Search results for ""author mix"

To do quality research, many social scientists must travel to far-flung parts of the world and spend long stretches of time living in places they find unfamiliar and uncomfortable. No matter how prepared researchers think they are, everyone encounters unexpected challenges in the course of their work in the field.In Doing Global Fieldwork, the political scientist Jesse Driscoll offers a how-to guide for social scientists who are considering extended mixed-methods international fieldwork. He details the major steps in fieldwork planning and execution, from creating a plan, to what happens when political conditions throw up obstacles to research, to distilling and writing up research findings upon return. Driscoll emphasizes the ability to improvise and adapt because in the field, ideas will shift, plans will change, and something will inevitably go wrong. He offers a practical overview of the types of psychological and physical preparation, professionalization, and self-presentation that social scientists conducting research abroad need to prioritize. Driscoll describes the challenges that arise when working in difficult settings, such as war zones, areas of contested sovereignty, and volatile nondemocratic states. He explores the practical and ethical considerations for data collection in these unique situations, including whether and how much to reveal about one’s research and common psychological harms associated with fieldwork.Doing Global Fieldwork is an up-to-date methodological guide for graduate students and social science researchers of all stripes who need blunt, no-nonsense advice about how to make the best of their time in the field.

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Saaq al-Bambuu (The Bamboo Stalk) by Kuwaiti novelist Saud al-Sanousi provides students at the intermediate-advanced Arabic language level the opportunity to engage with an award-winning work of contemporary fiction. This abridged version has been approved by the author, authenticating the richness of a text that offers students the means to develop vocabulary and reading fluency while sensitizing them to the stylistics of the language. The novel is a coming-of-age story of a half-Filippino, half-Kuwaiti teen who returns to his father's Kuwait. There, he explores his own identity as a poor Filipino in a culture he does not know well and receives a mixed welcome from his own wealthy relatives. Universal concepts of identity, faith, belonging, poverty/wealth, and otherness are explored through a poetic narrative and engaging plot that will keep students captivated from the first line to the very last page. Included within the book are chapter exercises that develop linguistic and cultural competencies, a short biography of the author, and glossaries of literary terms and devices. As with Laila Familiar's Sayyidi wa Habibi, this authorized version of the abridged text by a contemporary Arabic author will be warmly embraced by college and university students of Arabic as well as by independent learners.

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Winner of the 2018 Gold National Health Information Award and 2018 APEX Merit Award!NBC Today show nutrition and diet guru Madelyn Fernstrom and award-winning neuroscientist and pharmacologist John Fernstrom —partnering with AARP— present the ultimate guide to food and medicine interaction.Millions of Americans take prescription drugs to treat diabetes, high blood pressure, heart disease, or other conditions. But beware: The foods you eat and the medications you take could be working against each other.Don’t Eat This If You’re Taking That takes the mystery out of food and medication interactions. This easy-to-use guide details foods that can interfere with the action of the medication—whether taken for the short or long term. In this book, readers can easily find a medication, see what foods to avoid, and make smart swaps.We all believe a diet rich in colorful fruits and vegetables, lean proteins, whole grains, and low-fat dairy products is part of healthy eating—right? Not always. Dr. Fernstrom explains exactly what foods to avoid when and why. For instance,If you’re taking cholesterol medicine, you should cut out—or cut down on—grapefruit.On warfarin? Avoid dark green veggies.If you’re on thyroid medication, nix the soy.And more small diet changes with big health payoffs!As an added bonus, each chapter offers a “Dietary Supplements Alert” box, providing the most up-to-date information on interactions with vitamins, minerals, and other dietary supplements.With this concise, scientifically based guide, consumers can easily personalize their eating plan to work with, not against, their medications.

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Oxford Reading Tree Songbirds Phonics are highly decodable, beautifully illustrated stories written by best-selling author Julia Donaldson. The series contains a variety of storylines, rhyme, rhythm and genre ensuring there is something for every child to enjoy. The rich, patterned language in the stories is decodable making them perfect for children to practise their phonics. Songbirds Phonics can be used as a complete phonics programme, or the individual books can be used for phonics practice alongside any other phonics programme. Level 5 Songbirds Phonics books focus on different spelling patterns for the long vowel sounds oo as in moon, oo as in good, ow as in down, oi as in coin and soft c as in dice. This pack contains 6 books, one of each of: Sue Kangaroo, The Cinderella Play, Usman's Books, The Upside-down Browns, Leroy, No Milk Today. Each book contains inside cover notes to support parents/carers with their children's phonics practice and comprehension.

