Search results for ""Author ARCH ""

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong B2B Brand; Building a Strong Brand to Resellers; B2B Brand Equity - Theory, Measurement, and Strategy; Effective Strategies for B2B Service Brands; Brand Meaning and its Impact in Subcontractor Contexts; Brand Image, Corporate Reputation, and Customer Value; Internal Branding Theory, Research, and Practice; and, Pricing Theory and Strategy Applications in B2B Brand Management. Collectively these chapters address most aspects of the marketing mix for business-to-business and industrial marketers. Each of the papers provides valuable brand management insights for managers. The chapters are original contributions by leading scholars and B2B brand managers; each chapter following the introductory chapter includes a brand management problem-exercise with a separate instructor's note.

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Subjugate or Exterminate! is an authoritative first-hand account of the Russo-Chechen conflict by a Chechen leader who played a central role in all the main events. Akhmed Zakayev rose rapidly from an actor of Shakespearean roles to Commander of the Western Group for the Defense of Ichkeria, and later served as Deputy Prime Minister of Chechnya and, in exile, as Prime Minister of the Chechen Republic of Ichkeria (ChRI). It describes how the Kremlin set about discrediting and destroying a democratic government by interacting with criminal gangs and fomenting Islamist forces to split the Chechen independence movement in a perverse reversal of the “War on Terror.”Akhmed Zakayev’s memoir begins with a historical survey of the fraught relations between the Chechens and the Russian Empire and Soviet Union, up to the collapse of the USSR. The advent of Gorbachev’s Perestroika raised hopes that independence might enable Chechnya to end centuries of oppression and exploitation.Russia’s first war against Chechnya (1994-1996), initially conceived by the military as a way of disguising the large-scale theft and embezzlement of funds from illegal sales of Soviet armaments during the withdrawal from East Germany, ended in humiliating defeat for Russia. Thereafter, Russia set about subverting the democratically elected government of the Chechen Republic of Ichkeria by instigating the gruesome murder of Western humanitarian aid workers and business partners, and by financing criminal gangs and anti-democratic Islamist groups that the ChRI police were unable to subdue. Interference by nationals of countries in the Middle East caused further disruption. In August 1999, Russia launched a brutal second war in Chechnya, on grounds widely believed to be fabricated and characterized by widespread war crimes. The West did not intervene. This is an eyewitness account of the dangers faced by the Chechen leaders as they tried to resist and negotiate with a treacherous opponent. It ends in the year 2000, with Vladimir Putin’s election as Russia’s president.

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Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers' technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters - these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers - the nitty-gritty nuances behind the innovator's dilemma. More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implementing effective strategies in B2B contexts; (2) what tentative answers may be useful for executives to consider to these questions; (3) what skills in crafting strategies and decisions are necessary for executives to excel in for achieving effective outcomes consistently; and how should the B2B go about acquiring these skills?

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This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. The reports have been arranged into five major compartments.

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In 2019 it will be the hundredth anniversary of the founding of the Bauhaus. Prompted by this occasion, with "project bauhaus" ARCH+ has undertaken a critical appraisal of the Bauhaus ideas: working for several years, an international group of experts from a wide range of disciplines has investigated the socio-political relevance and emancipatory potential of the Bauhaus – historically, for today, and for the future. How can design still become effective as a political project? What are the possibilities and problems encountered by universal design in the age of globalization? Can the emancipatory potential of technology still be activated in a digitalized world? The answers to these questions are published here for the first time for an international readership.

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Plucked from every background, and led by an N.K.V.D. Major, the new recruits who boarded a train in Moscow on 16th October 1941 to go to war had much in common with millions of others across the world. What made the 586th Fighter Regiment, the 587th Heavy-bomber Regiment and the 588th Regiment of light night-bombers unique was their gender: the Soviet Union was creating the first all-female active combat units in modern history.Drawing on original interviews with surviving airwomen, Lyuba Vinogradova weaves together the untold stories of the female Soviet fighter pilots of the Second World War. From that first train journey to the last tragic disappearance, Vinogradova's panoramic account of these women's lives follows them from society balls to unmarked graves, from landmark victories to the horrors of Stalingrad. Battling not just fearsome Aces of the Luftwaffe but also patronising prejudice from their own leaders, women such as Lilya Litvyak and Ekaterina Budanova are brought to life by the diaries and recollections of those who knew them, and who watched them live, love, fight and die.

