we love. Enter Dee Ann Turner. After more than three decades leading teams and coaching staff members at Chick-fil-A, she knows what it takes to build a fulfilling career. In this practical, hands-on book she reveals the secrets of - finding a job - preparing for an interview - conquering the first 90 days - managing work relationships - overcoming mistakes - adding value to your team - and so much more Anyone entering the job market or hoping to make a transition in their career--along with the parents, teachers, college counselors, or career counselors who coach them--will find invaluable, hard-won advice on how to create a work life you love.

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When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventional interpretations to prove that what occurred at NASA was not skullduggery or misconduct but a disastrous mistake. Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded through the eyes of the managers and the engineers, Vaughan uncovers an incremental descent into poor judgment, supported by a culture of high-risk technology. She reveals how and why NASA insiders, when repeatedly faced with evidence that something was wrong, normalized the deviance so that it became acceptable to them. In a new preface, Vaughan reveals the ramifications for this book and for her when a similar decision-making process brought down NASA's Space Shuttle Columbia in 2003.

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Originating from Instructables, a popular project-based community made up of all sorts of characters with wacky hobbies and a desire to pass on their wisdom to others, Backyard Rockets is made up of projects from a medley of authors who have collected and shared a treasure trove of rocket-launching plans and the knowledge to make their projects soar!Backyard Rockets gives step-by-step instructions, with pictures to guide the way, on how to launch your very own project into the sky. All of these authors have labored over their endeavors to pass their knowledge on and make it easier for others to attempt. Discover how to create the following projects: Teeny, Tiny Rocket Engine Ultimate Straw Rocket Rocket Eggstronaut Pocket Rocket Launcher Iron Man Model Rocket Model Rocket with Camera Rocket-Powered Matchbox Cars – Extreme And much more! The Instructables community has provided a compendium of rocket savvy from innovators who have paved the way for other curious minds. In addition to rockets, fireworks, and launchers in Backyard Rockets, you will discover the sense of accomplishment after watching your rocket soar into the sky!

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“Former NASA official Lori Garver offers a front-row seat to the decades-long struggles within and among space bureaucrats and space billionaires. Bring popcorn, as you bear witness to an untold slice of space history.”—Neil deGrasse Tyson, Astrophysicist and author of Space Chronicles: Facing the Ultimate FrontierHow Lori Garver's Battle Against the Greed and Corruption of the US Space Program Revolutionized NASA and Ushered in the New Space Age Escaping Gravity is former NASA Deputy Administrator Lori Garver's firsthand account of how a handful of revolutionaries overcame the political patronage and bureaucracy that threatened the space agency. The success of Elon Musk's SpaceX, Jeff Bezos' Blue Origin, Richard Branson's Virgin Galactic, and countless other commercial space efforts were preceded by decades of work by a group of people Garver calls “space pirates.” Their quest to transform NASA put Garver in the crosshairs of Congress, the aerospace industry, and hero-astronauts trying to protect their own profits and mythology within a system that had held power since the 1950s.As the head of the NASA transition team for President-elect Barack Obama and second-in-command of the agency, Garver drove policies and funding that enabled commercial competition just as the capabilities and resources of the private sector began to mature. She was determined to deliver more valuable programs, which required breaking the self-interested space-industrial cycle that, like the military, preferred to spend billions of taxpayer dollars on programs aimed to sustain jobs and contracts in key congressional districts. The result: more efficiency and greater progress.Including insider NASA conversations and insights on how the US space industry has been transformed to become the envy of the world and is ushering in a new space age, Escaping Gravity offers a blueprint for how to drive productive and meaningful change.

