Search results for ""author shaoqiang wang""

After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or as part of a branding system. Discover this versatile art form with this unique book.

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Graphic design increasingly emphasizes a user-oriented approach that is based around communication and interaction between users and the work itself. Non-digital interactive graphics can be found in books, brochures, posters, packaging, and albums. Playful Graphics presents a selection of outstanding interactive projects produced by designers from all over the world; these works present users with rich visual experiences and enable readers to take action. Through exploring distinct techniques and forms, Playful Graphics demonstrates how this exciting area of design can influence user experiences and bring fun to life. It is a celebration of great design ideas that convey their messages through hands-on play.

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Today letterpress is in revival and widely used in books, posters, bespoke stationery like invitations, name cards, letterheads and so on. Letterpress designers like Alan Kitching or Jesús Morentin crave out their names in the computer-generated design world with beautiful-composed types. This book introduces the history and the process of letterpress printing and includes a list of classic movable types arranged in style order. The volume also includes letterpress designers, artists, type foundries, institutions, or even museums from all over the world, each with an elaborated biography and exclusive interviews with the most relevant professionals in this area. It will prove to be a handbook for type designers, letterpress designers, type lovers, design students and ordinary readers who enjoy crafts and prints.

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New Playful Data: Graphic Design and Illustration for Infographics features brilliant and illustrative infographic projects from gifted graphic designers, illustrators, artists, and even scientists. Not only do they visualize data in a tangible and memorable way through playful illustrations, but they also provide us with inspiration for balancing colors, words, and images, as well as for distinguishing between primary and secondary information when data is presented alongside pictures. The projects revealed in this volume are divided into three main categories: statistical findings, flow diagrams, and instruction and explanation. Some of the projects illustrate data acquired from rigorous and precise scientific research, while others are the product of designers’ imagination and experimentation. It’s time to learn to play with data!

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This book presents creative and innovative packaging design examples, explaining the basic principles of packaging from different perspectives such as structure, materials, and visual design. It features a variety of classic and new packaging materials, and provides an overview on the application of these materials in packaging. A good packaging design infuses energy into the product, as well as sparking consumers' interest in exploring the product within. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design, taking into account the main functions of packaging: protection, portability and interactivity.

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Typography for Screen features various creative typography projects for screens in different devices and applications, such as motion graphics, webpage design, and conceptual experiments and explores typographic application in visual and information hierarchies within the digital screen envi- ronment. Exclusive interviews with designers and studios integrate different knowledge and design philosophies consti- tuting a true source of inspiration for designers and students. It includes QR codes with links to the designers' webpages showing the typefaces in use.

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In a world full of fast-paced lifestyles, constant interaction and interlinked global activities, food has become a common denominator that connects people from all around the world and new trends of restaurant interior design is building up with the times. The featured international projects show the latest trends of restaurant design. Some with an industrial look, some with a lot of landscape elements coming into the interior space, some with bold color schemes and no more white walls, a wide array of possibilities open up on this field of interior design. With a descriptive text for each project, the book focuses on color scheme, lighting, and decorative details and provides valuable inspiration and reference for professional designers, food lovers and other people related to the restaurant business.

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This book highlights the relationship between brands, consumers, products and the display environment, by way of examples of story-telling visual displays from some of the world's from some of the world's most glamorous fashion emporia, such as Hermès, Karl Lagerfeld, Cartier and Fendi, but also small outlets, department stores, museums and bookshops. The projects included in this volume showcase a wide array of ideas by renowned graphic design agencies and boutique designers that have been successfully put into practice, focusing on aspects such as structure, texture, lighting design, custom lettering, amusing illustrations, delicate paper crafting, and installations made of multiple materials such as wood, steel, fabric or rubber. This book is the perfect inspirational guide for art directors, visual merchandisers and fashion professionals.

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Now in paperback, this volume offers a comprehensive technical explanation of basic layout principles, a comprehensive field that covers the arrangement of typefaces, images, colours, objects, and grids on a page. The book presents also a panorama of contemporary editorial design trends and styles through a selection of 100 projects, from newspapers and magazines to catalogues, books, brochures and posters. Supported by case studies and tips and tricks, within this book readers will gain an overall understanding of the fundamentals of editorial design, including paper size, typographic units, the history of typography and the styles of different typefaces, layout elements, interaction between sections, and the optimum way to visually convey a message. It is a perfect reference for designers who are looking for practical solutions and inspiration.

