Search results for ""author walter brenner""

This book looks at the latest advances in autonomous driving, demonstrating that a future once considered science fiction is now close at hand. Acceptance of driverless cars relies on more than just the technology that delivers it; in this book the authors consider the shift in attitudes required for social acceptance and a move towards considering cars one aspect of a wider mobility solution. In addition, a clear demand is arising from gridlocked megacities across the globe. Autonomous driving offers a solution for the high pollution levels and management of the transport infrastructure where current methods are proving insufficient in places of high population density. Having highlighted the need for driverless cars, the book concludes with an ambitious agenda to ensure the successful delivery of autonomous driving. Political requirements, including investment in a new infrastructure and a commitment to collaboration across borders factors in the ten-point plan for governments seeking to establish international leaders in the latest advances in mobility services. From ethical considerations in the programming of automated driving procedures to changes in attitudes towards car ownership and design, this title is a comprehensive look at the latest revolution in mobility.

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'It both provides tools and techniques for design thinking and illustrates the principles of usability advocated within through its own layout and organization, and so serves as its own best recommendation.'Technical CommunicationDesign thinking is more than just a new, one-off method of innovation. Its focus is on establishing an innovation-friendly climate in companies and organizations for the long-term. To achieve this, an interdisciplinary team of authors has composed this 'recipe book' that can be practically applied to your everyday business life. This book is for all who intend to understand and practice the design thinking method in the most rapid and uncomplicated way.The first part describes in depth what this method is all about. The second part of this comprehensive book offers you a step-by-step guide to practically apply design thinking. The subsequent sample cases show how to put theory into practice.The authors have gained their expertise in design thinking from both academic and scientific theory, and from countless long-term implementations at companies in various industries.So, benefit from this rich knowledge and start becoming innovative today. This book will show you how it's done.

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This book explores the possibility of integrating design thinking into today’s technical contexts. Despite the popularity of design thinking in research and practice, this area is still too often treated in isolation without a clear, consistent connection to the world of software development.The book presents design thinking approaches and experiences that can facilitate the development of software-intensive products and services. It argues that design thinking and related software engineering practices, including requirements engineering and user-centric design (UX) approaches, are not mutually exclusive. Rather, they provide complementary methods and tools for designing software-intensive systems with a human-centric approach.Bringing together prominent experts and practitioners to share their insights, approaches and experiences, the book sheds new light on the specific interpretations and meanings of design thinking in various fields such as engineering, management, and information technology. As such, it provides a framework for professionals to demonstrate the potential of design thinking for software development, while offering academic researchers a roadmap for further research.

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