Search results for ""SAGE Publications India Pvt Ltd""
SAGE Publications India Pvt Ltd Learn English: A Fun Book of Functional Language, Grammar, and Vocabulary
A one-book army that will demolish your fear of and troubles with English! If you wish to improve your English but don’t know where to begin, try reading this book. Learn English is a complete package that presents the fundamentals of the English language in an enjoyable, reader-friendly style. From basic sentences to complex grammatical forms, from essential English words to modern business vocabulary, and from common errors to elements of style, this book covers them all! As you work through the book, you will find answers to your questions in easy-to-understand, informal language. The book is specifically aimed at South Asians who face similar challenges while learning English. With contexts and stories they can easily relate to, this book offers insights into English in a fun way. It will help you speak and write English with clarity and confidence. This book: • Can an be used either by self-learners or in a classroom • Is based on modern concepts of second language acquisition • Deals with linguistic challenges and cultural aspects from a South Asian perspective
£30.57
SAGE Publications India Pvt Ltd Tribal Development in India: Challenges and Prospects in Tribal Education
Tribal development is one of the most important yet underperforming initiatives of the Indian government. For any effort in this direction to succeed, an effective tribal educational programme is necessary. However, major gaps in the implementation of this programme, along with factors such as corruption and political interference, have contributed to severe malfunctioning and ineffectiveness of the Tribal Ashram schools, a residential school system. It is essential to understand these gaps from policy, design, funding, management, monitoring and evaluation perspectives for ensuring effective service delivery to tribal learners. Tribal Development in India: Challenges and Prospects in Tribal Education is a detailed presentation of the multi-pronged effort towards the educational development of India’s tribal population. It includes contributions from academicians and professionals belonging to diverse domains, such as social work, education and administration, and involved in tribal education. The perspectives shared through this book will prove helpful for all stakeholders involved in tribal empowerment through education.
£51.14
SAGE Publications India Pvt Ltd Building Research Universities in India
With the emergence of global university rankings, there is increased interest in research universities. The focus of the higher education system in India has traditionally been on educating students and not on research. However, in the last decade or so, there has been a growing appreciation of research in universities and interest in transforming some of the Indian universities to globally competitive research universities. This is the first book that focuses on building research universities in India. It provides a comprehensive and holistic view of a research university and discusses the key dimensions of such a university, including education, research, PhD programme, faculty management, governance, financing and third mission. This book will be of interest to academicians, academic leaders, policymakers, and those who are involved in developing a university in India.
£65.46
SAGE Publications India Pvt Ltd Public Sector Enterprises in India: Evolution, Privatisation and Reforms
Public Sector Enterprises in India is a comprehensive and authoritative work covering the entire public sector in India, including the financial sector public enterprises such as banks and insurance companies. The book begins with the philosophy behind the public sector and traces its evolution in India and its subsequent privatisation and disinvestment after the economic liberalisation of 1991. Based on the most up-to-date data and the latest developments, it examines the plight and options of a public sector paralysed by excessive government interference and now trapped hopelessly between the State and the market. Drawing widely upon global experiences, the book argues that disinvestment and privatisation need not be the only answer to reform the public sector companies. They can be rejuvenated and transformed into global champions if freed from the stifling controls by an unimaginative government machinery, by depoliticisation and separation of the government’s roles as a majority stakeholder, policy-maker and regulator—and by changing their holding structure.
£65.46
SAGE Publications India Pvt Ltd E-Commerce in India: Economic and Legal Perspectives
E -commerce is growing at an exponential rate in India. Despite this, it is still at an evolving stage as economic and regulatory frameworks pertaining to various segments of e-commerce are being put into place by the government. This book presents a comprehensive analysis of the economic and regulatory aspects of the e-commerce sector by assessing the trends and characteristics, and addressing the issues and challenges associated with it. It dwells into key issues including FDI regulations, taxation, valuation of e-commerce companies, market structure, competition, payment mechanism, blockchain and cryptocurrencies, and logistics. The issues and challenges addressed in this book frequently appear as discussion points in policy debates, research forums and popular media. However, information on these is scant and often scattered. This book bridges gaps in the available literature on e-commerce
£51.14
SAGE Publications India Pvt Ltd Global Commons: Issues, Concerns and Strategies
Global Commons: Issues, Concerns and Strategies presents a comprehensive international perspective on the global commons—natural resource domains that are not subject to national jurisdictions and are accessible to all nations. These include the oceans, atmosphere and outer space, and specific locations such as Antarctica. Due to their critical importance in maintaining human lives and livelihoods, and their vulnerability to depletion, the collaborative preservation of the global commons is of great relevance to all human communities. Leading world powers, such as France, are increasingly adopting environmental policies as key to their functioning as democracies. After the Paris Climate Conference, there has been a spurt in cooperation between major nations, such as France and India, in the fight against climate change. This book provides exhaustive coverage of all the major facets of preservation of the global commons. It will, therefore, prove indispensable to all stakeholders in a new, just and sustainable world order.
