Search results for ""Author Linda G. Rastelli""

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

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Whether looking to create and adhere to a budget or trying to best utilize consumer credit and loans, Personal Finance will help readers make smart financial decisions throughout their lives. Guiding them all the way through to retirement, this book includes numerous real-world examples to easily show them how to apply the material. They'll gain a strong understanding of critical financial concepts as they better learn how to manage their finances properly.

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Friendly, accessible guidance for parents of autistic children and people caring for autistic adultsAutism affects more than 1 million children and adults in the United States, and parents may be confused by the behavior of autistic children. This book provides help-and hope-by explaining the differences between various types of autism and delivering the lowdown on behavioral, educational, medical, other interventions. Featuring inspiring autism success stories as well as a list of organizations where people who support those with autism can go for additional help, it offers practical advice on how to educate children as well as insights on helping people with autism use their strengths to maximize their potential in life. Stephen Shore, EdD (Brookline MA), serves on the board for several autism spectrum-related organizations and he has written Beyond the Wall: Personal Experiences with Autism and Asperger Syndrome (1-931282-00-5) and edited Ask and Tell: Self Advocacy and Disclosure For People on the Autism Spectrum (1-931282-58-7). Linda G. Rastelli (Middletown, NJ) is a veteran journalist who specializes in health and business. Temple Grandin, PhD (Fort Collins, CO) is the author of the bestselling Thinking in Pictures (0-679-77289-8) and Emergence: Labeled Autistic (0-446-67182-7).

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