Search results for ""Entrepreneur Press""

Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and provide solutions to fix it. Using proven strategies from today's search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. Bing now accounts for 30 percent of all U.S. searches. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

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Secure Funding to Start, Run, and Grow Your Business!Starting a business is a journey. From the moment you come up with an idea for the next great product or service to the ribbon cutting and grand opening, you will travel a long, sometimes winding, road toward success. And like any other trip you take in life, this one costs money. While many startups begin with cash already in the bank (lucky them!), most aspiring entrepreneurs have to somehow come up with the cash to build their dreams, whether they choose to borrow, bootstrap, crowdfund, or go with venture capital. Discover:  Bootstrapping tips and strategies to help you self-fund your business like a boss Traditional lending options and costly traps to watch out for The basics of borrowing from friends and family, the right way How corporate incubators and accelerators can give your business a jump-start The in and outs of launching a successful cr

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Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business.Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention.Welcome to your no B.S. guide- your personal blueprint to unconventional success. Bid fa

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“Captivating and brilliantly written.” —Amy Porterfield, New York Times Bestselling Author"Can’t-put-it-down storytelling." —Mari Smith, Social Media Thought Leader“A must-have.” —Dr. Ivan Misner, BNI Founder and New York Times Bestselling AuthorFrom Ben Angel, bestselling author of ''Unstoppable,'' winner of the 2020 International Book Awards for Best Self-Help Book, and a VIP contributor to Entrepreneur for nine years, comes a definitive guide to navigating the disruptive forces of artificial intelligence.What is your purpose in a world where AI can do your job faster, cheaper, and better than you can?Artificial intelligence is not just a technological advance; it''s a game-changer that’s rewriting the rules of work, commerce, relationships, and reality. As AI ascends to CEO positions and shatters barriers, millions who once felt secure now find themselves v

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Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

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There's Money in the Middle! Like making deals and earning money but don't care for the daily grind? Then consider becoming a middleman--the wholesaler--who buys goods in volume from manufacturers and sells them to retailers for a profit. The experts of Entrepreneur deliver a step-by-step guide that shows you how to start a thriving wholesale operation, specializing in any industry--and running it from the comfort of your home. This guide will reveal how to: Establish your business and get funded Use market research to find the right niche for you Partner with the right manufacturers and retailers Promote and advertise your business You'll also gain valuable insights from practicing wholesale distributors and get sample forms, checklists, and worksheets to guide you through the startup process.

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It’s Not Hard. It’s Just New. There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here’s the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it. Written as your field guide to the rocky terrain of entrepreneurship, Ageless Startup is that bridge from employee to entrepreneur or empty-nester to business-owner. With award-winning entrepreneur Rick Terrien as your guide, kickstart your entrepreneurial journey with this book and you’ll learn to: Make a smooth transition from working for someone else to working for yourself Minimize your risk and maximize your value Set a pace that’s right for you and your business Find the customers that will keep coming back Create a business system that keeps you on track and comfortable Build your exit strategy into your launch Tackle obstacles with an open mind

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Ditch the Job for the DreamIf you don't love what you do, then it's time to re-think your daily grind and renovate your career. It's time for Career Rehab.This book has the tools you need to go from the job you're in to the career—and the life—you want. In Career Rehab, professional career and life coach Kanika Tolver helps you strip away the fear and doubt holding you back from living your best life and get down to the "good bones" of your resume so you can build your dream career.Tolver outlines simple yet innovative ways to brand, market, and sell yourself into jobs that promote work-life balance, fair compensation, and continuous career development. You'll learn how to: Brand yourself like a product Fearlessly, but softly, resign from a job Identify the right career path for yourself Enhance your professional happiness Leverage your personal passions and purpose in life This collection of research, success stories, interviews, and case studies will give you a better understanding of how you can find professional and personal bliss. The time is NOW to build your personal brand, network like a hustler, and get the pay you deserve.

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Everything You Need to Know About Managing Your Team As a manager, you tend to walk a tightrope with executives on one side and employees on the other. But while managing personalities, team dynamics, and company culture aren't your only responsibilities, they are vital to the well-being of any company. To help you boost productivity and find the right management style for you, the staff of Entrepreneur helps you tap into the expertise of over 20 contributors and learn how to: Delegate the right jobs to the right people Decentralize management and boost employee productivity Promote accountability with remote and in-house staff Motivate your team with radical candor and genuine appreciation Create a culture that fits your brand and management style Supervise a staff without breathing down people's necks Plus, get an inside look at the management styles of Karim Abouelnaga, founder and CEO of Practice Makes Perfect, Dr. Riaz Khadem, founder of Infotrac and author of Total Alignment, Chung-Man Tam, CEO of Homesuite, and Glenn Llopis, chairman of the Glenn Llopis Group and author of The Innovation Mentality.

