Search results for ""Basic Books""
Basic Books F the Fairy Tale: Rewrite the Dating Myths and Live Your Own Love Story
From a popular dating coach and podcast host, a guide to dismantling the myths that get in the way of finding love Does dating feel like you're chasing a "happily ever after" that always seems out of reach? You're not alone: many modern daters are stuck following old rules, hung up on ideas like instant chemistry and "the One." In F the Fairy Tale, love expert Damona Hoffman helps readers break free of those dating myths-and write their own love stories. Drawing on nearly twenty years of experience as a dating coach, Hoffman reveals the four pillars of strong relationships: goals, values, communication, and trust. And she doesn't just tell readers what to do or not to do-she explains why, exploring the psychological and societal factors behind our behavior to help us break free of old habits for good. F the Fairy Tale gives you the tools to create the happy ending to your love story that's just right for you.
£22.50
Basic Books End Of Science: Facing The Limits Of Knowledge In The Twilight Of The Scientific Age
In The End of Science, John Horgan makes the case that the era of truly profound scientific revelations about the universe and our place in it is over. Interviewing scientific luminaries such as Stephen Hawking, Francis Crick, and Richard Dawkins, he demonstrates that all the big questions that can be answered have been answered, as science bumps up against fundamental limits. The world cannot give us a “theory of everything,” and modern endeavors such as string theory are “ironic” and “theological” in nature, not scientific, because they are impossible to confirm. Horgan’s argument was controversial in 1996, and it remains so today, still firing up debates in labs and on the internet, not least because—as Horgan details in a lengthy new introduction—ironic science is more prevalent than ever. Still, while Horgan offers his critique, grounded in the thinking of the world’s leading researchers, he offers homage, too. If science is ending, he maintains, it is only because it has done its work so well.
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Basic Books Play Anything: The Pleasure of Limits, the Uses of Boredom, and the Secret of Games
Play Anything is nothing short of brilliant... I will be recommending this provocative and entertaining book to everyone I know." u- Jane McGonigal, bestselling author of Reality is Broken and SuperBetter ife is boring: filled with meetings and traffic, errands and emails. Nothing we'd ever call fun . But what if we've gotten fun wrong? In Play Anything, visionary game designer and philosopher Ian Bogost shows how we can overcome our daily anxiety transforming the boring, ordinary world around us into one of endless, playful possibilities.The key to this playful mindset lies in discovering the secret truth of fun and games. Play Anything, reveals that games appeal to us not because they are fun, but because they set limitations . Soccer wouldn't be soccer if it wasn't composed of two teams of eleven players using only their feet, heads, and torsos to get a ball into a goal Tetris wouldn't be Tetris without falling pieces in characteristic shapes. Such rules seem needless, arbitrary, and difficult. Yet it is the limitations that make games enjoyable, just like it's the hard things in life that give it meaning. Play is what happens when we accept these limitations, narrow our focus, and, consequently, have fun. Which is also how to live a good life. Manipulating a soccer ball into a goal is no different than treating ordinary circumstances, like grocery shopping, lawn mowing, and making PowerPoints,as sources for meaning and joy. We can play anything" by filling our days with attention and discipline, devotion and love for the world as it really is, beyond our desires and fears.Ranging from Internet culture to moral philosophy, ancient poetry to modern consumerism, Bogost shows us how today's chaotic world can only be tamed,and enjoyed,when we first impose boundaries on ourselves. "An essential read for those seeking to understand how a new idea of play can be positive for our lives." u- Library Journal (STARRED review) /u Play Anything is a profound book: both a striking assessment of our current cultural landscape, and at the same time a smart self-improvement guide, teaching us the virtues of a life lived playfully." u- Steven Johnson, author of How We Got To Now and Everything Bad Is Good For You /u
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Basic Books The Great Debate: Edmund Burke, Thomas Paine, and the Birth of Right and Left
For more than two centuries, our political life has been divided between a party of progress and a party of conservation. In The Great Debate , Yuval Levin explores the origins of the left/right divide by examining the views of the men who best represented each side of that debate at its outset: Edmund Burke and Thomas Paine. In a ground-breaking exploration of the roots of our political order, Levin shows that American partisanship originated in the debates over the French Revolution, fueled by the fiery rhetoric of these ideological titans. Levin masterfully shows how Burke's and Paine's differing views, a reforming conservatism and a restoring progressivism, continue to shape our current political discourse,on issues ranging from abortion to welfare, education, economics, and beyond. Essential reading for anyone seeking to understand Washington's often acrimonious rifts, The Great Debate offers a profound examination of what conservatism, liberalism, and the debate between them truly amount to.
