Search results for ""Author Robert Ashton""
John Murray Press Writing for the Web: Teach Yourself
Like it or not, the internet has become integral to every aspect of our lives, with smart phones, tablet computers and wifi enabling us to communicate easily and instantly.Whether you're a rising star in the corporate world or a silver surfer, to make an impactonline you have to be able to write clearly, convincingly and in a way that emphasisesyour character too. Best-selling business author Robert Ashton and internet native JessJuby will help you communicate more objectively and effectively online, both at work andat home.
£10.99
Unbound Where Are the Fellows Who Cut the Hay
LONGLISTED FOR THE WAINWRIGHT PRIZE 2024 ''Essential reading for anybody who wants to understand rural life'' Patrick Galbraith, author of In Search of One Last Song ''This is a book of life and why we should celebrate our roots before it is too late'' John Connell, author of The Cow Book Where Are the Fellows Who Cut the Hay? is an ode to rural life, charting traditions of the past, how they were lost and why we need to reconnect. Exploring the relationship between everyday items and the communities that make them, Robert Ashton provides a snapshot of twenty-first century England. Where are the people who grow barley, milk cows and produce wool? How have their farming methods become less ethical, sustainable and natural over time? And what are we doing today to reverse that change? Inspired by George Ewart Evans's Ask the Fellows Who Cut the Hay, Ashton gives vo
£15.29
John Murray Press Time Management In A Week: How To Manage Your Time In Seven Simple Steps
Time Management In A Week is a simple and straightforward guide to getting things done, giving you everything you need to know in just seven short chapters. From understanding how you work best, learning to say 'no' and simplifying your desktop, to effective scheduling, prioritization and delegation, you'll soon be on track to clear your desk by the end of the day. This book introduces you to the main themes and ideas of time management, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Time Management In A Week is your fastest route to success:- Sunday: It all starts with you- Monday: Understanding your job- Tuesday: Organizing your workspace- Wednesday: Managing your workload- Thursday: Coping with your colleagues- Friday: Communicating effectively to save time- Saturday: Time management favouritesABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.
£10.30
John Murray Press Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps
Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals
£10.30