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Literary scholars often avoid the category of the aesthetic in discussions of ethics, believing that purely aesthetic judgments can vitiate analyses of a literary work's sociopolitical heft and meaning. In Practicing Literary Theory in the Middle Ages, Eleanor Johnson reveals that aesthetics the formal aspects of literary language that make it sense-perceptible are indeed inextricable from ethics in the writing of medieval literature. Johnson brings a keen formalist eye to bear on the prosimetric form: the mixing of prose with lyrical poetry. This form descends from the writings of the sixth-century Christian philosopher Boethius specifically his famous prison text, Consolation of Philosophy to the late medieval English tradition. Johnson argues that Boethius's text had a broad influence not simply on the thematic and philosophical content of subsequent literary writing, but also on the specific aesthetic construction of several vernacular traditions. She demonstrates the underlying prosimetric structures in a variety of Middle English texts including Chaucer's Troilus and Criseyde and portions of the Canterbury Tales, Thomas Usk's Testament of Love, John Gower's Confessio amantis, and Thomas Hoccleve's autobiographical poetry and asks how particular formal choices work, how they resonate with medieval literary-theoretical ideas, and how particular poems and prose works mediate the tricky business of modeling ethical transformation for a readership.

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Meet your dream plate and fall in love with a faster, friendlier approach to printmaking. For artists and crafters who love the creative possibilities of monoprinting on gelatin but not the prep time, mess and inconvenience that comes with it, the Gelli Arts Gel Printing Plate is a dream come true! It's durable, reusable, stored at room temperature, and ready to get creative whenever you are. Simply apply paint with a soft rubber brayer, make your marks and pull your print. It's that simple! Wipe the plate down with a spritz of water and a paper towel, and you're ready to go again. In this premier guide, artist Joan Bess--inventor of the concept for the Gelli plate--unleashes the fun through more than 50 step-by-step techniques. Create intriguing patterns using tools like sponges, textured rollers and homemade combs. Learn how to incorporate stencils and rubber stamps. Experiment with metallic paint, dimensional paint and gel medium. Become a texture-hunter, creating a wide world of effects using embossed papers, natural objects, rubber bands, lace, corrugated cardboard, metal tape, die cut letters...anything goes! Even beginners can enjoy immediate gratification--just grab a textured surface, smoosh it into your painted Gelli plate, and you'll have a stack of amazing prints in no time. For experienced printmakers, the inspirations in these pages will push you to experiment, adapt, combine and layer. It's easy, fun and totally addicting! Printmaking just got easier! Expert tips from the creator of the Gelli plate 50+ awesome step-by-step techniques Ideas for incorporating stamps and stencils, using ghost prints, salvaging uninspired prints, and more 26-page gallery shows the many wonderful ways artists are incorporating Gelli printing into their work

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1,500 Color Mixing Recipes for Oil, Acrylic & Watercolor is the definitive color-mixing resource for oil, acrylic, and watercolor artists. This user-friendly compendium is color coded for quick-and-easy reference and includes two removable color-mixing grids—one for oil or acrylic, and one for watercolor.Follow these four simple steps to mix more than 1,500 color combinations: Look in the Color Index for the subject you want to paint—for example, "Broccoli." Find the Color Recipe with the subject's recipe number ("81") and a photo of the actual paint mixture. Use the Color Mixing Grid to measure each paint color. Mix the color. It's that easy! You’ll also learn about color theory, mixing values, complementary colors, graying color naturally, mixing portrait colors, rendering skies and clouds, and more. Also available from Walter Foster's best-selling Color Mixing Recipes series: Color Mixing Recipes for Oil & Acrylic, Color Mixing Recipes for Watercolor, Color Mixing Recipes for Portraits, and Color Mixing Recipes for Landscapes.