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This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society.

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Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context.Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism professionals and educators is the relevant perspective that 'Marketing Places and Spaces' provides.

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"Who owns the land?" is a central question because space is a resource as vital as air and water. Today, however, data ownership has become just as relevant as the question of land ownership in the context of urban planning. Technology companies are entering the field of architecture with algorithm-driven planning methods and massive investments in infrastructures and smart cities. In their technocratic vision, citizens become users, architecture becomes an instrument of statistics, and concepts such as the city and society become mere "algorithmic assemblages." This issue, co-edited by ARCH+, Arno Brandlhuber, and Olaf Grawert of station+/ETH Zurich, discusses the politics of space and data; the real and virtual assets of the city of the future.

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Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.

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Winner of the Nobel Prize in Literature'Desperately important and impossible to put down. It is timeless. . . what shines clear from the testimonies is love - love which can make you do the most spectacular things ' Sheena Patel, Observer'- A new translation of Voices from Chernobyl based on the revised version -In April 1986 a series of explosions shook the Chernobyl nuclear reactor. Flames lit up the sky and radiation escaped to contaminate the land and poison the people for years to come. While officials tried to hush up the accident, Svetlana Alexievich spent years collecting testimonies from survivors - clean-up workers, residents, firefighters, resettlers, widows, orphans - crafting their voices into a haunting oral history of fear, anger and uncertainty, but also dark humour and love. A chronicle of the past and a warning for our nuclear future, Chernobyl Prayer shows what it is like to bear witness, and remember in a world that wants you to forget.'Beautifully written. . . heart-breaking' - Arundhati Roy, Elle 'One of the most humane and terrifying books I've ever read' - Helen Simpson, Observer

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This book recounts one of the greatest tragedies of the twentieth century: the siege of Leningrad. It is based on the searing testimony of eyewitnesses, some of whom managed to survive, while others were to die in streets devastated by bombing, in icy houses, or the endless bread queues. All of them, nevertheless, wanted to pass on to us the story of the torments they endured, their stoicism, compassion and humanity, and of how people reached out to each other in the nightmare of the siege. Though the siege continues to loom large in collective memory, an overemphasis on the heroic endurance of the victims has tended to distort our understanding of events. In this book, which focuses on the "Time of Death", the harsh winter of 1941-42, Sergey Yarov adopts a new approach, demonstrating that if we are to truly appreciate the nature of this suffering, we must face the full realities of people's actions and behaviour. Many of the documents published here – letters, diaries, memoirs and interviews not previously available to researchers or retrieved from family archives – show unexpected aspects of what it was like to live in the besieged city. Leningrad changed, and so did the morals, customs and habits of Leningraders. People wanted at all costs to survive. Their notes about the siege reflect a drama which cost a million people their lives. There is no spurious cheeriness and optimism in them, and much that we might like to pass over. But we must not. We have a duty to know the whole, bitter truth about the siege, the price that had to be paid in order to stay human in a time of brutal inhumanity.

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Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

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This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.

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"Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dimensions and strength. Achieving highly useful sense making about the value concept and value metrics is important because of the substantial evidence that: customer assessments of total value in a product/service offering strongly affects acceptance and initial purchase; customer evaluations of value experiences relate strongly with retaining them and growing the share-of-business these customers award specific suppliers; and increases in delivered-value implemented strategies relates positively to increases in profitability. "SCV" focuses on advancing value theory, research, and strategy in business-to-business contexts. Coverage includes in-depth case research findings for existing and disruptively new products and services and all papers in this volume embrace the proposition that context is a major force affecting planning and implementing strategy. "SCV" is relevant in particular to European and North American B-to-B contexts. However, the tools and theories in the volume are certainly relevant for research by scholars and decisions by executives working in Asia and Australia. "SCV" is essential reading for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services - critical abilities for product-service executives.

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