Search results for ""Author Jessica Keyes""

Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable.Examining organizations and their social activities, Enterprise 2.0: Social Networking Tools to Transform Your Organization considers the complete spectrum of social media and social activities available to your business. It not only offers a hands-on, practical assessment of "what to do," but also "how to do it." Demonstrating how to utilize social networking within diverse functional areas, the book: Describes the functions of social networking in the context of today's enterprise Details how to make the best use of blogs, discussion boards, and workspaces in an organizational setting Supplies a complete discussion on how to prepare staff for social enterprising Explains how to measure and manage social networking This book includes discussions of social networking in enterprise activities such as human resources, risk management, operations, and project management. It describes the utility and role of social networking on a department by department basis, explains how to integrate social enterprising with knowledge management, and supplies helpful insights into legal, performance, and measurement issues. Touching on key security and privacy issues, the book clearly illustrates how social networking and E 2.0 can help improve risk management in your organization.

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Unfortunately, much of what has been written about software engineering comes from an academic perspective which does not always address the everyday concerns that software developers and managers face. With decreasing software budgets and increasing demands from users and senior management, technology directors need a complete guide to the subject of software engineering. The successor to the bestselling Software Engineering Productivity Handbook, this book fulfills that need.Written by an expert with over 25 years of practical experience in building systems, The Software Engineering Handbook covers the full spectrum of software engineering methodologies, techniques, and tools and provides details on how to reach the goals of quality management in a software-engineering environment. It includes a wide variety of information, from the guidelines for the Malcom Baldridge Quality Award to the IEEE measures for reliable software. 65 field-tested how-to chapters provide techniques, guidelines, and philosophies that will assist developers in implementing quality and productivity programs. The author provides readers with a wealth of information and advice in a multitude of areas including management of resources, methods, quality, and metrics. The book concludes with 19 appendices filled with guides, templates, forms, and examples that illustrate important software engineering techniques such as: software requirement specification, software design specification, and a complete test plan including use of automated estimation tools.

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Managing IT Performance to Create Business Value provides examples, case histories, and current research for critical business issues such as performance measurement and management, continuous process improvement, knowledge management, risk management, benchmarking, metrics selection, and people management. It gives IT executives strategies for improving IT performance and delivering value, plus it guides them in selecting the right metrics for their IT organizations. Additionally, it offers knowledge management strategies to mature an organization, shows how to manage risks to exploit opportunities and prepare for threats, and explains how to baseline an IT organization’s performance and measure its improvement.Consisting of 10 chapters plus appendices, the book begins with an overview of performance-based strategic planning, after which it discusses the development of a quality improvement (QI) plan, establishing benchmarks, and measuring performance improvements. It covers how to design IT-specific measures and financial metrics as well as the establishment of a software measurement program. From there, it moves on to designing people improvement systems and discusses such topics as leadership, motivation, recruitment, and employee appraisal.The final few chapters show how to use balanced scorecards to manage and measure knowledge-based social enterprising and to identify, analyze, and avoid risks. In addition to covering new methods and metrics for measuring and improving IT processes, the author looks at strategies for measuring product development and implementing continuous innovation. The final chapter considers customer value systems and explains how to use force field analysis to listen to customers with the goal of improving customer satisfaction and operational excellence.

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Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book’s downloadable resources allow you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans—one for a hardware product; the other for a software product—enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization’s business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The downloadable resources also feature loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.

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With 70 percent of organizations already adopting bring your own device (BYOD) and Gartner expecting this number to increase to 90 percent by the end of 2014, it is not a question of if, or when, it’s a question of will you be ready.BYOD for Healthcare provides authoritative guidance to help you thrive during the healthcare BYOD (hBYOD) revolution. Jessica Keyes, president of New Art Technologies, Inc., professor at the University of Liverpool, and former managing director of R&D for the New York Stock Exchange, supplies an understanding of these new end users, their demands, and the strategic and tactical ramifications of these demands. Maintaining a focus on the healthcare industry, the book considers the broad range of technical considerations, including selection, connectivity, training, support, and security. It examines the integration of BYOD to current health IT, legal, regulatory, and ethical issues. It also covers risk assessment and mitigation strategies for an hBYOD environment that are in line with medical laws, regulations, ethics, and the HIPAA and HITECH Acts.The text discusses BYOD security and provides time-saving guidance on how to configure your hBYOD environment. It also considers how BYOD impacts resource management, certification of EMR/EHR software, health informatics, and health information exchange.The book covers content and data management, risk assessment, and performance measurement and management. It includes a set of Quick Start guides with tips for assessing costs, cloud integration, and legal issues. It also contains a robust appendix with information on everything from security settings for Apple iOS devices to a sample employee mobile device agreement.

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Where end-users once queued up to ask the IT department for permission to buy a new computer or a new version of software, they are now bypassing IT altogether and buying it on their own. From laptops and smartphones to iPads and virtually unlimited software apps, end-users have tasted their freedom and love it. IT will simply never be the same.Bring Your Own Devices (BYOD) Survival Guide explains the psycho-techno phenomenon also known as bring your own technology (BYOT). Providing the guidance necessary for living in this new world, it describes the new end-users (Millennials) and their demands, as well as the strategic and tactical ramifications of these demands.Examining the business aspects of BYOD—selection, purchasing, and corporate culture—the book covers the broad range of technical considerations including selection, connectivity, training, support, and security. It also includes an extensive set of best practices.The book is geared for the small- to medium-size enterprise that needs to integrate BYOD into their environment. It addresses topics such as content and data management, risk assessment, performance measurement, management, and even configuration management.The text includes a set of Quick Start guides that provide tips for such things as assessing costs, cloud integration, and even legal issues. There is also a full set of appendices that supply helpful information on everything from security settings for Apple iOS devices to a sample employee mobile device agreement.

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