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Why are historically Catholic countries and regions generally more corrupt and less competitive than historically Protestant ones? How has institutionalization of religion influenced the prosperity of countries in Europe and the Americas?This open access book addresses these critical questions by elucidating the hegemonic and emancipatory religious factors leading to these dissimilarities between countries. The book features up-to-date mixed methods from interdisciplinary research contributing to existing studies in the sociology of religion field by demonstrating—for the first time—the effect of the mutually reinforcing configuration of multiple prosperity triggers (religion–politics–environment). It demonstrates the differences in the institutionalization of Roman Catholicism and Protestantism by applying quantitative and qualitative methods and by performing a qualitative comparative analysis (QCA) of 65 countries. The author also provides a comprehensive survey and results of empirical research on different theories of development, focusing on the influence of religion.

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The Red Ditty Books offer children practice in reading short decodable passages that form an important bridge between reading single words and whole sentences. They reinforce the Read Write Inc. Phonics Set 1 sounds. Each book contains three fun and humorous ditties with linked reading activities to develop accuracy, fluency and comprehension. They also prepare children for reading the longer Storybooks and Non-fiction books. Activities at the start of the books help children to practise the sounds and words they will encounter in the book. Questions to talk about at the end of the story provide an extra opportunity for developing childrens comprehension. The books are part of the Read Write Inc. Phonics programme, developed by Ruth Miskin. The programme is designed to create fluent readers, confident speakers and willing writers. It includes Handbooks, Sounds Cards, Word Cards, Storybooks, Non-fiction, Writing books and an Online resource. Read Write Inc. is fully supported by comprehensive professional development from Ruth Miskin Training.

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In 1864, amid headline-grabbing heresy trials, members of the British Association for the Advancement of Science were asked to sign a declaration affirming that science and scripture were in agreement. Many criticized the new test of orthodoxy; nine decided that collaborative action was required. The X Club tells their story. These six ambitious professionals and three wealthy amateurs--J. D. Hooker, T. H. Huxley, John Tyndall, John Lubbock, William Spottiswoode, Edward Frankland, George Busk, T. A. Hirst, and Herbert Spencer--wanted to guide the development of science and public opinion on issues where science impinged on daily life, religious belief, and politics. They formed a private dining club, which they named the X Club, to discuss and further their plans. As Ruth Barton shows, they had a clear objective: they wanted to promote "scientific habits of mind," which they sought to do through lectures, journalism, and science education. They devoted enormous effort to the expansion of science education, with real, but mixed, success. For twenty years, the X Club was the most powerful network in Victorian science--the men succeeded each other in the presidency of the Royal Society for a dozen years. Barton's group biography traces the roots of their success and the lasting effects of their championing of science against those who attempted to limit or control it, along the way shedding light on the social organization of science, the interactions of science and the state, and the places of science and scientific men in elite culture in the Victorian era.

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Raise a glass to the 25th anniversary of The Big Lebowski with this highly giftable unofficial cocktail book featuring 50 cocktails, brews, and other spirits inspired by the beloved movie’s characters and scenes.The Big Lebowski—the hilariously quirky comedy-thriller about bowling, avant-garde art, nihilistic Austrians, White Russians, and a guy named…the Dude—is a cult classic. Now, with The Unofficial Big Lebowski Cocktail Book, you can relive the movie one drink at a time!Award-winning beverage writer and best-selling author André Darlington shows you how to create these and more iconic cocktails at home: The Dude (White Russian) Porn Star Martini The Nihilist Bowling with Jesus Maude’s Manhattan In addition to 50 signature drinks, this beautifully designed unofficial cocktail book includes food and song pairings that align with the major characters that have become life lessons and spouted advice within popular culture. Fully illustrated, this unofficial ode to The Big Lebowski is sure to have you reliving the movie and offering up these words of wisdom to your friends.

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Oxford Reading Tree inFact is a compelling non-fiction series that aims to engage children in reading for pleasure as powerfully as fiction does. The series includes 36 titles which are all phonically decodable, with some high-interest topic words to develop vocabulary and impart knowledge. The imaginative approach and variety of intriguing topics mean there are books to interest every child. The series includes 36 titles which are all phonically decodable, with some high-interest topic words to develop vocabulary and impart knowledge. This pack contains six wordless books, one of each of the following titles: Under Our Feet, Can You See Me?, Day and Night, How Many Babies?, Seasons and I Spy a Spiral.

