Search results for ""mcgraw-hill education - europe""

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Rely on the #1 Guide to Pump Design and Application--Now Updated with the Latest Technological Breakthroughs Long-established as the leading guide to pump design and application, the Pump Handbook has been fully revised and updated with the latest developments in pump technology. Packed with 1,150 detailed illustrations and written by a team of over 100 internationally renowned pump experts, this vital tool shows you how to select, purchase, install, operate, maintain, and troubleshoot cutting-edge pumps for all types of uses. The Fourth Edition of the Pump Handbook features: State-of-the-art guidance on every aspect of pump theory, design, application, and technology Over 100 internationally renowned contributors SI units used throughout the book New sections on centrifugal pump mechanical performance, flow analysis, bearings, adjustable-speed drives, and application to cryogenic LNG services; completely revised sections on pump theory, mechanical seals, intakes and suction piping, gears, and waterhammer; application to pulp and paper mills Inside This Updated Guide to Pump Technology• Classification and Selection of Pumps • Centrifugal Pumps • Displacement Pumps • Solids Pumping • Pump Sealing • Pump Bearings • Jet Pumps • Materials of Construction • Pump Drivers and Power Transmission • Pump Noise • Pump Systems • Pump Services • Intakes and Suction Piping • Selecting and Purchasing Pumps • Installation, Operation, and Maintenance • Pump Testing • Technical Data

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The "Silver Bible" -- thoroughly revised, updated and redesignedInterior designers, architects, and other design professionals can still turn to the field’s beloved "Silver Bible" for a wealth of information related to the design and planning of residential and commercial interiors. But now, Time-Saver Standards for Interior Design and Space Planning, Second Edition goes even further to truly make the classic interior design reference the standard in its field.From standard furniture dimensions to architectural woodwork details, you’ll find a vast array of time-saving data and details. Editors Joseph DeChiara, Julius Panero, and Martin Zelnik have brought together contributions from well-known architectural and interior design firms to give you details derived from actual designs and working drawings, showing various solutions for typical design problems encountered in interior architecture.You get a wide range of typical layouts and residential spaces, offices, conference rooms, and reception areas, in addition to details of bars, restaurants, and public toilets. This exciting new edition includes new international examples and metrification – and provides you with full coverage of healthcare spaces, educational spaces; home offices; videoconferencing spaces; green design; project forms and schedules. Two outstanding sections cover historic styles and woodworking.

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Applied Calculus for Business, Economics, and the Social and Life Sciences, Expanded Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, economics, and the life and social sciences. Students achieve success using this text as a result of the author's applied and real-world orientation to concepts, problem-solving approach, straight forward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!

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Although books on strip building canoes abound, this is among the first to adapt the technique to crafting attractive, functional kayaks. Using high-quality, computer-generated illustrations and photographs to explain key techniques, the book provides complete plans and measurements for three different kayaks: 1) A simple solo craft for beginners, 2) A high-performance solo kayak for intermediate paddlers, and 3) A tandem design for two paddlers. With its easy-to-follow guidance and instructions, The Strip-Built Sea Kayak makes top-notch kayaks accessible to budget-minded paddlers.

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Fish and fungi, plants and protists, mammals and monera all seem to get along swimmingly in and around the peaceful-looking pond environment. But a closer look at a small square reveals an ever-changing world. . .home to a larger variety of creatures and goings-on than you'd ever imagine, even in just a drop of its water! This beautifully illustrated "you are there" science book--part of the critically acclaimed One Small Square series--is brimming over with fun-to-do experiments and activities for children ages 7 and up. Includes a pond field guide, a glossary-index, and a resource list.

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Corrective Reading: DecodingSiegfried Engelmann, et al. Written for students who have difficulty reading accurately and fluently, the Corrective Reading Decoding programmes provide a unique blend of teacher-directed instruction and high-frequency practice to accelerate decoding. This proven intervention programme progresses from teaching letter sounds and blending to reading passages typical of textbook material. Detailed data on performance allows students to monitor their own improvement and experience success.

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"Stan Weinstein's Secrets For Profiting in Bull and Bear Markets" reveals his successful methods for timing investments to produce consistently profitable results. Topics include: Stan Weinstein's personal philosophy on investing; the ideal time to buy; refining the buying process; knowing when to sell; selling short; and using the best long-term indicators to spot Bull and Bear markets Odds, ends, and profits.

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The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

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Introducing… Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted GayerRosen and Gayer's Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy. While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to economics is at the introductory level. The authors' years of policy experience have convinced them that modern public finance provides a practical and invaluable framework for thinking about policy issues. The goal is simple: to emphasize the links between sound economics and the analysis of real-world policy problems. Enhancements and key features for this new Global Edition include: New Policy Perspectives introduce relevant and engaging examples of international policy so students can extend their understanding of theory to policymaking across the globe. New Empirical Evidence applications provide students with real-world examples that are relevant to them, from case studies about Sweden and China to global examples that compare experiences between countries. Updated end-of-chapter questions broaden critical thinking, encouraging students to apply their knowledge to international and comparative examples. The results of econometric models are used to help students understand how expenditure and tax policies affect individual behavior and how governments set policies. Integrated theory and analysis: Institutional, theoretical, and empirical material is interwoven to provide students with a clear and coherent view of how government spending and taxation relate to economic theory. Current research is presented alongside discussion of methodological and substantive controversies. The approach is modern, theoretical, and empirical, and shared by most active economists. Institutional and legal settings are described in detail, and the links between economic analysis and current political issues are emphasized. This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the US edition.

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The leading textbook of hospital medicine – completely updated to reflect today’s challenges Since its publication in 2012, Principles and Practice of Hospital Medicine, Second Edition has become the field’s premier resource. Comprehensive, authoritative, and practical, this landmark text provides a solid grounding in clinical, organizational, and administrative areas central to the practice of hospital medicine. The Second Edition has been completely updated to reflect the evolving practice responsibilities of hospitalists. Examples include value-based medicine, expanded surgical content, bedside clinical reasoning, and a new segment devoted to rehabilitation and skilled nursing care. This edition also features a more accessible and streamlined full-color design enriched by more than 600 illustrations. Each clinical chapter opens with boxed Key Clinical Questions that are addressed in the text and summarized in hundreds of tables. Case studies demonstrate how to apply this information specifically to the management of hospitalized patients.Representing the expertise of more than two hundred renowned contributors, Principles and Practice of Hospital Medicine, Second Edition is logically divided into six sections:• The Specialty of Hospital Medicine and Systems of Care• Medical Consultation• Rehabilitation and Skilled Nursing Care• The Approach to the Patient at the Bedside• Diagnostic Testing and Procedures• Clinical Conditions in the Inpatient SettingPrinciples and Practice of Hospital Medicine, Second Edition is essential reading for clinicians who strive to optimize inpatient care and sharpen their leadership skills.

