Search results for ""author carol""

Poultry Breeds is a fresh field guide of feathered friends with stunning photos highlighting the beauty and unique attributes of 104 chicken, duck, goose, and turkey breeds. Each profile outlines the bird’s history, physical characteristics, and common uses, with specially noted fun facts sprinkled throughout. This pocket-size, browsable guide is easy to use, and author Carol Ekarius knows her birds: she has been writing about livestock for nearly 20 years and has raised her own for decades.

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A Town & Country Must-Read Book of Spring 2024 “Fashion, photography, and pop culture aficionados will be captivated” (Publishers Weekly, starred review) by this riveting dual biography of the McLaughlins—identical twin sisters who became groundbreaking magazine photographers in New York during the glamorous golden age of the 1930s and ’40s. In Double Click, author Carol Kino “has interwoven a biography of the McLaughlins with an authoritative, detailed history of fashion, the art world and photography in midcentury New York” (The Wall Street Journal).The McLaughlin twins were trailblazing female photographers, celebrated in their time as stars in their respective fields, but have largely been forgotten since. Here, in Double Click, Carol Kino brings these two brilliant women and their remarkable accomplishments to vivid life. Frances was the only female photographer on staff in

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Tapestries from 40 top international artists representing three generations show the best examples of contemporary approaches to the handwoven art. Featured are more than 50 examples, including full views of each artwork, as well as details. Tapestries are accompanied by biographical information on each artist, hand-picked for this collection because they are at the forefront of their field. The book also includes insightful essays, statements, and information about the field of tapestry, including artist and gallery contact information. This one-of-a-kind collection of works was curated by the author, Carol Russell, for an exhibition at Hunterdon Art Museum in Clinton, New Jersey, in 2015. Included are essays by the curator, as well as by Archie Brennan, Christine Laffer, and Dr. Lycia Trouton.

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An experienced teacher and author, Carol Behrman helps students develop the sound foundation they need to become proficient writers throughout their lives. Included are a variety of easy-to-use reproducible activity sheets to provide review and application of basic language skills as well as extensive practice in producing the types of writing called for in standardized tests. The steps of the writing process are emphasized throughout. Each set of activities is accompanied by detailed lesson plans and suggestions to the teacher for presenting and implementing the skills and concepts being addressed. Each section is followed by a practice test focusing on the concepts and skills covered in the section, plus answer keys and scoring guides with writing samples. These practical tests will help students prepare for the types of questions they will be asked on actual tests.

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Tapping into the hottest trend in the cookery-as-craft market right now, this book is crammed with information on the art and craft of using fondant in cake decorating. Fondant is the most popular method in decorating trends because of its smooth surface, vivid colours, and chic finish. You can roll it, cut it out, mold it, and colour it. And author Carol Deacon shows you how. Decorated cupcakes are a favourite with adults and children, and this book is for you if you want to make vampire cakes for Halloween, or a cupcake tower adorned with cookie-cutter daisies, or give as gifts or favours adorable gum-paste animals or delicate ribbon-embellished porcelain-like flowers. Crammed with over 200 professional fixes, insider tips, and money-saving secrets, content is arranged by topic to enable any crafter to achieve a professional look to their cupcakes, cake pops, or celebration cakes.

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A man to rival a strong character drawn from fiction, author Carol Henderson’s great-grandfather was frontier Texas-born in the year 1860. Full of grit and determination, Thomas Henry (T. H.) Cherryhomes lived to crease the edges of Texana. It’ll Rain Someday . . . Always Does is the tale of that strong, remarkable man, his difficult life and treacherous times. More than a rags to riches story, it is the tale of everyman, everywoman, who with heroic courage fixed their sights on an uncertain future. Riding horseback away from a hardscrabble dirt farm, a good mother, an abusive father, and six siblings, at the age of sixteen T. H. headed west toward Amarillo. Joining other cowpokes, he rode the Chisholm Trail, where he learned the skill of driving a hard bargain and found his calling: cattle ranching. Enduring hell, high water, and more than a few nightmares, he made his dream come true. Pushing through the end of the nineteenth century into the twentieth, his exploits left a story for the ages. This book, drawn from tattered handwritten letters, dusty photographs, and family lore and legend, narrates the life of a man whose history begs to see the light of day.