£51.14
SAGE Publications India Pvt Ltd Energy Economics and the Environment: Conservation, Preservation and Sustainability
Energy is a basic prerequisite for the growth and development of national wealth. Based on primary research, Energy Economics and the Environment integrates a network of diverse disciplines to provide a theoretical and practical understanding of the constantly neglected challenges associated with conservation, preservation and sustainability of environment and energy. It highlights the issues and prospects in safeguarding environmental biodiversity and renewable energy efficiency, ecosystem chains and human living standards. This book studies the vulnerability associated with global climate alterations that limits direct social and economic benefits from ecosystem goods and services, and presents significant methods through illustrative case studies to tackle energy and environmental questions. In its final analysis, the book proposes possible unconventional mitigation strategies to restore sustainable biodiversity of ecosystems.
£51.14
SAGE Publications India Pvt Ltd InFlux: Contemporary Art in Asia
InFlux: Contemporary Art in Asia brings together essays by leading critics and curators to examine modern and contemporary art practice and its discourses in Asia. Covering diverse regions spanning China, India, Thailand, Iran, West Asia, Pakistan, Kazakhstan, Hong Kong, Tibet, and Cambodia, the book examines their multiple modernities and the arrival of many Asia′s upon the contemporary art scene. Some centers have become celebrated in the international exhibition circuit and the art market, but there is also an Asia beyond their ambit, and the book throws light upon major and minor, established and emergent geographies of art.
£70.22
SAGE Publications India Pvt Ltd Migration, Remittances and Development in South Asia
Migration, Remittances and Development in South Asia explores the impact of migration on development in South Asian countries, compiling extensive information on the migration flows and trends, migrant remittances and migration policies. It discusses a number of proposals for effective cooperation on protection of migrant rights and promotion of migration and development linkages. Through a nuanced look at the role of remittances in bringing about development, it takes cognizance of the fact that remittances alone are unlikely to lift people out of poverty; rather, it is their interplay with other economic, social and cultural factors which determines the scale and type of impact that remittances can have on poverty reduction. The book also examines how migration should be brought into the mainstream of development planning where development must be understood as a dynamic process implying growth, advancement, empowerment and progress, with the goal of enlarging the scope of human choices and creating an environment where citizens can live with dignity and equality.Read more
£39.59
SAGE Publications India Pvt Ltd International Politics: Concepts, Theories and Issues
This multi-authored textbook helps to critically understand the major concepts, theories and issues of international politics in a constantly changing environment. Designed as a core textbook for undergraduate and postgraduate students, this book provides a roadmap to orient students to the main concepts, theories and issues in world politics today. Each chapter provides an analytical overview of the issues addressed, identifies the central actors and perspectives, and outlines past progress and future prospects. The highlight of the book is a critical overview of the major theories of international politics apart from a fairly detailed chapter on India’s foreign policy. This revised edition includes new chapters on the impacts of globalization, regionalism and global politics and perspectives from the global South. Debates and discourses on contemporary issues such as terrorism, human rights, development, security and the role and relevance of international organizations have been updated to suit recent curriculum requirements. Key Features • Critical overview of the major theories and issues of international politics • Updated data added with illustrations in every chapter • Each chapter aided by model questions for classroom discussion
£21.81
SAGE Publications India Pvt Ltd RSS and Gandhi
£40.00
SAGE Publications India Pvt Ltd An Introduction to Social Psychology
