Search results for ""Goodfellow Publishers Limited""
Goodfellow Publishers Limited Wellness Management in Hospitality and Tourism
The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segments. Wellness Management in Hospitality and Tourism is the first text that: * discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses. * evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses. * identifies and describes wellness customer segments within food service, hospitality and tourism businesses. Comprised of 14 chapters – one for every week of a semester – that study the science behind the trends and look at every aspect of health and wellness across the tourism and hospitality industries, this text provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable health and wellness products, services and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism looks at the following key areas and more: * Typologies, scope and segments in health and wellness * Management of wellness amenities and facilities in foodservice, hospitality and tourism businesses * Analysing and managing health and wellness programs and offerings in foodservice, hospitality, and tourism businesses * Health and wellness food and beverage trends * Wellness during crises and pandemics * The Future of wellness management in foodservice, hospitality, and tourism businesses
£36.99
Goodfellow Publishers Limited Researching Tourism, Leisure and Hospitality for Dissertations and Theses
Writing a dissertation can be a daunting topic - Researching Tourism, Leisure and Hospitality for Dissertations and Theses 2nd edn is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation or thesis. Now in its second edition, this bestselling text has been fully revised and updated, and now includes two new chapters looking at conducting mixed methods research, as well as analysing mixed methods research. • Clearly links research processes with the presentation of these in the writing of dissertations and theses. • Draws on the work of undergraduate, postgraduate and PhD students the author has supervised, over 30 years to provide examples of dissertation/theses material. • Uses case studies/examples based on the author’s own peer reviewed research. • Written in an accessible style. • Presents tried and tested student activities. It provides a discussion of research approaches, looking at key differences and similarities. A critical evaluation of these different approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation. It takes the reader from the initial idea and topics, through the literature review, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, this book includes case studies based on the author’s own research, as well as students’ work, to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on ‘learning from mistakes.’ A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.
£36.99
Goodfellow Publishers Limited Event Impact Assessment: Theory and methods for event management and tourism
Impact assessment can be highly technical and complex, requiring a broad knowledge base and diverse skills, but like evaluation, it is a process fraught with philosophical, technical and political perils. Why is it done, by whom, and how, must be carefully planned. Impacts cannot always be ’proven’, so the nature of evidence becomes critical. Accordingly, a strong theoretical base is needed by all IA practitioners. Whilst economic impacts have received a great deal of attention, with sufficient material available to guide all applications, for social, cultural and environmental IA the theory and practice has lagged. In the context of Triple Bottom Line, social responsibility and sustainability approaches most of the available literature is on normative goals (such as going green, meeting sustainability standards), the nature of positive and negative impacts (a descriptive approach or based on public input), or theory about how impacts occur; very little theory development or praxis has been directed at impact assessment for these applied fields. In response to this lack of information, Event Impact Assessment is the first text to: • Develop professionalism for IA and evaluation in these applied management fields. • Position impact assessment within sustainability and responsibility paradigms. • Recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism. • Encourage the adoption of standard methods and key performance indicators in evaluation and impact assessment in order to facilitate valid comparisons, benchmarking, reliable forecasts, transparency and accountability. • Provide concepts and models that can be adapted to diverse situations. • Connect readers to the research literature through use of Research Notes and provision of additional readings. This text also works well as a companion text to Event Evaluation: Theory and methods for event management and tourism. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.
