Search results for ""Business Expert Press""

Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it: Is remarkably easy to use Uses a proven, systematic positioning process Leverages exciting, practical real-world examples You'll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.

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This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century.There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today's military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs.The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

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The Intrapreneurship Formula is a practical guide for corporate leaders and managers who aspire to drive corporate innovation. The world we are in today is experiencing an acceleration of technological advancement. More companies are facing disruptions. Companies must innovate to survive.80% of the leaders know the importance of innovating but most do not know where to start. What they don't know is they already have the crucial asset of innovation in their organization - their employees. The question is, how to activate the employees to innovate.This book provides a simple and actionable framework that leaders can apply to drive corporate entrepreneurship. It's a playbook with tools and tested methodologies including Design Thinking, Lean Startup, Agile, etc. –a must read for anyone working on innovation in medium- to large-size companies. The framework and tools, when implemented, will help the company constantly come up with innovation and capture growth.

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Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders.It is rare to find such practical insights into the rationale of why the world is what it is today and makes for some interesting guidance for the future. Anyone who reads this book will be better equipped to tackles the challenges of operating in the world economy and working their way out of conflicts.The book also addresses the weaknesses present in current world structures, such as the World Trade Organization and its inability to suppress China, guiding the reader on how to achieve business success in a world of instability and diplomatic tensions. The concept of Curative International Marketing is a unique framework fathered by Professor Czinkota and is deeply explored in this book.

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The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.

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Managing a servitization strategy is a tough managerial challenge due to the delicate and high business implications. What do you need to know to achieve the outcomes the company wants? A reliable, practical, and effective instrument and a relevant dynamic managerial capability for motivation and adoption decision. This is the value proposition of Servitization: Assessment Protocol for Action.Servitization is about adding service value to the manufacturing business. The concise content develops pioneering processes and application models through its 5 chapters, written in a colloquial way with real examples while offering corresponding application dynamics that allow incorporating the reader's own experiences on the subject.This book is a suitable support for directors and managers of the manufacturing industry, as well as a tool for immediate action for the professionals interested in the business service innovation model, university professors and students, researchers and consultants, and anyone interested in adding value of service to your business.

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The performance and survival of a business in a global economy depends on understanding and managing the risks–external and those embedded within its operations.It is vital to identify and prioritize significant risks and detect the weakest points. Adding other elements to an essential ERM program, such as PESTEL and Porter's 5 forces, treatment plans, scorecards, the three lines of defense (3LoD) components, and process improvements (six sigma, 8D, etc.) significantly increases the ERM success rate.The authors outline a comprehensive strategy to designing and implementing a robust and successful ERM program – and not just successful in implementation but also yielding enormous returns for the organizations that implemented this enhanced ERM program.

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A quiet revolution is taking place within the computer ecosystem; one that will change the way we do business on the internet.It's called blockchain, and it promises to disrupt the way people interact with one another online, whether its messaging, banking, keeping up with medical records, land records, booking a vacation, socializing, or voting. Programs are also being developed to use blockchain to serve as one's identity "papers."Blockchain technology is based on the idea that all online transactions should be between two people without the need for public or private third-party oversight. Blockchain technology developers believe thoughts and ideas should be shared, not quashed. It's a world where web platforms are governed by their members, not a board of directors; privacy comes first, and one's personal information is kept private, not for third parties to take and sell as they, please.Blockchain technology offers everyone opportunities to take part. Anyone can participate in the fast-growing world using non-fungible tokens (NFTs), where works of art, music, literature, and poetry can be tokenized and sold or traded on a blockchain.These components comprise the next generation of the world wide web, which is referred to as Web 3.0. Billions of dollars are being spent to create infrastructure to create a viable framework to mainstream blockchain.This book offers a peek into this new world with examples of how this technology is being used today as well as the hurdles, including legal challenges, it must overcome to be viable.So, if you're ready, let's meet blockchain.