This textbook will help students of psychology and related disciplines to understand the fundamentals of social psychology and its application in the Indian context An Introduction to Social Psychology offers a thorough understanding of all basic concepts and methods of social psychology in a lucid and interactive manner. It enables readers to grasp the idea of the self or the individual in the social context and understand the recent developments in the area of applied social psychology. The book is written for undergraduate and postgraduate students of social psychology, sociology, social works and other related disciplines. Every chapter begins with a well-defined set of learning objectives and includes review exercises and project-based activities. Readers would be introduced to the fundamentals and the emerging perspectives in the subject through numerous illustrations, exercises, activities, research data, case studies and links to further reading. Key Features · The language used emphasises clarity and avoids technical jargons to aid ease of understanding · Covers current perspective, trends and research in social psychology, with a special focus on the Indian context · Text supported by tables, figures and boxed-examples to aid in understanding and retention of concepts learned · Inclusion of chapter-wise review questions and multiple choice questions to test learner’s progress and comprehension of the subject
£27.27
SAGE Publications India Pvt Ltd Political Economy of Caste in India
Political Economy of Caste in India presents the caste mode of production as an important analytical tool to understand the socio-economic and political dynamics of India. The book looks at caste from the economic base and also links it with the superstructure that includes judiciary, untouchability practices, caste atrocities against Dalits, social exclusion and so on. It presents empirical studies to show that the social habits of discrimination and crimes against the marginalized communities prevail even in the 21st century to physically alienate them from mainstream opportunities and ensure involuntary supply of labour at lower wages. It articulates that the economic intensity of caste can be discerned through the caste mode of production. The study brings out the limitations of some of the Marxists’ understanding of caste. It also presents a distinct approach for comprehending caste and suggests that the human rights perspective is one of the ways to combat it.
£51.14
SAGE Publications India Pvt Ltd Global Cities: Past, Present and Future
The pivotal nodes in the world city network are global cities---cities of supreme strategic value in global economy and politics, science and technology, culture, and society. Global Cities: Past, Present and Future explores the evolution of global cities---their formation, rise, development and tendencies. This book summarizes and interprets global tendencies and also puts forward a theoretical framework that will help researchers understand these cities better. It also makes a compelling case for understanding every city in terms of evolutionary dynamics. The first eight chapters of the book discuss the ontology of global city evolution and patterns, forms and trends of development. The last two chapters study the case of Shanghai, which aims to build itself into an important global city by 2050. This case study illustrates the shaping of a new type of global city that demonstrates new characteristics of the globalized space.
£65.46
SAGE Publications India Pvt Ltd Rights of the Girl Child in India: Struggle for existence and Well-Being
Children were practically considered the private property of parents, and their status never seen fit for public discussion, till the middle of the twentieth century. As children are defenseless and easy to target, they suffer the most in any crisis, be it war, natural disaster or any other type of crime or calamity. Among children, however, the girl child suffers even more, as she faces double discrimination because of her tender age and her gender. In the mid-1990s, instances of reported abuse of girls in the form of foeticide, infanticide, prostitution and sexual exploitation, especially in zones of war and ethnic cleansing such as the former Yugoslavia and Rwanda, became rampant. This led to the girl child receiving separate identification as a group for the first time in the Beijing Declaration of the 4th UN World Conference on Women in 1995. In India, the status and treatment of girls in society ranges between inadequate and deplorable, with the girl child being victimized in several ways. This book focuses on both the development (through enhancement of the nutritional, educational and health status) and welfare (through freedom from physical and psychosocial stress due to deprivation, exploitation and the resultant feelings of inferiority and low self-esteem) aspects of the girl child’s existence. It covers in detail all facets of the well-being of the girl child that are of concern to governments as well as international organizations. It explains in detail the challenges faced by government and non-governmental organizations in implementing any welfare and development initiatives for girls, including the discriminatory social norms impacting programme and policy implementation. It closely explores the differences between the theory and practice aspects of prevalent governmental programmes and policies. In the concluding parts, the book makes several policy recommendations and also seeks to lay out a future roadmap for the well-being of girls in India.