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"The gold standard for communication training programs."—USA Today Business communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to . . . but what if we were actually inspired to do something? What if we were so moved that we wanted to do it?Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover: The Five White Lies of Communicating: learn which barriers prevent you from getting better The Communicator's Roadmap: use a tool to visually chart what type of communication experience you create The Behaviors of Trust: align what you say with how you say it to better connect with your audience The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives action You are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It's time to learn how. Stop informing. Start inspiring.BEN DECKER & KELLY DECKER are the leading experts in the field of business communication. They consult on messaging, cultivate executive presence among the leadership of Fortune 500companies and startups alike, and regularly deliver keynotes to large audiences. Together, they run Decker Communications, a global firm that trains and coaches tens of thousands of executives a year. Ben and Kelly live in the San Francisco Bay Area, where they constantly test and refine communication techniques with their most demanding audience, their three boys.

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Winner of The Shingo Research and Professional Publication Award!Align your leadership team to deliver the highest possible value to your customersToo many organizations today suffer from silo-centric behavior and intra-organizational conflict. Yet most don't understand what's holding them back from achieving outstanding performance.Value stream mapping--an essential but underusedmethodology--is a proven approach to help you visualize and resolve disconnects, redundancies, and gaps in your value delivery system. More than merely a tool to eliminateoperational waste, value stream mapping is a highly effective means to transform leadership thinking, define strategy and priorities, and create customer-centric work flow.In this detailed guide, business performance improvement experts Karen Martin and Mike Osterling present a practical way to deeply understand how work gets done--in any environment--and how to design improvedwork systems.You'll learn how to: Prepare and engage your leadership team in the transformation process Gain a deep understanding about your current work systems and the related barriers to delivering value Design a future state that enables outstanding performance on all fronts Adopt the new design and lay the foundation for continued improvement Whether you are a novice, an experienced improvement practitioner, or a leader, Value Stream Mapping will help you design and operate your business more effectively. And if your organization already uses value stream mapping, this book will help you improve yourtransformation efforts.In today's rapid-fire business environment, there are too many problems to be solved and too many opportunities to be leveraged to operate without a highly effective means for accomplishing the important work to be done.Value stream mapping is the missing link in business management and, properly executed, has the power to address many business woes.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The acclaimed full-color clinical manual and review of TEE --- completely updated to reflect the field’s latest breakthroughs and developmentsClinical Manual and Review of Transesophageal Echocardiography, Third Edition is written to be the field’s go-to resource and the standard reference textbook on the topic. It offers concise yet comprehensive coverage of the key principles, concepts, and developing practice of transesophageal echocardiography. Completely updated, reorganized, and expanded, this Third Edition features a sectional format, each containing chapters that were reviewed and revised to provide a comprehensive discussion of physiology, pathophysiology, and echocardiographic approach for normal and common disease states. Where possible, important clinical information has been aligned with the principles of cardiovascular physiology and echocardiographic techniques. Narrative text, charts, videos, and graphs have been effectively integrated to provide rapid access to key clinical information for the purpose of improving clinical management.Features:•Addresses all the important clinical and technical issues and major exam topics •Valuable appendices detailing normal chamber dimensions and volumes; wall motion and coronary perfusion; diastolic function; native valve areas, velocities, and gradients; and measurements and calculations•Contributions from leading anesthesiologists, cardiologists, and cardiothoracic surgeons •A complete practice exam and chapter-ending multiple choice questions make this the perfect review for board examinations in both basic and advanced perioperative echocardiography

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AN INTRODUCTION TO FINANCIAL REPORTS--WITH NEW TACTICSFOR BUDGETING AND PINPOINTING KEY FINANCIAL AREASFinancial decisions impact virtually every area of your company. As a manager, it's up to you to understand how and why.Finance for Nonfinancial Managers helps you understand the information in essential financial reportsand then shows you how to use that understanding to make informed, intelligent decisions. It provides a solid working knowledge of: Basic Financial Reports--All about balance sheets, income statements, cash flow statements, and more Cost Accounting--Methods to assess which products or services are most profitable to your firm Operational Planning and Budgeting--Ways to use financial knowledge to strengthen your company Briefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:Key Terms: Clear defi nitions of key terms and conceptsSmart Managing: Tactics and strategies for managing changeTricks of the Trade: Tips for executing the tactics in the bookMistake Proofing: Practical advice for minimizing the possibility of errorCaution: Warning signs for when things are about to go wrongFor Example: Examples of successful change-management tacticsTools: Specific planning procedures, tactics, and hands-on techniques

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WHAT EVERY OPTION TRADER NEEDS TO KNOW. THE ONE BOOK EVERY TRADER SHOULD OWN.The bestselling Option Volatility & Pricing has made Sheldon Natenberg a widely recognized authority in the option industry. At firms around the world, the text is often the first book that new professional traders aregiven to learn the trading strategies and risk management techniques required for success in option markets.Now, in this revised, updated, and expanded second edition, this thirty-year trading professional presents the most comprehensive guide to advanced trading strategies and techniques now in print. Covering a wide range of topics as diverse and exciting as the marketitself, this text enables both new and experiencedtraders to delve in detail into the many aspects of option markets, including: The foundations of option theory Dynamic hedging Volatility and directional trading strategies Risk analysis Position management Stock index futures and options Volatility contracts Clear, concise, and comprehensive, the second edition of Option Volatility & Pricing is sure to be an important addition to every option trader's library--as invaluable as Natenberg's acclaimed seminars at the world'slargest derivatives exchanges and trading firms.You'll learn how professional option traders approach the market, including the trading strategies and risk management techniques necessary for success. You'll gain afuller understanding of how theoretical pricing models work. And, best of all, you'll learn how to apply the principles of option evaluation to create strategies that, given a trader's assessment of market conditions and trends, have the greatest chance of success.Option trading is both a science and an art. This book shows how to apply both to maximum effect.

