Search results for ""oxford university press australia""
Oxford University Press Australia The Advertising Effect: How to Change Behaviour
Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
£24.41
Oxford University Press Australia Better Brand Health: Measures and Metrics for a How Brands Grow World
The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.
£21.79
Oxford University Press Australia India Against Itself
£13.53
Oxford University Press Australia How Brands Grow: What Marketers Don't Know
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
£26.22
Oxford University Press Australia How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
£31.60
Oxford University Press Australia Field Guide to Mammals of Australia
This fully revised and updated edition of A Field Guide to the Mammals of Australia is the only comprehensive guide to identifying all 382 species of mammals known in Australia. This book provides concise and accurate details of the appearance, diagnostic features, distribution, habitat, and key behavioural characteristics of all mammals known to have occurred in Australia or its waters since the time of European settlement. Each double-page spread provides all the information needed to identify an animal, a full-colour illustration of the entire animal, a smaller diagram of diagnostic features, a distribution map, and species description and measurements, including details of how to differentiate between similar species. Identification keys are provided for groups that are difficult to identify to species level, including keys to the genera of small marsupials, rodents, and bats, and all marine mammals likely to be washed on to an Australian beach: whales, dolphins, porpoises, seals, and the Dugong.
£25.30
Oxford University Press Australia Corporations Law Workbook
Corporations Law: Concepts, Cases, and Culture Textbook and Wordbook examine the three distinct and overlapping areas that relate to company law. Concepts - The text will explore the main concepts and theories behind the law, rules and principles relevant to companies. Cases - The text delves into the key case law in historical and contemporary terms. These cases provide a narrative of the key challenges and gaps in the understanding and operation of the corporation and provide an insight into how and why and how company law have developed. Culture - One of the significant selling features of the book is on the significance of corporate culture and its growing importance within law schools. Corporate culture will be covered throughout the text showing how it shapes corporate governance and regulation, and how cultural shortcomings can lead to corporate misconduct. Textbook features and structure The structure of the textbook moves away from bigger chapters, and focuses on shorter chapters which deal with separate topics. The aim is to align each chapter based on a 36 hour course using a more modular approach and introductory chapter will be included in the textbook and workbook to clarify this approach. Workbook features and structure The workbook will have links to the textbook and will be very visual, summarising the main points of the textbook using diagrams, flowcharts and tables . The Workbook will summarise the main concepts in the textbook into explanatory diagrams and flowcharts, and include other pedagogical features such as critical reflection questions, problem-solving questions, visual chapter summaries, end of chapter study questions and case studies
£27.05
Oxford University Press Australia Papua New Guinea Tok Pisin English Dictionary
The perfect dictionary for learners of English and Tok Pisin. This concise bilingual reference is the only one of its kind in the world, fully revised and updated to provide a comprehensive language tool. With double the size of the previous edition, it's an invaluable resource for speakers of Tok Pisin who want to improve their English, and speakers of English who want to learn Tok Pisin. Tok Pisin is the official name for the largest lingua franca of Papua New Guinea, a country with more than 800 spoken languages. In a population of more than 5 million, over half are conversant with Tok Pisin. The language has been developed naturally over the last 150 years by the people themselves, as the means of communicating among different language groups.
£14.99
Oxford University Press Australia Taxing Multinationals: Preventing tax base erosion through the reform of cross-border intercompany deductions, ATTA Doctoral Series, vol. 7
One of the most significant trends in the evolution of global tax systems has been the rise from relative obscurity of thin capitalisation rules, which are perceived as anti-avoidance rules. Despite their prevalence, it is unclear whether thin capitalisation rules: (1) attain tax neutrality (specifically, do these rules mitigate the tax-induced cross-border debt bias); and, (2) are effective in both theory and practice. Taxing Multinationals approaches the issue of thin capitalisation from a novel perspective by conceptualising the cross-border debt bias as the 'disease' and thin capitalisation as merely the 'symptom'. The overarching question guiding this book is whether, given the opportunity to start over, the tax-induced cross-border debt bias would be better addressed by retaining thin capitalisation rules in their current form or whether an alternative reform would be more suited to dealing with this 'disease'. Taxing Multinationals: Preventing tax base erosion through the reform of cross-border intercompany deduction is the seventh volume in the Australasian Tax Teachers' Association (ATTA) Doctoral Series.
£76.37
Oxford University Press Australia Building Distinctive Brand Assets
Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
£34.34
Oxford University Press Australia Working with People: Communication Skills for Reflective Practice
Working with People explores the place and challenges of communication, interviewing and counselling skills within the context of social work and human service practice. In so doing it encourages the reader to reflect upon their own communication style and to develop good communication skills in order to work constructively with others about their needs and rights. Now in its second edition the text is updated to include recent developments in social work practice. New to the edition is the chapter on mindfulness, which reflects direct work with clients as well as recognition of a growing need to focus on self-care. Other topics of relevance to current social work practice and covered in the text include ethical decision-making as part of everyday practice, exploration of confidentiality, particularly in relation to situations when it may need to be breached, more emphasis on culturally safe practice, links with the application of skills in group work and family practice. Working with People successfully Integrates practice theories with case scenarios so that readers can see the development of skills and interventions, as well as the diversity of approaches available for social workers and human service workers to use in their everyday practice.
£84.99
Oxford University Press Australia Qualitative Research Methods
Qualitative Research Methods, fifth edition, is one of the few texts on qualitative research methods written and published in Australia. This multidisciplinary text is written simply and provides an accessible and practical guide to conducting and analysing qualitative data effectively for undergraduate and postgraduate students entering people-facing professions. It agrees with the ideology that in order to understand people's behaviour, we must first attempt to understand the meanings and interpretations that people give to that behaviour. The content and pedagogical approach introduces students to an updated overview of the research process and helps them navigate through the practical ways of carrying out qualitative research methods: from writing a qualitative research proposal to the application of qualitative enquiry across different groups of individuals. Qualitative Research Methods continues to be an easy to read, solid foundation for students in a variety of disciplines and ensures they are well prepared to conduct qualitative research across real-world projects.
£49.99