Search results for ""author dhruv grewal""
McGraw-Hill Education Marketing 2024 Release ISE
Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today''s mobile and modern students and instructors.?
£56.99
McGraw-Hill Education M: Marketing ISE
M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing. Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.
£55.99
OM Book Service Loose Leaf for M: Marketing
£149.45
McGraw-Hill Companies Loose Leaf for Marketing
£187.00
OM Book Service Loose Leaf for Retailing Management
£184.55
Emerald Publishing Limited Shopper Marketing and the Role of In-Store Marketing
This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to purchase points which are important to understand, this edition of RMR is devoted to the topic of in-store marketing actions to understand their impact on shopper reactions to offers. The chapters highlight new technologies (e.g., mobile, digital displays) and information aids (e.g., nutrition scores, floor signage) being used by leading retailers to influence the path to purchase. In addition, new research technologies (e.g., eye-tracking, heat maps, in-store experiments) and models that are being used to assess the effectiveness of the path to purchase tactics are discussed.
£104.07
