Search results for ""Author Sean Duffy""

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.

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In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.

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Brian Boru is the most famous Irish person before the modern era, whose death at the Battle of Clontarf in 1014 is one of the few events in the whole of Ireland’s medieval history to retain a place in the popular imagination. Once, we were told that Brian, the great Christian king, gave his life in a battle on Good Friday against pagan Viking enemies whose defeat banished them from Ireland forever. More recent interpretations of the Battle of Clontarf have played down the role of the Vikings and portrayed it as merely the final act in a rebellion against Brian, the king of Munster, by his enemies in Leinster and Dublin. This book proposes a far-reaching reassessment of Brian Boru and Clontarf. By examining Brian’s family history and tracing his career from its earliest days, it uncovers the origins of Brian’s greatness and explains precisely how he changed Irish political life forever. Brian Boru and the Battle of Clontarf offers a new interpretation of the role of the Vikings in Irish affairs and explains how Brian emerged from obscurity to attain the high-kingship of Ireland because of his exploitation of the Viking presence. And it concludes that Clontarf was deemed a triumph, despite Brian’s death, because of what he averted—a major new Viking offensive in Ireland—on that fateful day. Reviews: ‘I cannot recommend enough Seán Duffy’s book for its readability and the enormity of backbreaking historical scholarship lightly borne and compellingly presented.’ Dr Pat Wallace, Director Emeritus of the National Museum of Ireland ‘This scholarly, sympathetic book expertly unpicks legend and propaganda to uncover the real figure, offering an important reassessment of his place in Irish history.’ Donnchadh Ó Corraín, Irish Times Weekend Review

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‘Out on the Western edge of Europe, a first glance at the map makes Ireland seem a small and isolated place. However, many peoples have by turns established themselves on this remote island, creating an historical dynamic whose dispersed voices are now heard in almost every major city of the globe, in accents unmistakably from Cork or Connemara, Donegal or Dublin. This atlas attempts to explain in a visual, accessible way Ireland’s unfolding story, and how this small country’s remarkable worldwide impact has come about.’ From the Foreword The bestselling Atlas of Irish History tells the story of the Irish past in graphic cartography, beautifully rendered and augmented by an authoritative text. It is an essential reference tool for any student of Irish history. This new edition covers recent momentous events such as the transformative boom and bust of the Republic’s economy and the extraordinary course of developments in Northern Ireland that resulted in the power-sharing administration of the DUP and Sinn Féin

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The reassessment of the medieval legacy of Man highlights the island's position as a cockpit of English, Scottish, Irish and Norwegian power-politics, exploring the multi-cultural traditions of Man, and reassessing the role it was to play throughout the medieval period as a focal point in a complex nexus of inter-relationships (linguistic, economic, ecclesiastical, political, military and so forth) which linked the various peoples of the British Isles and Scandinavia. By bringing together the fruits of the labours of several scholars of international repute, some of whom are resident on the island, the comprehensive analysis provided in this volume marks a significant advance in the current level of understanding Manx history in the Middle Ages, forming a body of knowledge that will be of benefit both to Manx people and to the wider readership beyond its shores. Because of the specific requirements of documentary research in the medieval period, most of the work has been carried out by authorities in the field as an extension of their existing interests.

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