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Preserving fruits and vegetables is a great way to turn home-grown or local produce into delicious treats that can be enjoyed year-round. This guide offers several different preserving methods, all with delicious results. Jams, jellies, fruit butters and curds, bottled fruits, chutneys, pickles, and salted vegetables are all practical and economical ways to preserve seasonal produce. You don''t need many kitchen gadgets or equipment to get started, just a heavy-based pan, funnel, sugar thermometer, and a selection of glass storage jars. Ingredient lists, popular fruits and vegetables, sugars and cooking techniques are all explained, along with storage information, helpful hints and tips. With over 80 recipes, Guide to Preserving Food offers essential information for homemade products using fresh produce. Author Carol Wilson also includes a small Christmas section to emphasize the popularity of pickled foods for the winter holiday season.

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Fusing the ghost story with sharp, psychological insight, this is a brilliant and timely novel about loneliness, buried secrets and the havoc they play on the mind from Booker-shortlisted author Carol Birch. Did you hear? Big landslip over by Ercol. Last night. The road into Gully's closed off. They found a body. Got police tape. All that stuff. They only do that for murder, don't they? Murder! A body has been uncovered in a mudslide just outside the village of Andwiston. In the pub they talk of murder, but Dan – sometime mechanic, constant drunk – is finding it hard to sift through his jumbled memories. Watching him from the dark is Lorna, a lost soul living in the woods, haunted by ghosts and a vision from her childhood: a cold boy standing alone in Gallinger's field. Fusing the ghost story with sharp, psychological insight, Cold Boy's Wood is an arresting, timely novel about loneliness, buried secrets and the havoc they play on the mind. 'A naturally literary writer who can, with a simple image, evoke the deepest emotion' Guardian 'A haunting murder mystery, Cold Boy's Wood is also a double portrait of damaged souls' Sunday Times Crime Club 'Fusing the supernatural with the psychological, Birch's story is, at its heart, a human one' Big Issue 'Her prose has an irresistible vigour... Her words sing on the page' Financial Times

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Ever wondered whether it’s okay to touch your pet turtle? Share a bed with your pet boa constrictor? Or kiss your adorable cat? Have no fear. No longer will you have to delete your Internet history because you don’t want anyone to know you searched such a seemingly silly subject. Is It Safe to Kiss My Cat: And Other Questions You Were Afraid to Ask is here with answers to these questions about turtles, snakes, and cats, plus more than 150 others on how to stay safe in a complex world. Each entry in the book's six sections is filled with fun facts and logical information pertaining to possible problems with animals, food, health, and (almost) everything else—from cell phones to thunderstorms. In short, bestselling author Carol Ann Rinzler offers a sensible guide to some of life’s most challenging moments that every careful human should have on hand. Filled with fun, witty, and informative quips and tips, Is It Safe to Kiss My Cat is the go-to resource for those yearning to learn the answers to life’s toughest questions.

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On 20 August 1612, ten people from Pendle were executed before a vast crowd at Lancaster's Gallows Hill. The condemned and their associates had endured six months of accusations, imprisonment and torture; their treatment was such that one of the group died in Lancaster Castle's dungeons, while awaiting trial. Today, a thriving tourism industry exists in and around Pendle, the former home of the so-called witches, yet virtually everything we know about the case originates from a single source: Thomas Potts' Wonderfull Discoverie of Witches, hurriedly published in 1613 and distinctly skewed in favour of the prosecution. Until now...Sunday Times bestselling author Carol Ann Lee brings an entirely fresh perspective to the story by approaching it as true crime. Having worked in the genre for more than a decade, her research leads to revelatory discoveries, transforming our knowledge of those shadowy figures behind ill-famed names, and the terribl