£51.14
SAGE Publications India Pvt Ltd Understanding Childhood and Adolescence
The book will serve as a helpful reference for undergraduate and post-graduate students of Psychology and Education. Understanding the nature of a child or learner, the context in which they live and grow, and building perspective on the process of development forms the basic framework for all courses in Education. This book focuses on human development and diversity as the dominant themes that cut across early, middle and late childhood, and adolescence, which in turn correspond to the pre-primary, primary, secondary and senior secondary levels of schooling. Understanding Childhood and Adolescence links existing theories in educational psychology with concerns of contemporary Indian society. It covers early childhood care and education; socio-cultural, philosophical, and psychological perspectives on childhood and adolescence; contemporary lifestyle changes affecting these life-stages; and concerns of diversity ranging from multilingualism, gender, to intelligence and development of self and identity. The textually informative chapters cover the historical trajectory and important theories of each life-stage, and raise relevant debates and issues related to each of them. Key Features: • Looks at childhood and adolescence from multiple contours such as developmental aspects, issues, trends, challenges, interface with society, its institutions and policy provisions • Traces historical evolution of the basic concepts and contextualizes these to the Indian socio-cultural milieu through examples and cases • Discusses key concepts related to compulsory foundational courses in development and diversity in all teacher education programmes • Contains mid-chapter exercises and chapter-end questions to help readers check their understanding as well as reflect on issues in teaching–learning processes
£27.27
SAGE Publications India Pvt Ltd Telerehabilitation in Communication Disorders and Mental Health
The increasing influence of digital media on all aspects of life, especially the use of Internet and smartphone, has not left even the field of healthcare practice untouched. Telerehabilitation, implying the use of telecommunications in rehabilitation activities, is being used widely in the treatment of communication and mental health disorders. The use of telerehabilitation services makes rehabilitation more feasible, fast, time-saving and cost-effective for people who face constraints in physically presenting themselves to healthcare providers due to extent of retardation, illness or commuting issues. It is thus a boon for the people who stay in remote areas and have no access to healthcare professionals in close vicinity. Therefore, research is underway on the optimal means to deliver telerehabilitation services both locally and globally and is now seen as a critical activity in healthcare.
£65.46
SAGE Publications India Pvt Ltd Microfinance India: State of the Sector Report 2008
Microfinance India: State of the Sector Report 2008 is a part of a series of annual reports on the microfinance sector in India which seeks to document developments, clarify issues, publicise studies, stimulate research, identify policy choices, generate understanding and enhance support for the sector. It is a comprehensive one-stop document that provides the latest data and a holistic view of the sector, combines analysis and description and integrates a variety of topics hitherto treated separately. The book highlights recent developments in Self Help Groups (SHGs) and SHG Bank Linkage Programme (SBLPs), and focuses on microfinance with regard to the investment scenario in India. It also deals with the burgeoning field of urban microfinance, developments in micro-insurance, and the impact of new technologies on the microfinance sector. Additionally, it recognises the high demands which the state makes on microfinance institutions and discusses the need and relevance of new policy regulations. Complementing these analyses, statistical annexes provide essential data on the sector, strengthening its utility as a reference document. It contains extensive original material, and yet draws widely on the findings of other recent studies and reports, thereby emerging as a complete, detailed analysis of the status and the future of the microfinance sector in India.Read more
£20.31
SAGE Publications India Pvt Ltd Social Sector Development in North-East India
Social Sector Development in North-east India is the first comprehensive book that makes a strong case for people-centric social sector development of North-east India. This book argues that human capital formation through social sector development should be the strategic goal of development of this region, as the prospect for service sector development is much higher compared to that of the primary and secondary sectors. This needs a course correction in the erstwhile approaches of development, which has been driven by political and strategic considerations such as national security and the territorial integrity of India. This book advances an argument for a shift in approach of development policy from top-down, infrastructure-focused to bottom-up, people-centric and social sector development-focused. It also critiques the mainstream understanding of North-east India that treats it as a geographical entity and a monolithic socio-cultural society, ignoring its rich ethnic diversities, cultural pluralities and regional variations.