£36.99
Goodfellow Publishers Limited Contemporary Tourism: An international approach
The study of tourism and indeed the tourism industry is changing constantly. Now in its fourth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. They are used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology. The five sections cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; The Contemporary Tourism Industry; and Tourism Futures. New to this edition: * New material on latest issues such as the international response to overtourism; waste management and environmental change; and the impact of AI/robotics on tourism human resources; * Brand new and updated case studies and readings throughout; * Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources. ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK. Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
£36.99
Goodfellow Publishers Limited Getting Started in Business Law
• An accessible and concise resource that introduces non-specialist students to the key concepts and principles of business law, providing a non-technical alternative to the currently available heavyweight texts • To increase engagement and understanding, the examples used throughout the book are drawn from scenarios that are familiar to students in their everyday life • The author has extensive experience of teaching large cohorts of non-specialist students, many of whom are from overseas. Intended as an accessible, concise and inexpensive alternative to currently available textbooks, Getting Started in Business Law by Paul Bates covers the core topics taught at first year undergraduate level to non-specialists taking a business law module as part of their undergraduate studies. While still providing the student with a rigorous and academic treatment of the topic, this book will weave a path through key concepts of business law exposing the main principles step by step, while keeping the use of case law to a minimum as single cases will be used to explain a number of key points. The examples used throughout the text will be familiar to the student in their everyday lives, helping to keep the student engaged and aid their understanding of the principles and concepts being presented. Particular attention will be paid to using language which is accessible, and presenting concepts in a style which is undaunting, while still rigorous, and at times light-hearted. The author has extensive experience of teaching large cohorts of business, accountancy and finance undergraduate students, many of whom are from overseas. This experience is brought to bear to deliver an engaging and accessible resource, offering an alternative to the heavyweight texts which are currently available.
£29.69
Goodfellow Publishers Limited Reimagining and Reshaping Events: Theoretical and practical perspectives
The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the ‘new normal’ for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
£95.00
Goodfellow Publishers Limited COVID-19 and Travel: Impacts, responses and outcomes
The year 2020 will be a defining moment in the history of the tourism and hospitality industry worldwide. The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow. It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again. COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as: • Why the COVID-19 outbreak and travel were inextricably linked; • How the different sectors of the industry adapted to the crisis; • Crisis communication strategies employed by organizations in response to the crisis; • How travellers were impacted by the crisis; • The social, economic and environmental impacts of the pandemic; • The future of travel after COVID-19. The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor’s guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases. The impacts of this pandemic change daily, and the crisis is still fluid. To this end, the book will be updated regularly with online articles that can be found on the book’s website at: www.goodfellowpublishers.com/COVID19 Must have reading for all tourism students, educators, and practitioners all over the world and the ‘go to’ text on the subject of COVID-19 and its impact on travel.
£36.99
Goodfellow Publishers Limited Profit Planning: For hospitality and tourism (extended edition)
Profit Planning is ideal for practicing managers, entrepreneurs, accountants and financial controllers engaged in the hospitality and tourism sectors and for students of hospitality and tourism management interested in applying theory to practice. In particular, the content provides a complete guide to key managerial accounting techniques at the property level - the “cutting-edge” of day-to-day business decisions. This extended edition includes: • New bullet point format, allowing the reader to ‘dip into’ specific methods and techniques; • New research & developments applicable to practitioners at the property (business unit) level; • New chapters, such as cost structure, incorporating the author’s profit planning framework implemented in numerous hotel and tourism organisations; • A new chapter on comparing & benchmarking performance for monitoring results against competitive set; • A new chapter on customer profitability analysis for identifying customer profiles in terms of profit contributors and loss-makers; • Extensive revision of chapters, such as financial statements, flexible budgets and pricing; • Revised edition now includes a major new section Step-by-Step: Quantitative analysis of cost functions in hotels & restaurants. A concise guide to improving the accuracy of cost estimates for routine competitive bidding and transaction negotiation, where lost margins lie; enabled by software e.g. Excel. An essential tool for all those in industry. Written in a user-friendly style, with a minimum of theory and technical jargon, it assumes readers already have a basic knowledge of accounting and financial statements.
£39.99
Goodfellow Publishers Limited Revenue Management for Hospitality and Tourism
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
£36.99
Goodfellow Publishers Limited Knowledge Management in Event Organisations: Theory and Methods for Event Management and Tourism
* Thoroughly explains generic knowledge management frameworks and their application and relevance to planned events and event tourism * International case studies contributed by practitioners and other experts in the field at the end of chapters used to illustrate methods and applications. * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions. Provides an in-depth understanding of the challenging nature of events, where knowledge needs to be created and shared quickly and efficiently (pre- and during the event), as well as stored effectively post-event before the event organising team disperses. Generic Knowledge Management frameworks and models are introduced, applied and adapted to fit this challenging environment in order for event organisers to avoid ‘reinventing the wheel’ each year. Knowledge Management in Event Organisations is the first book to: * Encourage the adoption of standard knowledge management frameworks and methods in the field of event management; * Provide concepts and frameworks that can be adapted to a range of different events and different stakeholders; * Introduce the reader to alternative approaches to knowledge management, such as communities-of-practice, power/knowledge and Appreciative Sharing of Knowledge; * Recommend best practices for event organisers to develop a collaborative ‘knowledge culture’ through, e.g. trust and mutual understanding, and hence develop professionalisation of the field; * Develop a better understanding of how effective Knowledge Management can provide a competitive advantage for event organisations through, e.g. Efficiency, Innovation and Organisational Learning. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.