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These books have been specially developed to enhance children's vocabulary and support comprehension. This pack contains 1 copy of each of the 8 titles at Oxford Level 11. The titles are: The Worst Kite; Plant Pandemonium; Sugar Power!; Alexei and the Firebird; The Great Ukulele Hunt; Rock Star Robbery; Weird Work; Building Bridges.

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Life is better with a muttThis collection of adorable photos of mongrels, mutts and crossbreeds will have you head-over-paws in loveThe dogs within these pages may be a mix of breeds, but they're pure of heart. Some are fluffy. Some are scruffy. Some are wire-haired. Some have velveteen fur or shiny locks. Whatever they look like, big or small, they're almost definitely lovable, mischievous and full of joy.This little book is a celebration of crossbreeds and mutts the world over. What mongrels lack in pedigree they more than make up for in cuteness, loyalty and love. Whether you've got one, want one or just think they're super-cute, these adorable pups are here to win your heart. Love is a Mutt will prove that home is where your pup is, and that it's not just any old dog who deserves to be your best friend - it's a mongrel.

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Treasures of The New York Public LibraryVirginia Woolf’s NotebooksA modernist and feminist pioneer, Virginia Woolf (1882–1941) carved out new territory for artists, particularly women writers. She wrote with sensitivity and insight about the confusion, mystery and uncertainty of everyday life. Woolf’s 1931 novel The Waves, originally drafted in a series of seven notebooks including those reproduced here, is among her best and most experimental works and is made up of soliloquies spoken by the six main characters. Today, these seven notebooks are a part of The New York Public Library’s Henry W. and Albert A. Berg Collection of English and American Literature and are featured in the new Polonsky Exhibition of The New York Public Library Treasures. We are honoured to partner with the Library to bring Woolf’s The Waves notebooks to our collection.

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Oxford Reading Tree Songbirds Phonics are highly decodable, beautifully illustrated stories written by best-selling author Julia Donaldson. The series contains a variety of storylines, rhyme, rhythm and genre ensuring there is something for every child to enjoy. The rich, patterned language in the stories is decodable making them perfect for children to practise their phonics. Songbirds Phonics can be used as a complete phonics programme, or the individual books can be used for phonics practice alongside any other phonics programme. Level 3 Songbirds Phonics books focus on words with consonant clusters, for example str as in strap. This pack contains 6 books, one of each of: The Big Match, The Shopping List, Gran is Cross, The Trunk and the Skunk, The Scrap Rocket, Splash and Squelch. Each book contains inside cover notes to support parents/carers with their children's phonics practice and comprehension.

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Oxford Reading Tree Songbirds Phonics are highly decodable, beautifully illustrated stories written by best-selling author Julia Donaldson. The series contains a variety of storylines, rhyme, rhythm and genre ensuring there is something for every child to enjoy. The rich, patterned language in the stories is decodable making them perfect for children to practise their phonics. Songbirds Phonics can be used as a complete phonics programme, or the individual books can be used for phonics practice alongside any other phonics programme. Level 2 Songbirds Phonics books focus on matching one sound to one letter or more than one letter, for example th as in that. This pack contains 6 books, one of each of: The Odd Pet, Miss! Miss!, This and That, Fish and Chips, Singing Dad, Doctor Duck. Each book contains inside cover notes to support parents/carers with their children's phonics practice and comprehension.

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Authentic Japanese washi tape paper featuring Metalic foil to enhance the First Folio & Turquoise Chronicles patterns

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Using authentic Japanese washi tape paper, metallic foiling and a touch of varnish for protection, our Hishi/Filigree Floral Ivory washi tape set will bring a pop of colour to your bullet journal spread. This double-pack is inspired by antique Japanese and French textile patterns.

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Oxford Reading Tree inFact is a compelling non-fiction series that aims to engage children in reading for pleasure as powerfully as fiction does. The series includes 36 titles which are all phonically decodable, with some high-interest topic words to develop vocabulary and impart knowledge. The imaginative approach and variety of intriguing topics mean there are books to interest every child. The books are carefully levelled, making it easy to match every reader to the right book. This pack contains six books, one of each of the following titles: Robot Zoo, Bird Sounds, Erik's Viking Adventure, Can Fish Fly?, One Potato, Two Potatoes and Ants.

