Search results for ""esmod editions""

Though creativity may be unequal among individuals, it is still accessible to everyone. Numerous techniques and tools can help one develop ideas, stimulate methods of thinking.., and create. The bases of a methodology linked with creativity are simple: Look at things differently,Research freely, without restrictions,Take time to experiment,Be conscious of the context in which you must express your creativity.This is the thought process of a creative person on an everyday basis.This book's exercises and projects will let you discover the creative, professional tools to open new perspectives and help you develop your creative potential...

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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

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For those wishing to perfect their sewing skills, the Focus on Fashion Details series includes 4 books with sewing instruction pages that correspond to specific details for constructing men's, women's and children's garments. These detailed pages give the necessary patterns for tracing and show how to make them step-by-step. Written in simple language for universal comprehension, each step is easy to follow with sketches. Simplified secrets and tricks from the ready-to-wear industry for home sewing

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It is through the experience of a seasoned fashion designer Nils-Christian Ihlen-Hansen that this book deals with the difficult technique of draping in the clothing culture of the Western Fashion.

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Textiles are a part of our life but we don’t always know them well. Yet, knowing how to choose and use them is essential to respect and maximize our resources. Made from the point of view of the user, this book clearly shows all the technical textiles data, keeping in mind how difficult the choices can be to a user facing their own creation. The first part focuses on the textile industry: raw material, spinning, weaving, knitting and finishing, not forgetting the touching education (the fabric’s hand) leading any choice. The second part teaches the user vocabulary, properties, qualities and flaws to every textile’s family: woollens, cottonades, silks, and stitches, technical and innovative fabrics. It also has data about their environmental impact, including a summary of good respect for the environment practice. Tips, comparative test and technical precision guide the reader through the experience.

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As in a grammar book, this volume looks at the foundations and rules of the Western wardrobe. By exploring each garment with its functions that often called for extremely precise details, we have developed a teaching tool for the general public, using pieces from the author's enormous collection, to help understand the attraction and appeal of a specific garment. This second book, which focuses on breeches and trousers, offers secrets that were the foundation for what ended up as a social evolution - Wearing the Trousers. Both an introductory book and a reference document on the culture of fashion, this second book of the series looks at breeches and trousers from yesterday and today. It helps better understand the changes in these garments for men and especially for women, moving from ready-to-wear for the city to leisure activities.

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Making patterns and 17 explained models, finishing and constructions for your t-shirts, sweaters, skirts, jackets, and trousers in knit fabrics. This book explores all the possibilities in patternmaking for cut-and-sew knits and, through a selection of models, helps you make a full collection or complete your wardrobe with basic pieces adapted to women's ready-to-wear. "cut-and-sew" knits, long used only for undergarments, have a definite place today in our closets and are found throughout the wardrobe. Buying knit fabrics by the meter and sewing them on an overlock-shaving machine can be easy but, though knits are comfortable to wear, their stretch qualities require special skills to make the patterns and sew the garments. This book is used as an educational support for third year ESMOD Paris students.

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Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research. Taking these changes into consideration with a close look at developments in China, the authors of this work offer tools for proper reflection, both for jobs in fashion and in other markets. This publication is not exhaustive, but it aims to highlight today’s events in a dynamic, forward-looking way so that the reader can make informed decisions giving them the keys to prepare their sales development well and make it a real success, based on the following three subjects: • What is fundamental in merchandising and distribution. • What is shaking up all organizations today. • What we should be foreseeing in coming months. The world of retail is constantly changing between the basics that have been in place for years and the new things that are coming out regularly through the rise of new technologies. To be competitive and innovative, brands must learn to stand out and innovate in order to stand out from the crowd. Whether virtual or physical, the book explores existing good practices and opens up to those already implemented abroad. It is aimed at students or professionals in sales, marketing, communication, retailing, etc. Small or large companies seeking to maximise their sales and strengthen their brand image and their relationship with their customers.

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As in a grammar book, this volume looks at the foundations and rules of the Western wardrobe. By exploring each garment with its functions that often called for extremely precise details, we have developed a teaching tool for the general public, using pieces from the author's enormous collection, to help understand the attraction and appeal of a specific garment. In this first volume, we explore the blousons, raincoats, habits, coats and jackets which - Cover us up ! Both an introductory book and a reference document on the culture of fashion, this first book in the series focuses on exterior pieces : blousons, suits, raincoats, coats and jackets for woman and men.

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Men's Garments offers bases for city and sport clothing to construct an entire wardrobe of men's clothing from shirts to coats : all types of shirts, ties, vests, sweaters, city pants, jeans, jackets and coats.

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Pattern Grading, Women's Garments completes the clothing creation addressed in the previous work by explaining, step-by-step, how to change sizes. Conceived to meet the industry's needs, it addresses anyone with a passion for garment construction.

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These detailed pages give the necessary patterns for tracing and show how to make them step-by-step. Written in simple language for universal comprehension, each step is easy to follow with sketches. Simplified secrets and tricks from the ready-to-wear industry for home sewing An overview of machine sewing, vocabulary and sewing sketches, different types of yokes, tabs, buttoned plackets and different methods for assembling garments : unlined skirt, lined skirt, men's and women's city and sportswear pants, men's shirts, women's shirts, women's jackets and men's blazers.

