Search results for ""PROFILE BOOKS""

An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.

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If you thought fiction couldn't get darker than David Peace's extraordinary debut, Nineteen Seventy Four, then think again. Nineteen Seventy Seven, the second instalment of the Red Riding Quartet, is one long nightmare. Its heroes - the half decent copper Bob Fraser and the burnt-out hack Jack Whitehead - would be considered villains in most people's books. Fraser and Whitehead have one thing in common though, they're both desperate men dangerously in love with Chapeltown prostitutes. And as the summer moves remorselessly towards the bonfires of Jubilee Night, the killings accelerate and it seems as if Fraser and Whitehead are the only men who suspect or care that there may be more than one killer at large. Out of the horror of true crime, David Peace has fashioned a work of terrible beauty. Like James Ellroy before him, David Peace tells us the true and fearsome secret history of our times.

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TOP TEN SUNDAY TIMES BESTSELLER Think about that first tickle of hunger in your stomach. A moment ago, you could have been thinking about anything, but now it's thickly buttered marmite toast, a frosty scoop of ice cream straight from the tub, some creamy, cheesy scrambled eggs or a fuzzy, perfectly-ripe peach. Eating is one of life's greatest pleasures. Food nourishes our bodies, helps us celebrate our successes (from a wedding cake to a post-night out kebab), cheers us up when we're down, introduces us to new cultures and - when we cook and eat together - connects us with the people we love. In Eat Up, Ruby Tandoh celebrates the fun and pleasure of food, taking a look at everything from gluttons and gourmets in the movies, to the symbolism of food and sex. She will arm you against the fad diets, food crazes and bad science that can make eating guilt-laden and expensive, drawing eating inspiration from influences as diverse as Moonlight, Rihanna and Gemma from TOWIE. Filled with straight-talking, sympathetic advice on everything from mental health to recipe ideas and shopping tips, this is a book that clears away the fog, to help you fall back in love with food.

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'A delightful book, full of jokes and confessions' Guardian A hilarious quest to understand life's ultimate guilty pleasure In Schadenfreude, historian of emotions Tiffany Watt Smith offers expert insight and advice. Ranging across thinkers from Nietzsche to Homer Simpson, investigating the latest scientific research, and collecting some outrageous confessions on the way - she reveals how everyone, babies, nuns, your most trusted friends, are enjoying your misfortunes. But rather than an emotional glitch, she argues, Schadenfreude can reveal profound truths about our relationships with others and our sense of who we are. Frank, warm and laugh-out-loud funny, Schadenfreude makes the case for thinking afresh about this much-maligned emotion - and perhaps, even, embracing it.

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'Baron Wenkcheim's Homecoming is a fitting capstone to Krasznahorkai's tetralogy, one of the supreme achievements of contemporary literature. Now seems as good a time as any to name him among our greatest living novelists.' Paris Review Hailed internationally as perhaps the most important novel of the young twenty-first century, Baron Wenckheim's Homecoming is the culmination of László Krasznahorkai's remarkable and singular career. Nearing the end of his life, Baron Bela Wenckheim decides to return to the provincial Hungarian town of his birth. Having escaped from his many casino debts in Buenos Aires, where he was living in exile, he wishes to be reunited with his high-school sweetheart Marika. What follows is an endless storm of gossip, con men and local politicians, vividly evoking the small town's alternately drab and absurd existence. Spectacular actions are staged, death and the abyss loom, until finally doom is brought down on the unsuspecting residents of the town. 'I've said a thousand times that I always wanted to write just one book. Now, with this novel, I can prove that I really wrote just one book in my life. This is the book - Satantango, Melancholy, War & War, and Baron. This is my one book.' László Krasnahorkai

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Marx's Capital is one of the most important texts of the modern era. The three volumes, published between 1867 and 1883, changed the destiny of countries, politics and people across the world - and continue to resonate today. In this book, David Harvey lays out their key arguments. In clear and concise language, Harvey describes the architecture of capital according to Marx, placing his observations in the context of capitalism in the second half of the nineteenth century. He considers the degree to which technological, economic and industrial change during the last 150 years means Marx's analysis and its application may need to be modified. Marx's trilogy concerns the circulation of capital: volume I, how labour increases the value of capital, which he called valorisation; volume II, on the realisation of this value, by selling it and turning it into money or credit; volume III, on what happens to the value next in processes of distribution. The three volumes contain the core of Marx's thinking on the workings and history of capital and capitalism. David Harvey explains and illustrates the profound insights and enormous analytical power they continue to offer in terms that, without compromising their depth and complexity, will appeal to a wide range of readers, including those coming to the work for the first time.