£85.50
Goodfellow Publishers Limited Contemporary Tourism: An international approach
The study of tourism and indeed the tourism industry is changing constantly. Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change, or not subsequently. Considering issues such as advances in AI and its impacts, the environmental crisis and air travel, the sharing economy and Airbnb, and the tourist experience in a Covid world. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. New to this edition: • New material on latest issues such as the impact of the COVID-19 pandemic, international responses to the environmental crisis, the impact of AI/robotics on tourism human resource and the rise of the staycation; • Brand new and updated case studies and readings throughout; • Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources. ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK. Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
£38.99
Goodfellow Publishers Limited Understanding Tourism
Now in its second edition, Understanding Tourism: Concepts and theories 2nd edn (formerly Tourism Theories: Concepts and models) has been fully revised and updated to reflect current thinking and include new case studies and material on:International tourism and the political economy of tourismThe quest for sustainability and the net zero imperativeHow tourists consume a destinationCrisis and resilience in a COVID-adapted worldIt is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. Divided into six parts, and using user friendly language and case studies to contextualise, it takes the reader through the important key theories, models and concepts of tourism, ensuring clear understanding and the ability for critical thinking. Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com/TTCM from Academy fellows and other acade
£37.99
Goodfellow Publishers Limited Customer Service for Hospitality and Tourism
A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector – a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted – and even thrived - during the COVID-19 pandemic.
£37.57
Goodfellow Publishers Limited The Sharing Economy and the Tourism Industry: Perspectives, Opportunities and Challenges
The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: • An introduction to and conceptualization of the sharing economy; • National culture and the sharing economy; • Big data and digital marketing in the sharing economy; • The future of mobility according to Uber; • Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.
£95.41
Goodfellow Publishers Limited Events MISmanagement: Learning from failure
Events MISmanagement is unique text as it looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. Using a wealth of international case studies and examples, the text examines: • Why events fail • What can we learn from event failure • How we can improve practice through learning about event failure • How events can be safer / risk adverse • How to reduce the chance of events failing • A wide range of international examples appealing to a wider audience Each chapter is designed to explore different aspects of how and why events fail and what we can learn from these. Many events fail due to poor planning or human failure and this new text is aimed at understanding how to overcome these issues or reduce the likelihood of failure in the future. The volume provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why. This provides a consistent thread throughout the entire text to link each chapter succinctly.
£36.99
Goodfellow Publishers Limited Interpretation and Tour Leadership: Principles and Practices of Tour Guiding
Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author’s first-hand experience of training more than 3000 tour guides. With a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business. Packed with real life international case studies, each chapter follows a thorough pedagogic structure which includes features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.
£36.99
Goodfellow Publishers Limited Tourism Dynamics: New perspectives and changing directions
Tourism Dynamics: New perspectives and changing directions provides theoretical and practical insights with a multi-disciplinary and inter-disciplinary approach to the study of tourism and emerging topics that will change the future of the industry, either positively or negatively. It offers a platform for critical discussion and examines emergent controversies within the tourism industry including the growth of alternative business models (e.g. sharing economy business models), travel in light of climate change and human resource ethics given the increasing adoption of artificial intelligence (AI), data and algorithms. With contributions from an international body of academic experts, each chapter highlights and critiques emerging insights and is underpinned with a thorough theoretical and practical knowledge. Issues discussed include risk management awareness; well-being in tourism; the online purchasing process; volunteer tourism; destination resilience and competitiveness and much more. Tourism Dynamics: New perspectives and changing directions is a must have volume for all tourism and hospitality students and educators, enabling students to enhance their critical thinking skills and educators to reflect on the influences of new directions on the industry.