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Start Analyzing a Wide Range of Problems Since the publication of the bestselling, highly recommended first edition, R has considerably expanded both in popularity and in the number of packages available. Extending the Linear Model with R: Generalized Linear, Mixed Effects and Nonparametric Regression Models, Second Edition takes advantage of the greater functionality now available in R and substantially revises and adds several topics.New to the Second Edition Expanded coverage of binary and binomial responses, including proportion responses, quasibinomial and beta regression, and applied considerations regarding these models New sections on Poisson models with dispersion, zero inflated count models, linear discriminant analysis, and sandwich and robust estimation for generalized linear models (GLMs) Revised chapters on random effects and repeated measures that reflect changes in the lme4 package and show how to perform hypothesis testing for the models using other methods New chapter on the Bayesian analysis of mixed effect models that illustrates the use of STAN and presents the approximation method of INLA Revised chapter on generalized linear mixed models to reflect the much richer choice of fitting software now available Updated coverage of splines and confidence bands in the chapter on nonparametric regression New material on random forests for regression and classification Revamped R code throughout, particularly the many plots using the ggplot2 package Revised and expanded exercises with solutions now included Demonstrates the Interplay of Theory and PracticeThis textbook continues to cover a range of techniques that grow from the linear regression model. It presents three extensions to the linear framework: GLMs, mixed effect models, and nonparametric regression models. The book explains data analysis using real examples and includes all the R commands necessary to reproduce the analyses.

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The popular host of Good Eats presents a follow-up to his best-selling first book to explore the world of baking, describing the science and techniques behind his "molecular pantry" ingredients to reveal how to prepare a range of biscuit, muffin, cookie, and other baked recipes. 150,000 first printing. Good Cook Book Main.

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Oxford Reading Tree Songbirds Phonics are highly decodable, beautifully illustrated stories written by best-selling author Julia Donaldson. The series contains a variety of storylines, rhyme, rhythm and genre ensuring there is something for every child to enjoy. The rich, patterned language in the stories is decodable making them perfect for children to practise their phonics. Songbirds Phonics can be used as a complete phonics programme, or the individual books can be used for phonics practice alongside any other phonics programme. Level 6 Songbirds Phonics books focus on different spelling patterns for the long vowel sounds ar as in star, au as in August, ur as in fur, air as in hair, ear as in near, ure as in pure and soft g as in giant. This pack contains 6 books, one of each of: Tara's Party, Paula the Vet, Where Were You, Bert?, Clare and the Fair, The Deer and the Earwig, Jack and the Giants. Each book contains inside cover notes to support parents/carers with their children's phonics practice and comprehension.

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Entertain in style with Ladies Who Drink, a gloriously glamorous excursion into the world of cocktails. Within these pages, recipes for updated classics like the mojito, cosmopolitan, and old fashioned meet modern concoctions like the strawberry basil margarita, lime shandy, and spicy michelada. This engaging and user-friendly guide is gorgeously illustrated by Anne Keenan Higgins, who brings each cocktail and setting to life with a whimsical array of sipping ladies dressed in to-die-for original fashions. Picture it: a woman in a chartreuse dress drinking a Daiquiri while reading Hemingway's To Have and Have Not; or a woman with a Manhattan in hand wearing a cherry styled fascinator against the backdrop of the New York City skyline.Broken down by occasions like game day, book club, or barbeque, as well as moods like April in Paris, seaside sunset, or Mardi Gras, Ladies Who Drink is filled light-bite food pairing recipes and entertaining ideas perfect for just about any occasion.

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Synopsis coming soon.......

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There’s a basic cocktail formula for building a bar that is anything but ordinary. Spirit + Sugar + Acidity/Bitterness = Tasty Cocktail Instead of drawing on esoteric bottles of liquor, complicated syrups, and obscure sodas, this book takes readers through the home bar bottle by bottle, ensuring that every ingredient is versatile enough to be used to the last drop. Building on a very basic cocktail pantry (of Angostura bitters, sugar, citrus), each chapter thoughtfully introduces a new bottle and explains how it opens new possibilities for cocktails. Each chapter builds on the one before, so readers never encounter recipes calling for unfamiliar spirits or ingredients. RAISING THE BAR allows readers to set their own pace and maximize the usefulness of the spirits they bring home. This book will be a go-to reference for the home bartender that is practical enough for the day-to-day and special enough for a party. With handsome graphics and a smart focus on what’s already in stock, it’s what home mixologists can turn to when they want creative and delightful drinks without a bar cart full of single-use bottles.