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A rediscovered modern classic: a life-affirming account of one man's journey into blindness 'A gift to the whole of humanity' Cathy Rentzenbrink Days before the birth of his first son, writer and academic John M. Hull started to go blind. He would lose his sight entirely, unable to distinguish any sense of light or shadow. Isolated and claustrophobic, he sank into a deep depression. Soon, he had forgotten what his wife and daughter looked like. In Notes on Blindness, John reveals his profound sense of loss, his altered perceptions of time and space, of waking and sleeping, love and companionship. With astonishing lucidity of thought and no self-pity, he describes the horror of being faceless, and asks what it truly means to be a husband and father. And eventually, he finds a new way of experiencing the world, of seeing the light. Based on John's diaries recorded on audio tape, this is a profoundly moving, wise and life-affirming account of one man's journey into blindness. 'Poignant and wise' Andrew Solomon Published in partnership with Wellcome Collection.

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'Brilliantly original ... shimmering book. ... What binds this book together and gives it a numinous quality is the tenderness that the author displays for other people's ingenious leftovers, from brotherly teeth to Puritan kites.' Guardian 'Rich, meticulous, lively' Sunday Times Rummage tells the overlooked story of our throwaway past. Emily Cockayne extracts glittering gems from the rubbish pile of centuries past and introduces us to the visionaries, crooks and everyday do-gooders who have shaped the material world we live in today - like the fancy ladies of the First World War who turned dog hair into yarn, or the Victorian gentlemen selling pianofortes made from papier-mâché, or the hapless public servants coaxing people into giving up their railings for the greater good. In this original and fascinating new history, Cockayne illuminates our relationship to our rubbish: from the simple question of how we reuse and recycle things (and which is better), to all the weird and wonderful ways it's been done in the past. She exposes the hidden work (often done by women) that has gone into shaping the world for each future generation, and she shows what lessons can be drawn from the past to address urgent questions of our waste today.

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World War One changed the course of history. And not only on a global scale as borders shifted and battles raged, but on a local level, when sons failed to return home, and whole villages were emptied of their young men. Oxford was no exception. Many of its young scholars left the dreaming spires to become junior officers, with 170 joining the local Oxford and Buckinghamshire Light Infantry Regiment before the end of 1914. University buildings were turned from places of study into hospitals and cadet training centres. No college was left untouched. An Oxford College at War is the story of one college's experience of the war: Corpus Christi, one of the smallest and oldest Oxford colleges, lost a number of its students. Based on the moving accounts contained in the College Roll of Honour of those who fell in the Great War, this book looks not only at students' deaths, but also at the role of Corpus - as an exemplar Oxford College - in the War, and the wider role played by the University. From those fighting on the front and on the home front, to the aftermath of the War for survivors and those left behind, An Oxford College at War provides an unparalleled insight into the extraordinary bravery and everyday courage of citizens and students alike.

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'Jasper Winn is the perfect guide' - Observer For a hundred and fifty years, between the plod of packhorse trains and the arrival of the railways, canals were the high-tech water machine driving the industrial revolution. Amazing feats of engineering, they carried the rural into the city and the urban into the countryside, and changed the lives of everyone. And then, just when their purpose was extinguished by modern transport, they were saved from extinction and repurposed as a 'slow highways' network, a peaceful and countrywide haven from our too-busy age. Today, there are more boats on the canals than in their Victorian heyday. Writer and slow adventurer Jasper Winn spent a year exploring Britain's waterways on foot and by bike, in a kayak and on narrowboats. Along a thousand miles of 'wet roads and water streets' he discovered a world of wildlife corridors, underground adventures, the hardware of heritage and history, new boating communities, endurance kayak races and remote towpaths. He shared journeys with some of the last working boat people and met the anglers, walkers, boaters, activists, volunteers and eccentrics who have made the waterways their home. In Britain most of us live within five miles of a canal, and reading this book we will see them in an entirely new light.

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'Fascinating ... Composer Andrew Gant is a masterful guide, introducing readers to the major players and key themes of an entrancing topic.' BBC History Magazine Whether you prefer Baroque or pop, Theremins or violins, the music you love and listen to shapes your world. But what shaped the music? Ranging across time and space, this book takes us on a grand musical tour from music's origins in prehistory right up to the twenty-first century. Charting the leaps in technology, thought and practice that led to extraordinary revolutions of music in each age, the book takes us through medieval Europe, Renaissance Italy and Jazz era America to reveal the rich history of music we still listen to today. From Mozart to McCartney, Schubert to Schoenberg, Professor Andrew Gant brings to life the people who made the music, their techniques and instruments, as well as the places their music was played, from sombre churches to rowdy taverns, stately courts to our very own homes.