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From his writing of ÊGodspellÊ's score at age 23 through the making of the megahit musical ÊWickedÊ and beyond ÊDefying Gravity: The Creative Career of Stephen Schwartz fromÊ Godspell ÊtoÊ Wicked takes readers into the world of the legendary Broadway and film composer-lyricist. In this authorized biography drawing from her interviews with Schwartz and his collaborators author Carol de Giere focuses on the behind-the-scenes stories for Schwartz's hits and disappointing flops. Readers will find colorful anecdotes and insights for his licensed musicals ÊChildren of EdenÊ ÊPippin Ê ÊWorkingÊ and others. ÊDefying GravityÊ also includes Hollywood stories beginning with a new foreword by composer Alan Menken.ÞThis updated and revised second edition delves into Stephen Schwartz's creative process for the new stage musicals ÊThe Hunchback of Notre DameÊ ÊThe Prince of EgyptÊ and other shows. It provides additional insights on Schwartz's early work with Leonard Bernstein and his more recent international work on ÊWickedÊ. It offers additional Creative Notes ä a popular feature of the first edition ä with comments from Schwartz about overcoming creative blocks collaboration and the artistic life.

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The twisty locked-room mystery from two-time Mary Higgins Clark Award–winning author Carol Goodman, about a group of former classmates trapped on their college campus—with a murderer among them."One of the best and smartest locked-room mysteries I've read in a long time. A page-turner with both heart and brains. Don't miss it!"—David Bell, New York Times bestselling author of Try Not to Breathe and She’s Gone It’s been twenty-five years since the shocking disappearance of a female student and the distinguished Creative Writing professor who died while searching for her. The Briarwood College community has never forgotten the double tragedy. Now, the college President is bringing together faculty, donors, and alumni to honor the victims from all those years ago.On a cold December weekend after the fall semester has ended, guests gather on the vacant campus for the commemoratory event. But as a storm descends, people begin to depart, leaving a group of alumni who were the last ones taught by the esteemed professor. Recriminations and old rivalries flare as they recall the writing projects they shared as classmates, including chilling horror stories they each wrote about their greatest fears.When an alumna dies in a shockingly similar way to the story she wrote, and then another succumbs to a similar fate, they realize someone has decided at long last to avenge the crimes of the past. Will the secret of what they did twenty-five years ago be revealed? Will any of them be alive at the end of the weekend to find out?

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From two-time Mary Higgins Clark Award–winning author Carol Goodman comes a new mystery, about a group of friends isolated on a remote island with a history of foul play."Carol Goodman is a brilliant writer, and she shines here.” —Gilly Macmillan, New York Times bestselling author Lucy Harper still has traumatic memories and lingering health problems from the 2020 pandemic. So, when a new virus surfaces years later, she and her husband, Reed, seek refuge on his family’s private island off the coast of Maine. Ostensibly safely sequestered with their five closest friends and family, Lucy should feel at ease. So why does she feel the weight of the island’s dark history pushing down on the group?As Lucy uncovers Reed’s family secrets and the island’s history as a quarantine hospital for typhus patients, she becomes obsessed with the past and feels her own grip on reality slipping. Tempers flare, strange signs appear in the woods, and accidents turn deadly. Is the island haunted by the dead? Or is someone amongst the living taking their revenge?

