Search results for ""Author Barrie Gunter""

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible promotional reminders has been identified as an important influence on problem gambling. Gambling critics, activists and some media campaigns have called for tighter controls over gambling advertising and some national governments have begun to review their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behaviour. However, despite the accumulation of research evidence about the nature and effects of gambling advertising and promotion over the first two decades of the 21st century, there are still gaps in our knowledge. In its attempts to clarify the effectiveness of specific restrictions on the location, amount and nature of gambling advertising, this book will aid university teachers and researchers working in fields such as advertising and marketing, business, communications and media, leisure, and advertising and gambling regulation.

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This book provides a resource for readers interested in the issues surrounding mobile phone use by children. Mobile phones are ubiquitous in young people’s lives around the world. Most teenagers and many pre-teenage children have their own mobile phone and carry it around everywhere they go. While the mobile phone remains an important communication device for making and receiving voice calls, technological advances have evolved the typical device far beyond simple functionality. Recent models are multi-functional mini-computers with ever-increasing power that enable users to communicate through a range of channels and to engage in multiple other activities. For many young people, life without their mobile phone is unimaginable, but mobile phones can be a source of risk and threat. Understanding how they are used and highlighting potential dangers is an essential activity to enable the creation of sensible and acceptable strategies to ensure that benefits are maximised and risks are minimised. Stakeholders such as parents, industry, regulators, government and children themselves all have vested interests in how children use mobile phones and bear some responsibility for young mobile users.

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