£95.00
Goodfellow Publishers Limited How to Create Sustainable Hospitality: A handbook for guest participation
Guests directly account for over 50% of resource use in hotels and as much as 90% in self-catering accommodation. They are quite simply the most significant factor contributing to hospitality’s ongoing carbon emissions. Given the targets to reduce carbon emissions by 66% by the year 2030, it is imperative that practical solutions for the accommodation sector are created and applied fast. 'How to Create Sustainable Hospitality: a handbook for guest participation' is the first text to demonstrate how to actively persuade guests to participate in achieving sustainable hospitality. Practitioners and commentators have tended to criticise guests, believing they won’t “sacrifice” while on holiday. However, social trends show there is increasing consumer expectations for more sustainable services, e.g. reduction of food waste, elimination of single serve plastic, as well as firm evidence that consumption is not linked to guest happiness. The opportunity is therefore to design experiences which deliver better hospitality by inviting guests to apply saving behaviours that do not mean they will have a less enjoyable experience. Based on 16 years personally delivering sustainable hospitality experiences face to face with guests and conducting the first hard research on guest engagement at a variety of sites in Australia and Europe (from 1000-bedroom hotels and B&Bs to self-contained holiday homes and timeshare lodges), the author presents a tried and tested five step methodology on how to directly, effectively and successfully involve guests to conserve resources. This presents a new paradigm for tourism. 'How to Create Sustainable Hospitality: a handbook for guest participation' presents a clearly written, jargon-free, practical solution and: * Is the first book to focus on guests as an active and critical component in sustainable consumption and production at their holiday or business accommodation; * Introduces a five-step methodology on how to directly and effectively involve guests in saving energy and water, reducing food waste and cutting carbon. It delivers a practical solution that has been successfully applied to achieve a fast ROI with scientifically measured savings; * Uses social practice theory to describe why people do not save resources and how we can better design hospitality experiences * Uses persuasive theory to explain how to communicate with guests and by so doing increase stay satisfaction, ‘delight’ and brand reputation; * Includes hundreds of case examples and scientific research to illustrate how the theories works in practice; * Explains “how” to change – not just the need for change. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK
£36.99
Goodfellow Publishers Limited An Introduction to Sustainable Tourism
An Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks: • How does policy encourage or discourage sustainability? • How do intermediaries influence the sale of sustainable tourism? • What are the operator’s concerns, how do tourists themselves respond to it? • What are the values of sustainability in tourism and what are the impacts ‘trade-offs’ to the tourist experience? Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism. Complete with online resources and accompanied by video materials An Introduction to Sustainable Tourism is an essential text for tourism students across all levels, undergraduate and postgraduate studies.
£36.99
Goodfellow Publishers Limited Research Methods for Business and Management: a guide to writing your dissertation
This updated and revised edition offers a comprehensive overview of key research methods and the main choices available when undertaking research in business and management. New to this edition is a comprehensive, practical guide on how to write your dissertation – invaluable to all. It is a clear, concise and practical guide containing wealth of outstanding examples for each method covered. Central to this edition is the 'methods map' (chapter 4), which sets out a logical process for researchers to articulate their position in relation to five key aspects of their research philosophy. In addition, the editors have developed a free app to accompany the book and this enables novice researchers to quickly develop a comprehensive justification of their particular research design in an interactive way. Taking you through the entire life cycle of a dissertation, the text covers everything from the purposes of research through to chapters on gathering primary and secondary data; using literature; quantitative and qualitative research; managing your research; using data and research ethics. Individual chapters are allied to a powerful critical commentary showing how some of the world’s leading scholars have used particular methods in their own research. Carefully constructed to achieve the greatest clarity for the student the text gives the reader: * In-text exercises * End of chapter’ review questions with solutions * Exemplar papers identified and discussed for each of the main methods *Directed further reading for developing understanding in key areas It is an essential learning aid for upper level undergraduates and postgraduates across a wide range of business and management courses and it comes with a range of supported learning materials including tutorials, lecture slides and tutor notes. Kevin O’Gorman is Professor of Management and Business History and Head of Business Management in the School of Languages and Management in Heriot-Watt University, Edinburgh. He trained in Glasgow, Salamanca and Rome as a philosopher, theologian and historian. His research interests have a dual focus: Origins, history and cultural practices of hospitality, and philosophical, ethical and cultural underpinnings of contemporary management practices. Using a wide range of methodological approaches he has published over 80 journal articles, books, chapters, and conference papers in business and management studies. Robert MacIntosh is Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University. He trained as an engineer and has worked at the Universities of Glasgow and Strathclyde. His research on the ways in which top teams develop strategy and on organizational change has been published in a wide range of outlets. He has a long-standing interest in research methods for business and management studies and has published on the relevance of management research using methods that include ethnography and action research. He has consulted extensively with public and private sector organizations and sits on the board of the charity Turning Point Scotland.