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The ideal review for your physics courseMore than 40 million students have trusted Schaum’s Outlines for their expert knowledge and helpful solved problems. Written by renowned experts in their respective fields, Schaum’s Outlines cover everything from math to science, nursing to language. The main feature for all these books is the solved problems. Step-by-step, authors walk readers through coming up with solutions to exercises in their topic of choice. 3,000 solved problems Problems from every area of physics Clear diagrams and illustrations Comprehensive index Appropriate for all high school and undergraduate physics courses Step-by-step solutions to problems Thousands of practice problems with a wealth of problems on each topic

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Helpful instruction and plenty of practice for your child to master the basics of writingUnderstanding writing is essential for your child to write with competence and clarity. Practice Makes Perfect: Mastering Writing gives your child bite-sized explanations of this essential skill, with engaging exercises that keep her or him motivated and excited to learn. They can practice the writing skills that are challenging, polish skills they’ve mastered, and stretch themselves to explore skills they have not yet attempted. This title features 170 activities (plus answer key) that increase in difficulty as your child proceeds through the book.This book is appropriate for a 6th grade student working above his or her grade level, or as a great review and practice for a struggling 7th or 8th grader.Your student will learn how to: Find and develop ideas for topics Create first drafts Develop sentences and use correct subject-verb agreement Revise and proofread her or his own work Topics include: Finding and Developing Ideas for Writing, Discovering Ideas, The Value of Keeping a Journal, Focusing Ideas, Developing Ideas, Organizing Ideas, Writing the Draft Sentences: The Foundation of the Draft, Building Paragraphs Using Adjectives and Adverbs, Wisely Order and Sequence, Using Strong Verbs Point of View, Revision, What Is Revision?, Plan for Revision, Revision Peer Consultants, Proofreading, Proofreading Strategies, Proofreading and Computer Screens, The Value of Proofreading Partners

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THE NATIONAL BESTSELLER!Anyone can learn to invest wisely with this bestselling investment system!Through every type of market, William J. O’Neil’s national bestseller, How to MakeMoney in Stocks, has shown over 2 million investors the secrets to building wealth.O’Neil’s powerful CAN SLIM® Investing System—a proven 7-step process for minimizingrisk and maximizing gains—has influenced generations of investors.Based on a major study of market winners from 1880 to 2009, this expandededition gives you: Proven techniques for finding winning stocks before they make big price gains Tips on picking the best stocks, mutual funds, and ETFs to maximize your gains 100 new charts to help you spot today’s most profitable trends PLUS strategies to help you avoid the 21 mostcommon investor mistakes!“I dedicated the 2004 Stock Trader’s Almanac to Bill O’Neil: ‘His foresight,innovation, and disciplined approach to stock market investing will influenceinvestors and traders for generations to come.’”—Yale Hirsch, publisher and editor, Stock Trader’s Almanac andauthor of Let’s Change the World Inc.“Investor’s Business Daily has provided a quarter-century of great financialjournalism and investing strategies.”—David Callaway, editor-in-chief, MarketWatch“How to Make Money in Stocks is a classic. Any investor serious about makingmoney in the market ought to read it.”—Larry Kudlow, host, CNBC’s "The Kudlow Report"

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Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company's extraordinary success are revealed.The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company's executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as: Understanding the ever-evolving needs of customers Empowering employees by treating them with the utmost respect Anticipating customers' unexpressed needs and concerns Developing and conducting an unsurpassed training regimen Sharing engaging stories from the company's employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them. The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and embed superior customer-service principles, processes, and practices in your own organization.

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THE NEW YORK TIMES BESTSELLERChasing Daylight is the honest, touching, and ultimately inspirational memoir of former KPMG CEO Eugene O'Kelley, completed in the three-and-a-half months between his diagnosis with brain cancer and his death in September 2005. Its haunting yet extraordinarily hopeful voice reminds us to embrace the fragile, fleeting moments of our lives-the brief time we have with our family, our friends, and even ourselves. This paperback edition features a new foreword by his wife, Corinne O'Kelley and a readers' group guide and questions.“Voicing universal truths . . . shared . . . simply and clearly.”-Janet Malin, New York Times“Words to live by.”-Kerry Hannon, USA Today“One of the most unexpected and touching books you're likely to read this year.”-Edward Nawotka, Bloomberg News“An honest, thought-provoking memoir . . . O'Kelly has many lessons to teach us on how to live.”-Steve Powers, Houston Chronicle“[A] well-written and moving book.”-TheEconomist.com

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“We're going to raise traders just like they raise turtles in Singapore.” So trading guru Richard Dennis reportedly said to his long-time friend William Eckhardt nearly 25 years ago. What started as a bet about whether great traders were born or made became a legendary trading experiment that, until now, has never been told in its entirety. Way of the Turtle reveals, for the first time, the reasons for the success of the secretive trading system used by the group known as the “Turtles.” Top-earningTurtle Curtis Faith lays bare the entire experiment, explaining how it was possible for Dennis and Eckhardt to recruit 23 ordinary people from all walks of life and train them to be extraordinary traders in just two weeks. Only nineteen years old at the time-the youngest Turtle by far-Faith traded the largest account, making more than $30 million in just over four years. He takes you behind the scenes of the Turtle selection process and behind closed doors where the Turtles learned the lucrative trading strategies that enabled them to earn an average return of over 80 percent per year and profits of more than $100 million. You'll discover How the Turtles made money-the principles that guided their trading and the step-by-step methods they followed Why, even though they used the same approach, some Turtles were more successful than others How to look beyond the rules as the Turtles implemented them to find core strategies that work for any tradable market How to apply the Turtle Way to your own trades-and in your own life Ways to diversify your trading and limit your exposure to risk Offering his unique perspective on the experience, Faith explains why the Turtle Way works in modern markets, and shares hard-earned wisdom on taking risks, choosing your own path, and learning from your mistakes.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The most convenient, quick-access admissions guide available, packed with clinical facts, figures, and data you will refer to again and again Concise yet complete, this indispensable resource is filled with not-to-be-missed details for admissions orders and the management of newly admitted patients. Hospital Admissions delivers accurate evidence-based data covering the most common diseases and conditions you will encounter in the hospital, making it an ideal at-a-glance resource for all physicians and students writing or learning admitting orders.Features: All the clinical essentials you require for admitting new patients to the medical units-right in the palm of your hand! Clear tabular format takes you right to the information you need, helping you to avoid wasting valuable time searching for answers Easy-to-follow, consistent template for all tables, consisting of: disposition, monitoring, diet, fluids, oxygen requirements, Dx studies, prophylaxis, consult service, nursing, and medications Includes free PDA download for even more ease-of-use and greater convenience

