Search results for ""Kendall/Hunt Publishing Co ,U.S.""

Integrated Brand Promotion Management: Text, Cases, and Exercises provides the foundation for university-level courses that help students explore and understand the range of options available to brand decision-makers. Integrated Brand Promotion Management covers a wide range of decision-making areas in 17 chapters. Traditional areas included are: establishing objectives budgeting creative strategy direct marketing public relations client/agency relations ethical considerations These areas are supplemented with a chapter discussing event sponsorship, product placements, and branded entertainment. Internet marketing, web sites, viral and social networking, as well as, experiential and guerrilla marketing are examined in an additional chapter. Using the case method of learning, students are challenged to analyze a mix of actual situations selected by their professor. Professors may select from 52 cases that include a wide range of contemporary brand marketers, such as Home Depot, the non-profit Wildflower Center, Whole Foods Market, The Wall Street Journal, CW’s “Gossip Girl,” Bethany College, Shiner Beer, and Costa del Mar sunglasses. Exercises providing the basis for guiding student thinking and generating classroom discussion are incorporated throughout Integrated Brand Promotion Management.

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The Complete Ropes Course Manual serves as a checklist of procedures, techniques, and responsibilities for Ropes Course facilitators. With this guide, you can review current operational equipment, expand your list of processing questions, manage your course safely, update staff training, and add to the experiential learning cycle.

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This book broadens the scope of teaching and assessment strategies critical for addressing a wide range of abilities of children in Pre-K to Grade 3. This edition provides teachers with research-based, practical teaching and assessment strategies to support the reading development of all children in their classrooms. The book has a Question & Answer approach. Chapters 1-7 begin with a series of questions a in-service or pre-service teacher might ask. These questions are answered with research and expert opinion to help establish the importance of the major areas presented in the chapters.Unique Features: "Differentiating Reading Instruction" helps teachers to implement ideas into daily classroom instruction. Special emphasis on vocabulary, information text and strategic reading. Expanded teaching strategies for core area reading. Strategies, activities, and assessments. A series of teaching strategies and activities are provided for each of the major area. Assessment and teaching strategies are linked within the chapters. "Tips for English Language Learners" offers ideas throughout every chapter. Content Area Examples "Home School Connections" are 20 prepared letters in English and Spanish to link and reinforce important skills and strategies you teach at school with home. Includes a CD with each book that features: Bonus Chapter for Writing and Spelling Over 120 reproducible pages in PDF format. Including: Activity Record Sheets, Activity Pages, Home-School Connections Letters.

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A student-friendly approach to hospitality law.Hotel, Restaurant, and Travel Law: A Preventive Approach arms future hospitality industry personnel with the legal knowledge needed to enhance the guest's experience and avoid lawsuits. With a focus on prevention, the book aims to minimize the number of lawsuits a hospitality establishment experiences.Hotel, Restaurant, and Travel Law: A Preventive Approach: engages the reader with relevant case studies. Many examples include case questions to further assist student comprehension. provides a concentrated summary of issues addressed in each Chapter through sections titled ""Preventive Law Tips for Managers"". includes updated references to new laws, new cases, technological changes and advancements, and new factual circumstances in the hospitality industry. features new web site references which offer students expanded exposure to Chapter topics. develops critical thinking skills in managers. enhances student ability to read and comprehend the material with plain-English explanations and many subtopics. challenges students with end-of-Chapter questions. Hotel, Restaurant, and Travel Law: A Preventive Approach is organized into four units: Legal Fundamentals for the Hospitality Industry presents the sources and principles of hospitality law, basic court procedures, civil rights issues, and contract law. Negligence presents the legal principles relevant to this topic and many cases that help define the scope of obligations and liability. Relationships with Guests and Other Patrons explores the special responsibilities that hospitality businesses have to their various constituencies. Special Topics addresses food and alcohol liability; legal duties of airlines and car rental companies; employment matters; franchising; copyrights and trademarks; licensing; travel agents; and laws relevant to casinos, theme parks, spas, and hotel condominiums.

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En acción is designed for intermediate to advanced Spanish courses that include service-learning and/or community engagement activities.Each chapter is built around two interviews with people who work or volunteer in the same agency (or geographic area) and have a positive impact on the local Spanish-speaking community. The fundamental interview questions are, Who are you, How do you impact the community, and What is your motivation?

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Teaching Texas: A Complete and Practical Approach to Understanding and Applying the Pedagogy and Professional Responsibilities (PPR) TExES is a hands-on guide for preservice teachers to prepare for the TExES examination. The publication integrates real-life scenario-based questions, tips, theory, and additional invaluable information for the preservice teacher to analyze situations and make professional decisions.Teaching Texas by Teri Bingham (West Texas A&M University): Features expertly-written content in the 13 competencies of all four domains of the TExES exam. Includes a description, key terms, lesson designs, discussion outlines and activities, task analyses, instructional objectives, sample test questions/answers, references, additional links, and more for each competency. Integrates Tips for Competency vignettes within each of the competencies. These bulleted tips, provided by experts in the field, aid the reader in passing the PPR exam.

