Search results for ""Author Ian Gordon""

Building on the successful structure of the first edition, the second edition of Reproductive Technologies in Farm Animals has been totally updated and revised to provide an up to date account of the key techniques employed in manipulating reproduction in farm animals, including beef and dairy cattle, pigs, sheep, goats, buffaloes, camelids, horses and poultry. A classic introductory text to the subject, the book is based on a comprehensive review of the current literature. It:- outlines different agricultural systems and explores the ethical implications of modern farming methods;- details the many new developments, including the commercial application of sexed semen and large-scale application of in vitro produced cattle embryos;- provides a valuable synopsis of current and future reproductive technologies, such as cloning and the production of transgenic animals.This text remains key reading for students in animal science, agriculture, veterina

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After debuting in 1938, Superman soon became an American icon. But why has he maintained his iconic status for nearly 80 years? And how can he still be an American icon when the country itself has undergone so much change?Superman: Persistence of an American Icon examines the many iterations of the character in comic books, comic strips, radio series, movie serials, feature films, television shows, animation, toys, and collectibles over the past eight decades. Demonstrating how Superman’s iconic popularity cannot be attributed to any single creator or text, comics expert Ian Gordon embarks on a deeper consideration of cultural mythmaking as a collective and dynamic process. He also outlines the often contentious relationships between the various parties who have contributed to the Superman mythos, including corporate executives, comics writers, artists, nostalgic commentators, and collectors. Armed with an encyclopedic knowledge of Superman’s appearances in comics and other media, Gordon also digs into comics archives to reveal the prominent role that fans have played in remembering, interpreting, and reimagining Superman’s iconography. Gordon considers how comics, film, and TV producers have taken advantage of fan engagement and nostalgia when selling Superman products. Investigating a character who is equally an icon of American culture, fan culture, and consumer culture, Superman thus offers a provocative analysis of mythmaking in the modern era.

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This book is the third in a set of four providing a series on controlled reproduction in farm animals. The aim of the series is to provide a general review of the literature dealing with the different ways in which reproduction in the major farm mammals can be controlled and manipulated. The four volumes are effectively an expanded and new edition of a previous work, Controlled Breeding in Farm Animals (Pergamon Press, 1983). However, the literature on this subject has expanded so rapidly since the time of the earlier volume, that it is now thought appropriate to publish it in four separate volumes. Buffaloes, goats, deer and camelids have been added to the species covered by the series compared to the previous book. All volumes provide comprehensive reference lists and are fully up-to-date. This third volume focuses on pigs. It will appeal to reproductive physiologists and workers in animal production, animal breeding and veterinary medicine.

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This book is the first in a set of four providing a series on controlled reproduction in farm animals. The aim of the series is to provide a general review of the literature dealing with the different ways in which reproduction in the major farm mammals can be controlled and manipulated. The four volumes are effectively an expanded and new edition of a previous work, Controlled Breeding in Farm Animals (Pergamon Press, 1983). However, the literature on this subject has expanded so rapidly since the time of the earlier volume, that it is now thought appropriate to published it in four separate volumes. Buffaloes, goats, deer and camelids have been added to the species covered by the series compared to the previous book. All volumes provide comprehensive reference lists and are fully up-to-date. This first volume focuses on cattle and buffaloes. It will appeal to reproductive physiologists and workers in animal production, animal breeding and veterinary medicine.

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With 3000 new references added since the first edition, this book gives the information necessary to produce embryos totally through in vitro techniques. It shows the commercial applications of embryo and oocyte research. Cattle remain at the forefront of many new developments in reproductive technology and what can be done for the cow today will later be applicable to other farm livestock and perhaps humans. This new edition reviews the considerable advances and issues in embryo production technology, based on reports since the first edition in 1994. This is a must have volume for those who own the first edition, and in itself an incredibly informative text.

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This book is the final one in a set of four providing a series on controlled reproduction in farm animals. The aim of the series is to provide a general review of the literature dealing with the different ways in which reproduction in the major farm mammals can be controlled and manipulated. The four volumes are effectively an expanded and new edition of a previous work, Controlled Breeding in Farm Animals (Pergamon Press, 1983). However, the literature on this subject has expanded so rapidly since the time of the earlier volume, that it is now thought appropriate to publish it in four separate volumes. Buffaloes, goats, deer and camelids have been added to the species covered by the series compared to the previous book. All volumes provide comprehensive reference lists and are fully up-to-date. This final volume focuses on horses, deer and camelids (camels, llamas and alpacas). All of these animals are attracting increasing attention for either leisure pursuits, meat or fibre production. The book will appeal to reproductive physiologists and workers in animal production, animal breeding and veterinary medicine.