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This title presents an effective new sales program for finding new prospects, uncovering their needs, and writing their orders. You are a professional salesperson. And to improve your closing ratio, you must gain access to the right people, at the time they want to hear you, with the message they want to hear - every day. "Sales Techniques" is filled with insightful, proven concepts, tools, and techniques for delivering superior numbers to your company by first delivering compelling value to your customers. Whatever your product or service, this newest addition to McGraw-Hill's hands-on, results-focused "Briefcase Books" series will arm you with: step-by-step strategies for successfully implementing the all-new IMPACT Selling System [trademark]; powerful qualifying questions to determine whether someone is a buyer or a tire-kicker; 10 ways to position yourself more effectively; and 6 common but fatal mistakes.While breakthrough success in sales is extraordinarily difficult to achieve, the rules can be remarkably straightforward. Let "Sales Techniques" introduce you to those rules, and provide you with distinctive, up-to-date ideas and strategies for using them to consistently turn prospects into buyers. "Briefcase Books" are written specifically for today's busy professional. Each book features eye-catching icons, checklists, and sidebars to guide professionals step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page: clear definitions of key selling terms and jargon; ideas for intelligent management of your sales effort; how-to hints for effective, results-oriented sales; advice for minimizing selling errors; early warning signs of sales efforts going awry; examples of sales success from numerous industries; and, boxes where you'll find specific sales techniques and procedures.

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Have serious fun as you master every essential kayaking skill. Are you a visual learner? Short on time? Do you like a little entertainment with your instruction? Then "Sea Kayaking Illustrated" is for you. It combines concise, easy-to-understand instruction with lively, information-packed, often hilarious illustrations to show you how to improve your kayaking skills. Developed by a certified instructor, this complete program in sea kayaking takes you on a visual tour of everything this accessible sport has to offer: paddling in wind and waves - in other words, sea kayaking! gear - every kayaker's favorite topic; rescue techniques - if you haven't flipped yet, just wait; carrying kayaks - learn the intricacies of ropes, straps, and racks; surf's up - tips for wave dodgers and seasoned shredders; river touring - no salt water needed! Kayak camping - how to leave no trace in style; coping with critters - from sea lions to sharks, and much more - yes, there really is much more.'While chock-full of dead-on sea kayaking instruction, it's the fun and easy-to-digest format that sets this book apart. Reading it is a pleasure' - Frederick Reimers, "Paddler". 'Just the thing if you want a solid and comprehensive look at sea kayaking in all its forms' - John Lull, author, "Sea Kayaking Safety and Rescues", instructor-trainer, ACA.

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This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands. New Internet brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant.At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways. As a result, millions of advertising and promotional dollars are being squandered. Understanding and leveraging archetypal meanings - that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts - are key prerequisites to effective marketing in today's intensely competitive and complex environment. Archetypes - which can be found in reoccurring patterns in art, literature, myth and fables - show us the way. Carol Pearson and Margaret reveal that when these deep psychic imprints are understood and employed, brands not only gain meaning, but companies can also gain market share and increase shareholder value. Yet, until now, no system has been available to help guide the management of archetypal meaning.Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks and applying and field-testing them in business and educational settings. Margaret Mark is the strategist behind many of today's most enduring and successful brands, from AT&T and Kraft Foods to General Motors and Madison Square Garden. Together, Mark and Pearson have created the first systematic methodology for leveraging archetypal meanings to build successful brands. In an easily accessible way, "The Hero and the Outlaw" offers a clearly structured system that all business and marketing professionals can follow and replicate.After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and "claim" it for your brand, how to assess the competitive landscape from an archetypal perspective, how to connect with customers more deeply, and how to tell your brand's story in a way that echoes the most enduring and beloved story patterns, the world over. Readers will learn how to strip away surface information to discover the deeper core meanings that can make a product, service, or organization a winning brand.Illuminating the untapped potential underlying every stage of the marketing mix, the authors also show how the brand story begins with the product itself, and can be communicated not only in the advertising, but also in event marketing, public relations, organizational culture/policies, and philanthropic efforts. Such efforts flow naturally when a company knows its core values and lives the great story of the archetype that embodies them. The books' fascinating culmination puts it all together with an illumination of how the deep meaning of a product category, itself can inspire a unique and compelling brand identity. This final chapter also shows how products can be effectively marketed in ways that reinforce positive potentials within customers and the society as a whole - and generally, do no harm.A first in business literature, "The Hero and The Outlaw" offers both a fascinating examination of those few extraordinary brands that have already achieved archetypal status, as well as a sound and proven methodology readers can use to achieve their own iconic brand identity - an identity that will withstand the test of time, cross lifestyle and cultural boundaries, and translate into exceptional success. 'For those wise enough to use this system, the outcome will be consistently more powerful brands and higher ROI. I have seen it applied, and it works every time' - Peter Georgescu, Chairman Emeritus, Young & Rubicam.'Mark and Pearson are true humanists. They apply their understanding of common psychic experiences in the unlikely arena of advertising, and then expertly guide marketers to manage their brands' meaning to maximize their commercial effectiveness without causing negative social effects' - Ruth Wooden, President of the National Parenting Association and former ten year President of the Advertising Council.'This provocative and insightful book could and should revolutionize the world of marketing' - Margaret Wheatley, best-selling author, "Leadership and the New Science" and co-author, "A Simpler Way". 'What a great concept! Anyone with a genuine interest in marketing and branding will find this provocative and enlightening book extremely valuable' - Bob Wehling, Global Marketing Officer, Proctor & Gamble. '"The Hero and the Outlaw" will soon become the guiding light, the port in the storm, that will make our meandering and lengthy creative journey light years faster. I only wish it had been written years earlier' - Linda Kaplan Thaler, President and CEO, The Kaplan Thaler Group. 'It reads with the fascination of fiction, and it provides a last remaining hope for managing any meaningful brand differentiation in the marketplace today' - Arlene Brickner, Vice President Creative Services and Public Relations, Coach.