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'Compulsive reading' THE TIMES 'A menacing and unsettling thriller' VAL MCDERMID'A heart-stopping novel of intelligence and suspense' MAIL ON SUNDAYTwo missing girls. Three days to find the killer.When two girls disappear from the small town of Makers Village, it seems that the past is repeating itself for police detective Rouge Kendall. Fifteen years ago his own twin sister was murdered and a man was imprisoned for the crime. But this new case begins to unearth some deadly secrets. Could the wrong man be behind bars?This killer definitely follows a pattern. With the clock ticking in the hunt for the missing girls, Rouge needs to find answers, fast.It's the only hope of finding Gwen and Sadie alive. . .A uniquely gripping thriller for fans of P J Tracy and C J Tudor from New York Times bestselling author Carol O'Connell.READERS LOVE JUDAS CHILD'This is one of the best books I have read' 5* review'Dark, gripping, suspenseful, traumatic. . . one of the best reads I've had for a long time' 5* review'Without doubt one of the best books I have read this year. . . the story line is riveting with a shocking twist at the end' 5* review

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From national bestselling author Carol Cassella comes the story of one doctor’s struggle to hold her family together through a storm of broken trust and questioned ethics.Claire is at the start of her medical career when she falls in love with Addison Boehning, a biochemist with blazing genius and big dreams. A complicated pregnancy deflects Claire’s professional path, and she is forced to drop out of her residency. Soon thereafter Addison invents a simple blood test for ovarian cancer, and his biotech start-up lands a fortune. Overnight the Boehnings are catapulted into a financial and social tier they had never anticipated or sought: they move into a gracious Seattle home and buy an old ranch in the high desert mountains of eastern Washington, and Claire drifts away from medicine to become a full-time wife and mother. Then Addison gambles everything on a cutting-edge cancer drug, and when the studies go awry, their comfortable life is swept away. Claire and her daughter, Jory, move to a dilapidated ranch house in rural Hallum, where Claire has to find a job until Addison can salvage his discredited lab. Her only offer for employment comes from a struggling public health clinic, but Claire gets more than a second chance at medicine when she meets Miguela, a bright Nicaraguan immigrant and orphan of the contra war who has come to the United States on a secret quest to find the family she has lost. As their friendship develops, a new mystery unfolds that threatens to destroy Claire’s family and forces her to question what it truly means to heal. Healer exposes the vulnerabilities of the American family, provoking questions of choice versus fate, desire versus need, and the duplicitous power of money.

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'A provocative look at the racial context for Americans' right to bear arms' New York Times Book Review, Editor's Choice The Second Amendment: The right of the people to keep and bear arms, shall not be infringed. Throughout history, the Second Amendment to the Constitution of the United States has protected the right to bear arms. For Black Americans, this has come with the understanding that the moment they exercise this right (or the moment that they don’t), their life – as surely as the lives of Philando Castile, Tamir Rice, Breonna Taylor – may be snatched away in a single, fateful second. In The Second, historian and award-winning author Carol Anderson illuminates the history and impact of the Second Amendment: from the seventeenth century, when it was encoded into law that the enslaved could not own, carry or use a firearm, to today, where measures to expand and curtail gun ownership continue to limit the freedoms and power of Black Americans. Through compelling historical narrative merging into the unfolding events of recent years, Anderson’s investigation shows that the Second Amendment is not about guns but about anti-Blackness, revealing the magnitude of institutional racism in America today.

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A vivid, imaginative response to the sensual and erotic in postwar American photography, with attention to the beauty of the nude, both male and female When photographer Coda Gray befriends a family with a special interest in a young boy, the motivation behind his special attention is difficult to grasp, “like water slipping through our fingers.” Can a man innocently love a boy who is not his own? Using fiction to reveal the truths about families, communities, art objects, love, and mourning, Like a Lake tells the story of ten-year-old Nico, who lives with his father (an Italian- American architect) and his mother (a Japanese-American sculptor who learned how to draw while interned during World War II). Set in the 1960s, this is a story of aesthetic perfection waiting to be broken. Nico’s midcentury modern house, with its Italian pottery jars along the outside and its interior lit by Japanese lanterns. The elephant-hide gray, fiberglass reinforced plastic 1951 Eames rocking chair, with metal legs and birch runners. Clam consommé with kombu, giant kelp, yuzu rind, and a little fennel—in each bowl, two clams opened like a pair of butterflies, symbols of the happy couple. Nico’s boyish delight in developing photographs under the red safety light of Coda’s “Floating Zendo”— the darkroom boat that he keeps on Lake Tahoe. The lives of Nico, his parents, and Coda embody northern California’s postwar landscape, giving way to fissures of alternative lifestyles and poetic visions. Author Carol Mavor addresses the sensuality and complexity of a son’s love for his mother and that mother’s own erotic response to it. The relationship between the mother and son is paralleled by what it means for a boy to be a model for a male photographer and to be his muse. Just as water can freeze into snow and ice, melt back into water, and steam, love takes on new forms with shifts of atmosphere. Like a Lake’s haunting images and sensations stay with the reader.

