Search results for ""Giles""

Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand's potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence. The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand's appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.

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1996: in a Ugandan dive bar, the ''freight dogs'' gather. An anarchic group of mercenary pilots from Texas, Russia, Kenya and Belgium who transport weapons between warring African nations, without allegiance. And tonight they have a new recruit - Manu, a 19-year-old cowherd fleeing Congo''s bloody war.Taken in by this band of unlikely brothers, he''s soon seeing his vast country from above and falling in love with flying. But no matter how fast he flies, trouble follows closely behind. And when the past erupts back into this new life, Manu is forced to leave behind African skies for the chilly embrace of northern Europe. Will Manu be able to reinvent himself yet again? And is Belgian volcanologist Anke Desseaux the answer to his problems - or simply another one of them?From the writer of The Last King of Scotland comes an unforgettable story of survival - about how to live and love after trauma, set against a backdrop of world-shaking conflict.

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Progress with Oxford: Addition and Subtraction Age 4-5 builds maths skills while helping your child to work independently. Engaging activities, fun characters and stickers keep them motivated and a progress chart captures their achievements. Additional activities and support on oxfordowl.co.uk all help make progress in maths fun.

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Situated between the Thames Estuary and the Straits of Dover, the borderland county of Kent is home to tidal saltmarshes, high chalk downs, riverside meadows and ancient woodlands, as well as the magnificant Canterbury Cathedral and the iconic white cliffs of Dover. With many impressive castles, gardens, cultivated estates, vineyards, orchards and hop farms, the county has long been known as 'The Garden of England'. The 40 walks in this book cater for all abilities and make good use of Kent's many footpaths and long-distance trails to explore this wonderful corner of England.

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Celebrate the 25th birthday of much-loved picture book classic, Giraffes Can''t Dance, with this special new edition featuring a super-shiny cover!Gerald the giraffe longs to go to the great Jungle Dance, but how can he join in when he doesn''t know how to tango or two-step? Everyone knows that giraffes can''t dance ... or can they?A funny, touching and triumphant story about being yourself and finding your own tune, Giraffes Can''t Dance has been a family favourite for 20 years.All toddlers should grow up reading this Daily MailA modern classic Baby & MeA joyful read about an outsider who finds acceptance on his own terms . . . there''s also a simple moral about tolerance and daring to be different JuniorA fantastically funny and wonderfully colourful romp Daily Telegraph

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Just like the real thing - only shorter! Help your child prepare for the SATS with these bite-sized National test papers. This book offers ten complete mini-reading tests which include fiction, non-fiction and poetry texts. Question types and mark schemes match the format of the National tests and offer an authentic SATs experience, though the flexible format allows them to be used at any time of the day. A progress chart is also supplied to give you some indication of the scores your child is likely to attain, while a handy breakdown of all of the different question types in the Reading SATs tests will help you to identify your child's strengths and weaknesses.

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This Progress with Oxford: Addition and Subtraction Age 5-6 workbook will help your child to progress with these core maths skills while having fun so they will quickly learn solve calculations involving addition and subtraction with one and two-digit numbers up to 20. The Progress with Oxford series has been created to help every child develop essential skills at home, with minimal help and support. Picture clues are used to show very young children how to complete activities, whilst reminder boxes, tips and advice support older children to become self-sufficient learners. A lively character accompanies your child through all the colourful and engaging activities, and fun stickers are included to reward their work. A handy progress chart at the end of each book captures their achievements, so you both know what to do next. You can find even more practical advice, free eBooks and fun activities to help your child progress on our award-winning website, oxfordowl.co.uk. Let''s get them f

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Artists have always been captivated by the colour, beauty and exoticism of flowers. Their fragility is a reminder to seize the day, whilst their rich sensory appeal jolts us into the present moment. In many cultures, they've become a fertile metaphor for life's milestones whether joyful or sad. Bloom explores the way art, flowers and emotion entwine, featuring over one hundred works from artists including Tracey Emin, David Hockney, Winifred Nicholson and Andy Warhol. Taking you on a surprising journey through love, sex, death and everything in between -- Bloom shows that there's a lot more to flowers than simply looking pretty.

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From our own solar system to the edges of the universe, 50 Astronomy Ideas You Really Need to Know is your introduction to the most important concepts, discoveries and mysteries in astronomy. How did the universe begin? Where did the Moon come from? What happens in the heart of a black hole? Why are gravitational waves so significant? And is there life elsewhere in the cosmos?In fifty fascinating essays covering the central ideas of astronomy and cosmology, accompanied by diagrams, definitions of essential terms and timelines of key discoveries, this book examines the nature and variety of our universe - the life cycle of stars, the formation of planets, the structure of galaxies and the puzzles of dark matter and the multiverse. Expansive and illuminating, 50 Astronomy Ideas You Really Need to Know is the complete guide to the birth, life and possible death of the cosmos.

