Search results for ""author carlos martinez""

A strong visual identity is hard to miss, instantly catching the eye. In children’s spaces, it is best tailored with their unique outlook in mind as children perceive the world around them differently from the rest of us, responding to specific sets of details. Design and Visual Identity for Children’s Spaces shares a variety of contemporary creative designs for children’s spaces all over the world; they combine children-friendly visual elements with smart space design to tailor comfortable and conducive environments where they can learn, have fun, flourish, and be themselves. Over 35 projects that focus on educational institutions, enrichment centres, recreational clubs, play zones, concept stores, and children’s hospitals, among others, share concepts that transform spaces to make them more relatable for children through thoughtfully considered visual identity and interior layouts that resonate specifically with them. Designers dig deep, even consult with children, to create designs that call out to them in fun, inspiring spaces that unleash imaginations, while they foster a sense of connection and belonging. Discover the rationales and inspirations behind these concepts, which also unify aspects of the business with a cohesive brand identity to promote the desired brand impressions and top-of-the-mind consumer recall. Through the projects in these pages, the reader is offered a host of thoughtful and creative solutions in designing children’s spaces, making this book a handy tool for anyone in the business of managing children’s spaces, or keen on designing children's spaces.

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“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

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