Search results for ""Author Andy Gibbs""

To most people InterCity means the network of trains linking the UK with London, but there is a far more interesting and often overlooked network that avoided London: Cross-country. The North East–South West route of British Rail linked Newcastle with Plymouth and Cardiff via Birmingham; added to this were the Manchester and Liverpool services that headed for the south coast and the odd train that crossed from one route to the other. Birmingham New Street was the hub for all of these services, with the exception of some services from East Anglia and the East Midlands. Over the years the North East–South West route became cross-country and extended its range well into Scotland. This book illustrates the diverse range of starting points and destinations used. Photos are mainly from the 1970s and 1980s, plus a few from the 1990s prior to privatisation and more standardisation than BR could ever have hoped for.

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While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each with its own chapter, includes the CEO / ICO, CFO, CTO, and cross functional managers of HR, Engineering, Manufacturing and IT. Essentials of Patents is arguably one of the first works on intellectual property that drives home the importance of patent creation, protection and exploitation throughout the enterprise. Gibbs and DeMatteis show how patents can enhance competitive intelligence, product development cost reduction, product line expansion, and revenue streams, making this guide a must-have for the savvy manager. In it, the authors introduce a new management methodology: Patent Quality Management, or "PQM". With public company market values more than 90% attributable to the value of intangible assets and patents, the time has come for all corporate managers, not just R&D and legal counsel, to master intellectual property management in this competitive global market (and shareholders are demanding it).

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