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This book is for leaders, those who aspire to be leaders, and all employees who desire to take their performance to a higher level.Do you have the Power Skills needed to achieve the level of success you desire? Power Skills are a top asset in today's ever-changing workplace. This book reveals Power Skills that promote accountability and how to think and act effectively for success.But this book does far more. It describes Power Skills that, if taught and nurtured to all employees of an organization or company, will result in the organization continuously and holistically evolving. Adopting these Power Skills can lead to exceptional performance both for individuals and for their organizations.Power Skills discussed include: break the rules occasionally, never avoid necessary confrontation, think for yourself, manage daily to your top three priorities, routinely practice boldness and courage, decide who you chose to be, be a good actor, and so much more. I welcome you to come along for a potentially transformative and game-changing ride in your personal pursuit of the adventure called life.

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Want happier, more successful project teams?Better-run meetings will help get you there. Project leaders are "get it done" people, so we often dislike, avoid, and/or fail to properly plan meetings. This practical guide to facilitating project meetings and building cohesive teams will enable you to make your sessions more productive!You'll learn: How improving traditional PM meetings and Agile events can greatly improve continuous team building, making you a better project leader Overcoming challenges in managing conflict based on real-world stories from your fellow project leaders How to deal with 'goblins' (e.g., Billy the Bully) who often derail your meetings. Aligned with PMI's PMBOK® Guide Seventh Edition, this book will help you deliver project success in today's hybrid work environment.

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Change your future for the better by growing a small business fraction by fraction.Building Small Business Capacity provides a roadmap to help entrepreneurs achieve exponential growth through constant improvement. Learn to own your business and avoid having your business own you. Leverage proven best practices used to guide businesses for decades. Walk through useful exercises, checklists, questionnaires, forms, and templates designed to help entrepreneurs like you gain clarity into the most essential aspects of successfully doing business because you deserve success.Too many business books talk about why to go into business. Some may even tell you what you should do once you start. However too few answer the question of how to run your business while growing capacity. As it turns out there is a secret to success.Proven best practices are best practices for a reason. It does not matter if you run a 10-person business or a 10,000-person conglomerate. Adhering to best practices creates the infrastructure and environment necessary to grow capacity and be successful. Building Small Business Capacity allows you to take advantage of strategies and tools you can integrate into your business today to run more efficiently and effectively starting tomorrow.

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With the expansion of technology and governance, the information governance industry has experienced dramatic and often, sudden changes. Among the most important shifts are the proliferation of data privacy rules and regulations, the exponential growth of data and the need for removing redundant, obsolete, and trivial information and the growing threat of litigation and regulatory fines based on a failure to properly keep records and manage data. At the same time, longstanding information governance standards and best practices exist, which transcend the sudden vicissitudes of the day.This volume focuses on these core IG principles, with an emphasis on how they apply to our target audience, which includes law librarians, legal and research staff and other individuals and departments in both the public and private sectors who engage deeply with regulatory compliance matters.Core topics that will be addressed include: the importance of implementing and maintaining cohesive records management workflows that implement the classic principles of capturing, checking, recording, consolidation, and review; the classic records management principles of Accountability, Transparency, Integrity, Protection, Compliance, Accessibility, Retention and Disposition; and archives Management and the two principles of Providence and Original Order.

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Negotiation is both an art and a science. It involves the application of strategy, tactics and the right negotiation approach. However, it also relies on the ability to manage ones` ego and emotions. It is the subtle art of persuasion and mental priming. Many decisions are taken on the unconscious level, only then are they rationalized. Some events, both personal and professional, are consequences of a coming together of random moments, and small decisions that often prove life changing. A skilled negotiator needs to master the power of subliminal stimuli and focus in order to achieve their desired goals. They need to harness the moment.This book is a collection of anecdotes from the author's career which she has shared here in the hope that they will trigger empowering memories from the readers' own experiences, so that the next time they negotiate, they can feel confident and empowered.