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Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written off after a weekend or Silicon Valley start-ups are considered to have failed if they don't go viral? Enter Ryan Holiday and his concept of the Perennial Seller, products that exist in every creative industry, timeless, dependable resources and unsung money-makers, increasing in value over time and outlasting and outstretching the competition. Holiday shows us that creating a classic doesn't have to be a fluke or just a matter of luck. In Perennial Seller he takes us back to the first principles of the models and thinking that underpin the creation of something built to last. Featuring interviews with some of the world's greatest entrepreneurs and creatives and grounded in a deep study of the classics from every genre, the book shares a mindset and approach we can all adopt to make and market a classic work. Whether you have a book or a business, a song or the next great screenplay, Holiday reveals the recipe for perennial success.

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What made Bowie special? What made him the cultural icon he is today? And what made millions of people around the world tune into his peculiar wavelength and find exactly what they'd been looking for all along? These are the questions asked by Simon Critchley in this keen-eyed, moving and textured tribute to Bowie. Each of the two dozen deceptively short chapters looks at Bowie from a new angle, slowly unfolding the enigma that was his artistic life into a celebration of what made him unique. From the author's earliest childhood exposure to the bizarre musical and sexual contours of Ziggy Stardust right through to the supernova glow of Blackstar, and covering everything in between, Critchley traces the development of Bowie's music and lyrics to tell the story of how he tapped into zeitgeist - and into our hearts. Growing up in working-class suburban England, the young Critchley was instantly drawn to this creature from another planet, 'so sexual, so knowing, so strange'. Now a celebrated philosopher who Jonathan Lethem has called 'a figure of quite startling brilliance', Critchley draws on a plethora of cultural and philosophical touchpoints, as well as his own intensely personal response to the music, to paint an essential portrait of Bowie as songwriter, poet, performer and icon.

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'How to tell the story of a 500-page collection of stories spanning more than forty years? Especially when I really want to just exclaim, "Oh, Oh, OH!" in a state of steadily mounting rapture' Geoff Dyer, Observer Williams' uniquely devastating portrayals of modern life have been captivating readers and writers for decades. Here, for the first time, Williams' thirty-three best stories are available in a single volume, together with thirteen new stories that show a writer continuing to mould the form into something strange and new. Bleak but funny, real but surreal, domestic but dangerous, familiar but enigmatic, Joy Williams' stories fray away the fabric at the edge of ordinary experience to reveal the loneliness at the heart of human life. In 'The Lover', a girl suffers a spiritual and physical wasting away; in 'The Visiting Privilege', a visitor finds refuge in her friend's psychiatric ward; in 'Charity', a woman gives a poor family gas money and finds herself marooned in their peculiar world; in 'Another Season' an itinerant man cleanses an island of roadkill; in 'Craving' an alcoholic couple head towards a car crash. The Visiting Privilege represents the culmination of Williams' career and cements her place as the most singular artist of short fiction writing today.

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Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion. This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.

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A collection of thrilling verse, including both new poems and beloved favourites, from the celebrated poet, modern cult icon, and author of nineteen books including Chelsea Girls. Eileen Myles' work is known for its blend of reality and fiction, the sublime and the ephemeral. At once intimate and open-hearted, her poems are a raw, complex and compelling diary of postmodern life and invite readers into astonishing new considerations of familiar settings, from the beginnings and ends of love and the imperatives of sexual desire, to the daily wonder of a poet's life in New York City and beyond - into lush-and sometimes horrible-dream worlds, imbuing the landscapes of her writing with the vividness and energy of fantasy. I Must Be Living Twice reflects Myles' sardonic, unapologetic, and freewheeling literary voice. Steeped in the culture of New York City, I Must Be Living Twice is a prism refracting a radical world and a compelling life.

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'Hilarious, courageous and mesmerising' Maria Semple 'Think BBC's Fleabag set in Brooklyn' Stylist 'I'm alone. I'm a drinker. I'm a former artist. I'm a shrieker in bed. I'm the captain of the sinking ship that is my flesh.' Andrea is a single, childless 39-year-old woman who tries to navigate family, sexuality, friendships and a career she never wanted, but battles with thoughts and desires that few people would want to face up to. Gut-wrenchingly honest and shimmering with rage and intimacy, All Grown Up questions what it means to be a 21st century woman: - What if I don't want to hold your baby? - Can I date you without ever hearing about your divorce? - What can I demand of my mother now that I am an adult? - Is therapy pointless? - At what point does drinking a lot become a drinking problem? - Why does everyone keep asking me why I am not married? Powerfully intelligent and wickedly funny, All Grown Up delves into the psyche of a flawed but mesmerising character. Readers will recognise themselves in Jami Attenberg's truthful account of womanhood, though they might not always want to admit it.