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Build Your Plan-Build Your BusinessThe plan-as-you-go premise is simple-plan for your business' sake, not for planning's sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now! “In The Plan-As-You-Go Business Plan you have no formal processes to learn, no special methodologies to master. Just practical advice that will inspire you to get going and make your business a success. Tim Berry shows us how our businesses can be all we dream of them becoming.” -Anita Campbell, Editor, Small Business Trends, www.smallbiztrends.com“Only the father of business planning could forge classic planning fundamentals and 21st century realities into a new planning alloy. Tim Berry is that person and this book delivers that alloy upon which you can build your business.” -Jim Blasingame, host of The Small Business Advocate Show, author and small business expert“Planning- the small business equivalent of dental work? Maybe, but not if your plan is a tool-a flexible, modular, guiding light of a tool. Tim Berry's The Plan-As-You-Go Business Plan is that kind of business power tool. Let it guide your vision and then just remember to floss!” -John Jantsch, author of Duct Tape Marketing“The Plan-As-You-Go Business Plan is exactly what my clients need. It is adaptable, comprehensive, understandable and educational. And I can think of no better guide than Tim Berry to help us create successful 21st century businesses.” -Pamela Slim, Escape from Cubicle Nation

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You'd be hard pressed to find a job advertisement where "effective communication skills" wasn't somewhere in the description. Yet communication is one of the biggest problems plaguing businesses today. One reason is because communication training is often done in isolation--working on one skill at a time, but never connecting it to the bigger picture. This book is that bigger picture--where all the pieces come together for dynamic communication to exist and help business owners lead, manage, and sell. Dynamic Communication combines the author's business experience and theoretical background as a university communications instructor to create this model--an equation with three variables that encompasses what you need for dynamic and successful communication that moves people to action. Dynamic Communication contains three variables: connect, listen, and articulate. The proposed book takes each variable, explains it, applies it in the three main business audience types--internal audiences, external audiences, and consumer audiences--and shows the reader how to identify which variable is missing and how to correct it. It's an action-oriented model that drives results for the user, thus producing better managed, better connected, better articulated, and therefore better producing businesses.

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Time Is Money and You Are Running Out of It!Dan S. Kennedy, joined by co-author Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you’ll learn to redefine the saying, "time is money".Learn how to: CALCULATE THE VALUE OF YOUR TIME—and put a meter on those consuming it SLAY TIME VAMPIRES—like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers KICK YOUR SOCIAL MEDIA ADDICTION—and combat time consumption STOP ''PRODUCTIVUS INTERRUPTUS''—master the 5 time-defense tactics ACHIEVE MAXIMUM PRODUCTIVITY with Psycho-Cybernetics THE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against them Become successful beyond your wildest dreams—APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE THE 10

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"Stop the Shift Show" is an essential guide for managers and business owners looking to transform their hourly workforce into a top-performing super team. This book offers practical strategies and techniques for effectively managing and coaching hourly workers, including: Determining your managerial style and avoiding common mistakes Building trust with your team to create a positive work culture Motivating employees to perform at their best and go above and beyond Developing effective coaching techniques to help team members grow and improve Creating a sense of purpose and ownership among employees to foster a high-performing team Overcoming common challenges in managing hourly workers, such as turnover and scheduling issues Whether you''re new to management or an experienced leader, "Stop the Shift Show" provides valuable insights and actionable advice to help you elevat

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Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding pot

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Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn: 6 direct-response principles that must be applied to social media marketing The most powerful marketing tactic (per Google) How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective emails The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) Turn passive content into an active conversion tool Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers” Harness the biggest secret in social media—offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

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Satisfy Your Hunger for Success Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. Covers: Six of the hottest mobile food options: food carts, concession trailers, kiosks, gourmet trucks, mobile catering, and bustaurants Identifying the perfect food niche and customer base Creating menu items that save time, money, and space in the kitchen Attracting new and loyal customers with social media

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Link. Rank. Profit.Web marketing pioneers Eric Ward and Garrett French explain the complicated world of link building and the art of backlinks in this second edition of their groundbreaking guide to the business of web links.The web has changed from a web of things to a web of people. And it's all about connections, about the way we're all linked together by one thing or another. From content development and integrated marketing techniques to purely tactical link bait, this is a comprehensive guide, with examples and templates, from the masters of link marketing.Link building expert Eric Ward and online marketer Garrett French teach you how to wisely: Execute a link audit and competitor analysis Develop a structured, long-term link-building strategy Identify and approach quality, top-ranking websites with a value proposition Differentiate links for traffic from links for ranking Keep on the right side of search engine guidelines

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Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to: Use free content to encourage people to subscribe to your email list Develop conversion funnels that drive people to buy from you or sign up for your webinars Save time and keep subscribers engaged with your brand with email automation Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time Test your messages and analyze your performance using key metrics to improve your results Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience Understand the laws and deliverability rules you must follow and tools to help you along the way

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There's plenty of room for more food businesses, but for a successful restaurant startup you need more than just good recipes. You also need to know about planning, capitalization, inventory control, and payroll management. The staff of Entrepreneur has put together everything you need to know to start, run, and grow the successful restaurant or food service of your dreams.