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This is the first step-by-step manual for achieving McKinsey-style solutions and success. International bestseller "The McKinsey Way" provided a through-the-keyhole look at McKinsey & Co., history's most prestigious consulting firm. Now, the follow-up implementation manual, "The McKinsey Mind", reveals the hands-on secrets behind the powerhouse firm's success and discusses how executives from any field or industry can use those tactics to be more proactive and successful in their day-to-day decision-making. Structured around interviews and frontline anecdotes from former McKinsey consultants as well as the authors, themselves McKinsey alumni The McKinsey Mind explores how McKinsey tools and techniques can be applied to virtually any business problem in any setting.Immensely valuable in today's crisis-a-minute workplace, it discusses: techniques for framing problems and designing analyses; methods for interpreting results and presenting solutions; and, keys for managing teams, managing clients, and managing yourself. The ability to think in a rigorous, structured manner a McKinsey manner is not a birthright. It can, however, be a learned behavior. Let "The McKinsey Mind" show you how to approach and solve problems with the skill of a McKinsey consultant and obtain the positive results that have been delivered to McKinsey clients for over a century. McKinsey & Co. is renowned throughout the world for its ability to arrive at sharp, insightful analyses of its clients' situations then provide solutions that are as ingenious as they are effective.McKinsey succeeds almost as well as shielding its revolutionary methods from competitors' scrutiny. Now, "The McKinsey Mind" pulls back the curtain to reveal the ways in which McKinsey consultants consistently deliver their magic and how those methods can be used to achieve exceptional results in companies from 10 employees to 10,000. Packed with insights and brainstorming exercises for establishing the McKinsey mind-set, this book is an in-depth guidebook for applying McKinsey methods in any industry and organizational environment. Taking a step-by-step approach, "The McKinsey Mind" looks at the McKinsey mystique from every angle.Owners, executives, consultants, and team leaders can look to this comprehensive treatment for ways to: follow McKinsey's MECE (mutually exclusive, collectively exhaustive) line of attack; frame business problems to make them susceptible to rigorous fact-based analysis; use the same fact-based analysis in conjunction with gut instinct to make strategic decisions; conduct meaningful interviews and effectively summarize the content of those interviews; analyze the data to find out the 'so what'; clearly communicate fact-based solutions to all pertinent decision makers; and, capture and manage the knowledge in any organization to maximize its value. Because organizational problems rarely exist in a vacuum, "The McKinsey Mind" discusses these approaches and more to help you arrive at usable and sensible solutions. It goes straight to the source former McKinsey consultants now in leadership positions in organizations throughout the world to give you today's only implementation-based, solution-driven look at the celebrated McKinsey problem-solving method."'The McKinsey Mind" provides a fascinating peek at the tools, practices, and philosophies that have helped this much-admired firm develop generations of bright young MBAs into trusted corporate advisors. But the book's practical, down-to-earth advice is not just for consultants. The disciplined way in which McKinsey consultants frame issues, analyze problems, and present solutions offers valuable lessons for any practicing or aspiring manager' - Christopher A. Bartlett, Daewoo Professor of Business Administration, Harvard Business School. McKinsey and Co. rescues the biggest companies from disaster by addressing every problem with its own mixture of logic-driven, hypothesis-tested analysis. "The McKinsey Mind" helps everyone learn how to think with the same discipline and devotion to creating business success. According to the maxim, giving a man a fish may feed him for a day, but teaching him to fish will feed him for a lifetime. Paying McKinsey to solve your problem may help you for a day, but learning how they do it should help you for a lifetime' - Peter Wayner, Author of "Free For All: How Linux and the Free Software Movement Undercut The High-Tech Titans". '"The McKinsey Mind unlocks the techniques of the world's preeminent consulting firm and presents them in a format that is easy to understand and even easier to implement' - Dan Nagy, Associate Dean, The Fuqua School of Business, Duke University.

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"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. "Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming." --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae. When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: How McKinsey recruits and molds its elite consultants; How to "sell without selling"; How to use facts, not fear them; Techniques to jump-start research and make brainstorming more productive; How to build and keep a team at the top its game; Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; How to get ultimate "buy-in" to your findings; Survival tips for working in high-pressure organizations. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

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This well-respected text is designed for the first course in probability and statistics taken by students majoring in Engineering and the Computing Sciences. The prerequisite is one year of calculus. The text offers a balanced presentation of applications and theory. The authors take care to develop the theoretical foundations for the statistical methods presented at a level that is accessible to students with only a calculus background. They explore the practical implications of the formal results to problem-solving so students gain an understanding of the logic behind the techniques as well as practice in using them. The examples, exercises, and applications were chosen specifically for students in engineering and computer science and include opportunities for real data analysis.

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Put into practice today's winning strategy for achieving success in high-end sales!The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.

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This is a shortand outline for almost every word in the English language. The "GREGG Shorthand Dictionary Simplified" is divided into two parts: Part I contains 26,098 words most commonly used in notation with their official shorthand outlines. Also included are words that are frequently used in such fields as medicine, law, engineering, chemistry, and many others. These words represent a large range of vocabulary, omitting derivites that are not needed in shorthand. Part II contains 2,604 proper names and geographic expressions including a list of 72 commonly used abbreviations. This valuable reference should be part of the library of every shorthand writer.

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Finally, a book that addresses your concerns about DID. From Eve to Sybil to Truddi Chase, the media have long chronicled the lives of people with dissociative identity disorder (DID), formerly known as multiple personality disorder. "The Dissociative Identity Disorder Sourcebook" serves as a much-needed bridge for communication between the dissociative individual and therapists, family, and friends who also have to learn to deal with the effects of this truly astonishing disorder.

