Search results for ""author kyle chayka""

The early promise of a free Internet is long gone. Now, rather than allowing us a meaningful relationship with a range of content of our choosing, algorithms have not only removed genuine choice but de-texturized the world around us: smoothed its edges, planed down friction, and flattened differences. So coffee shops from Brooklyn to Beijing are inflected with a similar, 'Instagrammable' aesthetic. Airbnb rentals are decked out for their swipability factor as much as for their comfort. Spotify builds playlists that echo a category, looping back to music we've already heard before so as not to disrupt the flow. Netflix doesn't just make suggestions based on viewing histories but it actively changes the thumbnails to increase the chances we click on it.As Filterworld masterfully shows, culture itself has become algorithmic: a set of principles, a data rule, a line of code. And we interact with it in ever more passive ways. The result is not isolated echo chambers or a filter bubbles, but an all-encompassing Filterworld of the title.Kyle Chayka deliciously deconstructs this Filterworld: it shows us how technology has led us to this place and its effects on society and the individual, as well as how we might be able to remove the filter to gain liberation.

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'The story told here is instrumental to your own' - Jared Lanier 'Timely, erudite, important' - Ayad Akhtar What happens when our cultural and artistic lives are dictated to us by an algorithm? What does it mean when shareability supersedes innovation? How can we make a choice when the options have been so carefully arranged for us? From coffee shops to city grids to TikTok feeds and Netflix homepages the world over, algorithmic recommendations prescribe our experiences. This network of mathematically determined choices - the 'Filterworld' - has taken over, almost unnoticed, as we've grown accustomed to an insipid new normal. But to have our tastes, behaviours, and emotions governed by computers calls the very notion of free will into question. Internationally recognized journalist and New Yorker staff writer Kyle Chayka journeys through this ever-tightening web woven by algorithms. He explores how online and offline spaces alike have been engineered for seamless consumption. How the lowest common denominator is promoted at the expense of the complex, diverse or challenging. How users of technology contend with data-driven equations that promise to anticipate their desires but often get them wrong. How the FIlterworld is determining the very shape of culture itself. Chayka skilfully and compellingly traces this creeping, machine-guided curation that influences not just what culture we consume, but what culture is produced. In doing so, he attempts to answer to the most urgent question currently facing us: is personal freedom ever again possible on the Internet?Filterworld is a fascinating history of the rise of the algorithm and an important investigation into where it could take us next - if we let it.

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