Search results for ""Author S. Tamer Cavusgil""
Pearson Education International Business The New Realities plus Pearson MyLab Management with Pearson eText Global Edition
£79.25
Emerald Publishing Limited International Marketing and Purchasing: From Marketing-mix to Relationships and Networks
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
£114.35