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The author recreates, by means of contemporary photographs juxtaposed with others taken by him over a number of years plus eyewitness accounts and narrative, the atmosphere, past and present, of that once famous salient. He aims to present a moving tribute to the men who fought with great courage and tenacity in the horrendous conditions that prevailed in Flanders during what was known as the Great War. To them "Wipers" was more than just a foreign city, it was a way of life and, for so very many, a way to death.

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THE 25th ANNIVERSARY EDITION WITH A NEW FOREWORD FROM WILLIAM DALRYMPLE'A book to read, reread, then read again to your children' Independent on Sunday 'Once embarked upon the journey of the book, one is loath, sometimes unable to turn back' Sunday Times'A book that makes the reader sit in a trance, lost in passionate desire to pack a suitcase and go to the fabulous place' The Spectator The legendary story of how one man's actions led to the birth of New York - and the beginning of the British Empire. In 1616, English adventurer Nathaniel Courthope stepped ashore on a remote island in the East Indies on a secret mission - to persuade the islanders of Run to grant a monopoly to England over their nutmeg, a fabulously valuable spice. This infuriated the Dutch, who were determined to control the world's supply. For five years Courthope and his band of thirty men were besieged by a force one hundred times greater. His heroism set in motion a series of events that led to England owning Manhattan, culminating in the creation of New York and the launch of the British Empire. Beautifully told, Nathaniel's Nutmeg is a modern classic of adventure, ambition and exploration.

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The third novel in the Ashmore Castle series, perfect for fans of DOWNTON ABBEY, from the author of the hugely successful MORLAND DYNASTY novelsBehind the doors of the magnificent Ashmore Castle, secrets are waiting to be uncovered . . . England, 1903.Giles, the Earl of Stainton, has fled from his stifling duties to resume his research in Egypt, leaving behind his wife Kitty, and his infant son. Kitty, still reeling from Giles'' sudden departure, struggles to keep spirits high in the castle and establish herself as the true mistress of the house, an impossible task given how many secrets the inhabitants are hiding from her...The Earl''s younger sisters, Rachel and Alice, are both pursuing forbidden romances, and his brother Richard begins a new business venture, spurred on by his clandestine lover. And below stairs, a shocking crime sends distrust rippling through the staff, more so when one of their ow

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This important book presents fresh thinking and new results on the measurement of sustainable development. Economic theory suggests that there should be a link between future wellbeing and current wealth. This book explores this linkage under a variety of headings: population growth, technological change, deforestation and natural resource trade. While the relevant theory is presented briefly, the chief emphasis is on empirical measurement of the change in real wealth: this measure of net or 'genuine' saving is a key indicator of sustainable development. The methodological and empirical work is bolstered by tests of the predictive power of genuine saving in explaining future consumption and economic growth. Just as importantly, the authors show that many resource-abundant countries would be considerably wealthier today had they managed to save and invest the profits from natural resource exploitation in the past.Wealth, Welfare and Sustainability will be of great interest to environmental and resource economists, specialists in 'sustainability' indicators from other disciplines and also development and growth economists.

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VIRGIL (aka STATIC) can do amazing things with his vast array of electrical abilities, but instantly mending a broken heart isn t in his skill set. Virgil Hawkins has just gone through a bad break up. He can t get over his ex, so his best friend Richie has an idea for how to distract him: attend a music festival in their city of Dakota. But wouldn t you know it his ex is in attendance. And that s just the beginning of his troubles. A series of encounters and events leads to an all-night adventure involving super villains, a diner, a reluctant rapper, and a size-changing kleptomaniac, as well as Virgil s frequent bad decision making. But in the end, with the help of his friends, Virgil will find he can move on from a broken heart.

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Industrial Applications of High-Performance Computing: Best Global Practices offers a global overview of high-performance computing (HPC) for industrial applications, along with a discussion of software challenges, business models, access models (e.g., cloud computing), public-private partnerships, simulation and modeling, visualization, big data analysis, and governmental and industrial influence. Featuring the contributions of leading experts from 11 different countries, this authoritative book: Provides a brief history of the development of the supercomputer Describes the supercomputing environments of various government entities in terms of policy and service models Includes a case study section that addresses more subtle and technical aspects of industrial supercomputing Shows how access to supercomputing matters, and how supercomputing can be used to solve large-scale and complex science and engineering problems Emphasizes the need for collaboration between companies, political organizations, government agencies, and entire nations Industrial Applications of High-Performance Computing: Best Global Practices supplies computer engineers and researchers with a state-of-the-art supercomputing reference. This book also keeps policymakers and industrial decision-makers informed about the economic impact of these powerful technological investments.