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Updated edition of the book that gives investors, advisors, and managers the tools they need to launch and maintain a hedge fund in today's economy The hedge fund industry has gone through dramatic changes in recent years. Investors of all types continue to want to place their assets into these investment vehicles even in the wake of the credit crisis, massive frauds, and insider trading scandals. Once the forbidden fruit of Wall Street, hedge funds are now considered "must have" investments in any diversified portfolio. Now in its second edition, The Fundamentals of Hedge Fund Management is revised and updated to address how the credit crisis, legislation, fraud, technology, investor demand, global markets, and the economic landscape have affected the industry. Providing readers with a detailed and in-depth analysis of the world of hedge funds, the people working in it, and a look at where it's headed, the book is a timely and indispensable reference and research tool for helping professional money managers, traders, and others to launch and grow successful hedge fund businesses. Addresses how the credit crisis and its fallout has affected the hedge fund industry and what this means for the future Provides the essential information needed to launch and maintain a successful hedge fund in the new global economy Walks the reader through running a hedge fund, helping you to gain success over years, not just months An essential resource for anyone looking to invest in these much-discussed investment products, The Fundamentals of Hedge Fund Management, Second Edition is now fully revised and updated.

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How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, LAUNCH IN 5 way to do it.If you are launching a new business, this book will improve your chance for success in the most economic, efficient, and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine - whether it is a side gig or a headfirst dive into the world of entrepreneurship.Because most new businesses are conducted online, it will place an emphasis on how to launch and build a business on the internet, and because most new entrepreneurs are operating within a small budget and timeframe, these concepts are inexpensive, fast, low-risk, and proven.Based on the author's insider strategies, LAUNCH IN 5 will guide the reader through each step of getting their idea out into the world, from inception to launch to ensuring long-term growth. It will also offer tools to help the reader determine whether their idea is worth pursuing (most aren't) and, if not, return them safely to the concept-development stage before they waste massive amounts of money and time launching an idea that will never fly.You'll learn that· Most risk is unnecessary.· You can launch your new business in days (or sometimes even hours).· You can apply the same launch strategies you'll learn here for an online business, an offline start-up a global corporation, with a budget of $50 or $500,000. These method work in any industry, for any idea.· You can lower the start-up failure rate from 70%to 9% if you follow the guidance in this book.· Most business ideas can have their potential success (or failure) proved in just a week or so, for less than the cost of the latest iphone.

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Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include:•Methods for launching a venture into the market•Tips on presentation, pitch and public relations•How to legally protect intellectual property•Ways to do effective research, and crowd source•How to benefit from social media•Sources for funding and investment and incubators•Case studies from successful and startup entrepreneurs.The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.MILLION DOLLAR WEEKEND offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the "ask muscle", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.And the best part? You can kickstart this process in a weekend.

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Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: Come up with a business idea without the guesswork Create a kick-ass brand, website and on-line marketing campaign Promote your product 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for Young entrepreneurs Students learning about start-ups Established entrepreneurs looking for shortcuts Teams within corporates who want to create a more innovative and competitive environment

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"Anyone who comes to pitch on Shark Tank should read this book first!" --Barbara Corcoran, ABC's Shark Tank "I have seen literally thousands of companies trying to raise capital and know that a great pitch deck is critical. This book gives you the playbook for creating yours." --Naval Ravikant, cofounder and CEO, AngelList "I raised twice the amount of money I set out to in a mere five weeks. I'm naming my firstborn child after the Evans." --Slava Menn, cofounder and CEO, Fortified Bicycle HOW DO YOU LAUNCH THE VENTURE OF YOUR DREAMS? Get Backed isn't just about startup fundraising. It's a handbook for anyone who has an idea and needs to build relationships to get it off the ground. Over the last 3 years, entrepreneurs Evan Loomis and Evan Baehr have raised $45 million for their own ventures, including the second largest round on the fundraising platform AngelList. In Get Backed, they show you exactly what they and dozens of others did to raise money--even the mistakes they made--while sharing the secrets of the world's best storytellers, fundraisers, and startup accelerators. They'll also teach you how to use "the friendship loop", a step-by-step process that can be used to initiate and build relationships with anyone, from investors to potential cofounders. And, most of all, they'll help you create a pitch deck, building on the real-life examples of 15 ventures that have raised over $150 million. What's in the book? * The original pitch decks and fundraising strategies of 15 ventures that raised over $150 million * Email scripts that will get you a meeting with angel investors, venture capitalists, and potential board members * Pitching exercises developed by startup talent beds like Stanford University's d.school and Techstars * A breakdown of the 10 essential pitch deck slides, how to create them, and what questions you should answer with each * An overview of the 5 main funding sources for startups, the pros and cons of each, and who the big players are * A crash-course in visual and presentation design that will make any deck beautiful * Templates for 4 stories every entrepreneur should know how to tell * The story of one entrepreneur who showed up in Silicon Valley with no network and six months later had investments from Fred Anderson, Bono, and Peter Thiel Get Backed will show you exactly what it takes to get funded and will give you the tools to make any idea a reality.