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Developmental Psychology is a market leading textbook with a highly respected author team. This edition combines classic and up-to-date research across the broad span of this dynamic subject area to give a comprehensive introduction and is designed for first and second year undergraduate students. This topical approach provides a sophisticated presentation of the theories that guide research in developmental psychology whilst also retaining a focus on the importance of data. The international outlook of the text provides students with a holistic introduction to the discipline.Key updates and features include:•Updated Research Close-Up boxes, which take an inside look at research studies, familiarising students with the scientific-journal format and encourages them to think critically.•Updated Applied Developmental Psychology boxes which make real world connections, with a focus on how the results of research can be applied to the solution of problems in children’s development.•A new section of the effects of puberty on brain development•Revised coverage of attachment•Fully updated coverage of the diagnostic criteria and classification of disorders in accordance with the DSM-5•Renewed focus on ‘Chronology of Development’ for each chapter to chart the chronological progression of each topic.Available with McGraw-Hill Education’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. Learn more: https://www.mheducation.co.uk/digital/product/connect

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Now in its second edition, Strategic HRM: A Balanced Approach has been updated and revised throughout to examine the latest in theory and practice. Central to its theme is putting HRM in its organizational context and creating a more balanced approach to managing people – ‘HR sensitivity’.To illustrate how understanding context is key to successful strategic HRM, this text doesn’t offer best-practice solutions but takes a critical perspective HRM builds on economics, psychology, sociology and industrial relations. It’s a multilevel approach that includes the individual employee, teams, business units, organizations, sectors/populations, and countries.Key additions:•New chapter on talent management•New chapter on strategy implementation•New cases studies, including CERN IKEA and Efteling•Major revisions to chapters on achieving the right balance and HR roles.Key Features:•Cases and Discussion Questions provide real-world scenarios and issues to illustrate contemporary HR issues in practice•Stop and Reflect Boxes throughout each chapter designed to encourage students to critically evaluate topics and issues raised and how they can be applied to real-life situations•Personal Development Boxes help students think about how to link theoretical concepts with the development of personal skills appropriate to effective HRM•Experiential Exercises present ‘Individual’ and ‘Team’ tasks at the end of each chapter that can be used as in-class exercises encouraging students to learn from direct experiences•Chapter Summaries provide links to learning objectives to help students remember key facts, concepts and issues. They also serve as an excellent study or revision guide•References and Further Reading list the literature referred to and highlight sources to help students to research and read around the topic in more depth.Strategic HRM: A Balanced Approach offers an engaging and comprehensive discussion of the factors that shape Human Resource Management (HRM) in organizations.Paul Boselie is a Professor in Strategic Human Resource Management (SHRM) in the Utrecht University School of Governance at Utrecht University (the Netherlands). His research traverses human resource management (HRM), institutionalism, strategic management and industrial relations.

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This exciting new text provides a complete introduction to Corporate Governance. It deals with the control and direction of companies by boards, owners and company law, and also looks at the mechanisms of governance and thedifferent governance systems around the world.Part 1: is a non-technical overview of the relevant theories, governance mechanisms and the country models.Part 2: looks at some of the most important governance mechanisms in detail.Part 3: studies individual international corporate governance systems.Part 4: wraps up with a discussion on governance practices.

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Revised and updated—the only book you need on sailboat rigging and marlinspike artsFrom its initial publication, The Complete Rigger’s Apprentice has been the definitive go-to resource for weekend sailors and maritime professionals who want to master the fine art of rigging. In this revised second edition, master rigger Brion Toss expands upon the traditional basics of ropeworking to give you the most comprehensive, up-to-date information on the latest tools, techniques, and tricks of the trade. Features include: A complete rigging primer of essential gear, principles, and procedures Classic ropeworking techniques you can adapt for today’s modern rigs Money-saving tips on the newest equipment, materials, upgrades and designsI llustrated instructions for tying knots, splicing rope, and making repairs Professional guidelines for inspecting and maintaining rigs for longer voyages Emergency procedures, troubleshooters and fixes to ensure smooth sailing New technologies for multihull rigs, soft-shackles, Sta-Lok terminals, and more Need-to-know resources including a portfolio of rigs and glossary of terms PLUS rope tricks and puzzles that will delight your passengers

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"The No-Cry Discipline Solution is a definite must-have for all parents and caregivers of young children. If you are looking for understandable, effective, and nurturing tools to raise good human beings, let this book be your guide." - from the foreword by Tim Seldin, president of the Montessori Foundation and chair of the International Montessori Council. "The No-Cry Discipline Solution" is based on one important fact: parents know their children best. This book turns discipline into a positive, affirming experience by offering a collection of proven techniques that you can custom-tailor to your child's unique personality. This groundbreaking approach allows you to: achieve the big Cs of parental discipline - cooperation, communication, and consistency; defuse or prevent tantrums; eliminate whining; manage your own anger; build a foundation of love, trust, and respect; and, uncover and solve the real problem fuelling your child's misbehaviour.

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The 15 most powerful practices for guiding breakthrough productivity improvements in any companyManagement Lessons From Taiichi Ohno provides firsthand knowledge of the tools, techniques, and challenges to implementing the Lean values of the Toyota Production System (TPS) in an organization. Takehiko Harada spent four decades applying Lean principles at Toyota with Taiichi Ohno, and the motivating insights he shares on maintaining a Lean culture are peerless.More than a set of rules for managers and executives to implement, this personal guidebook is from the heart in an attempt to see other companies enjoy the rewards of the TPS values Toyota leaders dedicated their lives to serving. It puts you in touch with the actual people who learned the key to success is creating a workforce of smiling employees who find purpose to their work. Real-world examples from Toyota as well as other companies striving to practice TPS/Lean fully demonstrate: The 15 sayings of Taiichi Ohno—what his words mean and how his philosophies are practiced throughout Toyota The 4 Stages of Things—a very useful method for visiting the gemba, which is where the action takes place The managerial role—what management at the frontline should be, how it is different from a supervisor’s duties, and the critical motivational elements to creating a vibrant, happy workplace Bridging the cultural gap—indispensable wisdom for deploying the Toyota method in non-Japanese cultures

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The Definitive Business Guide to Surviving and Innovating in the Digital AgeThe world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase “The customer is always right” takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.The Network Always Wins provides step-by-step strategies to help you: Reinvent your company—even after the market has flipped Tap into the force of the network—and survive in a market characterized by speed, uncertainty, and complexity Maintain relevance—and stay on top of emerging trends Connect with your customers—and encourage them to interact This business guide is as illuminating as it is pleasant and fun to read. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You’ll learn how to evolve faster, connect deeper, and make better decisions than ever before. You’ll find proven methods to speed up your reaction time, beat the clock of your competitors, and anticipate consumer trends before they even happen. In today’s fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.