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A procession of animals are going on a pilgrimage to the tomb of St Francis of Assisi. The journey is long as the animals meet in Paris and then walk down through Europe to Assisi. So one night, Chaucer the Cat suggests that each animal takes a turn to tell a story to entertain its co-travellers.

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A gripping new novel from No. 1 international bestseller and Swedish crime sensation Camilla Lackberg One woman…Faye Adelheim seems to have it all. The head of a global business, she lives in a beautiful villa in Italy with her daughter. But in reality, her life is far from perfect. One man…Faye’s ex-husband went to prison for murder. And now, he has escaped, with one thing on his mind. Revenge. One fight for survival…Faye will do anything to keep her family safe. But this will be the toughest battle of her life. And not everyone will live to tell the tale. Praise for Camilla Lackberg ‘A sexy, sensational novel’ No.1 bestselling author Karin Slaughter ‘Heart-stopping’ No.1 bestselling author Val McDermid ‘Both chilling and thrilling’ Sun ‘Pacy…with flashing insight into the dark places of the psyche’ Sunday Times

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Dive into the ocean for a noisy, rhyming animal adventure in this colourful read-aloud board book.Little ones will love looking at the colourful pictures and joining in with all the great sound words, as they discover lots of amazing sea creatures. Including blue whales, sea turtles, jellyfish, dolphins and more!Each page introduces a different animal, with a short read-aloud rhyme.In a chunky board book, perfect for little hands to hold!From the author of international bestseller, Giraffes Can't Dance.

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Schofield & Sims Primary Practice is the must-have series for mastery of the English and maths curriculums. With high expectations for all learners these books use a structured approach to ensure children develop a deep understanding of key knowledge and skills. Pupils work through a mixture of lively questions and activities to keep them engaged and on track. Step-by-step practice ensures that learning is fully embedded while varied question types encourage fluency and build confidence. Topics are split into three 'Practise', 'Extend' and 'Apply' sections, establishing a structured progression to build and extend children's learning. Three comprehension units draw on a range of stimulating fiction, non-fiction and poetry to develop reading skills. Each set of comprehension questions includes an '...in Action' box allowing children to apply their knowledge of grammar, punctuation, spelling or vocabulary to a real text, while an extended composition task gives children the opportunity to showcase their creative writing. This workbook provides: remember boxes to summarise key knowledge and terminology; handy Tip boxes to help with tricky concepts or question types; a final practice section with mixed questions to check progress; online answers with explanations. Try the Primary Practice Maths Year 4 Question Book (9780721717340) for further curriculum coverage.

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Bond is the number one provider of 11+ practice, helping millions of children pass selective entrance exams. Bond 11+ CEM Maths Data 10 Minute Tests for 10-11 year olds provides quick-fire standard and multiple-choice tests focused on the maths data question types used in CEM 11+ testing. It helps to develop problem-solving, logic and reasoning skills generally and comprehension and manipulation of mathematical data more specifically. Tutor tips and notes provide useful information throughout to support your child as they work through the book, emphasising how to tackle particularly tricky questions. There are also fun puzzle sections to reinforce skills, and a progress chart to encourage and track improvement, helping to build skills and confidence for exam success.

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*A brand new laugh-out-loud book in the bestselling PANTS series*Baa pants, moo pants, COCK-A-DOODLE-DO pants . . .Have you ever wondered what kind of pants honey bees wear? What about iguanas? Or even piranhas?Find out in this joyous explosion of colour and silliness that will have readers of all ages laughing together - a hilarious rhyming read, from the author of Giraffes Can't Dance and the illustrator of You Choose.

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A gripping new novel from No. 1 international bestseller and Swedish crime sensation Camilla Lackberg She is safe…Faye Adelheim deserves the life she has. After fleeing from a violent marriage, she has built her business into a global brand and is living in a beautiful villa in Italy with her daughter. Or so she thought…But Faye’s life is turned upside down when her murderous ex-husband escapes from prison. Faye has no choice but to return home to confront him. This will be the fight of her life…Faye will do anything to keep her family safe. But when the dark secrets of her childhood come back to haunt her, she will have to battle like never before to stop her deepest fears from coming true… Praise for Camilla Lackberg ‘A sexy, sensational novel’ No.1 bestselling author Karin Slaughter ‘Heart-stopping’ No.1 bestselling author Val McDermid ‘Both chilling and thrilling’ Sun ‘Pacy…with flashing insight into the dark places of the psyche’ Sunday Times

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