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*WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023* An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs. Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question “how do I get started?” It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors. Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of the world’s biggest challenges, including finding hard-to-spot cancers, tackling climate change and building new financial platforms. In How to Be a Founder, the authors share advice, insights and lessons from their decade of experience working with individuals to become successful founders. The book covers what you need to do today to start your journey as a founder and the steps to take to maximise your chances of building a high-growth, scalable company. You’ll also hear advice from some of the world’s best investors and entrepreneurs who have built some of most iconic technology companies of our time.

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The one primer you need to develop your entrepreneurial skills.Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground.Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation.The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success.In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, real-life stories, and concise explanations of research published in Harvard Business Review, each comprehensive volume helps you to stand out from the pack--whatever your role.

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God is working in your life to prepare you for something – and it is greater than you think. When you understand who you are and how God is at work, you can really start to dream. If you establish those dreams in the foundation of God and His Word, Isaiah 40 says you can soar. Biblical characters come to life as everyday people who had jobs, relationships, and struggles. People like Joseph, Nehemiah, Lydia, and Priscilla and Aquila were real people with good days and bad days just like you. Seeing them as real people helps you relate to them and be inspired by them. The Launch Your Life Acton Planner is designed to propel you forward as you practice intention, planning, and action. It includes self-assessment exercises to better understand who you are and what you want so you can set goals. Practical tips regarding mentoring, resumes, dating, and finances help you create concrete plans. Life is a journey and you shouldn’t settle for less than who God made you to be. Let God move your heart. Be inspired to clarify a plan to move forward. Launch Your Life is not about your future, it is for your future. Let your heart be stirred to action by the Launch Your Life Action Planner.

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Each pilot and bombardier/navigator sat side by side in an all-weather jet built for low-level bombing runs, precision targeting, and night strikes. Their success—and their very lives—depended on teamwork in flying their versatile A-6 Intruders. And when the North Vietnamese mounted a major offensive in 1972, they answered the call.Carol Reardon chronicles the operations of Attack Squadron 75, the "Sunday Punchers," and their high-risk bombing runs launched off the U.S.S. Saratoga during the famous LINEBACKER campaigns. Based on unparalleled access to crew members and their families, her book blends military and social history to offer a unique look at the air war in Southeast Asia, as well as a moving testament to the close-knit world of naval aviators.Theirs was one of the toughest jobs in the military: launching off the carrier in rough seas as well as calm, flying solo and in formation, dodging dense flak and surface-to-air missiles, delivering ordnance on target, and recovering aboard safely. Celebrating the men who climbed into the cockpits as well as those who kept them flying, Reardon takes readers inside the squadron's ready room and onto the flight decks to await the call, "Launch the Intruders!" Readers share the adrenaline-pumping excitement of each mission—as well as those heart-stopping moments when a downed aircraft brought home to all, in flight and on board, that every aspect of their lives was constantly shadowed by danger and potential death.More than a mere combat narrative, Launch the Intruders interweaves human drama with familial concerns, domestic politics, and international diplomacy. Fliers share personal feelings about killing strangers from a distance while navy wives tell what it's like to feel like a stranger at home. And as the war rages on, headlines like Jane Fonda's visit to Hanoi and the Paris Peace Accords are all viewed through the lens of this heavily tasked, hard-hitting attack squadron.A rousing tale of men and machines, of stoic determination in the face of daunting odds, Reardon's tale shines a much-deserved light on group of men whose daring exploits richly deserve to be much better known.

