Search results for ""Author Richard Roberts""

The promotional history of Rolls-Royce motor cars from the company’s beginnings in 1904 to the outbreak of World War II has been exhaustively researched and documented in these pages. When Charles Rolls met Henry Royce in May 1904 and drove the Royce car, he recognised his future partner for the engineering genius he was – but that was not enough to develop a successful business. Rolls-Royce needed to establish their reputation in a crowded field. Claude Johnson, the firm’s managing director, was the man responsible for crafting every aspect of the promotion of the cars and the company until his death in 1926 and he set a lasting standard for Rolls-Royce publicity. The story of the constant battle for recognition on both sides of the Atlantic and the different approaches used in each market is related, highlighting the outstanding variety and quality of Rolls-Royce’s illustrated advertising, and how the company used it to attract the most demanding customers. The many strands of promotion that Rolls-Royce used are pulled together, from publicity for success in races and trials, through advertising in important magazines and influential newspapers, to beautifully produced pamphlets and catalogues. It shows the unique Rolls-Royce style: publicising independent press reports and unsolicited testimonials on the quality of the cars, and detailed explanations of the engineering standards and the expertise that created that quality. It also goes behind the scenes, reporting on rare minutes from the Advertising Committee during the 1930s that reveal the decisions that led to some of the finest examples of the company’s promotional work. This book promises enthusiasts a feast for the eyes and hours of entertaining reading.

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Endorsed by WJEC, this is a detailed and comprehensive guide full of ideas and suggestions to help students develop their key Welsh language skills. With a wide range of solo, pair and group tasks and activities throughout it is ideal for reinforcing exam skills across all four units of the WJEC GCSE Welsh Second Language specification. // Written by experienced authors, examiners and practising teachers, it offers high quality support you can trust. // Provides a practical unit-by-unit approach, ensuring that students have focused coverage of the required language skills. // Offers spontaneous speaking and translation practice throughout to allow students to perfect these crucial skills. // Units 1 & 2 are supported by links to digital files to enable further practice of speaking and listening skills and help to ensure students are fully prepared for their non-examination assessment. // Plenty of practice questions and tasks with exemplar responses to see where extra marks can be gained.

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