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Employers Can Reduce Their Employees' Health Care Costs by Thinking Out of The BoxEmployee health care costs have skyrocketed, especially for small business owners. But employers have options that medical entrepreneurs have crafted to provide all businesses with plans to improve their employees' wellness and reduce their costs. Thus, the cost of employee health care benefits can be reduced markedly by choosing one of numerous alternatives to traditional indemnity policies.The Finance of Health Care provides business decision makers with the information they need to match the optimal health care plan with the culture of their workforce. This book is a must guide for corporate executives and entrepreneurs who want to attract—and keep--the best employees in our competitive economy.

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From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

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This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies. Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case studies across the developing economies. Philosophy and practices of inclusive business through theoretical foundations, design arguments, and managerial analysis has been discussed across five chapters.Discussion on the success of inclusive businesses in the context of innovation, technology, and new product development which motivated people-led companies to adapt to agile business modeling and drive co-creation and coevolution initiatives are central to this book.

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Understanding Digital is the Most Critical Skill of the DecadeEvery business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can't all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.

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Going far beyond a purely rational-structural way of looking at change in organizations, this book contributes well researched insights into often-overlooked organizational blind spots.The authors share their own experiences in clear and accessible language, exploring recovery from cumulative crises; nostalgia and postalgia; victimization of leaders; dealing with narcissistic leaders; and a writing process for reducing anxiety through self-reflection.Anyone who works in an organization—large or small—will gain new perspectives on the most difficult challenge of all: understanding human behavior in times of change.

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The demand for cybersecurity expertise is growing phenomenally; enhancing cybersecurity project skills will boost technology professionals' careers and improve organizational cybersecurity readiness.Shields Up: Cybersecurity Project Management provides an end-to-end framework tuned for cybersecurity projects. More experienced cybersecurity professionals will appreciate the innovative and lean elements of this approach. The reader is guided through the delivery, management, and optimization approach that increases the probability of cybersecurity project success.Cybersecurity project management in Shields Up brings together international frameworks such as the Guide to the Project Management Body of Knowledge, the National Institute of Standards and Technology Cybersecurity Framework, ITIL 4 Service Management, the ISO 27001 Information Security Management, ISO 31000 Risk Management, and ISO 9000 Quality Management. A key benefit of this book is the reader can quickly apply the hybrid project management approach since it combines global frameworks already followed by cybersecurity professionals leading to successful projects. Never before has cybersecurity project management been so important.

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This book is designed to help small businesses thrive in an increasingly competitive world.People are one of the few remaining, reliable sources of sustainable, competitive advantage. Competitors will copy marketing strategies, and technology and process advantages will fade over time, but having the best people for your organization will turn customers into raving fans, allowing you to have a more enjoyable ride as you achieve your goals.Most business owners give lip service to the mantra that people are our greatest assets, but how many really grasp the deeper implications of this? After all, people are listed on income statements as an expense (payroll) but are nowhere to be found under assets on our balance sheets.This book provides the keys to unlock the fundamental elements of an organization that serve as the foundation for small businesses to perpetually attract and retain top talent--those who fit with the organization's culture and core values and who contribute to achieving the organization's goals.

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THE DEFINITIVE GUIDE TO CALLING OUT UNCONSCIOUS BIASWhat if you could call out career-stifling unconscious bias in the moment and recondition the perpetrator without being seen as: Hostile, A non-team player, Bigoted, Having a chip on your shoulder, or Projecting your own bias? How can you address career-stifling and conflict-generating bias that comes from your boss, staff, or colleagues without losing your composure?Leading Workplace-Bias Expert Buki Mosaku shows how unidirectional strategies for tackling unconscious bias are creating a diversity and EXCLUSION nightmare in the corporate world! He offers a proven, practical toolkit for navigating all forms of workplace bias—whether related to race/ethnicity, sexual orientation, gender identity, disability, age, sex, etc.—through his groundbreaking IDU Methodology. Its tools empower minorities, marginalized groups, and the majority to effortlessly dismantle bias whenever they sense it, without inciting unwanted results.Discover the only practical guide to navigating bi-directional unconscious bias in the workplace that empowers the victim, whoever they may be, to respond quickly and effectively– removing related disengagement, under-representation, lawsuits, attrition, and reputational damage once and for all.