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The publication of What They Don't Teach You at Harvard Business School in 1984 introduced the world to the Mark H. McCormack street smart, nuggets of wisdom offering accessible insights into how to get ahead in the real world of business. McCormack died in 2003, but his legacy and business philosophy live on. Beyond Harvard celebrates his genius with a collection of new street smarts based on interviews with the people who knew, worked with and were influenced by him - colleagues, clients and competitors alike. From advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, a stellar line-up of contributors from the business, media and sporting worlds show us how a brush with McCormack could change forever the way you do business - and live your life. Learn from the outside-the-box thinking that encouraged a nervous Wimbledon committee to sign up to IMG-style merchandising; why it pays to hold your nerve when you reach a negotiating impasse; how the rituals and routines of the sporting world can work in business too, and even how re-using incoming paperclips or keeping 3x5 notecards to hand can contribute to success. Beyond Harvard is both an affectionate testament to the man who invented the sports marketing industry and a worthy successor to the original Harvard book, offering a new generation of street smarts to anyone looking to improve their business understanding and practice.

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Never mind the glass ceiling. In the workplace today there's a glass wall. Men and women can see each other clearly through the divide, but they don't speak the same language or have the same expectations. And as a result, women and their careers are suffering. With more women than ever in the workforce, but still too few in the boardroom, now is the time to address the assumptions and miscommunication holding women back. This book gives women the tools they need to master any situation. Drawing on Unerman and Jacob's own experience in male-dominated businesses, as well as over a hundred interviews with both men and women, The Glass Wall provides clear, smart and easy-to apply strategies for success. From unlocking ambition and developing resilience to nurturing creativity and getting noticed, these are the skills that everyone needs to learn to help break down that wall and create better workplaces for all.

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THE TOP 10 SUNDAY TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF THE YEAR ONE OF BARACK OBAMA'S TOP BOOKS OF THE YEAR Shortlisted for The Orwell Prize 2020 Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.

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Are we tired of hearing that fall is a season, sick of being offered fries and told about the latest movie? Yeah. Have we noticed the sly interpolation of Americanisms into our everyday speech? You betcha. And are we outraged? Hell, yes. But do we do anything? Too much hassle. Until now. In That's The Way It Crumbles Matthew Engel presents a call to arms against the linguistic impoverishment that happens when one language dominates another. With dismay and wry amusement, he traces the American invasion of our language from the early days of the New World, via the influence of Edison, the dance hall and the talkies, right up to the Apple and Microsoft-dominated present day, and explores the fate of other languages trying to fend off linguistic takeover bids. It is not the Americans' fault, more the result of their talent for innovation and our own indifference. He explains how America's cultural supremacy affects British gestures, celebrations and way of life, and how every paragraph and conversation includes words the British no longer even think of as Americanisms. Part battle cry, part love song, part elegy, this book celebrates the strange, the banal, the precious and the endangered parts of our uncommon common language.

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A young woman has agreed with her faithless husband: it's time for them to separate. For the moment it's a private matter, a secret between the two of them. As she begins her new life, alone, she gets word that her ex-husband has gone missing in a remote region in the rugged southern Peloponnese. Reluctantly she agrees to go and search for him, still keeping their split to herself. In her heart, she's not even sure if she wants to find him. Adrift in the wild and barren landscape, she traces the failure of their relationship, and finds that she understands less than she thought about the man she used to love. A story of intimacy, infidelity and compassion, A Separation is about the gulf that divides us from the lives of others and the narratives we create to mask our true emotions. As the narrator reflects upon her love for a man who may never have been what he appeared, Kitamura propels us into the experience of a woman on the brink of catastrophe. A Separation is a riveting masterpiece of absence and presence that will leave the reader astonished, and transfixed.

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Innovation is the lifeblood of every company - the fuel that keeps an organisation going in a tough marketplace. But by its very nature it's hard to plan for, quantify and coach. In The Ten Faces of Innovation Tom Kelley explains how to do it. Kelley, author of bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO uses to foster original thinking and overcome naysayers who stifle creativity. For Kelley, innovation is all about individuals and teams. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations. Ranging from 'the anthropologist' and 'the hurdler' to 'the experience architect' and 'the cross-pollinator', they are all illustrated with real corporate examples and will help you transform the way you work, and show those around you how to do the same. The result is a brilliant and applicable guide to fostering creativity and creating a culture of innovation in any workplace.