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Succeeding in Health Science Chemistry is meant to be a powerful supplement for any student taking the General Chemistry component of a one or two semester General, Organic and Biochemistry (GOBC) sequence or for students taking a chemistry review course to help prepare for college. These courses are commonly taken by pre-nursing students, exercise science students or students seeking health care certifications. Succeeding in Health Science Chemistry: Is a workbook compatible with any GOBC or basic chemistry textbook on the market and provides students with practical step-by-step ways to understand and work with the basics of inorganic chemistry. Guides students through basic problem solving skills with training examples and thoroughly explained answers. Features a short quiz which can be used as a homework assignment, an in-class worksheet or an assessment activity in each Chapter. Is flexible! The Chapters are sequenced to match up with the content structure of most courses, but instructors can certainly go in any order and then simply assign components of the workbook that fit. Provides a suggested lists of ions to memorize, more details on signification figures and measurements, and a simple to use VSEPR table. Feedback from pre-nursing students who have already used this textbook have been glowingly positive. They have indicated that the training exercises, the clear way in which concepts are explained and detailed explanation of solved problems have really helped them learn the content and improve their academic performance. This low-cost workbook can really help your students succeed regardless of your teaching style, textbook used or content pace/sequencing. Give the workbook a try for a semester and provide your students with a really useful tool to help you help them experience greater success.

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Music Travel Culture was written and designed for the busy 21st century music student. Most of the textbook uses the outline rather than the paragraph approach of presenting information. One of the main purposes of the book is to give students information on instruments and skills needed to become better listeners in all kinds of music. Besides discussing music, the text also adds dimensions of travel and culture while explaining how all three are connected. No textbook would be complete without a discussion of how technology has advanced music, and this subject is included. Unit Nine is also very exciting in that it includes movie, cartoon and video game music.Music Travel Culture provides interesting reading about composers' lives, the different style periods and provides pictures with listening examples, all in one neat package. Each text comes with a subscription to Rhapsody, a great listening program. Unit Two gives the instructor and student plenty of hands on information about basic music writing. From Gregorian Chant, to Broadway Shows, modern day artists, this textbook provides lifelong knowledge for the music major and music appreciation student. The approach, organization and contents of this book represent a step forward from the traditional music appreciation text.

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We live in an exciting, yet complicated information age. Our era calls for critical thinkers who are willing and able to communicate well toward the twin goals of human survival and career thriving on a connected globe. Thus, public speaking skills are important.Critical thinking and communication competencies are twin necessities for today's world. Public Speaking and Responsibility in a Changing World serves as a springboard to help students excel in public speaking. Learners are asked to seriously consider using their rhetorical (speaking) skills in an artful and excellent manner, to be the ethical and positive connection they seek for the common good of society.Available in print and electronic formats, Public Speaking and Responsibility in a Changing World: Is peppered with compelling and practical examples to help students relate solid theory and practice in the classroom to the real world All-in-one textbook, workbook, and manual with assignments Every chapter highlights six core themes: rhetorical excellence, a multi-cultural perspective, high ethics, satisfying careers, choice of community engagement responsibility for others and the environment, and the astute use of constantly merging presentation technologies Electronic code access to the video library of speeches, such as those delivered by Barbara Bush, Cesar Chavez, Al Gore, John F. Kennedy, Martin Luther King, Jr., Ronald Reagan, Babe Ruth, and many others Excellent speech examples within chapter text provided from Mary Fisher, Robert Kennedy, Barack Obama, and many others

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Business Communication in a Technological World is an audience centered approach to communicating with various publics and receivers in multiple types of organizations. There is no doubt technology has shaped the professional landscape with ever-changing modalities and programs. As a result, users of technological communication are compelled to stay up-to-date or move over when it comes to creating understanding. This text works to provide solutions that are not trendy or soon-to-be outdated. Instead, the goal is to introduce common sense approaches to technology and business communication allowing speakers and communicators to self-adjust their messages based on audience need, perception, and available resources.Chapters fuse together communication theory, research, and best practices with examples, common situations, and scenarios to offer a quick and easy guide for students and their individual professional communication needs. In a time when many free and open resources are available online, and students and faculty may be inundated with choices for professional communication study, Business Communication in a Technological World seeks to guide students in a coaching format where students can apply concepts to meet their everyday needs.