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA “A very comprehensive and practical book on managing relationships with existing customers in the age of social media! I particularly enjoyed reading chapters on teaching customers new behaviors, which were illustrated by excellent case studies.” — Jagdish N. Sheth, Ph.D. , Charles H. Kellstadt Professor of Marketing, Emory University, Atlanta, GA “The strategic breadth and depth of this book is impressive as Gordon explores the new customer and how to plan and manage the new customer relationship. I found his review of strategies, techniques and technologies for social, mobile, mass customization and customer analytics to be particularly insightful. Gordon urges marketers to live and breathe one-through-one marketing and to master social engagement techniques. The checklists, cases and examples make the content grounded and actionable. This is an important, current and detailed book to which every organization should pay close attention to improve customer relationships and create shareholder value.” — Marcus Ruebsam, Vice-President, Line-of-Business Marketing Solutions, SAP AG, Walldorf, Germany “There are many books on CRM, but I recommend this one because Gordon’s book does what others do not. He considers CRM strategy and evolves it to recognize a new customer, one who is always connected, socially available and influential. The book doesn’t just discuss many point solutions for specific marketing challenges; it integrates technology with strategy, people, process and customer analytics to develop relationships continuously. This book is a broad and deep exploration of CRM, providing practical, fact-based perspectives that every company can use to validate and rethink their customer and stakeholder relationships.” — Helmuth Cepeda, Small, Medium and Distribution Director, Microsoft Mexico, Mexico City, Mexico Marketing has changed fundamentally in the last few years and has become an entirely new discipline, one that focuses on a new customer and a new relationship, framed by new principles, strategies, processes, roles and tactics. Individual customers are economically targeted and served, and treated as segments of one rather than members of a target market. Word of mouth and recommendations are vital as customers influence one another more than a company can do within its own advertising or customer dialogs. Today’s customer is always online, accessible and connected. Now marketing is not only direct and customer-specific but a continuous process by which companies seek to engage customers and be progressively more relevant, attractive and valuable. This is the era of a new customer relationship—an individual relationship that is social, mobile and local, influenced by peers and shaped by cognitive, behavioural and social psychological principles. New techniques, processes and technologies transform what it means to implement marketing strategy and achieve improved business results. The new customer relationship requires that even those companies that have embraced customer relationship management ought to reassess their customer management. Now every marketing decision, whether online or in the physical world, whether of a technological nature, whether it affects customer experience, communications, dialogs, teaching or organizational memory, every decision should be seen through a single lens focused on the individual customers who matter most. Managing the New Customer Relationship provides a strategic and practical guide to help companies attract, develop, sustain and build more valuable relationships by: Expanding upon existing customer relationship management theories, concepts and methods to make these considerations more useful, strategic and contemporary Recognizing the profound importance of social media and how to plan customer engagement in the social context of each customer Exploring new technologies that offer new opportunities for engaging customers, including mobile, local, the cloud and customer analytics Demonstrating how to develop customer-specific understanding, predict what customers will want next, and how to manage each individual customer, and Offering perspectives to help the organization endure by focusing a chain of relationships on the end customer and creating meaning for stakeholders that can make relationships more intense and robust. Managing the New Customer Relationship is for organizations of all sizes in all industries, for private- and public-sector organizations and not-for-profits. In short, every organization can apply the new principles, strategies, techniques and technologies discussed here to recognize important marketplace changes, plan to improve relationship and financial results and capture new shareholder value from new customer relationships.

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This book is the second in a set of four providing a series on controlled reproduction in farm animals. The aim of the series is to provide a general review of the literature dealing with the different ways in which reproduction in the major farm mammals can be controlled and manipulated. The four volumes are effectively an expanded and new edition of a previous work, Controlled Breeding in Farm Animals (Pergamon Press, 1983). However, the literature on this subject has expanded so rapidly since the time of the earlier volume, that it is now thought appropriate to publish it in four separate volumes. Buffaloes, goats, deer and camelids have been added to the species covered by the series compared to the previous book. All volumes provide comprehensive reference lists and are fully up-to-date. This second volume focuses on sheep and goats. It will appeal to reproductive physiologists and workers in animal production, animal breeding and veterinary medicine.

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Building on the successful structure of the first edition, the second edition of Reproductive Technologies in Farm Animals has been totally updated and revised to provide an up to date account of the key techniques employed in manipulating reproduction in farm animals, including beef and dairy cattle, pigs, sheep, goats, buffaloes, camelids, horses and poultry. A classic introductory text to the subject, the book is based on a comprehensive review of the current literature. It: - outlines different agricultural systems and explores the ethical implications of modern farming methods; - details the many new developments, including the commercial application of sexed semen and large-scale application of in vitro produced cattle embryos; - provides a valuable synopsis of current and future reproductive technologies, such as cloning and the production of transgenic animals. This text remains key reading for students in animal science, agriculture, veterinary medicine and biology, and veterinary practitioners and farmers who wish to keep updated on developments in techniques that may be useful in their daily practice.