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The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

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The Defining Decade for the #Adulting generation—a book that blends storytelling and data to unpack the choices you make in your twenties, why they matter, and how to turn those critical years into a launchpad for the life you want.We tend to think of our twenties as a playground for life: A time for low-consequence experimentation and delaying big decisions. But the truth is that while you’re muddling through those years—exploring new cities, dating the wrong people, hopping between jobs—a small shift in your flight path can mean the difference between landing on Mars or Saturn. As the data shows, the choices we make (or put off) during this critical decade about our career, marriage, health, friends, even downtime have the greatest impact on how our lives play out. For example, did you know that people who marry between the ages of 28 and 32 have the lowest risk of divorce? And that the average 25 year old has 20 close friends, but this will shrink to 8 after age 40? And that most of us don’t acquire new hobbies after we hit our thirties?Rather than prescribing one correct path (who are we kidding, there’s no such thing anyway!), Elizabeth Segran invites readers to think critically and holistically about the life they want to build. With signature warmth and humor, Segran is the guide we all wish we had to show us the way. Blending insightful anecdotes with research from economics, sociology, and political science, The Rocket Years is an empowering exploration of these exciting, confusing, wonderful years.

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Very few families are perfect. But looking from the outside in, through conversations in the grocery store or clicking through social media, oftentimes it seems we are the only ones struggling with raising our kids or aligning with our spouses on parenting. The reality is that so many families struggle. Vicki Hoefle, three-time author, parenting coach, and sought-after speaker, offers a fresh, practical roadmap for achievable family—and marital—harmony and happiness. Her strategies work for everyone: whether you have young children and are just starting the parenting journey; are beginning to experience the first challenges of raising children in the 21st century; or if you’re facing crisis, stress, or the effects of divorce. Hoefle inspires REAL families and shows them how to invest in the relationship, focus on what is important, and experience the joy of living in a healthy, loving family.

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Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.

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The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

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In 2012 the African Writers Series celebrated its 50th anniversary. Africa Writes Back tells the publishing story behind some of the books and authors in the series. Africa Writes Back was published in 2008 to coincide with the 50th anniversary of the publication of Chinua Achebe's Things Fall Apart - the novel which provided the impetus for the foundation of the Heinemann African Writers Series in 1962 with Chinua Achebe as the Editorial Adviser. With the 60th anniversary of the AWS being celebrated in 2022, James Currey's book has a new resonance. '... not only the story of a publishing enterprise of great significance; it is also a large part of the story of African literature and its dissemination in the latter half of the twentieth century. The manuscript is full of the drama of that enterprise, the drama of dealing with the mother house, William Heinemann, of dealing with the often intractable political constraints dominating the intellectual space across Africa, and not least of all dealing with the writers themselves - with their ambitions,their temperaments, their financial needs and, at time, their perception of a colonial relationship between themselves and a European publishing house.' - Clive Wake, Emeritus Professor of Modern Languages, University of Kent at Canterbury. North America: Ohio U Press; Ghana: Sub-Saharan Publishers; South Africa: Wits U Press; Nigeria: HEBN; Kenya: EAEP; Zimbabwe: Weaver Press

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You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. The First Mile focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. In this practical and enlightening manual, strategic adviser Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation. You'll learn: * How to evaluate your idea's strengths and weaknesses using the "DEFT" process--Document, Evaluate, Focus, and Test * Fourteen recipes from an "experiment cookbook" to gain confidence in your idea or business * Why "spinouts," "wrong turns," and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them * Why innovators need to seek chaos in an age of constant change--and other essential leadership skills Drawing on his decade of experience as an innovation adviser and investor, Anthony describes hard-won lessons from disruptive start-ups and global giants alike. The First Mile will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. The first mile can be a scary place, but you don't have to traverse it alone. This book can help.