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The Tudor period has long gripped our imaginations. Because we have consumed so many costume dramas on TV and film, read so many histories, factual or romanticised, we think we know how this society operated. We know they did' romance but how did they do sex? In this affectionate, informative and fascinating look at sex and sexuality in Tudor times, author Carol McGrath peeks beneath the bedsheets of late fifteenth- and early sixteenth-century England to offer a genuine understanding of the romantic and sexual habits of our Tudor ancestors. Find out the truth about swiving', bawds', shaking the sheets' and the deed of darkness'. Discover the infamous indiscretions and scandals, feast day rituals, the Southwark Stews, and even city streets whose names indicated their use for sexual pleasure. Explore Tudor fashion: the codpiece, slashed hose and doublets, women's layered dressing with partlets, overgowns and stomachers laced tightly in place. What was the Church view on morality, witchcraft and the female body? On which days could married couples indulge in sex and why? How were same sex relationships perceived? How common was adultery? How did they deal with contraception and how did Tudors attempt to cure venereal disease? And how did people bend and ignore all these rules?

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Stressed about your studies? Struggling with subjects? Anxious about writing an essay or preparing for an exam? This ideal home reference is here to help children and parents. With bright visuals and brilliant step-by-step content, this is the helping hand parents need to guide their children through the challenges of education. You'll discover all the best practical techniques to gather knowledge, master revision, boost memory, create study plans, and excel at exams. You'll also learn to keep calm with workable ways of building confidence, getting motivated, handling pressure, and managing anxiety. Help Your Kids with Study Skills offers invaluable advice on how to support your child's learning, from homework and and revision right up to the exams. Covering everything from staying healthy and creating a work space to setting goals and studying online, this absolutely essential book encourages real world skills for lifelong learning. Celebrated children's author Carol Vorderman presents crystal-clear bite-sized text and jargon-free explanations to conquer difficult concepts and tricky subjects, including maths, science, history, and geography. This clear, visual guide ensures frustrated parents and confused children find studying - at school and home - more simple and straightforward than ever before.Series Overview: DK's bestselling Help Your Kids With series contains crystal-clear visual breakdowns of important subjects. Simple graphics and jargon-free text are key to making this series a user-friendly resource for frustrated parents who want to help their children get the most out of school.

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All gardeners and farmers should be plant breeders, says author Carol Deppe. Developing new vegetable varieties doesn't require a specialized education, a lot of land, or even a lot of time. It can be done on any scale. It's enjoyable. It's deeply rewarding. You can get useful new varieties much faster than you might suppose. And you can eat your mistakes. Authoritative and easy-to-understand, Breed Your Own Vegetable Varieties: The Gardener's and Farmer's Guide to Plant Breeding and Seed Saving is the only guide to plant breeding and seed saving for the serious home gardener and the small-scale farmer or commercial grower. Discover: how to breed for a wide range of different traits (flavor, size, shape, or color; cold or heat tolerance; pest and disease resistance; and regional adaptation) how to save seed and maintain varieties how to conduct your own variety trials and other farm- or garden-based research how to breed for performance under organic or sustainable growing methods In this one-size-fits-all world of multinational seed companies, plant patents, and biotech monopolies, more and more gardeners and farmers are recognizing that they need to "take back their seeds." They need to save more of their own seed, grow and maintain the best traditional and regional varieties, and develop more of their own unique new varieties. Breed Your Own Vegetable Varieties: The Gardener's and Farmer's Guide to Plant Breeding and Seed Saving shows the way, and offers an exciting introduction to a whole new gardening adventure.