£17.44
Basic Books The Model Thinker: What You Need to Know to Make Data Work for You
From the stock market to covid-19, census figures to marketing email blasts, we are awash with data. But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and computational models-from linear regression to random walks and far beyond-that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. Now culminating in an examination of how to use the multi-model approach to think about pandemics like covid-19, The Model Thinker provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.
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Basic Books The Allure of the Multiverse: Extra Dimensions, Other Worlds, and Parallel Universes
The long history of one of physics' most enticing ideas: that the universe we know isn't the only one? Our books, our movies-our imaginations-are obsessed with extra dimensions, alternate timelines, and the sense that all we see might not be all there is. In short, we can't stop thinking about the multiverse. As it turns out, physicists are similarly captivated. In The Allure of the Multiverse, physicist Paul Halpern tells the epic story of how science became besotted with the multiverse, and the controversies that ensued. The questions that brought scientists to this point are big and deep: Is reality such that anything can happen, must happen? How does quantum mechanics "choose" the outcomes of its apparently random processes? And why is the universe habitable? Each question quickly leads to the multiverse. Drawing on centuries of disputation and deep vision, from luminaries like Nietzsche, Einstein, and the creators of the Marvel Cinematic Universe, Halpern reveals the multiplicity of multiverses that scientists have imagined to make sense of our reality. Whether we live in one of many different possible universes, or simply the only one there is, might never be certain. But Halpern shows one thing for sure: how stimulating it can be to try to find out.
£22.50
Basic Books The Evolution of Desire: Strategies of Human Mating
If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behaviour. Drawing on a wide range of examples of mating behaviour,from lovebugs to elephant seals, from the Yanomamö tribe of Venezuela to online dating apps,Buss reveals what women want, what men want, and why their desires radically differ. Love has a central place in human sexual psychology, but conflict, competition, and manipulation also pervade human mating,something we must confront in order to control our own mating destiny.Fully revised and updated to reflect the very latest scientific research on human mating, this classic work of evolutionary psychology explains the powerful forces that shape our most intimate desires.
£15.99
Basic Books Regenesis: How Synthetic Biology Will Reinvent Nature and Ourselves
Bold and provocative, Regenesis tells of recent advances that may soon yield endless supplies of renewable energy, increased longevity and the return of long-extinct species.", New Scientist In Regenesis , Harvard biologist George Church and science writer Ed Regis explore the possibilities,and perils,of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies,far from the out-of-control nightmare depicted in science fiction,have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life.
£16.93
Basic Books Moment of Psycho
Renowned film critic David Thomson plumbs the horror and inspiration of Alfred Hitchcock's greatest film.
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Basic Books The Tyranny of Experts (Revised): Economists, Dictators, and the Forgotten Rights of the Poor
In The Tyranny of Experts, renowned economist William Easterly uncovers our failing efforts to fight global poverty. The expert approved, top-down approach to development has not only made little lasting progress, but has proven a convenient rationale for generations of human rights violations perpetrated by colonialists, post-colonial dictators, and US foreign policymakers. Easterly presents a devastating critique of the blighted record of authoritarian development, demonstrating how traditional anti-poverty tactics have both trampled the freedom of the world's poor and suppressed a vital debate about alternative approaches to solving global poverty. Although relief agencies, such as the World Bank and the Gates Foundation, are still regarded as both well-meaning and effective, they're founded on the mistaken belief that wise technocrats from the West will be the saviors of helpless victims from the Rest. They too often support dictators, hoping that economic development will lead naturally to democracy.In this revised edition, Easterly brings in new research that update his masterful critiques for the present. He reveals the fundamental errors inherent in the long-celebrated top-down approach, and offers a new model for Western relief agencies and developing countries alike: a model that, because it is predicated on respect for the rights of poor people, has the power to end global poverty once and for all.