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Ever since Homo Sapiens populated our world, our lives have been stories we tell to all those we are surrounded by every day as well as to unknown people through social media when we post the pictures of our vacations, pets, children and graduation or changes in our jobs. We buy brands that have a story we admire or those that are recommended by influencers because we are fascinated by their stories. This book is about you. It is the story of your past, your present and your future as you live in multicultural communities. Page after page, you see the story of humankind and of multiculturalism unfold and be explained through the lenses of science and storytelling.Multicultural Marketing is Your Story is thoroughly illustrated with real life examples. The ideas, theories and statements presented in this book will perhaps challenge some of your deepest beliefs or they might as well comfort you in your own opinions. Ultimately, this book is an invitation to reflection, to critical thinking, to objectivity and to the liberty of accepting what is different.

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Bridge the Knowledge GapDo you have what it takes to build agile, successful teams? Pursue mergers that transform? Are you solving the right problems for efficiency and growth? Do you want to leverage your mission for large-scale social change? Does your Board have a shared vision for innovation?Discover the critical lessons of success with 11 Secrets of Nonprofit Excellence in this step-by-step executive guide: Build effective, enthusiastic teams Deploy tech to boost revenues and quality Launch profitable micro businesses Negotiate game-changing legislative outcomes Design and implement dynamic strategic plans 11 Secrets offers practical stories, disciplines, data, and humor in an empowering blueprint for achieving excellence in any organization. The book addresses the resource gap for navigating non-profit growth and innovative tech solutions. Deftly weaving vignettes from the author's successful careers in international publishing and nonprofits, 11 Secrets introduces real-life encounters with notables such as Muhammad Ali to unlock valuable secrets of quality, excellence, and mission advancement. 11 Secrets lends itself to powerful coaching and winning outcomes for start-ups, non-profits, Boards and leaders, cross sector.

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What They Didn't Teach You in School: Lessons for STEM Students and ProfessionalsScience, Technology, Engineering, and Math education has been described as, "drinking from a firehose." STEM students are required to absorb an overwhelming amount of technical information before they can earn their undergraduate degrees. But it takes more than a thorough understanding of math, science, and engineering concepts to become successful in today's job market.NASA's former Chief Knowledge Officer, Roger Forsgren, was responsible for training the agency's technical workforce and provides critical lessons learned for STEM students and graduates to build successful careers as they compete in today's workplace. Being an introvert in an extroverts' world: You may certainly be the smartest person in the room but that may not be enough to convince a client, make a persuasive presentation, or effectively manage others. Learn how to remain in your comfort zone yet still make a compelling impact by becoming an ambivert. Communication Skills: How to get your point across and express yourself in a cogent, concise manner. How to make yourself heard, and respected, in a group of experienced professionals. Critical Thinking: Avoid jumping to conclusions by training yourself to look beyond the obvious for the real clues to a problem or situation. Ethics: STEM professionals possess unique skills, but such technical expertise also requires a sense of personal responsibility ensuring your talents are being put to the best use for yourself and for society. Case studies have proven to be valuable learning tools and Roger Forsgren includes twelve compelling historical case studies that demonstrate the critical knowledge needed for STEM students as they progress through their careers.

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Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.

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In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior!What are the emotional and subconscious drivers behind your customers' behavior? Do you have a science and data-based strategy to drive this in the direction you want?In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to: Discover the difference between what customers say and do Create a data-based strategy around specific emotions Use customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI …and much more.Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.

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Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes cost-effective methods for producing reports that will do what you want them to do. Numerous examples, helpful illustrations, concise writing style, and convenient checklists let you acquire vital information rapidly. Producing Written and Oral Business Reports is a how-to guide for report creation throughout your career!

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