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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

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The world's greatest authority on language explains the secrets and subtleties of the grammar of English. David Crystal explores its history and varieties, explains its rules and irregularities and shows how to navigate its snares and pitfalls. He gives practical guidance on how grammar is used in different ways for different purposes and in different social settings. In a series of revealing illustrations he also considers what learned and prominent people have said about English grammar over the centuries. Like its three companion volumes Making Sense will appeal to everyone interested in the English language and how to use it.

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'Toner again spins a tale that is enjoyable and informative.' The Times Tour the Roman Empire at its height with Marcus Sidonius Falx and his amanuensis, Dr Jerry Toner. Travelling east, Falx explores the great cultural centre of Athens before trekking into rural Asia (or Turkey as we know it), past the already ancient Luxor monuments in Roman Egypt, and by the Great Library of Alexandria. Travelling west across the breadbasket of the Empire, he journeys through Gaul (France) before crossing to Britannia, where he suffers the worst that provincial life has to offer. Falx provides practical advice on surviving all things travel: from pirates and shipwrecks to bedbugs and lousy food. Even the most sedentary reader will feel they have experienced life in the Empire first-hand.

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Peter Jernigan's life is slipping out of control. His wife's gone, he's lost his job and he's a stranger to his teenage son. Worse, his only relief from all this reality - alcohol - is less effective by the day. And when the medicine doesn't work, you up the dose. And when that doesn't work, what then? (Apart from upping the dose again anyway, because who knows?) Jernigan's answer is to slowly turn his caustic wit on everyone around him - his wife Judith, his teenage son Danny, his vulnerable new girlfriend Martha and, eventually, himself - until the laughs have turned to mute horror. But while he's busy burning every bridge back to the people who love him, Jernigan's perverse charisma keeps us all in thrall to the bitter end. Shot through with gin and irony, Jernigan is a funny, scary, mesmerising portrait of a man walking off the edge with his eyes wide open - wisecracking all the way.

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Béatrice, a solitary young jazz singer from a genteel Parisian suburb, meets a mysterious woman named Polina. Polina visits her at night and whispers in her ear: 'There are people who leave their bodies and their bodies go on living without them. These people are named Natasha.' César, a lonely Mexican actor working in a call centre, receives the opportunity of a lifetime: a role as a serial killer on a French TV series. But as he prepares for the audition, he starts falling in love with the psychopath he is to play. Béatrice and César are drawn deeper into a city populated with visions and warnings, taunted by the chorusing of a group of young women, trapped in a windowless room, who all share the same name ... Natasha. A startlingly original novel that recalls the unsettling visual worlds of Cindy Sherman and David Lynch and the writing of Angela Carter and Haruki Murakami, The Natashas establishes Yelena Moskovich as one of the most exciting young writers of her generation.

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Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

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Ian Stewart explores the astonishing properties of numbers from 1 to10 to zero and infinity, including one figure that, if you wrote it out, would span the universe. He looks at every kind of number you can think of -- real, imaginary, rational, irrational, positive and negative -- along with several you might have thought you couldn't think of. He explains the insights of the ancient mathematicians, shows how numbers have evolved through the ages, and reveals the way numerical theory enables everyday life. Under Professor Stewart's guidance you will discover the mathematics of codes, Sudoku, Rubik's cube, music, primes and pi. You may be surprised to find you live in eleven-dimensional space, that of the twenty-three people on a football pitch two are more likely than not to share the same birthday, and that forty-two is a very interesting number. Professor Stewart's Incredible Numbers will delight everyone who loves numbers -- including those who currently think they don't.

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Ian Stewart's up-to-the-minute guide to the cosmos moves from the formation of the Earth and its Moon to the planets and asteroids of the solar system and from there out into the galaxy and the universe. He describes the architecture of space and time, dark matter and dark energy, how galaxies form, why stars implode, how everything began, and how it will end. He considers parallel universes, what forms extra-terrestrial life might take, and the likelihood of Earth being hit by an asteroid. Mathematics, Professor Stewart shows, has been the driving force in astronomy and cosmology since the ancient Babylonians. He describes how Kepler's work on planetary orbits led Newton to formulate his theory of gravity, and how two centuries later irregularities in the motion of Mars inspired Einstein's theory of general relativity. In crystal-clear terms he explains the fundamentals of gravity, spacetime, relativity and quantum theory, and shows how they all relate to each other. Eighty years ago the discovery that the universe is expanding led to the Big Bang theory of its origins. This in turn led cosmologists to posit features such as dark matter and dark energy. But does dark matter exist? Could another scientific revolution be on the way to challenge current scientific orthodoxy? These are among the questions Ian Stewart raises in his quest through the realms of astronomy and cosmology.