£14.99
Basic Books The Invention of Tomorrow: A Natural History of Foresight
Our ability to think about the future is one of the most powerful tools at our disposal. In The Invention of Tomorrow, cognitive scientists Thomas Suddendorf, Jonathan Redshaw, and Adam Bulley argue that its emergence transformed humans from unremarkable primates to creatures that hold the destiny of the planet in their hands. Drawing on their own cutting-edge research, the authors break down the science of foresight, showing us where it comes from, how it works, and how it made our world. Journeying through biology, psychology, history, and culture, they show that thinking ahead is at the heart of human nature-even if we often get it terribly wrong. Incisive and expansive, The Invention of Tomorrow offers a fresh perspective on the human tale that shows how our species clawed its way to control the future.
£25.00
Basic Books Becoming Myself: A Psychiatrist's Memoir
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Basic Books The Gates of Europe: A History of Ukraine
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Basic Books Synchronicity: The Epic Quest to Understand the Quantum Nature of Cause and Effect
In Synchronicity Paul Halpern tells the little-known story of the unlikely friendship between the Nobel-prize-winning quantum physicist Wolfgang Pauli and the father of psychoanalysis, Carl Jung. In the 1930s, Pauli and Jung began collaborating on a unified theory of quantum and the mind, the result of which was Jung's synchronicity principle-the idea that events connected by meaning need not be explained by causality. Pauli's work on entanglement theory, which allowed for instantaneous cause and effect relationships, was particularly appealing to Jung, as it seemed to give weight to his controversial theory of a collective unconscious.Casting their relationship within a larger intellectual history of entanglement theory, Halpern poses a question that has mystified physicists and philosophers alike since the times of Aristotle: Is the speed of light finite, as Einstein posited, or is it, as Pauli and the proponents of entanglement theory asserted, variable across time and dimensions? As Halpern works his way through the history of the physics of cause and effect, he shows that this centuries-old debate is not only relevant at the smallest scales of particle physics but also at the largest scales of the cosmos itself.
£25.00
Basic Books The Virtue of Nationalism
In the wake of Brexit and the election of Donald Trump, countless words have been written and uttered about nationalism-many accusing nationalists of racism, hatred, and violence. But nationalism wasn't always considered evil. Indeed, such venerated figures as John Stuart Mill, Churchill, Eisenhower, and Ben-Gurion considered themselves nationalists. Were the men and women of that era misguided in their emphasis on self-determination for all peoples?In The Virtue of Nationalism, the philosopher Yoram Hazony offers an incisively original case for national sovereignty in an era when it is under attack from many sides. He recounts how in the 17th and 18th centuries, English, Dutch, and American Protestants revived the Old Testament's love of national independence, and how their nationalism freed the world from the vision of universal empire promoted by German-Catholic Holy Roman Emperors. Their vision became the basis of opposition to imperialists of later eras, and eventually brought freedom to peoples from Poland to India, and from Israel to Ethiopia.But since the 1960s, the tide has turned against national independence. "Globalists" say that self-determination brought us two World Wars and the Holocaust. The answer they offer us-global governance-is well-intentioned. Yet it has reawakened hatreds, stoking chaos and revolt across the world.Hazony argues that we will be forced to choose between a world of independent states, or a renewal of universal empire-in the form of the European Union or American hegemony. The Virtue of Nationalism makes clear that anyone who values their freedoms should fight for a world of nations.
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Basic Books Trauma and Recovery: The Aftermath of Violence--From Domestic Abuse to Political Terror
Trauma and Recovery is the foundational text on understanding trauma survivors. By placing individual experience in a political frame, psychiatrist Judith L. Herman argues that psychological trauma is inseparable from its social and political context. Drawing on her own research on incest, as well as a vast literature on combat veterans and victims of political terror, she shows surprising parallels between private horrors like child abuse and public horrors like war.This edition includes a new epilogue by the author assessing what has-and hasn't-changed in understanding and treating trauma over the last three decades.Hailed by the New York Times as "one of the most important psychiatry works to be published since Freud," Trauma and Recovery is essential reading for anyone seeking to understand how we heal.