£36.99
Goodfellow Publishers Limited Cases For Event Management and Event Tourism
* Fully developed case studies all with theoretical underpinning and clear learning outcomes. * Teaching notes accompany all cases which specify teaching methods to be adopted for effective use in the classroom. * Teaching Instructions and Lesson Plans provide which offer a step-by-step teaching process, how students should be organized, information to be provided, the questions to be raised, and suggested assignments. A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe – in different regional contexts and cultures – integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments. Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management nad event tourism. It contextualizes understanding and provides a real-life perspective on the theory, models and best practice in the industry. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.
£36.99
Goodfellow Publishers Limited Smart Cities and Tourism: Co-creating experiences, challenges and opportunities: Co-creating experiences, challenges and opportunities
Smart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as: • Smart tourists in smart cities • The evolution of the smart city • Smart trends in the tourism and hospitality industry • Smart sports in smart cities • Creating a smart tourist destinations • What does it mean for the locals – the smart city as a proposal to improve the quality of life of residents
£95.41
Goodfellow Publishers Limited Event Project Management: Principles, technology and innovation
* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management; * Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology; * Uses a range of international case studies to show the theory in practice; * Includes contributions from a diverse range of international experts; * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions; This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.
£95.00
Goodfellow Publishers Limited Reimagining and Reshaping Events: Theoretical and practical perspectives
The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the ‘new normal’ for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices. 'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as: * The inclusion of technological advances and the development of online and hybrid strategies; * The design of meaningful experiences considering the environment and sustainability; * Ethical catering choices, environmental and social responsibility; * Adapting to complex event situations and incorporating covid strategies; * Knowledge advancement with current technologies and sustainability practices; * The maintenance of practitioner well-being. Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
£36.99
Goodfellow Publishers Limited Tourism: A temporal analysis
Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment. Divided into four parts, Tourism: A temporal analysis looks at: * The dimensions and relationships between time and tourism: the causal reasons for seasonality in tourism, links between seasonal variations and visitation and why people travel when they do. * The operational dimensions of temporality: the challenges of 'peak season' and 'low season', pricing, planning, managing the labour demands and yield systems. * Strategic responses to temporal variation: the role of temporality/seasonal variation as a policy issue, the role of festivals and events in combatting temporality and the effect of social media. * The End of Temporality?: the rise of 'year-round ' tourism, its enablers and its’ resulting effects both positive nad negative in the industry, the environments and the economy. With contributions from international experts from academia and industry, this text uses case students and vignettes throughout to contextualise the theory and enabling students to have a better understanding in order to critique and question the issues discussed.
£36.99
Goodfellow Publishers Limited The Spa Manager’s Essential Guide
* Focuses on key areas highlighted by industry leaders as lacking in today’s spa managers/directors * Provides practical spa management guidance, in an ‘easy to read’ style, covering the most important areas essential in operating any spa facility successfully * Based on hands-on experience of fitness, spa, beauty and medical rehabilitation centre operations, in addition to the opinions of over 40 spa experts * Covers not just beauty and wellness spa operations, but also medical rehabilitation (hot spring/Balneotherapy) spas The Spa Manager’s Essential Guide contains all the basic day to day information on how to run a wellness, beauty or thermal spa operation successfully. It focuses on those areas that industry leaders have identified as critical and missing in today’s spa leaders, combined with advice from over 40 spa experts. It takes the reader through essential spa management tools and systems, giving recommendations on how spa managers should present and manage themselves and their teams to operate a spa facility of any size successfully. All of the most important aspects of spa management are delivered in a concise, understandable format – this guide provides: * Practical management information on how to manage day to day spa operations * Personal skills and knowledge required for building a successful spa team * Essential information on the most common range of health spa and wellbeing products and services and how they connect and interrelate with each other There are no other text books on the market that contain as much spa product knowledge and operational management advice based on such a wide range of experience in just one book. This is an essential core text for all students on spa management education programmes or related modules, as well as for existing and aspiring spa managers.
