Search results for ""author fernando trías de bes""
El libro prohibido de la economa
Políticos, ejecutivos de grandes corporaciones y representantes del poderfinanciero manipulan la economía sin escrúpulos. Hemos convertidouna disciplina al servicio del ciudadano en una oscura ciencia para el podery protección de intereses de los gobiernos, los bancos y las grandes empresas.De la economía hay una versión oficial: la inflación es un aumento de losprecios; el marketing busca satisfacer necesidades del consumidor; los bancoscustodian nuestro dinero?Y se nos oculta la versión prohibida: la inflación se usacomo forma encubierta de cobrar impuestos; el análisis del consumidor detectanecesidades accesorias por las que la gente ignora que paga un sobreprecio; losbancos apenas guardan el dos por ciento de lo que depositamos? Informaciónque no interesa que sepamos, una realidad ocultada, prácticas cuyasconsecuencias han desprestigiado a la economía. Devolvámosle su fundamentooriginal, su condición de herr
£10.49
Palgrave Macmillan Winning At Innovation: The A-to-F Model
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
£24.00
John Wiley & Sons Inc Good Luck: Creating the Conditions for Success in Life and Business
Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn’t just come your way—it’s up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bes—two leading marketing consultants—this simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max’s success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.
£18.89
John Wiley & Sons Inc Lateral Marketing: New Techniques for Finding Breakthrough Ideas
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.
£29.69