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Basic Books General Relativity: The Theoretical Minimum
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Basic Books To Make Men Free: A History of the Republican Party
When Abraham Lincoln helped create the Republican Party on the eve of the Civil War, his goal was to promote economic opportunity for all Americans, not just the slaveholding Southern planters who steered national politics. Yet, despite the egalitarian dream at the heart of its founding, the Republican Party quickly became mired in a fundamental identity crisis. Would it be the party of democratic ideals? Or would it be the party of moneyed interests? In the century and a half since, Republicans have vacillated between these two poles, with dire economic, political, and moral repercussions for the entire nation.In To Make Men Free, celebrated historian Heather Cox Richardson traces the shifting ideology of the Grand Old Party from the antebellum era to the present, revealing the insidious cycle of boom and bust that has characterized the Party since its inception. While in office, progressive Republicans like Teddy Roosevelt and Dwight Eisenhower revived Lincoln's vision of economic freedom and expanded the government, attacking the concentration of wealth and nurturing upward mobility. But they and others like them have been continually thwarted by powerful business interests in the Party. Their opponents appealed to Americans' latent racism and xenophobia to regain political power, linking taxation and regulation to redistribution and socialism. The results of the Party's wholesale embrace of big business are all too familiar: financial collapses like the Panic of 1893, the Great Depression in 1929, and the Great Recession in 2008. With each passing decade, with each missed opportunity and political misstep, the schism within the Republican Party has grown wider, pulling the GOP ever further from its founding principles.Now with a new epilogue that reflects on the Trump era and what comes after it, To Make Men Free is a sweeping history of the Party that was once considered America's greatest political hope, but now lies in disarray.
£15.99
Basic Books The Model Thinker: What You Need to Know to Make Data Work for You
Data, data, data: It's all one ever hears about these days. Science is all about big data. Our bosses call out for analytics, whatever those might be. And everyone wants to predict what will happen next. Can we accurately predict if a company's stock will rise, whether or not a disease will spread, or who will become the next President of the United States? As anyone who has ever opened up a spreadsheet groaning with weeks, months, or years of data knows, numbers aren't enough: we have to know how to make them talk.Enter Scott Page and The Model Thinker. A leading professor of quantitative social science at the University of Michigan, he has taken his expertise as both a teacher and researcher and distilled it into the one book anyone will need to master data and turn it to professional use. This is no armchair exercise in imagined understanding, like The Signal and the Noise or The Black Swan or a legion of books on networks, the purposes of which are to make us look good in meetings (or in our own minds) than they are to enable us to do something useful. The Model Thinker is the guide to turning data into understanding. Underneath it all is what Page calls the "many-model paradigm", where the key isn't to just find one related set of statistical tools and work with them over and over, but to test our understanding of things by modeling them from several perspectives. The result is both a deep, quantitative acquaintance with tools ranging from Markov chains to game theory to Taleb-style long-tail statistics to network analysis and complexity theory, and a profound trip through the thought-process of a world-class data modeler. All the major tools of modeling--which readers will have heard of in everything from Wired to The Economist to The New York Times--will finally yield their secrets.As The Theoretical Minimum showed, readers in quantitative fields aren't just looking for entertainment. They want to change their understanding of, and ability to act, in the real world. Businesspeople, students, and scientists alike will find much to learn from The Model Thinker.
£25.00
Basic Books The Way We Never Were: American Families and the Nostalgia Trap
Leave It to Beaver was not a documentary, a man's home has never been his castle, the'male breadwinner marriage' is the least traditional family in history, and rape and sexual assault were far higher in the 1970s than they are today. In The Way We Never Were , acclaimed historian Stephanie Coontz provides a myth-shattering examination of two centuries of the American family, sweeping away misconceptions about the past that cloud current debates about domestic life. The 1950s do not present a workable model of how to conduct our personal lives today, Coontz argues, and neither does any other era from our cultural past. This revised edition includes a new introduction and epilogue, looking at what has and has not changed since the original publication in 1992, and exploring how the clash between growing gender equality and growing economic inequality is reshaping family life, marriage, and male-female relationships in our modern era. Now more relevant than ever, The Way We Never Were continues to be a potent corrective to dangerous nostalgia for an American tradition that never really existed.