£36.99
Goodfellow Publishers Limited Hotel Housekeeping Management: Changing trends and developments
Hotel Housekeeping Management: Changing trends and developments is a comprehensive hands-on guide to this vital role in the operation of a hotel. Author Jayanti Jayanti uses her own experiences from both her industry experiences with Oberoi hotels and her academic teaching to create this user friendly and practical guide. With insights from international industry experts and real-life case studies, it provides the reader with a comprehensive how-to guide to all elements of this essential role as well as the theoretical foundations and operational techniques. It covers issues and areas such as: • Budgeting and controlling expenditure • Managing personnel, including contracts and outsourcing • Guestroom types, design and trends • Sustainability issues including ecotels and energy conservation • Hotel housekeeping software and analytics A vital resource for all students of hospitality management, housekeeping professionals, and those undertaking apprenticeships.
£36.99
Goodfellow Publishers Limited Business Analytics in Context: An Introduction to Mathematical Methodologies
Business Analytics in Context: An Introduction to Methodologies is an essential resource for any student undertaking a business/management degree. Providing you with the mathematical and statistical skills that you will need during your studies, Dr Gareth Woods uses his extensive experience of teaching students requiring additional support to understand key mathematical concepts, to deliver an engaging and accessible text structured around your learning journey from understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and optimisation. Each topic is introduced using a business start-up case study, providing context and showing you how mathematical methods apply to real-life examples. Exercises throughout the book allow you to test your own understanding of the topics covered, and at the end of each chapter you will have the opportunity to apply what you have learnt to a scenario that might be encountered in a professional work environment. The book is supported by online diagnostic tests that allow you to build confidence in using the methodologies contained in the book, prepare for exams and, where needed, to seek further targeted support from your instructors in specific areas to help you progress. Online instructional videos are also provided to further illustrate key concepts and to facilitate self-study. The content is presented in a work-book style, and space has been provided in the book to allow you to make notes and work through the end of chapter questions. The book then becomes a reference for you as you progress through your studies, and on into professional life. Being able to show your workings to the support staff working in your university’s learning development centre, will help them to address your mathematics support needs quickly and efficiently. Beyond your studies, applicants for graduate positions are often expected to sit psychometric numerical reasoning tests, and having this book as a reference to prepare for and pass these tests would be invaluable in helping you secure that position. In creating this learning resource, careful consideration has been given to how the online resources integrate with the book to ensure a structured approach to navigating through the content, allowing you to build your confidence in applying the mathematical techniques shown. The learning pathway has been developed so that there are no dead-ends if you find yourself struggling to grasp a particular concept or technique. Mathematics can be a daunting subject for many, and so particular attention has been given to directing you back to content that you may need to engage with again and understand in order to progress further. An illustration of how the this has been achieved can be found in the front of the book.
£34.06
Goodfellow Publishers Limited Essentials of Digital Marketing
* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.
