Search results for ""author patricia phillips""
£28.80
McGraw-Hill Education ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiativesUnderstanding and serving your customers’ needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? To ensure projects are aligned to business objectives, marketing professionals need a credible, proven evaluation process to measure impact and calculate your return on investment.In ROI in Marketing, the team at ROI Institute reveals their proven, unique ROI Methodology to do just that. Using their data-driven three-part process, you’ll learn how to understand the customer better, so you can focus on the critical components of the customer decision-making process. Learn how to analyze and learn from any past failures, and how to adjust and improve the value—including the financial ROI—of current and future marketing campaigns and initiatives.
£27.89
Edward Elgar Publishing Ltd International Entrepreneurship
International entrepreneurship is becoming the focus for major research initiatives in universities throughout the world. This timely volume presents a careful selection of the most important articles on international entrepreneurship. The editors have chosen key contributions from a comprehensive range of sources and have successfully made a selection that represents a variety of different perspectives.The collection begins by highlighting essential concepts and models. There follow sections on: new ventures; knowledge and learning; top management teams; alliances and networks; venture capital; and country comparisons. The final part highlights differences in economic growth among countries with different entrepreneurial traditions.The coverage of topics is comprehensive, and this important volume will be a valuable addition to the libraries of scholars who are new to the field as well as those who are already active researchers in it.
£308.00