£19.47
Basic Books Winning at New Products, 5th Edition: Creating Value Through Innovation
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
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Basic Books The Theoretical Minimum
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Basic Books A Land So Strange: The Epic Journey of Cabeza de Vaca
In 1528, a mission set out from Spain to colonize Florida. But the expedition went horribly wrong: Delayed by a hurricane, knocked off course by a colossal error of navigation, and ultimately doomed by a disastrous decision to separate the men from their ships, the mission quickly became a desperate journey of survival. Of the three hundred men who had embarked on the journey, only four survived,three Spaniards and an African slave. This tiny band endured a horrific march through Florida, a harrowing raft passage across the Louisiana coast, and years of enslavement in the American Southwest. They journeyed for almost ten years in search of the Pacific Ocean that would guide them home, and they were forever changed by their experience. The men lived with a variety of nomadic Indians and learned several indigenous languages. They saw lands, peoples, plants, and animals that no outsider had ever seen before. In this enthralling tale of four castaways wandering in an unknown land, Andrés Reséndez brings to life the vast, dynamic world of North America just a few years before European settlers would transform it forever.
£16.08
Basic Books The Design of Everyday Things
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Basic Books Emotional Design: Why We Love (or Hate) Everyday Things
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
£13.99
Basic Books The Ego Tunnel: The Science of the Mind and the Myth of the Self
Examine the inner workings of the mind and learn what consciousness and a sense of self really means - and if it even exists. We're used to thinking about the self as an independent entity, something that we either have or are. In The Ego Tunnel, philosopher Thomas Metzinger claims otherwise: No such thing as a self exists. The conscious self is the content of a model created by our brain-an internal image, but one we cannot experience as an image. Everything we experience is "a virtual self in a virtual reality."But if the self is not "real," why and how did it evolve? How does the brain construct it? Do we still have souls, free will, personal autonomy, or moral accountability? In a time when the science of cognition is becoming as controversial as evolution, The Ego Tunnel provides a stunningly original take on the mystery of the mind.
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Basic Books Conquests and Cultures: An International History
This book is the culmination of 15 years of research and travels that have taken the author completely around the world twice, as well as on other travels in the Mediterranean, the Baltic, and around the Pacific rim. Its purpose has been to try to understand the role of cultural differences within nations and between nations, today and over centuries of history, in shaping the economic and social fates of peoples and of whole civilizations. Focusing on four major cultural areas(that of the British, the Africans (including the African diaspora), the Slavs of Eastern Europe, and the indigenous peoples of the Western Hemisphere, Conquests and Cultures reveals patterns that encompass not only these peoples but others and help explain the role of cultural evolution in economic, social, and political development.
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Basic Books On Becoming a Leader
Deemed the dean of leadership gurus" by Forbes magazine, Warren Bennis has for years persuasively argued that leaders are not born,they are made. Delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to achieve it, his classic work On Becoming a Leader has served as a source of essential insight for countless readers. In a world increasingly defined by turbulence and uncertainty, the call to leadership is more urgent than ever. Featuring a provocative new introduction, this new edition will inspire a fresh generation of potential leaders to excellence.
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Basic Books The Future of Nostalgia
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Basic Books The Nature Of Prejudice: 25th Anniversary Edition
With profound insight into the complexities of the human experience, Harvard psychologist Gordon Allport organized a mass of research to produce a landmark study on the roots and nature of prejudice. First published in 1954, The Nature of Prejudice remains the standard work on discrimination. Now this classic study is offered in a special unabridged edition with a new introduction by Kenneth Clark of Columbia University and a new preface by Thomas Pettigrew of Harvard University.Allport's comprehensive and penetrating work examines all aspects of this age-old problem: its roots in individual and social psychology, its varieties of expression, its impact on the individuals and communities. He explores all kinds of prejudice-racial, religious, ethnic, economic and sexual-and offers suggestions for reducing the devastating effects of discrimination.The additional material by Clark and Pettigrew updates the social-psychological research in prejudice and attests to the enduring values of Allport's original theories and insights.