£36.99
Goodfellow Publishers Limited Enterprise and its Business Environment
* Provides clarity to the confusing the field of business enterprise; * Draws on theories, concepts and models from the established business great and good; * Contains international case studies to illustrate and examine globalisation. For the first time in history, more than half of the world’s businesses are small, however, the technological revolution has meant that some small firms are “born global” i.e. they operate in multiple markets and/or geographies from the outset. Business enterprises need to move and adapt quickly, in line with competition and changing customer tastes. The challenges they face to succeed are relentless. '''Enterprise and its Business Environment''' offers a clear and insightful introduction to the world of business enterprise and the inner workings of the firm. It explores the role of entrepreneurs, consumers and businesses to understand how their roles affect the production and allocation of good and services and provides a solid base from which those new to the study of business can develop their own interests in relation to the most powerful economic and entrepreneurial forces shaping the world in which we live. '''Enterprise and its Business Environment''' is written and contributed to by a team of expert scholars from Heriot-Watt University, who teach across the globe. This important text: * Brings structure to the field of ‘business enterprise’ by organizing basic ideas and introducing concepts; * Builds on the established theories and contributions of the great and good in the field of management and organization; * Uses international case studies to examine globalisation and its significance to organisations. To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life. Part of the '''The Global Management Series'''; a complete portfolio of global business and management texts that successfully meets the needs of students on international undergraduate and postgraduate business and management degree courses. Each book is a clear, concise and practical and has a thorough pedagogic structure to suit a 12 week semester. The series offers a flexible 'pick and mix' choice of downloadable e-chapters, so that users can select and build learning materials tailored to their specific needs. See www.goodfellowpublishers.com/GMS for details. Each book in the series is edited and contributed to by a team of experienced academics based in the UK, Dubai and Malaysia it provides an essential learning aid for students across a wide range of business and management courses and an invaluable teaching tool for lecturers and academics. '''Series Editors''': Robert MacIntosh, Professor of Strategy and Kevin O’Gorman, Professor of Management, both at Heriot-Watt University, UK]
£36.99
Goodfellow Publishers Limited Crisis Management and Recovery for Events: Impacts and Strategies
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators, visitors, tourists, fans, media consumers, local residents and their required partnership between public authorities (at local, regional and national levels) and private bodies (NGOs and commercial organisations). It argues that this perspective of an event as a ‘common good’ helps mega events to be better sustained over the long run and facilitates their acceptability by local residents and wider public opinion.
£36.99
Goodfellow Publishers Limited Tourism Theories, Concepts and Models
Tourism Theories, Concepts and Models: * Explains why we think about tourism the way we do; * Explores key theories, concepts and models that explain how tourism works; * Is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. This important text provides a critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it takes the reader through the following areas to ensure thorough and coherent knowledge, looking at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking: * Setting the stage: looking at the interdisciplinary nature of tourism and its’ structure (5 core aspects of generation region, industry, destination region, transit route and tourist) * How tourism works: explores the three core dimensions of tourism factors, attractions, access and government policy * The evolution of tourism: examines the main models that have depicted the evolution of tourism destinations, economies and geographies. * The tourist: motivations and influences of the tourist as an individual, covering typology, social demographic factors and constraints. * Planning models: destination planning, scenarios and forecasting, including responses to current challenges Current issues: examines the theoretical and conceptual foundations for a range of contemporary issues that will affect tourism well into the future, including climate change, overtourism, crisis management and political change. Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com/TTCM from Academy fellows and other academic links explaining the ideas in the book. A must-have text for post graduate tourism and hospitality studies, as well as a key resource text for those teaching and studying tourism subjects at the later stages of undergraduate level.
£36.99
Goodfellow Publishers Limited Event Evaluation:: Theory and methods for event management and tourism
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, the author provides concepts and tools needed for the establishment of a comprehensive evaluation system and the implementation of varied evaluation projects. The strength of this book lies in its emphasis on evaluation foundations, both theoretical and methodological, enabling the student and practitioner to adapt the evaluation process to many situations using: *A range of tools from simple checklists to more advanced logic models; *Specific chapters devoted to the most challenging evaluation contexts: the visitor and their experience, quality and human resources; *A chapter devoted to exploring different evaluation challenges in the full range of planned events, including the tourism dimension; *An introduction of impact assessment. The Events Management Theory and Methods Series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. Series editor: Donald Getz. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources.
