Search results for ""author erik peterson""
Editorial Trotta, S.A. El monoteísmo como problema político
£12.39
McGraw-Hill Education The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70- 80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.
£22.49
Stanford University Press Theological Tractates
The essays in Theological Tractates were published between 1925 and 1937, during which time Erik Peterson converted from Protestantism to Roman Catholicism. They deal with a range of theological topics—from the thought of Protestant theologian Karl Barth, to liturgy, the Church in the New Testament, Christianity and Judaism, angels, martyrdom, and mysticism. Among them is Peterson's landmark essay on ancient "political theology," "Monotheism as a Political Problem," which shows how ancient writers—pagans, Jews, and Christians—justified earthly monarchy by its parallel with the monotheistic belief in one divinity in heaven. Peterson asserted that such a political theology was incompatible with Christianity, a thesis that became a reference point for modern political theology.
£23.99
