Search results for ""Author William Cohen""

Peter Drucker is an icon of the business world. The methods developed by this genius were so powerful that they are still used today in organizations all over the world. Yet one of his most important contributions is still little known. Drucker had uncovered principles of self-development that he put into practice himself – principles that enabled him to reach all of his life goals. For the first time, this book examines the self-development methods that Drucker created and practiced – and offers vital and original lessons to anyone in business on how to accomplish any goal in any endeavor. For as Drucker wrote: “The most crucial and vital resource you have as an executive and as a manager is yourself; your organization is not going to do better than you do yourself.”

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THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the ForewordConsidered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn’t approach marketing with the same systematic rigor he reserved for management, Druckeraddressed the topic in detail in his wellknown treatises on the roles of profitability and leadership, the importance of innovation, and the need to seize new opportunities.Drucker on Marketing is the first comprehensivelook at the marketing wisdom of one of modern history's most influential business thinkers.A former student of Peter Drucker, William Cohen has sifted through Drucker's huge body of work, singled out hismost salient ideas on marketing, and constructedthem into a framework that not only outlines Drucker's marketing philosophy but provides practical advice onhow to achieve marketing goals in today's business setting. The book is organized into five thematic sections: The Ascendancy of Marketing Innovation and Entrepreneurship Drucker's Marketing Strategy New Product and Service Introduction Drucker's Unique Marketing Insights For Drucker, profitability should not be the main focus of a business. The customer should be; the market should be. He didn't consider marketing as one of many tools to generate profits. Rather, he viewed marketing as the driving force of business, a philosophy for defining andcapturing the most enriching customer opportunities.Providing unique insight into the mind of one of the twentieth century's greatest thinkers, Drucker on Marketing is an essential read for both marketing professionals and fans of Peter Drucker.Praise for Drucker on Marketing"Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells the difference between success and failure." -- Frances Hesselbein, President and CEO, The Frances Hesselbein Leadership Institute"It is my desire that those in positions of influence, especially executives, professors, and students, take Cohen's advice in this book to heart and help their organizations to help us all." -- Joseph A. Maciariello, Horton Professor of Management, The Drucker School of Management, and coauthor of The Drucker Difference"Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world." -- C. William Pollard, Chairman Emeritus, The ServiceMaster Company"Drucker said it best when he said that marketing and innovation are the most important business functions because they generate new customers. So, believe me, anything he said about marketing is worth reading. There's no better thinker." -- Jack Trout, global marketing expert, President, Trout & Partners Ltd., and bestselling coauthor of Positioning"Bill Cohen has synthesized and analyzed and brought to life the single subject that, in many respects, lies at the heart of all of Drucker's writing: how to create acustomer. This is a major contribution." -- Rick Wartzman, Executive Director, The Drucker Institute, and columnist for Forbes.com

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Peter Drucker is known worldwide as "The Father of Modern Management." But he was also the world's most famous and successful independent consultant. The methods developed by Drucker remain highly relevant and continue to be used in today's organizations. This book, written by Drucker's first executive PhD graduate of the program he developed, is the first book to reveal in detail Drucker's methods and ideas as a consultant. Jack Welch noted that his success at GE was based on Drucker's consulting advice. Bill Bartmann became the 25th wealthiest man in America at one point. He, too, credits Drucker's advice in helping with his success. This book is an encyclopedia of Drucker's consulting approaches and how and when to apply them. Any consultant will find this book invaluable. However, executives and managers will also gain new insight into Drucker's thinking and methods, and why they continue to have such tremendous influence over today's organizations.

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