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DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREERA nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "the speech of their lives" in 18 minutes or less. The more than 14,000 talks on TED.com have been viewedover 1 billion times and include those by such luminaries as Tony Robbins, Dan Pink, and Sheryl Sandberg.Now you can learn how to give a TED-style talk to achieve your personal and business goals.How to Deliver a TED Talk provides more than 100 invaluable tips--everything from opening with an explicit statement of audience benefits to framing your idea as an action-outcome response to a question worth asking. Whetheryou're presenting to an audience of 1 or 1,000, this book is an indispensable resource for any public speaker."Not just for TED talks, it's a great book for any presentation you have to make. If you want to deeply engage and impress your audience, this is a quick, informative, and brilliant guide." -- PETER BREGMAN, TEDx talker and author of 18 Minutes"Jeremey's advice was key to my successful TED talk at TEDMED." -- AMANDA BENNETT, Pulitzer Prize–winning journalist and Executive Editor/Projects and Investigations for Bloomberg News

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.A practical medium- and heavy-duty truck systemsFeaturing more than 100 in-depth lab exercises, this hands-on guide provides the practice you need to succeed as a medium- and heavy-duty truck service technician. The labs meet and exceed NATEF standards. Every system is thoroughly covered--from electrical and lighting to brakesand transmissions.Each lab includes: Objective of the lab Safety precautions Tools needed to complete the lab Challenging review questions help to reinforce the topics covered and are patterned after the typical questions found on the ASE Medium/Heavy Duty Truck Certification tests (T3 through T8). Written by an expert with decades of experience as an automotive and diesel technician and instructor, this lab manual is the perfectcompanion to the comprehensive text, Truckand Trailer Systems.Truck and Trailer Systems Lab Manual covers: Vehicle identification numbers Engine, transmission, and drive axle ID tag numbers Safety Tools and measuring equipment Basic electrical Magnetism Batteries Starting system Charging system Lighting and wiring Computer systems Mobile heating, ventilation, and air-conditioning systems Tires, wheels, and wheel end systems Frames and suspensions Steering systems Trailers and fifth wheels Hydraulic brake systems Air brake foundation brakes Air brake air system Anti-lock brake systems Drive lines Clutches Drive axles Single and twin countershaft manual transmissions Automated manual transmissions Automatic transmissions Allison automatic transmissions PMI Auxiliary power units

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Challenge yourself while learning French with this engaging workbook of fun activities from the bestselling and trusted Practice Makes Perfect seriesFrench-language learning doesn't have to just be grammar-based drills and exercises! In Practice Makes Perfect: French Vocabulary Games, units are organized around themes, then supported by different kinds of games. These can all easily be adapted for a classroom setting, but are designed for the independent self-study. Answer keys are provided as well as brief glossaries. Organized thematically (for easier vocabulary retention) and in increasing difficulty A variety of games and puzzles: crosswords, word searches, word jumbles, etc. A break from traditional French language instruction that's fun but effective

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How-to guidance for retiring on a boat—for aging captains and landlubbersHave you ever thought you might want to retire on a boat? Of course you have or you wouldn’t have picked up this book! Whatever form your yearning for aquatic retirement takes, Jim Trefethen can help you realize the dream.After sailing together for over 40 years, the Jim and his wife have learned the secrets of living a content and productive life. Here Jim shares those secrets, including:● Making sure you really want to do it: then make sure you are sure.● How to upsize your ambitions while downsizing your life, in ways that will enhance your retirement● How to get all your shore-side affairs in order, then to make some important adjustments in your attitude, confidence, and self esteem● Easy-to-understand pointers and suggestions for deciding which type of retired cruising is best for you● A ten-step plan to buying a boat with as little drama as possible● How to modify your new/old floating retirement home to make it safer, more comfortable, and more elderly friendly

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.We want to help you score high on the TOEFLWe've put all of our proven expertise into McGraw-Hill: 400 Must-Have Words for the TOEFL, 2nd Edition, to make sure you're fully prepared for this difficult exam. With this updated and expanded guide,you'll get essential skill-building techniques and strategies created by leading ESL educators. You'll also get 410 commonly tested words, more than 150 activities and exercises, and a free Language Lab app to help you study. With McGraw-Hill: 400 Must-Have Words for the TOEFL, we'll guide you step by step through the essential vocabulary--and give you the tools you need to improve your score on the TOEFL.This edition includes: More than 400 important words for the TOEFL, with the addition of a new chapter Example sentences, usage tips, and commonly used parts of speech related to the word A TOEFL-style reading with exercises for each chapter A free Language Lab app with flashcards to aid vocabulary memorization

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Challenge yourself while learning English with this engaging workbook of fun activities from the bestselling and trusted Practice Makes Perfect seriesEnglish-language learning doesn't have to just be grammar-based drills and exercises—as many ELLs and instructors have discovered at Lanternfish ESL—a website dedicated to ESL games.In Practice Makes Perfect: English Vocabulary Games, units are organized around themes, then supported by different kinds of games. These can all easily be adapted for a classroom setting, but are designed for the independent self-study. Answer keys are provided as well as brief glossaries. Organized thematically (for easier vocabulary retention) and in increasing difficulty A variety of games and puzzles: crosswords, word searches, word jumbles, etc. A break from traditional English language instruction that's fun but effective

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See the world’s #1 investor like never before—and learn how you can replicate his successMany books have been written about Warren Buffett’s value-investing strategy, and volumes more have been written about becoming a top-tier value investor. Even so, no one can touch the success Warren Buffett has achieved. Why? In this revealing examination of Buffett’s success, practitioner, professor, and bestselling author Еlena Chirkova proposes the key to replicating his achievements is found in his acquisition practices as well as his investment strategy.In The Warren Buffett Philosophy of Investment, she looks at the man in full to piece together the framework leading to his unmatched wealth-generating prowess. The cornerstone of her study goes beyond investment theory to show Buffett’s core wealth drivers are his philosophies behind Berkshire Hathaway. From his decision to create a joint stock company (instead of a mutual fund) to his hands-off policy with acquired companies to making himself a brand-name of mergers and acquisitions—she illustrates an intimate portrayal of Buffett operating behind the scenes by piecing together his career with scholarly diligence and scrutiny. Even well-read Buffett followers gain fresh insight into the man by discovering: Where his divergence from the principals of Ben Graham and Philip Fisher make him a superior investor Why his unorthodox perspective on the financial markets keep him ahead of the curve How his vision of risk, interpretation of volatility, and scepticism about investing in technology companies are interconnected What he sees as the critical problems of corporate finance Additionally, readers are treated to extraordinary coverage of how Buffett strategically set up Berkshire Hathaway to suit his personal long-term investment strategy and provide almost cost-free leverage. See how Buffett’s singular acquisition tactics and portfolio investments earned Berkshire Hathaway the distinction as “the right home for the right people,” which gives him access to deals unobtainable by other companies and investors.You’re only investing with half a strategy until you take your value investing to the next level with The Warren Buffett Philosophy of Investment.

