Search results for ""Author Keith Goffin""
Rheologica Publishing Innovative Growth: The Journey from A to B While Building C
Business-wide innovation is the definitive way to grow. Yet, how to achieve this remains elusive for so many businesses. Learn how to make innovation happen. Most innovation books target start-ups or large corporates. The unique challenges of mid-sized businesses (MSBs) and strategic business units (SBUs)-the growth engine in most economies-are ignored. This authoritative, no-nonsense book will guide your business in its innovation journey from Point 'A' where it currently is, to Point 'B', the performance you want. It cuts through the clutter of innovation tools, to focus on the essential capabilities 'C' that drive growth. The book includes: * Clear phases and checklists for management actions, * Key tools with detailed guidance for practical use, * Managing stakeholder mindsets throughout the journey, and * 24 international case studies.
£35.00
Bloomsbury Publishing PLC Innovation Management: Effective strategy and implementation
The new edition of this highly successful textbook draws on the authors’ extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve performance in both service and manufacturing companies, and the text is an excellent practical resource for students and managers alike. This textbook caters primarily for MBA and executive students of Innovation Management. In addition, it is an essential text for upper level undergraduate and postgraduate students of Innovation Management, as well as for practitioners seeking to enhance their understanding of the subject. New to this Edition: - Updated and expanded coverage throughout based on a review of over 250 key publications on innovation management - 86 international case studies that illustrate both the theory and practice of managing innovation - Video interviews on the companion website to accompany case studies from each chapter, featuring high-profile business managers from around the world - Reflective questions for students at the end of each chapter, with suggested answers on the companion website
£56.99