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How can we determine which economic model best provides for economic development and social welfare? In this major comparative work, noted economist Carmelo Mesa-Lago analyzes three Latin American countries with divergent economic systems: Chile (a market economy), Cuba (socialist), and Costa Rica (mixed). He examines their economic and social policies, shows how these policies affect performance based on a set of socioeconomic variables, and ranks the countries among themselves (using new techniques) and in comparison with international indicators. The time frame of the study embraces thirty-eight years for Costa Rica (under the democratic social democracy) and Cuba (under the socialist revolution) and twenty-four years for Chile (under Pinochet and the return to democracy). Mesa-Lago focuses on the three diverse socioeconomic models that these countries represent during these periods.

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In Creative Watercolor and Mixed Media, popular watercolor artist, instructor, and author Ana Victoria Calderon shares her simple step-by-step techniques for painting exciting and colorful motifs by combining watercolor with a variety of other user-friendly materials. Start with the essentials—paint, paper, and brushes—then learn about the featured mediums for mixing, including masking fluid, gold leaf, bleach, salt, and alcohol Take a step-by-step look at fundamental watercolor techniques Learn to paint a variety of striking organic motifs and surface effects, including stirring skies and clouds, sparkling galaxies, flowing oceans, and dazzling crystals Find great project ideas for stylish gifts and stationery Whether you're new to the medium or are looking to add new techniques to your watercolor practice, go grab a brush, paints, and some easy-to-use materials and take a beautiful creative journey with watercolor! Perfect for all skill levels, the books in the Art for Modern Makers series take a fun, practical approach to learning about and working with paints and other art mediums to create beautiful DIY projects and crafts.

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Numicon builds a deep understanding of maths through a multi-sensory approach, developing children's fluency, reasoning and problem-solving. The Numicon Number, Pattern and Calculating 3 Explorer Progress Books support the activities in the Numicon Number, Pattern and Calculating 3 Teaching Resource Handbook and are a great assessment tool, allowing teachers to gather evidence of children's achievements. The books contain fun and engaging activities for children to complete. Each activity links to a topic from the Teaching Resource Handbook, offering you opportunities to assess individual children's understanding and monitor progress. Children have the freedom to record their answers in their own way, allowing you to see their thinking. The use of real-life contexts allows you to assess children's ability to apply their mathematics learning when faced with 'non-routine' problems. The Numicon Number, Pattern and Calculating 3 Explorer Progress Book ABC mixed pack contains 1 copy of :- - Numicon Number Pattern and Calculating 3 Explorer Progress Book A - Numicon Number Pattern and Calculating 3 Explorer Progress Book B - Numicon Number Pattern and Calculating 3 Explorer Progress Book C

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Create unique projects with all types of embellishments — like lace, linens and hankies, trims and ribbons, buttons, and treasured pieces — with ideas, techniques, and a 100+ stitch library to inspire.

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Wassail! Carols of Comfort and Joy is a sequence of 12 uplifting folk-inspired Christmas songs, exploring both sacred and secular aspects of the festive season. Including such favourites as the The Sussex Carol, Gaudete and The holly and the ivy, Wassail! continues the highly popular series by Alexander L'Estrange of 40-minute choral works for SATB, unison children's choir and jazz quintet. This vocal score is arranged with a piano reduction part.

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Also termed 3-D collage, shadow boxes, or assemblage, this compelling art form is based on how you choose and arrange items in a "box" (term used loosely!) to create a visual message. With 30 intriguing projects of varied complexity, this complete guide teaches techniques for arranging, organizing, mounting, and creating narratives. The boxes use easily available items like cigar boxes, unusual packaging containers, or mint tins. The form's history is covered too, including the curiosity cabinets of Renaissance Europe, the found-object assemblage boxes created in the 20th century by Joseph Cornell, and the works artists create today. You'll find examples that teach arrangement, grouping, and assembly, and a 40-page inspirational gallery of works by expert artists.

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Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food. How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories. Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

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