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Welcome to Europe as you've never known it before, seen through the peculiarities of its languages and dialects. Combining linguistics and cultural history, Gaston Dorren takes us on an intriguing tour of the continent, from Proto-Indo-European (the common ancestor of most European languages) to the rise and rise of English, via the complexities of Welsh plurals and Czech pronunciation. Along the way we learn why Esperanto will never catch on, how the language of William the Conqueror lives on in the Channel Islands and why Finnish is the easiest European language. Surprising, witty and full of extraordinary facts, this book will change the way you think about the languages around you. Polyglot Gaston Dorren might even persuade you that English is like Chinese.

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Sunday Times bestseller We have a lifetime's association with our bodies, but for many of us they remain uncharted territory. In Adventures in Human Being, Gavin Francis leads the reader on a journey through health and illness, offering insights on everything from the ribbed surface of the brain to the secret workings of the heart and the womb; from the pulse of life at the wrist to the unique engineering of the foot. Drawing on his own experiences as a doctor and GP, he blends first-hand case studies with reflections on the way the body has been imagined and portrayed over the millennia. If the body is a foreign country, then to practise medicine is to explore new territory: Francis leads the reader on an adventure through what it means to be human. Both a user's guide to the body and a celebration of its elegance, this book will transform the way you think about being alive, whether in sickness or in health. Published in association with the Wellcome Collection. WELLCOME COLLECTION Wellcome Collection is a free museum and library that aims to challenge how we think and feel about health. Inspired by the medical objects and curiosities collected by Henry Wellcome, it connects science, medicine, life and art. Wellcome Collection exhibitions, events and books explore a diverse range of subjects, including consciousness, forensic medicine, emotions, sexology, identity and death. Wellcome Collection is part of Wellcome, a global charitable foundation that exists to improve health for everyone by helping great ideas to thrive, funding over 14,000 researchers and projects in more than 70 countries. wellcomecollection.org

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From the peat bogs and woodlands that help to secure our water supply, to the bees and soils that produce most of the food we eat, Britain is rich in 'natural capital'. Yet we take supplies of clean water and secure food for granted, rarely considering the free work nature does for Britain. In fact for years we have damaged the systems that sustain us under the illusion that we are keeping prices down, through intensive farming, drainage of bogs, clearing forests and turning rivers into canals. As Tony Juniper's new analysis shows, however, the ways in which we meet our needs often doesn't make economic sense. Through vivid first hand accounts and inspirational examples of how the damage is being repaired, Juniper takes readers on a journey to a different Britain from the one many assume we inhabit, not a country where nature is worthless or an impediment to progress, but the real Britain, the one where we are supported by nature, wildlife and natural systems at almost every turn.

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Our success as a species is built on sociability, so shyness in humans should be an anomaly. But it's actually remarkably common - we all know what it's like to cringe in embarrassment, stand tongue-tied at the fringe of an unfamiliar group, or flush with humiliation if we suddenly become the unwelcome centre of attention. In Shrinking Violets, Joe Moran explores the hidden world of shyness, providing insights on everything from timidity in lemon sharks to the role of texting in Finnish love affairs. As he seeks answers to the questions that shyness poses - Why are we shy? Can we overcome it? Does it define us? - he uncovers the fascinating stories of the men and women who were 'of the violet persuasion', from Charles Darwin to Agatha Christie, and from Tove Jansson to Nick Drake. In their stories - often both heart-breaking and inspiring - and through the myriad ways scientists and thinkers have tried to explain and cure shyness, Moran finds a hopeful conclusion. To be shy, he decides, is not simply a burden - it is also a gift, a different way of seeing the world that can be both enriching and inspiring.

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In the heroic days of rail travel, you could dine on kippers and champagne aboard the Brighton Belle; smoke a post-prandial cigar as the Golden Arrow closed in on Paris, or be shaved by the Flying Scotsman's on-board barber. Everyone from schoolboys to socialites knew of these glamorous 'named trains' and aspired to ride aboard them. In Belles and Whistles, Andrew Martin recreates these famous train journeys by travelling aboard their nearest modern day equivalents. Sometimes their names have survived, even if only as a footnote on a timetable leaflet, but what has usually - if not always - disappeared is the extravagance and luxury. As Martin explains how we got from there to here, evocations of the Golden Age contrast with the starker modern reality: from monogrammed cutlery to stirring sticks, from silence on trains to tannoy announcements, from compartments to airline seating. For those who wonder whatever happened to porters, dining cars, mellow lighting, timetables, luggage in advance, trunk murders, the answers are all here. Martin's five journeys add up to an idiosyncratic history of Britain's railways, combining humour, historical anecdote and reportage from the present and romantic evocations of the past.