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This full-color photo gift book that turns chart-topping contemporary gospel music into Bible-based devotions is a three-way blessing for readers: a perfect companion to favorite gospel recordings, an encouraging daily devotional and a unique photo collection.Here are never-before-seen four-color images of the top 60 contemporary gospel artists taken on stage, as they led worship concerts. B. Jeffrey Grant-Clark met with, worked alongside, and photographed all these gospel icons-- Donnie McClurkin, CeCe Winans, Kirk Franklin, the award winning duo Mary Mary and many more--during his decades-long music career. He joins author Carol M. Mackey to create FACES OF PRAISE! which pairs these gospel artists and their most popular, uplifting songs with applicable scripture, inspirational text and prayers. Each image shows the artists as they worship, revealing their passion for God and inspiring hope, joy, and endurance in readers Beautifully designed, FACES OF PRAISE! is a perfect companion to gospel recordings, an encouraging devotional and a unique photo collection. Artists included:Yolanda Adams Shari Addison Crystal Aikin Rance Allen Vanessa Bell Armstrong Amber Bullock Kim Burrell Jonathan Butler Myron Butler Shirley Caesar Byron Cage Erica Campbell Kurt Carr Jacky Clark-ChisolmDorinda Clark-Cole Karen Clark-Sheard Tasha Cobbs Y'Anna Crawley Andrae Crouch Kirk Franklin Travis Greene Deitrick Haddon JJ Hairston Fred Hammond Tramaine Hawkins Israel Houghton Keith "Wonder Boy" Johnson Le'Andria Johnson Canton Jones John P. KeeDeon Kipping Mary Mary Donnie McClurkin William McDowell Vashawn Mitchell J. Moss William Murphy Jason Nelson Charisse Nelson-McIntosh Smokie Norful Kelly Price Hart RamseyJoann Rosario Marvin Sapp Kierra Sheard Richard Smallwood Micah StampleyKathy Taylor Ton'ex Tye Tribbett Trin-i-tee 5:7 Uncle Reece Hezekiah Walker The Walls Group Melvin Williams Michelle Williams BeBe Winans Cece Winans Marvin Winans Vickie Whininess

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Be swept away with this breathtaking and beautifully written wartime romance set deep in the French Alps, from the bestselling author behind Channel 5's Carol Drinkwater's Secret Provence'A moving story of love and friendship' KATE MOSSE'Each sentence shimmers' MY WEEKLY'A virtual hug of a tale' JOANNE HARRIS'Exciting, evocative' DAILY MAIL'Emotional and moving' FIONA VALPY'A beautiful book' WOMAN & HOME, Historical Novels of the Year ________ France, 1943. Forced to flee war ravaged Poland, Sara and her parents are offered refuge in a beautiful but dilapidated house in the French Alps. It seems the perfect hideaway, despite haunting traces of the previous occupants who left in haste. But shadows soon fall over Sara's blissful summer, and her blossoming romance with local villager Alain. As the Nazis close in, the family is forced to make a harrowing choice that could drive them apart forever, while Sara's own bid for freedom risks several lives . . . Will her family make it through the summer together? And can she hold onto the love she has found with Alain? By turns poignant and atmospheric, this is the compelling new novel from Sunday Times bestselling author Carol Drinkwater about the power of first love and courage in our darkest hours. ________'Romantic, evocative, and pulse racingly dramatic' WENDY HOLDEN 'A moving story of love, friendship and bravery that simply races along' WOMAN'S WEEKLY'A terrific story . . . skilfully written and heart-rending' MIRIAM MARGOLYES 'I love Carol Drinkwater's writing . . . So evocative of the south of France - you can almost smell the maquis . . . Engrossing' Reader Review 'Carol skilfully draws us in to the beautiful Alpes Maritimes region of France to tell the story of Sara . . . the writing is evocative and Sara's story is both moving and inspiring' Sheila O'Flanagan, bestselling author of The Women Who Ran Away 'Great storyline, great characters. A thoroughly enjoyable read' Reader Review 'I enjoyed it very much . . . it's her best' Elizabeth Buchan, author of The Museum of Broken Promises 'A wonderful, enjoyable novel with courage and survival at its heart' Elizabeth Chadwick, author of The Wild Hunt series 'One not to be missed ... tells a part of history that should never be forgotten' Shirley Dickson, author of The Lost Children Praise for Carol Drinkwater: 'I was hooked from the start' Dinah Jefferies 'Carol Drinkwater's writing is like taking an amazing holiday in book form' Jenny Colgan 'Beautifully woven and compelling' Rowan Coleman 'Secrets, tragedy, hidden pasts and family secrets - I loved this' Santa Montefiore