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Foundations of Child & Youth Care explores the field of child and youth care, introducing unique perspectives, theories, and interventions in which the practice is grounded as well as emerging concepts essential to current practice. Foundations of Child & Youth Care : Describes foundational concepts while challenging readers and instructors to further understand and investigate areas of interest through suggested resources, chapter exercises and practice examples Effectively combines the importance of personal and professional learning through suggested exercises that give students the opportunity to reflect on their current knowledge and understanding of the world around them Integrates terminology that is inclusive and reflects what is used in the rapidly changing field of child and youth care Features updated links, tips and resources and references Incorporates updated information representing a primarily North American perspective on the field. Foundations of Child & Youth Care prepares the student to understand themselves and their practice in order to develop meaningful and therapeutic relationships that benefit children, youth, and families. This book also describes the approach that child and youth care practitioners take to do the work that they do. Foundations of Child & Youth Care will ensure that students become skilled, reflective and knowledgeable practitioners.

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African American Literature Anthology: Slavery, Liberation, & Resistance includes texts from various rhetoricians who worked as abolitionists, speakers, writers, activists, and/or publishers of dissident literature. They all employ their rhetorical influence to argue against the second-class citizenship status experienced by African Americans in the United States. By engaging in dissident discourse, they cause Americans of all walks of life to interrogate the promises owed by the language of the Declaration of Independence, the United States Constitution, and America's institutions. Central to the issues presented in this African American literature anthology are themes of resistance to slavery, lynching, and state violence. Therefore, the authors in this text are antithetical to notions of white superiority and black inferiority. Instead, they argue for racial equality. And an equal opportunity for African Americans to pursue the American Dream of life, liberty, and the pursuit of happiness.Resistance both verbal and nonverbal is an essential response to social injustices experienced by marginalised peoples. Therefore, African American writers approach rhetorical expression with a measure of courage that dismisses controversy to advance progress. Instead, they express themselves at risk to their health, safety, and well-being to advance the cause of equality and fairness for all Americans. Various genres of literature are depicted in this anthology such as excerpts of poetry, speeches, non-fiction, fiction, and folklore. Many of the writers included in this anthology are well-versed in a multitude of genres of literary expression. Therefore, this anthology will compel many readers to seek out other works by the following authors included herein. These include Phillis Wheatley, Maria W. Stewart, Henry Highland Garnet, Frederick Douglass, T. Thomas Fortune, Ida B. Wells, Charles W. Chesnutt, W. E. B. Du Bois, Paul Laurence Dunbar, Claude McKay, and James Weldon Johnson.

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Research tells us that the teacher has the ability to make the difference in reading instruction, students' reading ability, and also make a difference in the lives of their students. High-powered teachers are effective teachers who make a difference. They are also life-long learners who reflect, make decisions, and plan purposeful assessments, design authentic instruction, and engage their students in strategically planned collaborative activities that are designed to meet the needs of all of their students. Highpowered teachers know their students, their interests, learning styles, academic needs, and their learning levels. In this edition of, Reading and Language Arts, you will learn how to teach phonics, phonemic awareness, spelling, writing, language arts, reading strategies, engaging activities, comprehension strategies, vocabulary, fluency, differentiation, and assessment. You will learn the importance of reflecting, planning, building classroom rapport, and the importance of becoming a High-powered elementary and middle school reading teacher.The first half of Reading and Language Arts is a step by step guide designed to teach young educators effective and proven strategies to teach reading, writing, and Language Arts with passion, and with creativity. Reading and Language Arts emphasises the importance of, and also how to design differentiated instruction, assignments, and assessments. You will learn how to teach phonics at the very basic level of reading, how to implement daily reading strategies that engage young readers with the text, and also how to design collaborative reading activities that motivate all students while allowing them to experience learning through hands-on activities.The second half of Reading and Language Arts emphasises the importance of becoming a High-powered middle school reading teacher. You will learn to design age appropriate, purposeful, and authentic learning opportunities for all learners, as well as engaging strategies to motivate students while also building classroom rapport. Each chapter in both sections contain; research based information about designing effective reading instruction, the importance of planning, examples of engaging activities, insightful strategies, tiered vocabulary, parent and home connections, pages for student reflections and note taking, and also suggested readings for both the teacher and students.

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The Exercise Physiology, Study Guide, Workbook, & Lab Manual offers students an all-inclusive resource to help navigate an Advanced Exercise Physiology course. The 6th edition of this text offers a well-organized and easy to follow guide through a two semester course which focuses on system-based exercise physiology (semester one) and clinical and applied applications related to the field (semester two). The text is organized into two main Sections, with five primary Units in section one and four in section two. Each unit has content specific chapters organized around a main topic. The text also contains a Laboratory Manual which includes numerous laboratory assignments and review questions which correspond to material outlined in each unit.Exercise Physiology, Study Guide, Workbook, & Lab Manual (6th edition) includes many features that aid in student learning. Specifically it includes: Outlined notes which follows classical texts material and includes research data from primary literature. Figures, charts and other visual aids embedded into chapter notes. Chapter review questions to enhance. student learning of important concepts. Unit cross-word puzzles provided for additional learning. Unit laboratory assignments and review questions to teach applied and clinical exercise physiology skills; a goal of the laboratory assignments is to also help solidify student comprehension of important concepts.

