Search results for ""author anna tereszkiewicz""
Uniwersytet Jagiellonski, Wydawnictwo Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles
The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.
£37.80
Uniwersytet Jagiellonski, Wydawnictwo Genre Analysis of Online Encyclopedias – The Case of Wikipedia
The book is the first complete discussion of the genre of online encyclopedias. The first part of the book, preceded by a theoretical introduction into the concept of webgenres, gives a detailed overview of the types of encyclopedic websites, presenting the characteristics of their content, form and functionality. The second part of the publication concerns Wikipedia -- the most popular online encyclopedia. The presentation of the structure of the portal is followed by an in-depth discussion of Wikipedia discourse features, describing the most conspicuous properties of the stylistic layer of this encyclopedia. The value of the book is additionally enhanced by many illustrations reproducing the analyzed websites.
£31.50
Uniwersytet Jagiellonski, Wydawnictwo Languages in Contact and Contrast – A Festschrift for Professor Elzbieta Manczak–Wohlfeld on the Occasion of Her 70th Birthday
The Festschrift is a collection of papers written in honour of Professor Elżbieta Mańczak-Wohlfeld to mark the occasion of her 70th birthday.Professor Elżbieta Mańczak-Wohlfeld is one of the leading authorities in the field of language contact, and has pursued research on the influence of English on Polish and other European languages, Polish-English contrastive studies, as well as various aspects of English grammar. She has authored more than 160 publications, including four books, as well as course books and academic papers. She has also edited and co-edited dictionaries of English borrowings in Polish. The Festschrift volume comprises papers from the world of linguistics which have been authored by eminent scholars from Poland and abroad. The chapters included in the volume focus on various issues, including those from the area of contact linguistics. The topics covered in the research papers comprise, for instance, the influence of English on different languages, such as Polish, Danish, Afrikaans, Swedish, Spanish, German and Japanese, as well as on Asian languages and cultures. The authors investigate Celtic borrowings in Polish, anglicisms in Serbian, or Yiddish borrowings in contemporary American English. The contributions also discuss the phenomenon of Ponglish, i.e., the communication code used by Poles living in the UK, the presence of foreign languages in the linguistic landscape of Kraków, as well as the problem of multilingualism in Europe, the relation between language, culture and identity, and the influence of globalisation on both Polish language and culture. Finally, selected chapters address a range of phenomena related to Karaim, Russenorsk, and Turkish.
£45.00