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We have something prophetic, practical and powerful to say to young people,' explains Martin Saunders. 'We need to tell them that they are valuable and valued, both by us, and infinitely more by the real and living God. God loves young people; the world often rejects them. Which side of that equation do you think we should be on?' Are you eager to see children and young people in your church once again? Martin explains how and where to start. He outlines how to recruit and train volunteers, and what you should do during your first term; how you encourage young people to lead; how you build for the long-term - and what to do when you run out of steam! He also encourages youth leaders to adopt strong spiritual disciplines, and solicit prayer support. Whether you are starting from scratch, or seeking to breathe fresh life into a struggling ministry, Martin's combination of hands-on experience and thoughtful reflection will prove both practical and visionary.

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The one primer you need to launch, lead, and sponsor successful projects.We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. Project managers struggle to translate their hands-on, technical knowledge up to senior management. The result? Worthy projects are starved of time and resources and fail to deliver benefits, while too much investment goes into the wrong projects. To compete in the project economy, you need to close this gap. The HBR Project Management Handbook shows you how.In this comprehensive guide, project management expert Antonio Nieto-Rodriguez presents a new and simple framework that will increase any project's likelihood of success. Packed with case studies from many industries worldwide, it will teach you how to manage your organization's projects, strategic programs, and agile initiatives more effectively and push the best ones ahead to completion. Timeless yet forward-looking, this book will help you win in the project-driven world.In the HBR Project Management Handbook you'll find: Everything you need to know about project management in practical, nontechnical language A definitive taxonomy of project types, from product launches to digital transformations to megaprojects A road map for becoming an effective project leader and executive sponsor A new, simple, and universal project framework, the Project Canvas, that breaks down any project into essential building blocks that can be easily understood by all project stakeholders Original concepts and exclusive case studies from public- and private-sector organizations worldwide You'll learn: A common language for project managers and executives to run successful projects across your organization When to use agile, traditional, or hybrid methods in your projects The twelve principles of successful projects, including purpose, agility, and a focus on outcomes Techniques for selecting and advancing the best projects and managing a strategic and balanced project portfolio How today's projects will help address some of the most pressing global trends, including automation, sustainability, diversity, and crisis management Why project management needed to be reinvented and what the future holds HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

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The Lifeboat Read & Spell Scheme. A highly-structured, multi-sensory scheme of lessons to help dyslexic children - and adults - to read, write and spell. This book contains ten lessons and each lesson is made up of eight photocopiable worksheets.

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The Lifeboat Read & Spell Scheme. A highly-structured, multi-sensory scheme of lessons to help dyslexic children - and adults - to read, write and spell. This book contains ten lessons and each lesson is made up of eight photocopiable worksheets.

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The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.

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Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.

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The Lifeboat Read & Spell Scheme. A highly-structured, multi-sensory scheme of lessons to help dyslexic children - and adults - to read, write and spell. This book contains ten lessons and each lesson is made up of eight photocopiable worksheets.

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Available for the First Time: The Complete Social Entrepreneur's Playbook Covers all three phases of the start-up to scale-up process, developed with reader feedback from "one of the more unusual ebook...experiments of the year" (ThinReads) Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. MacMillan and Thompson used their own systematic framework to publish The Social Entrepreneur's Playbook. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. Based on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: Phase One: Pressure Test Your Start-Up Idea. Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population. Phase Two: Plan Your Social Enterprise. All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments. Phase Three: Launch and Scale Your Social Enterprise. Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. Filled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, The Social Entrepreneur's Playbook is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. Includes access to downloadable planning documents, including user-friendly spreadsheets

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