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Exploring the origins of Christianity, this book looks at why it was that people first in Judea and then in the Roman and Greek Mediterranean world became susceptible to the new religion. Robert Knapp looks for answers in a wide-ranging exploration of religion and everyday life from 200 BC to the end of the first century. Survival, honour and wellbeing were the chief preoccupations of Jews and polytheists alike. In both cases, the author shows, people turned first to supernatural powers. According to need, season and place polytheists consulted and placated vast constellations of gods, while the Jews worshipped and contended with one almighty and jealous deity. Professor Knapp considers why any Jew or polytheist would voluntarily dispense with a well-tried way of dealing with the supernatural and trade it in for a new model. What was it about the new religion that led people to change beliefs they had held for millennia and which in turn, within four centuries of the birth of its messiah, led it to transform the western world? His conclusions are as convincing as they are sometimes surprising.

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Psychology is everywhere. Our emotions and desires, the decisions we make on a daily basis - absolutely every aspect of the way we think and feel has been studied by psychologists. Through dozens of interactive puzzles, IQ tests, quizzes, jokes, puns and visual illusions, Ben Ambridge guides us through this wealth of research, showing us how we can better understand ourselves. Debunking tabloid speculation, revisiting old favourites such as the Stanford Prison Experiment and unearthing bleeding edge research unknown to the general reader, renowned psychologist Ben Ambridge blows away the received wisdom to reveal to enthusiasts and novices alike the psychology behind our daily lives. With wit and humour aplenty, he explains whether your blue eyes make you more or less trustworthy, how analogies can help cure cancer, whether Rorschach's famous inkblot tests really work, what your love for heavy metal (or Mozart) says about you, how psychology could help solve the obesity crisis and countless other revealing, entertaining and downright astonishing tests of your Psy-Q. Visit Ben's accompanying website, http://benambridge.wordpress.com/, and test yourself - and your friends.

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You thought capitalism was permanent? Think again. David Harvey unravels the contradictions at the heart of capitalism-its drive, for example, to accumulate capital beyond the means of investing it, it's imperative to use the cheapest methods of production that leads to consumers with no means of consumption, and its compulsion to exploit nature to the point of extinction. These are the tensions which underpin the persistence of mass unemployment, the downward spirals of Europe and Japan, and the unstable lurches forward of China and India. Not that the contradictions of capital are all bad: they can lead to the innovations that make capitalism resilient and, it seems, permanent. Yet appearances can deceive: while many of capital's contradictions can be managed, others will be fatal to our society. This new book is both an incisive guide to the world around us and a manifesto for change.

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Prehistoric drummers used natural acoustics to recreate natural sound. In classical Europe, orators turned the human voice into a lyrical instrument. In Buddhist temples, the icons' ears were exaggerated to represent their spiritual power. And in modern metropolises we are battered by the roar of sound that surrounds us. In the first narrative history of the subject which puts humans at its centre, and following the author's major BBC Radio 4 series Noise, acclaimed historian David Hendy describes the history of noise - which is also the history of listening. As he puts it: 'By thinking about sound and listening, I want to get closer to what it felt like to live in the past.' This unusual book reveals fascinating changes in how we have understood our fellow human beings and the world around us. For although we might see ourselves inhabiting a visual world, our lives are shaped by our need to hear and be heard.

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First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

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From one of the most admired critics of our time, brilliant insights into the act of watching movies and an enlightening discussion about how to derive more from any film experience. Since first publishing his landmark Biographical Dictionary of Film in 1975 (now in its sixth edition), David Thomson has been one of the most trusted authorities on all things cinema. Now, he offers his most inventive exploration of the medium yet: guiding us through each element of the viewing experience, considering the significance of everything from what we see and hear on screen - actors, shots, cuts, dialogue, music - to the specifics of how, where, and with whom we do the viewing. With customary candour and wit, Thomson delivers keen analyses of a range of films from classics such as Psycho and Citizen Kane to contemporary fare such as 12 Years a Slave and All Is Lost, revealing how to more deeply appreciate both the artistry and manipulation of film, and how watching movies approaches something like watching life itself. Discerning, funny and utterly unique, How to Watch a Movie is a welcome twist on the classic proverb: Give a movie fan a film, she'll be entertained for an hour or two; teach a movie fan to watch, her experience will be enriched forever.

