Search results for ""Author Simon Hall""

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

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Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

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Rising star Simon Hall captures the spirit of the 1960s in ten days that revolutionised the Cold War: Fidel Castro's visit to New York.'With its cool judgements and blackly comic sense of irony, Hall's book is a rare pleasure to read.'DOMINIC SANDBROOK, Literary Review'A lively account . . . Ten Days in Harlem doesn't stint on piquant detail.'LONDON REVIEW OF BOOKS'[A] perceptive, thoroughly researched and readable study.'IRISH TIMESNew York City, September 1960. Fidel Castro - champion of the oppressed, scourge of colonialism, and leftist revolutionary - arrives for the opening of the United Nations General Assembly. His visit to the UN represents a golden opportunity to make his mark on the world stage.Fidel's shock arrival in Harlem is met with a rapturous reception from the local African American community. He holds court from the iconic Hotel Theresa as a succession of world leaders, black freedom fighters and counter-cultural luminaries - everyone from Nikita Khrushchev to Gamal Abdel Nasser, Malcolm X to Allen Ginsberg - come calling. Then, during his landmark address to the UN General Assembly - one of the longest speeches in the organisation's history - he promotes the politics of anti-imperialism with a fervour, and an audacity, that makes him an icon of the 1960s.In this unforgettable slice of modern history, Simon Hall reveals how these ten days were a foundational moment in the trajectory of the Cold War, a turning point in the history of anti-colonial struggle, and a launching pad for the social, cultural and political tumult of the decade that followed.'Hall delivers his entertaining taile with brio.'i 'Hall captures Castro's action-packed September 1960 soujourn in rich and compelling detail, and argues persuasisively that its repercussions echoed deeply in the decades to come.'NEW YORK JOURNAL OF BOOKS

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Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

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Two great social causes held center stage in American politics in the 1960s: the civil rights movement and the antiwar groundswell in the face of a deepening American military commitment in Vietnam. In Peace and Freedom, Simon Hall explores two linked themes: the civil rights movement's response to the war in Vietnam on the one hand and, on the other, the relationship between the black groups that opposed the war and the mainstream peace movement. Based on comprehensive archival research, the book weaves together local and national stories to offer an illuminating and judicious chronicle of these movements, demonstrating how their increasingly radicalized components both found common cause and provoked mutual antipathies. Peace and Freedom shows how and why the civil rights movement responded to the war in differing ways—explaining black militants' hostility toward the war while also providing a sympathetic treatment of those organizations and leaders reluctant to take a stand. And, while Black Power, counterculturalism, and left-wing factionalism all made interracial coalition-building more difficult, the book argues that it was the peace movement's reluctance to link the struggle to end the war with the fight against racism at home that ultimately prevented the two movements from cooperating more fully. Considering the historical relationship between the civil rights movement and foreign policy, Hall also offers an in-depth look at the history of black America's links with the American left and with pacifism. With its keen insights into one of the most controversial decades in American history, Peace and Freedom recaptures the immediacy and importance of the time.

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Since the middle ages, Orkney has proved remarkable for the volume and the quality of its literary output. From the skalds and sagamen of the Viking age, through to the colourful folklorists, polemicists and translators of the Victorian era, and the internationally acclaimed poets and novelists of the twentieth century, Orkney has continually and self-consciously developed a unique literary culture of its own. This clearly defined artistic territory resembles a sub-nation at times, and is characterised not by insularity, but by what might be termed a positive ‘insularism’ – defining, reinventing and presenting itself to the world. The History of Orkney Literature is the first full survey of literary writing from and about the Orkney Islands. The book presents readings of uncomplicatedly Orcadian writers such as Walter Traill Dennison, Edwin Muir, Eric Linklater, Robert Rendall and George Mackay Brown. It also considers major texts written by ‘outside’ authors which are nevertheless demonstrably Orcadian in terms of their setting, style and influence. The History of Orkney Literature charts the development of this distinctly Orcadian strand within Scottish Literature, and shows how the archipelago, rather than the nation, can indeed be the defining locus of a compact and vibrant literary tradition.