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Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.You'll learn how to: Make online connections that are as strong as those made in person Use content marketing to build and promote your thought leadership profile Build trust with prospective clients by exploring similar interests and groups Develop a closing process that convert connections to clients Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.—Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.—Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

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FACT: There is no ultimate blueprint or rulebook to Growth Hacking. Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks. Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to: Achieve rapid business growth with strategic partnerships Monetize your brand with out-of-the-box content marketing Streamline every process with a team of hard-working specialists Build a tribe of brand ambassadors to expand your reach and boost your business Drive your vision forward with Reid Hoffman's OODA model Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Dō.

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Does Your Company Culture Fit Your Business Strategy? A high-performing company culture can translate into happy employees, a productive and engaging work environment, and fluid communications. To help you define and create a culture that works in today's competitive world, Entrepreneur's community of small business owners and entrepreneurs share their battle-tested strategies, hard-won advice, and secrets behind what works and what doesn't. Entrepreneur Voices on Company Culture will help you to: Create a culture that fits your brand and leadership style Hire the right team that will support your mission Increase your team's productivity without causing burnout Retain your best employees with creative and effective appreciation Avoid the tragic mistakes made by companies that have come before you Plus, learn how WP Engine's CEO realized cultures can be created by accident, why Raising Cane's makes every employee spend time as a fry cook, and how the founder of Blue Fish stayed afloat after everyone quit on the same day.

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Discover Your Next Breakthrough Idea Every company starts with one idea—that one passion that keeps you up at night, gets you up every morning, and drives you to create something bigger than yourself.Turning an idea into a thriving business requires more than just passion. You'll need to think big, take risks, and be able to step back and recognize game-changing ideas that may already be in front of you. Those are your aha! moments.Business growth expert and serial entrepreneur Scott Duffy shares his journey and the aha! moments that led to launching and selling new businesses to innovators like Richard Branson's Virgin Group. Duffy also shares the stories of entrepreneurs who have turned their ideas into multi-million-dollar businesses, like Shaun White, Tony Robbins, Daymond John, and Gary Vaynerchuck, to help you: Be a nimble leader who makes quick buy smart decisions Unlock hidden gems in your business with the power of finding your "Why?" Apply growth strategies designed to scale your business in today's economy Build a positive company culture by bringing in the right people Determine which next step is right for your business after launch Create sustainability with efficient, effective processes Learn from your mistakes and turn failures into fortunes

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START YOUR OWN EVENT PLANNING BUSINESS AND CELEBRATE ALL THE WAY TO THE BANK! Weddings, graduations, birthday parties, anniversaries, and conferences--what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you. Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more. Discover how to: Identify a niche and establish yourself within the industry Build a loyal customer base for large and small events Implement targeted strategies for planning commercial, political, civic, social events, and more Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs Keep within budget using money-saving tips and industry-tested ideas Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Everything you need to make your event planning business a successful reality is right here--get the party started today!

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Boost focus, destroy fatigue and get the energy you need to last the distance. Planners are a phenomenal organizational tool, but if you’re hit with brain fog, fatigue, or stress, your task list can get left undone. Being productive isn’t just about your psychology, it’s also about your biochemistry. We can’t pay a high psychological price without paying a high biological one. and that price is paid by the brain which can lead to extreme fatigue, anxiety, burn-out, poor productivity, and yes, even depression. The Unstoppable Journal was designed to help you pinpoint specific triggers that dull your focus, zap your energy, trigger anxiety, and feelings of overwhelm while giving you proven strategies based on psychology, neuroscience, and biohacking. This easy-to-use planner will help you structure your day, give you tips to increase your energy, and reach your goals faster than ever before.

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Build the Career of Your DreamsAre you on the edge of a career burnout? Do you feel bored or uninspired by your business? Have you been thinking about that next step but are too afraid to take it? You are not alone.In this book, more than 30 successful entrepreneurs and career experts lift the veil on what it takes to rise the ranks in your company, build a successful side gig, and set up your business for success. Divided into four parts and packed with game-changing insights, real-world stories, and spot-on advice, Entrepreneur Voices on Careers is the ultimate choose-your-own-adventure guide to help you: Make the career move that best fits your goals and lifestyle Build a multimillion-dollar side hustle while working your 9-to-5 Climb the corporate ladder with an entrepreneurial mindset Take the leap from part-time gig to full-time business owner Leverage your current skills to succeed in a brand-new industry Plus, read exclusive interviews and #DearEntrepreneur letter responses from coaches, founders, and executives who have seen it all.

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Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from Internet businesses. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast, as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business.

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The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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