£36.99
Goodfellow Publishers Limited The Meaning of Luxury in Tourism, Hospitality and Events
Examines the concept of luxury and its meaning across tourism, events and hospitality globally. Packed with case studies, it’s a challenging and innovative text that investigates how the idea of luxury is changing in response to a variety factors, such as social change, technological innovation and the challenge of sustainability. It covers the following areas, issues and case studies: * Traditional luxury products: the ‘golden age’ of luxury cruising; the grand old five star hotels and the ‘Ritzification’ of the European hotel industry, the early days of civil aviation, and the ‘Grand Tour. * Travel and Transport: the luxury tourist trains of today around the world; the First Class service of Gulf States airlines; taxi travel from limousines to Uber! * Tourism operators: small-scale tailor-made holidays – ‘Nomadic Thoughts’ in the UK; ethical community based tourism, the case of ‘Village Ways’; specialist music festival operators * Tourist destinations: luxury shopping destinations – designer brands, gold and markets; exclusive private islands; gastronomy destinations – Copenhagen, San Sebastian and Cornwall! * Hotels: the impact of Airbnb, pop - up hotels, fashion hotels and the luxury hotel brands such as Banyan. * Food: the three star Michelin restaurants; the kudos of eating street food; farmers markets; ‘eating with the locals’. * Events: Upselling at festivals including meet-and-greet opportunities; luxury weddings; corporate hospitality at major sporting events * The cruise sector: the ‘democratisation’ of the cruise market- selling luxury at affordable prices. * Tourist behaviour: ’co-creation’/personal development travel eg foraging and cooking holidays in the UK; the ‘slow travel’ movement; experience sharing via social media; upscale hedonism. * Tourism media: Condé Nast Traveller magazine; ‘designer’ travel guides. An innovative text, and must have reading for all those studying in hospitality, events and tourism, as well as researchers and pracitioners wishing to keep abreast of the latest developments in this influential and growing market segment.
£36.99
Goodfellow Publishers Limited Strategy for Tourism
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.
£38.43
Goodfellow Publishers Limited Entrepreneurship in Hospitality and Tourism: a global perspective
'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. Fully informed by the latest research, it incorporates: * different country contexts; * the social and cultural dimensions of entrepreneurship; * case studies from a wide range of Hospitality and Tourism sectors; * Industry perspectives and examples included. The book is core reading for both undergraduate and postgraduate students studying on hospitality and tourism degree programmes covering entrepreneurship.
£36.99
Goodfellow Publishers Limited Talent Management in Hospitality and Tourism
* The first text to address this vital subject for educators and organisations in the hospitality sector * Contributed by major experts who have multi-national experience of hospitality education provide new and interesting perspectives on the topic * Real life cases studies from major international companies as well as SMEs such as Hilton, Marriott, Chewton Glen, Rick Stein and Shangri La. Staff retention, training and morale is key in any industry, none more so that in the service sector where career perceptions can be negative and staff retention is notoriously high. Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective. It will enable future managers to understand the key principles to maintaining a happy and talented workforce, as well as understanding how to successfully manage their own career path. Talent Management in Hospitality and Tourism uses case studies from international companies such as Carnival UK, Marriott, Hilton as well as SMEs such as Chewton Glen and the Rick Stein group to illustrate successful talent management strategies and how they can be implemented. The text has a complete pedagogic structure, including learning points and activities at the end of each chapter to assist with class room delivery and design assessments.
£36.99
Goodfellow Publishers Limited Strategic Managerial Accounting: Hospitality, Tourism & Events Applications
Strategic Managerial Accounting: Hospitality, Tourism & Events Applications 6edn explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry. Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text, retaining its practical approach and active learning style, extending to consider strategic management accounting and to include tourism and events management industry contexts. This new 6th edition incorporates discussion, explanations and illustrations of the theoretical underpinning of hospitality, tourism and events related to SMA and managerial accounting concepts and techniques, together with specific examples of industry application. It has a user friendly chapter structure, with pedagogic features including objectives, learning activities, self check questions, references, and key points summaries. Each chapter includes ‘theoretical context’ sections which put the applied learning in the context of current research and thinking to bring the theory to life. Key features of this text are: * A complete revision and expansion of the well known and successful Harris and Hazzard text; * Includes several brand new chapters such as: Event and Function Management Accounting techniques, Sustainability & Environmental Management Accounting (EMA), Not-for-profit Organisations, Current Issues in Strategic Management Accounting; * Uses international real life case studies to illustrate from across the hospitality, tourism and events sectors including charity (not-for-profit) sector and music events; * Links to applied and generic research on each topic; * Includes International Financial Reporting Standards (IFRS) terminology suitable for an international audience. With a complete suite of online tutor resources, this book is essential reading for all year 2/3 undergraduate and postgraduate students studying hospitality, tourism and events management.
£39.99
Goodfellow Publishers Limited Customer Service for Hospitality and Tourism
A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector – a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted – and even thrived - during the COVID-19 pandemic.
£95.41