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Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

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During the 1970s and beyond, political causes both left and right—the gay rights movement, second-wave feminism, the protests against busing to desegregate schools, the tax revolt, and the anti-abortion struggle—drew inspiration from the protest movements of the 1960s. Indeed, in their enthusiasm for direct-action tactics, their use of street theater, and their engagement in grassroots organizing, activists in all these movements can be considered "children of the Sixties." Invocations of America's founding ideals of liberty and justice and other forms of patriotic protest have also featured prominently in the rhetoric and image of these movements. Appeals to the Declaration of Independence and the Bill of Rights have been made forcefully by gay rights activists and feminists, for instance, while participants in the antibusing movement, the tax revolt, and the campaign against abortion rights have waved the American flag and claimed the support of the nation's founders. In tracing the continuation of quintessentially "Sixties" forms of protest and ideas into the last three decades of the twentieth century, and in emphasizing their legacy for conservatives as well as those on the left, American Patriotism, American Protest shows that the activism of the civil rights, New Left, and anti-Vietnam War movements has shaped America's modern political culture in decisive ways. As well as providing a refreshing alternative to the "rise and fall" narrative through which the Sixties are often viewed, Simon Hall's focus on the shared commitment to patriotic protest among a diverse range of activists across the political spectrum also challenges claims that, in recent decades, patriotism has become the preserve of the political right. Full of original and insightful observations, and based on extensive archival research, American Patriotism, American Protest transforms our understanding of the Sixties and their aftermath.

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Popular uprisings in Poland and Hungary shake Moscow's hold on its eastern European empire. Across the American South, and in the Union of South Africa, black people risk their livelihoods, and their lives, in the struggle to dismantle institutionalised white supremacy and secure first-class citizenship. France and Britain, already battling anti-colonial insurgencies in Algeria and Cyprus, now face the humiliation of Suez. Meanwhile, in Cuba, Fidel Castro and his band of rebels take to the Sierra Maestra to plot the overthrow of a dictator... 1956 was one of the most remarkable years of the twentieth century. All across the globe, ordinary people spoke out, filled the streets and city squares, and took up arms in an attempt to win their freedom. In response to these unprecedented challenges to their authority, those in power fought back, in a desperate bid to shore up their position. It was an epic contest, and one which made 1956 - like 1789 and 1848 - a year that changed our world.

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This new historical atlas - richly illustrated with photographs, artwork recreations and full-colour maps - explores the world's earliest civilisations from the first farming settlements of Mesopotamia, via Egypt, Greece and Rome, to the civilisations of the Far East, Europe and America. Informatively written, and ideal for both students and the general reader, it plots the rise and fall of empires, the nature of different societies and the evolution of technology.

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The Gruffalo said 'Noo, listen tae me -Nivver go oot in that cowld, snowy trees!'But wan snowy night the Gruffalo's Bairn ignores whit her fither has tellt her an tiptoes oot intae the cowld. Eftir aal, there's no such thing as the Muckle Mad Moose ... is there?In 2015, following on from the huge success of James Robertson's Scots translation of The Gruffalo, Itchy Coo published four dialect versions: the Orkney, Shetland, Doric and Dundee Gruffalos have all proved immensely popular as celebrations of the Scots language's astonishing regional diversity.Simon Hall's Orkney version of The Gruffalo is now followed by The Orkney Gruffalo's Bairn. A cautionary tale about what happens when a small Gruffalo leaves the comfort of its cave and sets off into the dark wood on a wintry night, this is sure to be another big hit in Orkney and with Orcadian speakers wherever they bide.

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Everybody loves The Gruffalo and now you can enjoy this children's classic for the very first time in Orcadian Scots! Translated by Simon W. Hall and published by Itchy Coo, this new edition of The Gruffalo will delight both children and adults alike."A moose teuk a dander through the grimly trees.A fox saw a moose an thowt, You'll feed me."Come a peedie bit further intae the grimly trees an find oot whit happens when the sleekit moose comes nose wae a cattie-face, a snek an a hungry gruffalo...

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