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This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation' - From the Foreward by Alex Kroll former Creative Director, CEO and Chairman of Young & Rubicam. Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands. New Internet brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant.At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways. As a result, millions of advertising and promotional dollars are being squandered. Understanding and leveraging archetypal meanings - that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts - are key prerequisites to effective marketing in today's intensely competitive and complex environment. Archetypes - which can be found in reoccurring patterns in art, literature, myth and fables - show us the way. Carol Pearson and Margaret reveal that when these deep psychic imprints are understood and employed, brands not only gain meaning, but companies can also gain market share and increase shareholder value. Yet, until now, no system has been available to help guide the management of archetypal meaning.Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks and applying and field-testing them in business and educational settings. Margaret Mark is the strategist behind many of today's most enduring and successful brands, from AT&T and Kraft Foods to General Motors and Madison Square Garden. Together, Mark and Pearson have created the first systematic methodology for leveraging archetypal meanings to build successful brands. In an easily accessible way, "The Hero and the Outlaw" offers a clearly structured system that all business and marketing professionals can follow and replicate.After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and "claim" it for your brand, how to assess the competitive landscape from an archetypal perspective, how to connect with customers more deeply, and how to tell your brand's story in a way that echoes the most enduring and beloved story patterns, the world over. Readers will learn how to strip away surface information to discover the deeper core meanings that can make a product, service, or organization a winning brand.Illuminating the untapped potential underlying every stage of the marketing mix, the authors also show how the brand story begins with the product itself, and can be communicated not only in the advertising, but also in event marketing, public relations, organizational culture/policies, and philanthropic efforts. Such efforts flow naturally when a company knows its core values and lives the great story of the archetype that embodies them. The books' fascinating culmination puts it all together with an illumination of how the deep meaning of a product category, itself can inspire a unique and compelling brand identity. This final chapter also shows how products can be effectively marketed in ways that reinforce positive potentials within customers and the society as a whole - and generally, do no harm.A first in business literature, "The Hero and The Outlaw" offers both a fascinating examination of those few extraordinary brands that have already achieved archetypal status, as well as a sound and proven methodology readers can use to achieve their own iconic brand identity - an identity that will withstand the test of time, cross lifestyle and cultural boundaries, and translate into exceptional success. 'For those wise enough to use this system, the outcome will be consistently more powerful brands and higher ROI. I have seen it applied, and it works every time' - Peter Georgescu, Chairman Emeritus, Young & Rubicam.'Mark and Pearson are true humanists. They apply their understanding of common psychic experiences in the unlikely arena of advertising, and then expertly guide marketers to manage their brands' meaning to maximize their commercial effectiveness without causing negative social effects' - Ruth Wooden, President of the National Parenting Association and former ten year President of the Advertising Council.'This provocative and insightful book could and should revolutionize the world of marketing' - Margaret Wheatley, best-selling author, "Leadership and the New Science" and co-author, "A Simpler Way". 'What a great concept! Anyone with a genuine interest in marketing and branding will find this provocative and enlightening book extremely valuable' - Bob Wehling, Global Marketing Officer, Proctor & Gamble. '"The Hero and the Outlaw" will soon become the guiding light, the port in the storm, that will make our meandering and lengthy creative journey light years faster. I only wish it had been written years earlier' - Linda Kaplan Thaler, President and CEO, The Kaplan Thaler Group. 'It reads with the fascination of fiction, and it provides a last remaining hope for managing any meaningful brand differentiation in the marketplace today' - Arlene Brickner, Vice President Creative Services and Public Relations, Coach.

