Search results for ""Author Margaret Shaw""
John Wiley & Sons Inc Hospitality Sales: A Marketing Approach
For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well. Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal selling as having the right product, in the right place, at the right time, and at the right price applied to hotels or foodservice operations. With this emphasis on personal selling - the sales process, sales management, sales and technology - sales becomes integral to the student's understanding of operations and marketing.
£129.00
Fernwood Publishing Co Ltd An Ideal Prison?: Critical Essays on Women?s Imprisonment in Canada
Exploring the effects of punishment and penality on women's lives, the impact of feminist reforms on the lives of women in prison, and the systemic barriers that limit change in the context of both provincial and federal prisons, these essays question the role of prisons in our society, the importance of taking account of gender and its intersection with race and class, and the problems of both weak feminist models and the cooptation of feminist ideals and Aboriginal spirituality by correctional systems.
£21.00