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Basic Books Toussaint Louverture: A Revolutionary Life
Toussaint Louverture's life was one of hardship, triumph, and contradiction. Born into bondage in Saint-Domingue (present-day Haiti), the richest colony in the Western Hemisphere, he witnessed first-hand the torture of the enslaved population. Yet he managed to secure his freedom and establish himself as a small-scale planter. He even purchased slaves of his own.In Toussaint Louverture , Philippe Girard reveals the dramatic story of how Louverture transformed himself from lowly freedman to revolutionary hero. In 1791, the unassuming Louverture masterminded the only successful slave revolt in history. By 1801, he was general and governor of Saint-Domingue, and an international statesman who forged treaties with Britain, France, Spain, and the United States,empires that feared the effect his example would have on their slave regimes. Louveture's ascendency was short-lived, however. In 1802, he was exiled to France, dying soon after as one of the most famous men in the world, variously feared and celebrated as the Black Napoleon."As Girard shows, in life Louverture was not an idealist, but an ambitious pragmatist. He strove not only for abolition and independence, but to build Saint-Domingue's economic might and elevate his own social standing. He helped free Saint-Domingue's slaves yet immediately restricted their rights in the interests of protecting the island's sugar production. He warded off French invasions but embraced the cultural model of the French gentility.In death, Louverture quickly passed into legend, his memory inspiring abolitionist, black nationalist, and anti-colonialist movements well into the 20th century. Deeply researched and bracingly original, Toussaint Louverture is the definitive biography of one of the most influential people of his era, or any other.
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Basic Books Red Team: How to Succeed By Thinking Like the Enemy
Red teaming. It is a practice as old as the Devil's Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams,comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors,are used widely in both the public and private sector. Red teaming, including simulations, vulnerability probes, and alternative analyses, helps institutions in competitive environments to identify vulnerabilities and weaknesses, challenge assumptions, and anticipate potential threats ahead of the next special operations raid, malicious cyberattack, or corporate merger. But not all red teams are created equal indeed, some cause more damage than they prevent. In Red Team , national security expert Micah Zenko provides an in-depth investigation into the work of red teams, revealing the best practices, most common pitfalls, and most effective applications of these modern-day Devil's Advocates. The best practices of red teaming can be applied to the CIA, NYPD, or a pharmaceutical company, and executed correctly they can yield impressive results: red teams give businesses an edge over their competition, poke holes in vital intelligence estimates, and troubleshoot dangerous military missions long before boots are on the ground. But red teams are only as good as leaders allow them to be, and Zenko shows not only how to create and empower red teams, but also what to do with the information they produce.Essential reading for business leaders and policymakers alike, Red Team will revolutionize the way organizations think about, exploit, compensate for, and correct their institutional strengths and weaknesses. Drawing on little-known case studies and unprecedented access to elite red teamers in the United States and abroad, Zenko shows how any group,from military units to friendly hackers,can win by thinking like the enemy.
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Basic Books What We Talk About When We Talk About Books: The History and Future of Reading
Around 2000, people began to believe that books were on verge of extinction. Their obsolescence, in turn, was expected to doom the habits of mind that longform print had once prompted: the capacity to follow a demanding idea from start to finish, to look beyond the day's news, or even just to be alone. The "death of the book" is an anxiety that has spawned a thousand jeremiads about the dumbing down of American culture, the ever-shorter attention spans of our children, the collapse of civilized discourse. All of these anxieties rely on the idea of a golden age, when children and adults alike sat quietly for long stretches reading edifying literature that improved our minds and souls. A booklover by temperament as much as profession, literature professor Leah Price wanted to believe that. But as a historian of the book, searching out the traces of long-dead readers through their marginalia and their unbroken spines, she began to wonder if our current digital discontents were stirring up nostalgia for a past that had never existed.When you look at old books, what do you find? A few well-greased pagespreads limply scattered among hundreds that remained spotlessly crisp; essays stained with beer from reading aloud at the pub; novels crumpled from being hidden in a pocket. From the eighteenth-century dawn of mass literacy to the Cold-War-era triumph of the paperback, few books were read cover-to-cover, meditatively, in silence. We have been shocked - shocked!--by data from Kindle that shows that most readers start books but rarely finish them, or skip large sections in between. But it has always been so. And in fact, for much of history, "deep" reading was strongly discouraged. Doctors and clergymen warned that print could addict, distract, or corrupt--not the ideas it contained, but the very experience of running one's eyes over a page. Over the centuries, children and women especially were repeatedly warned not to spend too much time reading, lest it excite their minds and distract them from other, more edifying tasks. Impatient with untempered book worship, Price emphasizes the continuities between past and present reading practices, and dispels the myth of the Golden Age of Print on multiple fronts. An anti-nostalgic examination of the past, present and future of reading, What We Talk About When We Talk About Books will fascinate bibliophiles and readers of all stripes.
