Search results for ""Author Adam Alter""

* As heard on The Diary of a CEO with Steven Bartlett * 'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm GladwellEveryone experiences challenges, setbacks and mind blocks, the key is to break through them. Bestselling author Adam Alter shows you how...In this groundbreaking and entertaining book, Alter sets out a proven framework to help you identify the friction points holding you back, shift your thinking and realise your goals. Whether you want to land a dream job, kickstart a new venture or unlock creative inspiration, Alter explains how you can harness the right blend of emotional, mental and behavioural tools to get unstuck and find a solution. The tools include a powerful Friction Audit to help you work out where your sticking points lie between your head, heart and habits.Artfully weaving together scientific studies, anecdotes and interviews, and illustrated wi

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* As heard on The Diary of a CEO with Steven Bartlett *'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell'Important, entertaining, practical, and timely' - Arianna HuffingtonAnatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?Anatomy of a Breakthrough is the remedy for overcoming the impediments holding us back. Professor of Marketing, and New York Times-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, Anatomy of a Breakthrough will inspire anyone to boldly break away from the things holding them back, and to realise their goals.

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A groundbreaking guide to breaking free from the thoughts, habits, jobs, relationships, and even business models that prevent us from achieving our full potential.Almost everyone feels stuck in some way. Whether you’re muddling through a midlife crisis, wrestling writer’s block, trapped in a thankless job, or trying to remedy a fraying friendship, the resulting emotion is usually a mix of anxiety, uncertainty, fear, anger, and numbness. But it doesn’t have to be this way. Anatomy of a Breakthrough is the roadmap we all need to escape our inertia and flourish in the face of friction. Adam Alter has spent the past two decades studying how people become stuck and how they free themselves to thrive. Here he reveals the formula he and other researchers have uncovered. The solution rests on a process that he calls a friction audit—a systematic procedure that uncovers why a person or organization is stuck, and then suggests a

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'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing. Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound) We're more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.

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'This book is phenomenal' - Steven Bartlett on Diary of a CEO'Brilliant. I loved it' - Malcolm Gladwell'Important, entertaining, practical, and timely' - Arianna HuffingtonAll of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger, and numbness, and it's often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck?Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back, providing a new framework for not only getting unstuck but going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through.Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back, and to realise your goals.

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