Search results for ""Author Jamie Mustard""

Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

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Despite its prevalence, post-traumatic stress, PTSD, is often seen as an unbeatable lifelong mental disorder. Leading trauma doctors and neuroscientists now understand that the result of trauma is not a disorder, but rather a physical injury to the body - invisible but tangible, and most importantly, treatable. Meet Dr. Eugene Lipov. His research and partnerships have led to an amazing discovery that all trauma has at its root a single piece of human hardware: the stellate ganglion. The symptoms of post-traumatic stress are the same for all of us, whether from childhood poverty or abandonment, the ravages of war, or the brutality of sexual assault. Dr. Lipov’s pioneering procedure appears to treat injury to the stellate ganglion, relieving even the worst symptoms of PTSD - irritability, hypervigilance, insomnia, and more - in a 15-minute treatment. Weaving hard science with moving human stories, The Invisible Machine reveals how this treatment was developed. It also tells the incredible story of the unlikely team, including the doctor, an artist, Special Forces leadership, and a sheriff, who are working together to change our understanding of post-traumatic stress and why it matters to society. Written in collaboration with Holly Lorincz and featuring stories of warriors, prisoners, abuse survivors, and the average citizen, The Invisible Machine reveals a stark new understanding of human pain. The implications for a better, pain-free world are astounding - and that world could be nearer than we think.

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