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Basic geometric shapes and their various combinations are hugely popular in graphic design. The creative possibilities they offer are limitless, and viewers continuously interpret them consciously and unconsciously. In this book you will find many examples of why geometry is still very much relevant in today’s graphic design industry and how it is a crucial part of our visual language. Beyond their colour and size, forms and shapes determine the character and the mood of a layout, without us even realising it. They provide order and harmony in a world of imperfection and chaos. Designers know this and have been using geometric shapes as a tool for communication and visual impact since the very beginning of the profession. The broad range of case studies featured in this book demonstrates how familiar shapes can be transformed and used to convey new concepts and trends in design.

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Perfect for readers interested in graphic design, photography and visual communication, this book takes an in-depth look at real-world graphic compositions as they are seen through the lenses of some of the world's most talented photographers. Their well-trained eyes bring out the best in colours, textures, configurations and shapes that inspire designers, artists and other creative professionals. Although the camera is the tool that captures a given scene, the person behind it frames and composes that scene according to his or her point of view, giving it a sense of geometry and harmony, and contrast in its forms, light and shadow, and colours. The vast range of photographs contained in this book share communicative quality, clear vision and distinct aesthetic concepts as they portray objects and compositions that we may miss as we rush through our day. With these images, photographers invite us into their world and share what they see, hear and feel through their lens. The book contains exclusive interviews with these talented artists in which they share professional tips and the ideas they employ in their photographic practice. Photographers included: Evelyn Bencicova (Slovakia); Juan Manuel Casir (Argentina); Chan Dick (Hong Kong, China); Emad Abo ELSaoud (Egypt); Ludwig Favre (France); Leopold Fiala (Germany); Sergi García Gavaldà (Spain); Tom Hegen (Germany); Minjin Kang & Mijoo Kim (South Korea) ; Ýlker Karaman (Turkey); Yoko Naito (Japan); Naoyuki Oguma (Japan); Andhika Ramadhian (Indonesia); Daniel Rueda & Anna Devís (Spain); Slava Semeniuta (Belarus); Marietta Varga (Hungary); Gustav Willeit (Italy); Erik Witsoe (Seattle, USA; Warsaw, Poland); Ying Yin (China); Stephan Zirwes (Germany).

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Urban interventions establish strong links between the social and spatial spheres of cities, giving place to interactions by which art and architecture make use of public spaces. Urban Interventions presents a rigorous selection of projects that have transformed streets, parks and derelict areas of cities all over the world into extraordinary public spaces, seeking people’s involvement through a wide variety of interactive and collaborative activities. Fully illustrated in colour, the book includes installations, events and art works and offers a global and comprehensive vision of 21st century cities, as they become meeting places full of creative possibilities.

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Now in paperback, Duotone explores the possibilities and applications of two-color printing technique, which uses either two shades of the same colour, black and one tint, or two different colours. This method brings out middle tones and highlights, and its results are vibrant, colourful and stunning, generating maximum expressivity while minimising production costs. The wide selection of projects in the book covers different design categories, from logos, brochures, posters, packaging materials, book covers, posters and exhibition materials to screen designs for corporate websites and promotional microsites. The variety of designs reveals the magic of duotone techniques and how designers and artists make full use of its possibilities to create dramatic and dynamic compositions. Duotone is the next big trend in graphic design. It enhances readability, makes the most of minimalist designs without overwhelming the eye, and is the perfect way to effortlessly create unforgettable atmospheres.

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This publication offers a comprehensive and inspirational approach to book production and design in the broadest possible sense: from printing techniques to paper specifications, page layouts to cover design, and printing finishes to types of binding. Full of examples and tips on how to come up with the best solutions in book design while focusing on the features that make them truly engaging, it also includes an introduction to the history of books. Within these pages, you’ll gain insight into the operation of a printing company to understand the key features behind the process, as the best results often come from knowledge of what can be achieved from a technical point of view. The last section showcases notable examples of contemporary book design, including detailed information and interviews with graphic designers from all over the world.

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This book contains different types of products and industrial designs for the household and personal use, introducing projects from all over the world, including innovative furniture, lighting and accessories ranging from baskets to bookshelves, carpets, vases, stationary, and many more. Each featured object includes product descriptions, photographs and designers' sketches showing the design processes, as well as the materials used, a brief explanation of how the product was made, and an observation about specific creative design features that make the product unique. Through a wide range of stylistically and aesthetically bold designs, the book emphasizes the essential interaction between humans and objects. In the pages of this book, the reader will encounter many daring examples of product design and products that interact with users in a multitude of ways, with the power to inspire new thoughts and ideas.

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In today’s information-saturated world, food and drink establishments need not only to offer high-quality products, but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.

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At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution

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