Search results for ""author steven grasse""

An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.” So how did he do it? Through practicing brand mysticism, a mentality for all endeavors based on keeping an open mind, taking risks, and developing authenticity—skills that have benefited him in booze, business, and beyond. In this book, he’s sharing this practice with the world. Through lessons (big life things that feel like just cool stories), case studies (how did Sailor Jerry become the punk rock Captain Morgan?), and magical ingredients (what makes a great message sing), Brand Mysticism guides you through the steps it takes to channel entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition to achieve the remarkable.

Read more less

From the wildly creative team behind Philadelphia's Art in the Age comes The Cocktail Workshop, a deep-dive into 20 classic drinks that make up the foundation of cocktail creation, and the delicious variations that will make them all your own. Learn to craft a perfect, classic drink, or workshop that creation into a unique, flavor-forward spin with The Cocktail Workshop, an indispensable guide to foundational cocktails and the tools to elevate them into master-level creations. In this richly illustrated book, the team behind Philadelphia's beloved Art in the Age guides aspiring mixologists through the fundamentals of 20 essential cocktails. Then, each foundational drink is spun off into creative and customizable riffs on flavors, techniques, and ingredients, called Apprentice, Journeyman, and Master versions. Each classic drink is concluded by a Workshop: how to take your at-home bar efforts to the next level with aging, infusing, garnishing, and more.Drawing on the building blocks of iconic cocktails like the daiquiri and the old-fashioned, readers will grow their knowledge base as they move through each drink, taking away real skills for their home bar -- like the proper way to dry-shake an egg white cocktail or carve a manicured lime twist -- and an understanding of the fundamentals of cocktailing: how drinks are created, related, and integrated.

Read more less

Craft cocktails meet the great outdoors in this vibrant celebration of good times and good spirits, from the authors of The Cocktail Workshop. What could possibly enhance the natural beauty of a crystal clear lake, snow-capped mountain, or backyard fire pit? A craft cocktail, of course! So cozy up by the campfire, pack your cooler for a picnic out at the lake, or rent a mountainside cabin with your friends-it's time to head for the woods for some good times and good spirits courtesy of Backcountry Cocktails. Inspired by the singular natural beauty of New Hampshire's White Mountains, this book is a true celebration of entertaining in the outdoors-with dozens of seasonally-inspired and organized recipes to enjoy outside, whether you're on an early spring hike or a mid-winter retreat. Each recipe from authors Steven Grasse and Adam Erace, of The Cocktail Workshop, captures the energy of hitting the trails in an elevated yet approachable ode to craft cocktails and the beauty of the natural world. No matter your cocktailing style, there's something for everyone, from spiked cocoa to frozen fizzes (perfect for packing as a treat after an afternoon of hiking), and even foraged creations that will tie your experience to the land around you. All recipes are designed to use relatively few ingredients (for easy packability), and to be both portable and batachable-so you can enjoy them no matter what kind of adventure you have planned for the day. Each seasonal chapter also includes a handful of recipes for entertaining, like Crispy Cast-Iron Trout with Wild Greens, "field guide" how-tos on local experts covering topics from medicinal plants to preserving fruit, and DIYs (like fermenting your own vegetables or foraging for mushrooms).

Read more less

A complete guide to home uses for neutral spirits, from infusions and tinctures to cocktails and cleaning solutions. A bottle of rectified alcohol, like The Good Reverend’s Universal Spirit from Tamworth Distilling, is a bottle of possibilities. In these pages, you’ll discover over 100 recipes for infusions, tinctures, cocktails, cordials, elixirs, punches, and even household cleaners. This handbook will teach you to replicate famous liqueurs and classic cocktails, and help you prepare perfect garnishes and celebratory toasts. With step-by-step instructions and photos, you’ll learn processes culinary, scientific, and alchemical to improve everything from your parties to your health. You’ll learn the processes of osmosis and dissolution that create the perfect infusions. You’ll be given the secrets to prep for guests lists of 1 or 100. You’ll be guided through pairing your alcoholic creations with the rhythms of nature. Yes, with a bottle of purified spirits, you’ll be able to purify your own human spirit. These recipes explain not just the flavor benefits of their ingredients, but also the spiritual and supernatural. Discover the meanings of herbs, the ratio of the Fibonacci sequence, and the effects of moon phases, among so much more. Come for the drinks, but stay for the magic.

Read more less