Search results for ""Author Jamie Ward""
Taylor & Francis Ltd The Student's Guide to Cognitive Neuroscience
Reflecting recent changes in the way cognition and the brain are studied, this thoroughly updated fourth edition of this bestselling textbook provides a comprehensive and student-friendly guide to cognitive neuroscience. Jamie Ward provides an easy-to-follow introduction to neural structure and function, as well as all the key methods and procedures of cognitive neuroscience, with a view to helping students understand how they can be used to shed light on the neural basis of cognition.The book presents a comprehensive overview of the latest theories and findings in all the key topics in cognitive neuroscience, including vision, hearing, attention, memory, speech and language, numeracy, executive function, social and emotional behavior and developmental neuroscience. Throughout, case studies, newspaper reports, everyday examples and studentfriendly pedagogy are used to help students understand the more challenging ideas that underpin the subject.New to this edition: Increased focus on the impact of genetics on cognition New coverage of the cutting-edge field of connectomics Coverage of the latest research tools including tES and fNIRS and new methodologies such as multi-voxel pattern analysis in fMRI research Additional content is also included on network versus modular approaches, brain mechanisms of hand-eye coordination, neurobiological models of speech perception and production and recent models of anterior cingulate function Written in an engaging style by a leading researcher in the field and presented in full color including numerous illustrative materials, this book will be invaluable as a core text for undergraduate modules in cognitive neuroscience. It can also be used as a key text on courses in cognition, cognitive neuropsychology, biopsychology or brain and behavior. Those embarking on research will find it an invaluable starting point and reference.This textbook is supported by an extensive companion website for students and instructors, including lectures by leading researchers, links to key studies and interviews, interactive multiple-choice questions and flashcards of key terms.
£49.99
Taylor & Francis Ltd The Student's Guide to Social Neuroscience
Richly illustrated in attractive full-colour and contains pedagogical features such as essay questions, summary and key points, and further reading suggestions is supported by a fully updated companion website, featuring student resources including lecture recordings, multiple choice questions and useful web links, as well as PowerPoint slides for lecturers.The only dedicated textbook on social neuroscience providing a much needed resource for lecturers and students. Suitable for both undergraduate and postgraduate students in psychology and neuroscience from 2nd year to masters level. Relevant courses include social neuroscience, social cognitive neuroscience, the social mind, social cognition, human neuroscience, developmental social neuroscience, etc.The third edition will be updated to reflect the growing volume of evidence and theories in the field and will include additional content on the applications of social neuroscience, social influence, reproducibility issues, and computational approaches. The companion website will include a new test bank.
£47.99
Rowman & Littlefield A Practical Guide to Ethics in Public Relations
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
£94.34