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Basic Books Firepower: How Weapons Shaped Warfare
The history of warfare cannot be fully understood without considering the technology of killing. In Firepower, acclaimed historian Paul Lockhart tells the story of military technology from the Renaissance to the dawn of the atomic era -- five-hundred-year-long "age of firepower" during which the evolution of weaponry transformed the conduct of warfare in the West.Weapons technology had always influenced warfare. But the introduction of gunpowder weapons at the close of the Middle Ages made military technology the largest single factor shaping warfare's tactics, strategy, and logistics. Over the five centuries leading up to World War II, the art of war revolved around the ever-more-effective delivery of firepower, and the driving force of weapons development was the compulsion to make that possible. But for centuries, even as it became more effective, military weaponry remained simple and affordable enough that nearly any state could afford to equip a respectable army; weapons could be used and used again until they physically wore out. That all changed, very suddenly, around 1870. Widespread industrialization and rapid advances in metallurgy and chemistry meant that by the start of World War I, only a handful of great powers could afford to manufacture their own weapons. Revolutions in military technology, in short, triggered a revolution in the structure of power in the West, significantly reducing the number of nations that could act assertively in international politics -- and reducing the others to a condition of permanent subordination.Going beyond the battlefield to consider the profound political and social contexts of armed conflict, Firepower ultimately reveals how the evolution of weapons technology, and the uses to which it has been put, have together transformed human history.
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Basic Books Dying of Whiteness: How the Politics of Racial Resentment Is Killing America's Heartland
As Dying of Whiteness shows, the right-wing policies that resulted from this white backlash put these voters' very health at risk-and in the end, threaten everyone's well-being. Physician and sociologist Jonathan M. Metzl travels across America's heartland seeking to better understand the politics of racial resentment and its impact on public health. Interviewing a range of Americans, he uncovers how racial anxieties led to the repeal of gun control laws in Missouri, stymied the Affordable Care Act in Tennessee, and fueled massive cuts to schools and social services in Kansas. Although such measures promised to restore greatness to white America, Metzl's systematic analysis of health data dramatically reveals they did just the opposite: these policies made life sicker, harder, and shorter in the very populations they purported to aid. Thus, white gun suicides soared, life expectancies fell, and school dropout rates rose. Powerful, searing, and sobering, Dying of Whiteness ultimately demonstrates just how much white America would benefit by emphasizing cooperation, rather than chasing false promises of supremacy.
£15.99
Basic Books Mindstorms (Revised): Children, Computers, And Powerful Ideas
Computers have completely changed the way we teach children. We have Mindstorms to thank for that. In this book, first published in 1980, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the definitive case for the educational value computer programming.Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers. Papert is not interested in specifically preparing children for careers in computer science. Rather, Mindstorms makes the case that computation offers a uniquely practical way of developing a child's problem-solving and quantitative reasoning skills. This new edition will also include an extensive introduction by Mitchel Resnick, a former student of Papert's and one of today's leaders in computer literacy, which will introduce the wisdom of Papert's research to a new generation of readers.Technology changes every day, but the basic ways that computers can help us learn remain. Mindstorms stands as the bible of computer literacy, a book that has helped thousands of teachers and parents harness the power of computation and teach their children to think both clearly and creatively.
£14.99
Basic Books Birchers: How the John Birch Society Radicalized the American Right
How a notorious far right organization set the Republican Party on a long march toward extremismAt the height of the John Birch Society's activity in the 1960s, critics dismissed its members as a paranoid fringe. After all, "Birchers" believed that a vast communist conspiracy existed in America and posed an existential threat to Christianity, capitalism, and freedom. But as historian Matthew Dallek reveals, the Birch Society's extremism remade American conservatism. Most Birchers were white professionals who were radicalized as growing calls for racial and gender equality appeared to upend American life. Conservative leaders recognized that these affluent voters were needed to win elections, and for decades the GOP courted Birchers and their extremist successors. The far right steadily gained power, finally toppling the Republican establishment and electing Donald Trump.Birchers is a deeply researched and indispensable new account of the rise of extremism in the United States.
