Search results for ""author michael weigold""

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.? M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.? Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today's business students.? ?

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