Search results for ""Author Robert A. Steuernagel""

A complete guide to marketing cellular devices and services Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

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How to choose cellular service wisely and become an adept cellularuser Keeping in touch via cellular is increasingly vital in today'sfast--paced world. The technology now boasts over 50 millionsubscribers, and that figure is expected to double in the next fiveyears. Whether you are a regular user or an industry professional,The Cellular Connection, Fourth Edition helps you keep current inthe field. Written in a nontechnical language by an industryinsider, this new edition of a highly successful book (over aquarter million copies sold!) demystifies both service andtechnology, explains the shift from mobiles to portables, andupdates all information on cellular phone equipment. Numerousillustrations, photographs, and a special Cellular Buyer'sChecklist accompany this unique guide. The Cellular Connection,Fourth Edition answers all your cellular telephony questions,including: * How the cellular system works * The purposes and advantages of various features * How to choose, install, and operate your phone * How to make sense of your phone bill * What to do when traveling outside your home area * How to tell when you're roaming * What's in the future, including digital cellular and PCS

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