£27.00
£14.65
Basic Books The Little Ice Age (Revised): How Climate Made History 1300-1850
The Little Ice Age tells the fascinating story of the turbulent, unpredictable, and often very cold years of modern European history. Using sources ranging from the dates of long-ago wine harvests and the business records of medieval monasteries to modern chemical analysis of ice cores, renowned archaeologist Brian Fagan reveals how a 500-year cold snap began in the fourteenth century. As Fagan shows, the increasingly cold and stormy weather dramatically altered fishing and farming practices, and it shaped familiar events, from Norse exploration to the settlement of North America, from the French Revolution to the Irish potato famine to the Industrial Revolution.Now updated with a new preface discussing the latest historical climate research, The Little Ice Age offers deeply important context for understanding today's age of global warming. As the Little Ice Age shows, climate change does not come in gentle, easy stages, and its influence on human life is profound.
£13.49
Basic Books Ametora: How Japan Saved American Style
"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashion A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as ametora, or "American traditional."In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.
£22.50
Basic Books The Waltz of Reason: The Entanglement of Mathematics and Philosophy
"Let no one ignorant of geometry enter here," Plato warned would-be philosophers. Mathematician Karl Sigmund agrees.In The Waltz of Reason, he shows how mathematics and philosophy together have shaped our understanding of space, chance, logic, cooperation, voting, and the social contract. Sigmund shows how game theory is integral to moral philosophy, how statistics shaped the meaning of reason, and how the search for a logical basis for math leads to deep questions about the nature of truth itself. But this is no dry tome: Sigmund's wit and humour shine as brightly as his erudition.The Waltz of Reason is an engrossing history of ideas as vibrant as a ballroom full of dancers, one that empowers as it entertains, following the complex and occasionally dizzying steps of the thinkers who have moulded our thought and founded our world.
£25.20
Basic Books The Magic of Math: Solving for x and Figuring Out Why
A New York Times Bestseller Arthur Benjamin . . . joyfully shows you how to make nature's numbers dance." ,Bill Nye The Magic of Math is the math book you wish you had in school. Using a delightful assortment of examples,from ice-cream scoops and poker hands to measuring mountains and making magic squares,this book revels in key mathematical fields including arithmetic, algebra, geometry, and calculus, plus Fibonacci numbers, infinity, and, of course, mathematical magic tricks. Known throughout the world as the mathemagician," Arthur Benjamin mixes mathematics and magic to make the subject fun, attractive, and easy to understand for math fan and math-phobic alike. A positively joyful exploration of mathematics." , Publishers Weekly , starred review Each [trick] is more dazzling than the last." , Physics World
£13.99
Basic Books Predators: Pedophiles, Rapists, And Other Sex Offenders
What motivates sexual abusers? Why are so few caught? Drawing on the stories of abusers, Anna C. Salter shows that sexual predators use sophisticated deception techniques and rely on misconceptions surrounding them to evade discovery. Arguing that even the most knowledgeable among us can be fooled, Salter dispels the myths about sexual predators and gives us the tools to protect our families and ourselves.
£14.99
Basic Books The Wise King: A Christian Prince, Muslim Spain, and the Birth of the Renaissance
If I had been present at the Creation," the thirteenth-century Spanish philosopher-king Alfonso X is said to have stated, Many faults in the universe would have been avoided." Known as El Sabio , the Wise," Alfonso was renowned by friends and enemies alike for his sparkling intellect and extraordinary cultural achievements. In The Wise King , celebrated historian Simon R. Doubleday traces the story of the king's life and times, leading us deep into his emotional world and showing how his intense admiration for Spain's rich Islamic culture paved the way for the European Renaissance. In 1252, when Alfonso replaced his more militaristic father on the throne of Castile and León, the battle to reconquer Muslim territory on the Iberian Peninsula was raging fiercely. But even as he led his Christian soldiers onto the battlefield, Alfonso was seduced by the glories of Muslim Spain. His engagement with the Arabic-speaking culture of the South shaped his pursuit of astronomy, for which he was famed for centuries, and his profoundly humane vision of the world, which Dante, Petrarch, and later Italian humanists would inherit. A composer of lyric verses, and patron of works on board games, hunting, and the properties of stones, Alfonso is best known today for his Cantigas de Santa María (Songs of Holy Mary), which offer a remarkable window onto his world. His ongoing struggles as a king and as a man were distilled,in art, music, literature, and architecture,into something sublime that speaks to us powerfully across the centuries. An intimate biography of the Spanish ruler in whom two cultures converged, The Wise King introduces readers to a Renaissance man before his time, whose creative energy in the face of personal turmoil and existential threats to his kingdom would transform the course of Western history.
£25.00