Search results for ""Author Robert F. Hartley""
John Wiley & Sons Inc Business Ethics: Violations of the Public Trust
Any company violating the public trust today puts itself at a disadvantage. Competitors who are more eager to please their clients will gain the upper hand by developing trusting relationships. Readers are exposed to ethical problems, striking examples of unethical conduct, and a variety of moral dilemmas and temptations businesses encounter every day. The aim of this book is to teach from the mistakes of the well-known cases described and to show how to avoid, and how to respond best, should the worse scenario occur.
£149.95
John Wiley & Sons Inc Business Ethics: Mistakes and Successes
Business Ethical Mistakes and Successes is a new book in the popular and successful series from Robert Hartley. Like Marketing Mistakes and Management Mistakes, this new text provides short, lively cases to help students learn from the failures of the past and learn to be better corporate citizens through discussion and analysis of these lessons. The cases bring to life the major players in each of these ethical dilemmas to help students understand what problems, temptations, and decisions these executives faced. Hartley uses a combination of historical and recent cases to set the stage and give context to our current environment of sensationalized stories of poor judgment and greed played out in the news. Through this examination of the failures of the past, Hartley helps students get absorbed in the situation and learn from the experiences of others.
£145.95
John Wiley & Sons Inc Management Mistakes and Successes
Robert Hartley’s Management Mistakes and Successes, 10th edition has once again compiled a unique and engaging collection of mistakes, successes, and turnarounds of some of today's most prominent businesses. Management Mistakes and Successes helps students develop the critical-thinking skills required of successful managers.
£80.95
John Wiley & Sons Inc Marketing Mistakes and Successes
This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.
£82.95