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Dollar Enterprise, an award winning program using $1 seed money per person, was the first and the most comprehensive entrepreneurship curriculum in the U.S. that integrates experiential learning and service-learning concepts into 3-month learning environment. This book describes step-by-step guidance for educators, program leaders, or other service providers to stimulate entrepreneurial learning for aspiring and nascent entrepreneurs across cultural, ethnicity, and learning ability. It develops three aspects of entrepreneurship that are often omitted in traditional business education and textbooks: Entrepreneurial individuals through developing mindset, traits, professionalism, ethic, leadership, and creativity using hands-on activities and participatory approach. Entrepreneurial knowledge and skills through developing communication, team building, business practices, and decision making using group projects and working with community partners focusing on problem solving. Entrepreneurial opportunities through developing resources, capacity, and networks by working with local businesses, government agencies, trade associations, and service providers. Dollar Enterprise represents the best practice of entrepreneurship education that is informative, interactive, inexpensive, and creating the biggest impact. There is no restrictions or limitations for anyone interested in entrepreneurship. One key feature of Dollar Enterprise is community engagement beyond profit maximization and resource constraints. It offers a direct linkage between enterprise development and community development. This book helps educators and service providers to stimulate activities in working with other and also offers tips for students, educators, and service providers to think outside the box in new venture creation using unwanted wastes, recyclable materials, or reusable supplies to create new value added products and services.Since 2005, Dollar Enterprise has educated more than 3,000 students, worked with over 400 community partners, donated more than $60,000 to charity organizations, and offered more than 50,000 service-learning hours to charity organizations.

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Destination Success is an academic recovery textbook written for the student that is on academic probation or perhaps has been readmitted after a dismissal or poor academic performance. Either way, they have some work to do to understand how they got to their current situation and to develop the skills they need to become academically successful. Beginning with guiding students to critically self-reflect on the choices and circumstances that led them to their current situation, Destination Success then pushes students to assess their locus of control and how they will maintain their motivation and set goals while creating a better path forward. Chapters focus on: time management. reading and critical thinking. learning strategies. test taking skills. The text is rounded out with two chapters on major and career decision-making and health and wellness. Destination Success features: perforated pages with numerous activities and assessments to check for understanding. checkpoints for active reflection while reading. a quiz at the end of each chapter for students to self-assess their understanding of key concepts.

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Medical Terminology with Case Studies in Sports Medicine provides an enjoyable way to learn medical terminology – without details of therapy, pharmacological treatment, or surgical options of diseases. Instead, this text uses a fun method to deliver an overview of anatomy relevant to each body system, and explains new word elements of that system. The pirate skeleton, and his trusty side kick (the pegged-legged dog), on the cover is the guide through the textbook. Each chapter is an island that relates to a body system - pointing out interesting tidbits that help make learning a new language fun. Students will build upon word parts (prefixes. suffixes, word roots) learned in each chapter and have a better understanding of the whole language of medical terminology. Medical Terminology with Case Studies in Sports Medicine: Features clear full color illustrations depicting anatomy throughout Includes perforated pages making it easy for students to submit homework assignments Incorporates learning activities (along with answers in the appendix) into each chapter Blends case studies and accompanying learning activities in each of the chapters in Part Two.

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Physical Geography Laboratory Manual moves students away from the traditional workbook approach and towards an ideal of an entirely hands-on, empirical method of instruction. From this hands-on approach, students will: Gain a more complete understanding of the physical landscape Acquire experience in data collection from the field Formulate questions and think critically about their observations Recognize patterns in their physical environment Better understand the processes around them GPS (Global Positioning System) Applications 3 new topo maps with aerial photographs Physical Geography Laboratory Manual is designed for a one or two semester laboratory course in physical geography or environmental science. It will complement most introductory physical geography and environmental texts. The exercises are self-explanatory and include maps, aerial photographs, and worksheets. Most exercises include an optional Internet component using sites with regularly updated information or archived data. They also provide lab instructors the option of using other maps or aerial photographs (perhaps from their own locations).Exercises include: Earth-Sun Relationships Atmospheric Processes Mapping Water Resources Erosion Processes Landforms Trigonometry Applications in Geographic Fieldwork Recurrence Intervals Vegetation Analysis Field Mapping Aerial Photography Interpretation and Landform Analysis.

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