Search results for ""Author Martin J. Gannon""

This is the first handbook to provide an overview of the major theoretical perspectives in cross-cultural management and to look at how they can be applied to real-world situations. Offers insights into the major cross-cultural issues and problems that managers face . Demonstrates how theoretical perspectives and research findings can be applied to actual situations and organisations. Contributors are leading researchers from a variety of nations and academic disciplines.

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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.

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