Search results for ""Author Gordon Graham""

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

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Beginning with Sir William Hamilton's revitalization of philosophy in Scotland in the 1830s, this book takes up the theme of George Davie's The Democratic Intellect and explores a century of debates surrounding the identity and continuity of the Scottish philosophical tradition. Alexander Bain, J F Ferrier, Thomas Carlyle, Alexander Campbell Fraser, John Tulloch, Henry Jones, Henry Calderwood, David Ritchie, and Andrew Seth Pringle-Pattison are among the once prominent, but now neglected thinkers whose reactions to Hume and Reid stimulated new currents of ideas. Graham concludes by considering the relation between the Scottish philosophical tradition and the twentieth-century philosopher John Macmurray.

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Ethics and International Relations, Second Edition, offers a comprehensive introduction to the philosophical issues raised by international politics. Presupposing no prior philosophical knowledge and deliberately avoiding the use of technical language, it is ideally suited for political philosophy, applied ethics and international relations courses. Revised and updated, new material includes coverage of the war on terror, the impact of globalization, and ideas of cosmopolitan governance. Clearly and thoughtfully organized, it proceeds logically from general morality and international relations to issues surrounding just war theory and global justice A crisp, analytical treatment presented with a student-sensitive approach and informed by real world issues Covers a wide array of subtopics

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Highlights the continued flourishing of Scottish philosophy after the Enlightenment by exploring the work of underappreciated figures (such as Alexander Bain, J. F. Ferrier, Thomas Carlyle and John Macmurray) and debates (such as realism vs idealism; metaphysics vs psychology; evolution vs religion; and theism vs agnosticism).

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