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'Fascinating ... illuminating ... Stephenson examines ordinary life, painting a vivid and intriguing picture.' The Times Long before Rome fell to the Ostrogoths in AD 476, a new city had risen to take its place as the beating heart of a late antique empire, the glittering Constantinople: New Rome. In this magisterial work, Professor Paul Stephenson charts the centuries surrounding this epic shift of power. He traces the cultural, social and political forces that led to the empire being ruled from a city straddling Europe and Asia, placing all into a rich natural and environmental context informed by the latest scientific research. Blending narrative with analysis, he shows how the city and empire of New Rome survived countless attacks and the rise of Islam. By the end, the wide world of linked cities had changed into a world founded on new ideas about government and God, art and war, and the very future of a Christian empire: Byzantium.

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A TIMES HISTORY BOOK OF THE YEAR 'Conventional histories of the last days of the Roman Empire will no longer suffice after you read this book.' Averil Cameron, author of Byzantine Matters 'Fascinating ... illuminating ... Stephenson examines ordinary life, painting a vivid and intriguing picture.' The Times 'Brings the world of New Rome alive with exceptional learning and a magnificent openness to modern scientific methods that breathe life into conventional narratives of political and social history.' The New York Review of Books Long before Rome fell to the Ostrogoths in AD 476, a new city had risen to take its place as the beating heart of a late antique empire, the glittering Constantinople: New Rome. In this magisterial work, Professor Paul Stephenson charts the centuries surrounding this epic shift of power. He traces the cultural, social and political forces that led to the empire being ruled from a city straddling Europe and Asia, placing all into a rich natural and environmental context informed by the latest scientific research. Blending narrative with analysis, he shows how the city and empire of New Rome survived countless attacks and the rise of Islam. By the end, the wide world of linked cities had changed into a world founded on new ideas about government and God, art and war, and the very future of a Christian empire: Byzantium.

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Joseph Campbell was the world's greatest authority on myth, his monumental four-volume The Masks of God is a definitive work on the subject, and in Myths to Live By he explores how these enduring myths still influence our daily lives and can provide personal meaning in our lives. Myths are a way of explaining the cosmos, the origin of life and Man's relationship with their environment; they play a cohesive role in society. Joseph Campbell analyses myth in psychoanalytic terms to reveal their essential qualities and to demonstrate how they continue to reflect human needs, providing reassurance even in today's world. Ranging from Zen koans and Indian aesthetics to walking on the moon, Joseph Campbell explores how myth and religion follow the same archetypes, which are not exclusive to any single race, religion or region. Campbell believed that all religion is a search for the same transcendent and fundamental spiritual truths. He shows how we must recognise the common denominators between differing myths and faiths and allow this knowledge to fulfil human potential everywhere.

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Wilhelm Reich's classic study is a unique contribution to the understanding of one of the crucial phenomena of our times - fascism. Reich firmly repudiates the concept that fascism is the ideology or action of a single individual or nationality, or of any ethnic or political group. He also denies a purely socio-economic explanation as advanced by Marxian ideologists. He understands fascism as the expression of irrational character structure of the average human being whose primary biological needs and impulses have been suppressed for thousands of years. The social function of this suppression and the crucial role played in it by the authoritarian family and the church are carefully analysed. Reich shows how every form of organised mysticism, including fascism, relies on the unsatisfied orgastic longing of the masses.

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In Modern Calligraphy, internationally acclaimed designer Molly Suber Thorpe teaches you how to create your own contemporary pointed pen calligraphy, breaking down the process into simple steps with the help of over 250 colour photographs and illustrations for easy guidance. With step-by-step instructions and simple tips, Modern Calligraphy includes: - 20 inspirational projects for weddings, entertainment and personal stationery - Guidance on use of pen and ink, watercolour and gouache - How to digitise your calligraphy - Special instructions for left-handed calligraphers With stunning ideas, careful guided practice and Molly's helpful tips, Modern Calligraphy can help anyone create their own gorgeous calligraphy pieces.

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From getting started choosing a career, tips on job interviews to information on life in employment, starting from induction onwards, daily management of a workload, selling strengths, and even guidance on how to build a good balance between work and home life, Amanda Kirby identifies the best strategies to use for success, both professionally and personally. While being in a new job can be exciting, it can also provoke anxious feelings of not being quite sure what to do and when to act. The information in this book is the ideal preparation for the challenges, and new opportunities, ahead. Drawing on decades of practical experience, as well as her academic expertise, Amanda Kirby provides a comprehensive range of helpful information built from contributions from many people with specific learning difficulties who have gone through this experience, and professionals working in the field. This is an easy to use guide that will prepare anyone for all aspects of life in employment (including links to useful apps and free software) and is a must-have guide for all employers.

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