£65.46
SAGE Publications India Pvt Ltd Nation, Nationalism and the Public Sphere: Religious Politics in India
From the shaping of identities and belongings through to current reconfigurations of nation, governance and state under a Hindu-Right dispensation, this book tracks the sentiments and structures that sustain the nation and nationalism in India. Nation, Nationalism and the Public Sphere: Religious Politics in India provides wide-ranging accounts of the growth and transformations of the nation, focusing especially on the intimate interplay of nation-state and nationalism with dominant religion. Drawing upon the perspectives of history, politics, anthropology, literature, film and media studies, this book explores key themes such as the appropriation and impact of western concepts of religion and the modern in postcolonial India and Pakistan, corporate bids to foster faith by erecting temples, formations of contemporary cosmopolitan religious imaginaries, the politics of cow protection, the rise of Narendra Modi as a national hero, and the fetish of the national in news channel debates. The book provides important insights into the success of the Hindu-Right, the discourse of religious–cultural nationalism, and their ramifications for democracy and citizenship.
£51.14
SAGE Publications India Pvt Ltd India in the United Nations: Interplay of Interests and Principles
India in the United Nations: Interplay of Interests and Principles presents a holistic and systematic understanding of India’s long and rich association with the United Nations (UN) ever since it was established nearly 75 years ago. It examines notable patterns and phases of India’s role in the UN and focuses on key areas of contemporary relevance where India’s diplomatic efforts were at play. These include the India–Pakistan conflicts as well as other regional conflicts in the context of new threats to security, peacekeeping operations, countering international terrorism, protection of human rights, development diplomacy, internet governance and the question of enlargement of the Security Council. This book offers glimpses of India’s persistence in framing its priorities and strategies for securing moral, legal and political endorsement in line with the established principles of the UN. The insights from these cumulative experiences of the present and previous governments are pertinent to crafting India’s future global role.
£51.14
SAGE Publications India Pvt Ltd Critical Themes in Environmental History of India
A first of its kind in India, the book addresses the fundamental questions of environmental concern and enquires into the complex patterns of human–nature interaction within the discipline of environmental history in India. This book delves into history to examine a number of critical themes, such as waterbodies and water, forests, land use, wildlife and the issue of the history of climate in India. It focuses on the methodological and historiographical aspects of environmental history and raises new questions to open up new windows leading to fresh research questions. The book argues that environmental history would serve as an important gateway to the history of the human–nature relationship, for example, exploring the role of water history would help in understanding the present context of water crisis in Indian cities. Critical Themes in Environmental History of India is a powerful reminder of the fact that in the context of Indian history it is now necessary to listen to the voice of nature more carefully.
£65.46
SAGE Publications India Pvt Ltd Ancient and Medieval Indian Thought: Themes and Traditions
This textbook offers a lucid and comprehensive account of pre-modern Indian thought and traditions. The book will serve as a helpful reference for undergraduate and post-graduate students of Political Science, Sociology, History and Social Work.This book can also be useful for UGC NET and Civil Service Aspirants It aims to unravel the ideas and thoughts of ancient and medieval thinkers and various intellectual traditions of the Indian sub-continent. The book departs from the conventional approach and carries a context-driven conceptualization of major strands of pre-modern Indian thought. Further, it provides a roadmap to orient the students to the main themes and traditions of Indian socio-political thought. Ancient and Medieval Indian Thought will help the reader to understand the basic concepts of Indian political thought and develop a critical understanding of the major themes and issues such as community, state, kingship, culture and religion as perceived by different thinkers. This multi-authored volume has been designed as a core and invaluable resource for the students, researchers and teachers of political science, sociology and history, and will also be useful for the scholars of other sub-fields of social sciences. Key Features: • Concise and well-balanced coverage of thoughts, ideas and traditions from multi-disciplinary perspective • Extensive summary and glossary terms at the end of each chapter to help the readers recapitulate better • Thought-provoking review questions and suggestions for further reading to enrich the teaching-learning experience
£22.50
SAGE Publications India Pvt Ltd Successful Qualitative Research: Navshikya Vidyarthyansathi Vyavharik Margdarshan
£29.99
SAGE Publications India Pvt Ltd Manager to CEO: 9 Signposts to the Top Job
Watch Walter Vieira talk about Manager to CEO Manager to CEO is a guide to understanding and surviving in the corporate environment. Designed to give professionals a comprehensive overview of the modern workplace, this book covers a wide range of issues that managers face in organizations as they move up the corporate ladder.