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Le Carnaval du quotidien, version française de Dressing up for the Carnival, est le troisième et dernier recueil de nouvelles de Carol Shields. D’une nouvelle à l’autre, le lecteur est invité dans l’univers de Shields où la vie est synonyme de spectacle et le quotidien n’est ni banal ni ordinaire.

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From the beginning of life, young children’s learning and activities depend on their cognitive capabilities and development. To cope with the environment they live in, children need to learn about their physical and social worlds; acquire language; regulate their bodies, emotions, and thoughts; and gain competence in literacy, mathematics, science, and other knowledge domains. This collection of readings from books and Young Children articles outlines important dimensions of their early cognitive development and describes approaches for promoting it.

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A gorgeous story about learning to be brave and to face your fears with a smile instead of a frown. Sometimes it seems safer to hide behind a scary mask and try to frighten the monsters away. But snapping and snarling don’t always work. This sensitive and perceptive story about the fear of the new is written by Janet A. Holmes, with stunning paper collage pictures by Daniella Germain. The perfect first day at school book for children who are a little bit nervous about starting in a new class.

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This title features 150 enticing recipes shown in 300 photographs. It covers everything you need to know about making, baking and decorating cupcakes, with foolproof step-by-step instructions. It presents sweet treats for everyday eating as well as ideas for festive gatherings and special occasions, with serving suggestions, topping and filling ideas, plus innovative tips for presentation and packaging. It features a complete cook's guide to all the ingredients and equipment you need. It includes a complete nutritional analysis for every recipe to help you plan treats and cater for special diets. It outlines basic cake mixtures with a fabulous array of ideas for decorating your cakes. It is illustrated with more than 300 delightful photographs. Nothing beats the taste of a freshly baked cupcake. These little cakes are universally popular, and here are recipes to suit all tastes, from simple fairy cakes to elaborate decorated cupcakes. This attractive book presents over 150 recipes as well as serving suggestions and topping ideas. There is something to suit every occasion: relax with a coffee and treat yourself to a Chunky Chocolate and Banana Cupcake; for entertaining, offer your friends elegant Montebianco Cupcakes; while Christening Cupcakes or Wedding Cupcakes are perfect for celebrations. Every recipe and technique is clearly explained and illustrated with a beautiful photograph. Whether you are an experienced baker or novice cook, this inspiring book will be a welcome addition to your kitchen shelf.

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Adam Sinclair is a reclusive surrealist painter, in search of his muse and obsessed with his visions, who lives in a vast artist's compound in the Santa Cruz mountains. Leonora Bloom is an artist and scientist who isn't sure why she is so drawn to a man she's never met yet can't shake her obsession with him. After years of hiking the ridge above Adam's property, she finally knocks on his door.Inside Adam's house, enormous paintings of golden spirals, cosmic stars, and cobalt universes cover the walls, vibrating with energy and mystery—and though he is aloof, the chemistry between him and Leonora is immediate. When the younger woman catches a glimpse of an old black-and-white photograph of his deceased wife, Pauline, who could be her twin, she begins to understand why.Interwoven with Leonora's tale are the voices of modern-day Don Quixote Adam's muses: Pauline, a talented writer who lives in both 1940s New York City and Mexico; and Mimi Saucier, a sultry singer fro

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