Search results for ""Author Otto Santa Ana""

2002 – Best Book on Ethnic and Racial Political Ideology and/or Political Theory – Organized Section on Race, Ethnicity, and Politics of the American Political Science Association"...awash under a brown tide...the relentless flow of immigrants..like waves on a beach, these human flows are remaking the face of America...." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens.Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supporters used antiquated metaphors for learning, school, and language to blame Latino children's speech—rather than gross structural inequity—for their schools' failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities.

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Latinos constitute the fastest-growing and largest ethnic minority in the United States, yet less than one percent of network news coverage deals with Latinos as the focus of a story. Out of that one percent, even fewer stories are positive in either content or tone. Author of the acclaimed Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse, Otto Santa Ana has completed a comprehensive analysis of this situation, blending quantitative research with semiotic readings and ultimately applying cognitive science and humanist theory to explain the repercussions of this marginal, negative coverage.Santa Ana’s choice of network evening news as the foundation for Juan in a Hundred is significant because that medium is currently the single most authoritative and influential source of opinion-generating content. In his 2004 research, Santa Ana calculated that among approximately 12,000 stories airing across four networks (ABC, CBS, CNN, NBC), only 118 dealt with Latinos, a ratio that has remained stagnant over the past fifteen years. Examining the content of the stories, from briefs to features, reveals that Latino-tagged events are apparently only broadcast when national politics or human calamity are involved, and even then, the Latino issue is often tangential to a news story as a whole. On global events involving Latin America, U.S. networks often remain silent while BBC correspondents prepare fully developed, humanizing coverage. The book concludes by demonstrating how this obscurity and misinformation perpetuate maligned perceptions about Latinos. Santa Ana’s inspiring calls for reform are poised to change the face of network news in America.

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