£19.79
SAGE Publications India Pvt Ltd Educating Youth: Regulation through Psychosocial Skilling in India
Educating Youth: Regulation through Psychosocial Skilling in India studies the rise in skill-based developmental interventions for young people that aim to harness youth potential. Tracing these changes to the neoliberalization of education and training globally, this book discusses how a range of training programs, from social and personality development skills to employability and vocational skills, seek to cultivate an ethic of self-responsibility through skilling, to overcome structural disadvantage among the marginalized youth. Examining one such form of training in depth, Life Skills Education or LSE, that is advocated by international organizations, such as WHO and UNICEF, and popularized in India by various actors---from the state departments of education to local non-governmental organisations and middle-class citizens—this book shows how these programmes get adapted and modified within the Indian context. It demonstrates how authoritarian adult–child relations, caste inequalities and rote culture inflect the messages for self-development that the programmes transmit. Discussing the impact of these psychosocial skilling programmes observed in the Indian context, the book reflects on the cultural disconnects and internal limitations of liberal, progressive and experiential pedagogies in achieving intended outcomes.
£50.00
SAGE Publications India Pvt Ltd The State of Indian Agriculture: Agricultural Productivity, Food Security and Climate Change
Agriculture is a major source of rural employment and plays a crucial role in the economic development of India. The State of Indian Agriculture examines the present scenario of Indian agriculture and studies the trends at national as well as state level. The overall objective of the book is to analyze the impact of climate change on Indian agriculture and its implications for food security. The book recommends strategies to enhance productivity and the adoption of climate-smart practices to promote sustainable agriculture, thereby ensuring food security in India. It argues that there is an urgent need for a holistic and strategic approach to mitigate the challenges of climate change.
£51.14
SAGE Publications India Pvt Ltd Entrepreneurship
£27.00
SAGE Publications India Pvt Ltd Disaster Management in India
A comprehensive and contextual text that examines the manifold strategies of managing both natural and manmade disasters in India. Disaster Management in India critically evaluates the various policies, plans, structures, institutions, processes as well as functionaries that work towards managing disasters in the country. It seeks to provoke its readers to not only revisit the entire discourse of disasters and their management, but also develop a sense of disaster resilience in their lives and effectively deal with any unwarranted natural or manmade eventuality. Key Features: • Explores disaster management from an interdisciplinary perspective • Detailed analysis of various theoretical underpinnings necessary to understand the concept of disaster management • Lucid explanation of ideas with tables, maps, flowcharts, appropriate examples and practice assignments
£32.04
SAGE Publications India Pvt Ltd Federal Fiscal Relations in India: Imperatives for Restructuring
Federal fiscal management involves the sharing and distribution of financial and economic powers among different layers of government, and restructuring of public finances, among others. Countries such as India, that adopted the federal form of government, have guidelines in their Constitutions for such division of economic and financial powers. Even with all such institutional arrangements, the federal fiscal management is not without snags and hitches. Countries vary in their choice of federal system, welfare objectives, approaches to ensure balanced regional development and equity in economic growth, and the overall economic management approach. India with its diverse social, economic and cultural background is an ideal case of adopting the federal form of government. This fact was well-recognized even before Independence and so a system of federal fiscal sharing – sharing of revenues between various layers of government, using transfer processes referred to as inter-governmental transfers – had been put in place. Yet even after six decades the system remains thorny. To correct the imbalances, the tax system is under extensive revision and many other changes in the state level tax systems are planned. Further, the economic planning process is under complete revision with the replacement of the Planning Commission by the National Institution for Transforming India (NITI) Aayog that might lead to further fundamental changes. All this might alter the revenue shares of the central, state and local governments, which calls for complete revamping of the federal fiscal arrangements for inter-governmental transfers in India. This book aims to analyze the federal fiscal sharing system for India and recommend suitable reforms, taking into account the impending changes in the structure of the economy and the potential for revenue generation at different levels of government.
£51.14
SAGE Publications India Pvt Ltd Global Marketing Research
Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective. Key Features • Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process • Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results • Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world • Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas • Chapter-end review exercises and case-based questions for critical and in-depth understanding
£40.62