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This book gives you the basics for grading women’s underwear ready-to-wear garments. Starting with a pattern in a basic size – either yours or that of a prototype – and extrapolating its evolution will allow you to manufacture a series or simply change a size to dress different people. This book, the second stage in our ”Become a Pattern drafter / Women’s underwear" series, completes the creation of underwear developed earlier using a point-by-point explanation of how to move from one size to the other. Conceived to respond to the needs of today’s clothing and fashion industry, it also addresses individuals passionate about sewing thanks to the choice of models used which can serve as examples for creating a multitude of other designs.

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With over 1200 colour illustrations, this French-English glossary contains five families of Fashion vocabulary: garments (classed by shape category), garment details, textile basics, haberdashery and accessories covering hats, shoes, bags, belts and braces, ties, scarves, gloves and glasses. Each word in the glossary is supplemented by its phonetic transcription in French and English, thus enabling the reader to pronounce the word correctly when speaking.

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The technical Become a Pattern Drafter series presents garment construction bases for the different sectors of ready-to-wear: Men, Women and Children. Using a simple, clear, logical, precise method, these books are conceived through a rational technique known as Flat Patternmaking which gives valid, key formulas to help construct any conceivable garment. The methods are accessible to everyone: those wanting to make unique creations for their family or those who wish to pursue a creative career in fashion as pattemmakers, designers, product managers or clothing manufacturers. Children's Garments is cutting method for children's garments from child to adolescents. Shown by age bracket, it lets anyone interested in children's clothing give free reign to their imagination. Both an introductory work and a reference document on patternmaking techniques for children's garments from layette o adolescence. A complete, simple, attractive book in French and English

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The technical Become a Pattern Drafter series presents garment construction bases for the different sectors of ready-to-wear : Men, Women and Children. Using a simple, clear, logical, precise method, these books are conceived through a rational technique known as Flat Patternmaking which gives valid, key formulas to help construct any conceivable garment. The methods are accessible to everyone : those wanting to make unique creations for their family or those who wish to pursue a creative career in fashion as patternmakers, designers, product managers or clothing manufacturers. Pattern Grading, Men's Garments completes the clothing creation addressed in the previous work by explaining, step-by-step, how to change sizes. Conceived to meet the industry's needs, it addresses anyone with a passion for garment construction. The models explained are chosen specifically because an infinite number of models can be graded using the same principles. Both an introductory work and a reference document on grading techniques for Men's garments from shirts, vest, trouser up to the biggest parts as blazer, blouson, parka and coat.

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The Fashion Design Process explains the multiple circuits which fledgling fashion designers are confronted with today. Digital graphic expressions is proposed, first and foremost, as a way to awaken each creative person’s curiosity when confronted with the different artistic techniques proposed by Illustrator and Photoshop to render fashion drawings. Explore tools which allow each person to freely express his sensibility in his creative universe and to observe different types of expression based on his needs, desires and personal graphic approach. Both an introductory work and a reference document on digital fashion drawing techniques. A complete, simple, attractive book in French and English.

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Women's Underwear shows how to construct the entire women's wardrobe for underwear from bras to panties all types of bras, panties, body lingeries and corsets.

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Using a simple, clear, logical, precise method, these books are conceived through a rational technique known as Flat Patternmaking which gives valid, key formulas to help construct any conceivable garment. The methods are accessible to everyone those wanting to make unique creations for their family or those who wish to pursue a creative career in fashion as patternmakers, designers, product managers or clothing manufacturers. The second section of our Become a Patternmaker Children's Garments supplements the previous book by explaining how to change sizes for these clothes, step-by-step.

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Images are everywhere. They are displayed in streets. They are leafed through in magazines. They jump out of our screens. And what we most remember about them is the emotion they rouse. The work of photo stylists is still not widely known. Yet this work is vital to conveying the right fashion message. This publication takes you into the anteroom of professions in fashion to discover the work behind the scenes of photo creation: preliminary style drafts, photo studios and casting. It is also a chance to dive into the basics of framing and photography. Theories, focus points, tutorials and interviews with professionals will help you better contemplate the job of photo stylist.

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For those wishing to perfect their sewing skills, the Focus on Fashion Details series includes 4 books with sewing instruction pages that correspond to specific details for constructing men's, women's and children's garments. These detailed pages give the necessary patterns for tracing and show how to make them step-by-step. Written in simple language for universal comprehension, each step is easy to follow with sketches. Simplified secrets and tricks from the ready-to-wear industry for home sewing Volume 2. All types of pockets for all kinds of garments : patch pockets, pockets in seams, welt pockets for shirts, dresses, suits, blazers, coats, etc.

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The technical Become a Pattern Drafter series presents garment construction bases for the different sectors of ready-to-wear: Men, Women and Children. Using a simple, clear, logical, precise method, these books are conceived through a rational technique known as Flat Patternmaking which gives valid, key formulas to help construct any conceivable garment. The methods are accessible to everyone : those wanting to make unique creations for their family or those who wish to pursue a creative career in fashion as patternmakers, designers, product managers or clothing manufacturers.

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