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Some comics fans view the industry’s Golden Age (1930s-1950s) as a challenging time when it comes to representations of race, an era when the few Black characters appeared as brutal savages, devious witch doctors, or unintelligible minstrels. Yet the true portrait is more complex and reveals that even as caricatures predominated, some Golden Age comics creators offered more progressive and nuanced depictions of Black people. Desegregating Comics assembles a team of leading scholars to explore how debates about the representation of Blackness shaped both the production and reception of Golden Age comics. Some essays showcase rare titles like Negro Romance and consider the formal innovations introduced by Black comics creators like Matt Baker and Alvin Hollingsworth, while others examine the treatment of race in the work of such canonical cartoonists as George Herriman and Will Eisner. The collection also investigates how Black fans read and loved comics, but implored publishers to stop including hurtful stereotypes. As this book shows, Golden Age comics artists, writers, editors, distributors, and readers engaged in heated negotiations over how Blackness should be portrayed, and the outcomes of those debates continue to shape popular culture today.

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Some comics fans view the industry’s Golden Age (1930s-1950s) as a challenging time when it comes to representations of race, an era when the few Black characters appeared as brutal savages, devious witch doctors, or unintelligible minstrels. Yet the true portrait is more complex and reveals that even as caricatures predominated, some Golden Age comics creators offered more progressive and nuanced depictions of Black people. Desegregating Comics assembles a team of leading scholars to explore how debates about the representation of Blackness shaped both the production and reception of Golden Age comics. Some essays showcase rare titles like Negro Romance and consider the formal innovations introduced by Black comics creators like Matt Baker and Alvin Hollingsworth, while others examine the treatment of race in the work of such canonical cartoonists as George Herriman and Will Eisner. The collection also investigates how Black fans read and loved comics, but implored publishers to stop including hurtful stereotypes. As this book shows, Golden Age comics artists, writers, editors, distributors, and readers engaged in heated negotiations over how Blackness should be portrayed, and the outcomes of those debates continue to shape popular culture today.

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Divided Cities is the comparative analysis of New York and London which many have been waiting for. Wider in scope and richer in detailthan any previous study, this work provides the best introduction available to these pre-eminent world cities. Seeming at times to mirror each other acrocc the Atlantic, New York and London stand at the apex of their respective national hierarchies, as economic and cultural capitals, and occupy similarly commanding positions within the world economy. From decline in the 1970s to renewal in the 1980s, both cities once again face decline in the 1990s, exhibiting ever-widening social divisions. While struck by the many socio-political similarities on New York and London in their responses to global economic restructuring, the authors also delineate the quite distinctive political structures and social divisions constituted by class, race, and gender, of each city. At the heart of the book lies the question: In what sense, if any, was there an urban revival in the last decade - and for whom? In answering this question Divided Cities traces the influence of international economic forces, and national and local policies upon the fortunes of New York and London.

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“As a man, I'm flesh and blood, I can be ignored, I can be destroyed; but as a symbol... as a symbol I can be incorruptible, I can be everlasting”. In the 2005 reboot of the Batman film franchise, Batman Begins, Bruce Wayne articulates how the figure of the superhero can serve as a transcendent icon. It is hard to imagine a time when superheroes have been more pervasive in our culture. Today, superheroes are intellectual property jealously guarded by media conglomerates, icons co-opted by grassroots groups as a four-color rebuttal to social inequities, masks people wear to more confidently walk convention floors and city streets, and bulletproof banners that embody regional and national identities. From activism to cosplay, this collection unmasks the symbolic function of superheroes. Bringing together superhero scholars from a range of disciplines, alongside key industry figures such as Harley Quinn co-creator Paul Dini, The Superhero Symbol provides fresh perspectives on how characters like Captain America, Iron Man, and Wonder Woman have engaged with media, culture, and politics, to become the “everlasting” symbols to which a young Bruce Wayne once aspired.

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“As a man, I'm flesh and blood, I can be ignored, I can be destroyed; but as a symbol... as a symbol I can be incorruptible, I can be everlasting”. In the 2005 reboot of the Batman film franchise, Batman Begins, Bruce Wayne articulates how the figure of the superhero can serve as a transcendent icon. It is hard to imagine a time when superheroes have been more pervasive in our culture. Today, superheroes are intellectual property jealously guarded by media conglomerates, icons co-opted by grassroots groups as a four-color rebuttal to social inequities, masks people wear to more confidently walk convention floors and city streets, and bulletproof banners that embody regional and national identities. From activism to cosplay, this collection unmasks the symbolic function of superheroes. Bringing together superhero scholars from a range of disciplines, alongside key industry figures such as Harley Quinn co-creator Paul Dini, The Superhero Symbol provides fresh perspectives on how characters like Captain America, Iron Man, and Wonder Woman have engaged with media, culture, and politics, to become the “everlasting” symbols to which a young Bruce Wayne once aspired.

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This book presents rich source material; it makes no claim to being academic, though referring whenever possible to works available to the authors (the bibliography more or less stops with Ian Gordon-Brown's death in 1996). However, those interested in Transpersonal Psychology as an academic discipline will be able to avail themselves of the wealth of original material here and take it into the world of comparative study. Its origins could be traced back way beyond Jung, Frankl, Maslow and Assagioli to Far Eastern and Aboriginal sources, to Greek and later Western teaching, to other great transpersonal pioneers of the twentieth century and forward into the twenty-first.

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