Search results for ""author linda l. lawless""
John Wiley & Sons Inc How to Build and Market Your Mental Health Practice
The help you need to continue helping those in need This book is for mental health professionals who wonder how tosurvive in the constantly changing mental health servicesmarketplace. It provides crucial advice on how to build and run amental health practice while serving clients and coping with theseemingly endless series of adjustments, documentationrequirements, and ethical dilemmas that confront the professiontoday. Successful psychotherapist and practice consultant Linda L. Lawlesstakes you step by step through the process of evaluating yourcurrent position, choosing a professional path, and taking decisiveaction to achieve your business goals. She covers the nuts andbolts of the business side of private practice--including rentingoffice space, securing referrals, billing and record keeping, andoffice management. This accessible guidebook also shows you how to: * Market your services effectively and ethically * Enhance your professional reputation * Build a steady client referral base either inside or outside themanaged care system * Position yourself to serve client and community needs, whilebuilding the kind of practice you want Supplemented with dozens of sample brochures, business plans,marketing plans, and self-assessment exercises, Therapy, Inc. isthe book that beleaguered therapists and counselors have beenwaiting for.
£69.95
John Wiley & Sons Inc How to Get Referrals: The Mental Health Professional's Guide to Strategic Marketing
Now more than ever, it's critical for mental health professionalsto find new ways to succeed in today's competitive marketplace.Written by health niche marketing specialists Linda Lawless andJean Wright, this book provides step-by-step guidelines to getreferrals by building and leveraging relationships with otherprofessionals, community leaders, and the media. You'll find out how to develop three primary skills that areessential to weaving a sustainable practice: * How to interact with and relate to the local community andregion. From setting up community forums to creating discussiongroups, you'll discover new ways to gain clients in yourarea. * How to work with managed care organizations and professionalassociations. Find out how to help your practice grow by takingadvantage of the services provided by other professionals andorganizations. * How to network with the World Wide Web community. Learn whichsites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals indeveloping a strategic marketing plan for getting referralsfrom: * Physicians * Attorneys * Religious Leaders * Educators and the Educational Community * Managed Care Organizations * Mental Health and Complementary Healthcare Professions * The Community How to Get Referrals is an excellent guide for getting thereferrals necessary for a successful practice. With its concrete,practical advice on building networks and securing clientrecommendations, this book is a must for any healthcareprofessional!
£69.95