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ETF experts share their insights for growing wealth from this booming marketWhether you manage your own assets or help others reach their fi nancial goals, ETF Investment Strategies will help you securely grow wealth in the new economy.In this groundbreaking book, ETF authority Aniket Ullal lets you look over the shoulders of 10 top ETF investors to learn their processes and strategies. Through illustrative case studies, you learn the basics of ETFs: how they work, why they're growing in popularity, and how you can use them effectively in your portfolio. These innovative, early adopters prepare you with everything you need to improve your investments, including never-before-published insights. Whether you're new to ETFs or new to trading, this book will make you an informed investor who can:Construct ETF-based investment portfolios to achieve your financial goalsLeverage the range of ETF products available to get improved outcomesAvoid costly fees and taxes that cut into your returnsETFs have revolutionized the investment industry, and with the reliable, objective guidance in ETF Investment Strategies, they can alter your expectations for what a portfolio can do.Exchange-traded funds (ETFs) have been around for two decades, but, in the last five years, the market has grown rapidly. This growth has been driven by savvy investorswho want diversified, tradable access to asset classes such as emerging market bonds, commodities, and volatility that were previously difficult and expensive to access.ETF Investment Strategies is a how-to gem that offers an insider's look at the investment practices of leading ETF portfolio managers. ETF expert Aniket Ullal goes in-depth with 10 global ETF leaders--the pros who have traded many of these products since their launch--and presents the most comprehensive, accessible guide available for constructing and maintaining ETF portfolios. These early adopters sharetheir investment approaches and their practical insights on ETF-based portfolio construction, and they explain how you can use this knowledge to be a more successful investor. ETF Investment Strategies strips away the complexity of ETFs and enables you to: Develop your ETF investment strategy by applying expert best practices and understanding key concepts Navigate the top three megatrends in the industry, including the emergence of a "tradable beta" mindset, the proliferation of targeted ETFs, and the shift from commissions to fee-based advice Develop confidence in the techniques and knowledge you acquire because they are unbiased and do not promoteany investment product or firm This hands-on guide balances the right amount of theory with actionable advice, and it gives you an advantage by providing a unique view into tricky ETF nuances, including product structure, taxation, and index methodology, that can have unexpected and signifi cant implicationsfor your portfolio returns. Keep this book at your side while you analyze and trade ETFs. Its conveniently organized final chapters consolidate best practices and product insights for quick reference.ETFs are the fastest-growing investment innovation in the world, and now you can use them to manage your wealth just like the pros do, with ETF Investment Strategies.PRAISE FOR ETF INVESTMENT STRATEGIES"This is a useful and practical book on a topic of growing importance. Aniket Ullal has marshaled a group of authors, including himself, who are practicing experts in the field. This is a must-read and also a sourcebook of useful information related to the ETF market." -- H. Gifford Fong, Editor, Journal of Investment Management (JOIM)"ETF Investment Strategies highlights funds and investment strategies fueling the ETF revolution. The book delivers a fascinating look inside the way ETFs are being used by leading wealth managers today. If you are interested in a rewarding blend of practical ETF applications and education, this book is for you." -- Christian Magoon, Founder and CEO, YieldShares"I believe ETF Investment Strategies is essential reading for investors and financial advisors who want to take advantage of all the benefits ETFs offer. This book delivers on a few different levels. It provides important technical details--like the differences between ETFs, ETNs, and other fund structures--but then illuminates this information with easy-to-follow case studies that show you how to use this knowledge. This is the perfect book for someone who has never used ETFs but wants to, or who now invests with ETFs but wants to do it better." -- Reid Steadman, Global Head of ETF Licensing, S&P Dow Jones Indices"As a true master of the subject, Aniket simplifies the seemingly complex world of ETF investing to both Main Street investor and financial professional alike. He dispels the ‘old ways’ of investing and logically lays before the reader the reasons investors should be using ETFs versus traditional investment vehicles such as mutual funds or individual stocks and bonds. Every investor would be well served to follow the advice offered in ETF Investment Strategies." -- Damon M. Deru, CEO, TradeWarrior, Inc."A terrific read. Talk about a thorough introduction to investing in ETFs. Aniket is a tour guide for the essentials of the subject…The book treats all its subjects in plain English, illustrating them with examples of real-life practitioners and, unlike many other primers on this subject, keeping the jargon to a minimum… The book will help financial professionals get a better grasp of ETFs, and it will help self-directed independent investors ensure they get the most of the surging number of investing tools at their disposal." -- Brendan Conway,ETF editor, columnist, and blogger, Barron's

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Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately for you, there's Schaum's. This all-in-one-package includes more than 1,400 fully solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 20 detailed videos featuring Science instructors who explain the most commonly tested concepts--it's just like having your own virtual tutor! You'll find everything you need to build confidence, skills, and knowledge for the highest score possible.More than 40 million students have trusted Schaum'sto help them succeed in the classroom and on exams.Schaum's is the key to faster learning and higher gradesin every subject. Each Outline presents all the essentialcourse information in an easy-to-follow, topic-by-topicformat. You also get hundreds of examples, solvedproblems, and practice exercises to test your skills.This Schaum's Outline gives you 1,470 fully solved problems Clear, concise explanations of all human anatomyand physiology concepts A complete review of the human body’s cellularchemistry and structure, tissues, systems, immunity,and reproduction process Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time–and get your best test scores!

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